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PODCAST

The Business of Hearing

The #1 Marketing Podcast for Private Practice Hearing Care Clinics The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today"s challenging and competitive market. Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow

business marketing

All Episodes

14:23

This Clinic Recieves 20 Times More Traffic - But...

The Business of Hearing ·

2023/08/10

One glass of great bourbon vs. 10 glasses of terrible bourbon?  One wonderful husband/wife vs. 100 terrible one-night stands? We all know that quality always trumps quantity.  Yet when it comes to our websites and marketing, many of us fall into the trap of focusing entirely on quantity.  In this episode, we identify the number one way you can avoid that, in turn creating a website with only quality in mind, which acts as a magnet to attract the right kind of people to your clinic and as a

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04:57

Struggling to Identify the Next Steps: The Most...

The Business of Hearing ·

2023/08/03

I want to share a question with you. If you’re like me, it will deliver you clarity and transparency on the immediate actions that you should take to accelerate the growth of your clinic.  But first, let’s talk about the entrepreneurial mist.  As business owners, we all have a huge flaw.   We’re so emotionally close to our businesses that we often struggle to see the wood for the trees, it’s hard to identify solutions to challenges, and often our ability to make proactive plans is killed

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47:53

Under The Hood: Find the People, Find the Growth With...

The Business of Hearing ·

2023/07/27

There’s a difference between a business owner and an entrepreneur. Where the former is usually focused on the here and now, working in the business to bring in an income, the latter is a forward-thinker, constantly strategizing ways to make the business run without them. And that forward-thinking, strategic entrepreneur is exactly who joins Nancy in this inspiring next episode of ‘Under the Hood’. Lori Lovato from Sound Audiology is someone who, despite the ever-mounting challenges of

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21:45

EP.84 - David vs. Goliath | Four Competitive...

The Business of Hearing ·

2023/07/20

We all know the story of David vs. Goliath. It’s the empowering tale of brain over brawn proving big doesn’t always mean better. However…in order for that to be the rule and not the exception, something drastic needs to happen. …And that’s exactly where we’re at in the hearing care industry right now, as what we’re seeing is a slow evolution (which is now becoming a revolution) of mass consolidation, whereby big chains are gobbling up small, independent clinics. It’s literally David

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19:25

EP.83 - Why You Should STOP Selling Hearing Aids...

The Business of Hearing ·

2023/07/13

If, as an independent private practice owner, you make your margins selling hearing aids, then you’ll be glad you found this podcast today, because times are changing, and you need to stay ahead of the curve… In short, due to aggressive mass consolidation efforts from manufacturers, where their greedy take-over of small clinics means they have the power to control the hearing aid market, as an independent clinic owner, selling hearing aids will no longer be a profitable option for you. This

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21:01

EP.82 - How to Find $100,000 Hidden in Plain Sight ...

The Business of Hearing ·

2023/07/06

How to Find $100,000 Hidden in Plain Sight  (Within Your Clinic) There is a massive chance that if your clinic is doing north of $750,000 in revenue, then it is relatively simple to find an extra $100,000 that’s hiding in plain sight…you just need to know where to look.    So, where are these extra dollars hiding? Well, you’re in luck, as in this podcast, I’ll share the two key places where you can start collecting extra dollars, and let me tell you this, neither of them relies on you

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47:33

EP.81 - Under the Hood: Zero to Hero – Building A...

The Business of Hearing ·

2023/06/29

In this episode, Nancy is joined by fellow private practice owner, John Chakan from Berkeley Hearing Center CA, as they take a deep dive into this “special kind of crazy” and discuss exactly what it takes to become a successful private practice owner.

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20:01

EP. 80 - 3 Ways to Attract Younger Patients

The Business of Hearing ·

2023/06/22

In this podcast, Oli identifies the three key ways you can attract younger patients to your clinic. Simple, smart, and total common sense, you’ll be annoyed if you didn’t put them into practice sooner.

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18:09

EP.79 - The 5 Stages of Awareness

The Business of Hearing ·

2023/06/15

Have you ever wondered if there’s a secret to great marketing? Well, the secret is in the word itself. The secret is: the MARKET. Understand your market and you’ll understand how to market to them. More specifically, understand the ‘5 stages of awareness’ and you’ll understand that is the beginning, middle and end of every single marketing effort ever. It’s a very simple methodology, but it’s by far the most important, as it’ll allow you to quickly start

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16:28

EP.78 - 3 Slimy Marketing Gimmicks To Warn Your...

The Business of Hearing ·

2023/06/08

Ever read a podcast summary that’s basically one huge rant? Get ready for it, because here it is… The amount of marketing manipulation and trickery used by some hearing care clinics to hoodwink patients into believing they’re legit is shocking. Sorry, did I say shocking? I meant APPALLING. In this episode, I call out this bad practise and expose the 3 shi**y things slimy clinics are doing right now, and why they must stop. I know you’re with me on this. When it comes to

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15:10

EP.77 - The Magic of Removing Your Rose Tinted Glasses

The Business of Hearing ·

2023/05/31

In this episode, Oli shares his outsider observations and takes a look at two ways that are seen as somewhat normal within the hearing healthcare industry, but when you think about them, they can be counterintuitive to increasing your profits as a hearing healthcare business.

