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PODCAST

The Business of Hearing

The #1 Marketing Podcast for Private Practice Hearing Care Clinics The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today"s challenging and competitive market. Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow

business marketing

All Episodes

47:33

EP.81 - Under the Hood: Zero to Hero – Building A...

The Business of Hearing ·

2023/06/29

In this episode, Nancy is joined by fellow private practice owner, John Chakan from Berkeley Hearing Center CA, as they take a deep dive into this “special kind of crazy” and discuss exactly what it takes to become a successful private practice owner.

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20:01

EP. 80 - 3 Ways to Attract Younger Patients

The Business of Hearing ·

2023/06/22

In this podcast, Oli identifies the three key ways you can attract younger patients to your clinic. Simple, smart, and total common sense, you’ll be annoyed if you didn’t put them into practice sooner.

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18:09

EP.79 - The 5 Stages of Awareness

The Business of Hearing ·

2023/06/15

Have you ever wondered if there’s a secret to great marketing? Well, the secret is in the word itself. The secret is: the MARKET. Understand your market and you’ll understand how to market to them. More specifically, understand the ‘5 stages of awareness’ and you’ll understand that is the beginning, middle and end of every single marketing effort ever. It’s a very simple methodology, but it’s by far the most important, as it’ll allow you to quickly start

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16:28

EP.78 - 3 Slimy Marketing Gimmicks To Warn Your...

The Business of Hearing ·

2023/06/08

Ever read a podcast summary that’s basically one huge rant? Get ready for it, because here it is… The amount of marketing manipulation and trickery used by some hearing care clinics to hoodwink patients into believing they’re legit is shocking. Sorry, did I say shocking? I meant APPALLING. In this episode, I call out this bad practise and expose the 3 shi**y things slimy clinics are doing right now, and why they must stop. I know you’re with me on this. When it comes to

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15:10

EP.77 - The Magic of Removing Your Rose Tinted Glasses

The Business of Hearing ·

2023/05/31

In this episode, Oli shares his outsider observations and takes a look