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42:15

EP.76 - Under The Hood: How to Manage “Wearing all...

The Business of Hearing ·

2023/05/25

It’s possible you’re someone who wears many hats. Baseball caps, panamas, or perhaps a cheeky cowboy if you’re so inclined… …but most specifically, you probably wear many types of hats within your private practice, and that can get pretty exhausting. Well, in this episode of Under the Hood, Nancy is joined by one of the most switched-on, smart, and forward-thinking entrepreneurs in audiology – owner of Audiology and Hearing Aid Associates in La Grande Oregon – Erika Shakespeare, as they

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17:03

EP. 75 - I Call Your Competitors Answer Machines...

The Business of Hearing ·

2023/05/22

Our data suggests that a strong percentage of phone calls occur when your office is closed. The question is, what is their experience and is your answer machine message helping or hindering you? In this podcast, Oli calls a few random clinics across the US and puts their answer machines to the test.

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15:40

EP.74 - Viagra for Hearing Care Clinics: How to Keep...

The Business of Hearing ·

2023/05/17

Title piqued your interest, huh? I Thought it would.. This is by far one of the most valuable, albeit “ooh matron” episodes I’ve ever recorded. That’s because, within this episode, I’m going to share two proven ways to get yourself going within your business that will re-spark your enthusiasm and relight that fire…pill-free. So, (be prepared, puns incoming) ... if you’re feeling a little flaccid, stuck in a sticky spot, and you’re having trouble rising to the occasion within your private

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15:31

Clinics That Thrive Understand This, Clinics That...

The Business of Hearing ·

2023/05/11

There are 3 types of businesses within the hearing care industry: 1. The business that is struggling (the majority) 2. The business that has reached a $1m/$2m revenue target and can’t get past it (the median) 3. The business that sees exponential growth each year (the minority) See, the thing is, the difference between these clinics’ success is very rarely anything to do with how good of an audiologist/hearing care professional the owner is… …in fact, in many cases, the

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10:51

Warning: The Truth May Hurt, But This Is The ONLY Way...

The Business of Hearing ·

2023/05/04

There's a myth that exists within the hearing care industry that is preventing hearing care professionals from growing their clinic... ...and you're not going to like what it is... Because, it's the myth that in order to be a successful business owner you need to be a great hearing care professional. And. It's. Simply. Not. True. Now, for obvious trolling reasons, it goes without saying that i'm not suggesting you should be a terrible hearing care professional, but what I am saying is, it's not all

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56:34

What An Advertising Genius Can Tell You About...

The Business of Hearing ·

2023/04/27

WARNING: THIS PODCAST CONTAINS CURSE WORDS & THOUGHT-PROVOKING GENIUS Tackling conventional problems in unconventional ways is the masterstroke genius of advertising mogul, Rory Sutherland, and in today's podcast, you can hear Rory put his expertise into context of private practice in this interview-style discussion between Oli and Rory. But, before you embark upon this episode, you should be aware... ...this isn't one of those "here are 3 actionable things you can do right now" types. On the

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38:55

Under The Hood: Building A Successful Private...

The Business of Hearing ·

2023/04/13

In this fifth episode of ‘Under The Hood’, Nancy is joined by fellow private practice owner, Chris Arnold from Arnold Hearing Centres based in Ontario, Canada, as they discuss what it really takes to run and grow a successful private practice in Canada. Although Chris didn't take the traditional route to hearing care, it's a firm fact that he has made waves since taking over his Grandfather's business, by expanding into multiple practices and growing and maintaining a stellar reputation of

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22:47

The Alternative Ways to Grow Your Clinic’s Revenue...

The Business of Hearing ·

2023/04/06

Probably the most practical podcast we've ever released... ...if you want to grow your revenue without the pain of acquiring new paients, then you've just struck lucky. Although there’s a huge amount of noise and confusion around the different ways to grow your clinic, the truth is that there are ONLY three ways. Acquire new patients. Increase your average transaction value. Increase your patients’ frequency of purchase. The problem is that nearly everybody focuses on “acquiring new patients” as

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17:03

How To Use The Theory Of Marginal Gains To Make...

The Business of Hearing ·

2023/03/30

The theory of marginal gains has been used by world-class athletes, trainers and entrepreneurs for decades, and it's time it was brought into private practice... ...why? Because you might find that it makes you impossible to compete with. Marginal gains isn't about making things twice as good or expelling huge energy and brainpower to make huge changes, it's about focusing on those small, often unnoticeable, differences that compound over time. For example, consider your current patient journey...

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208 results

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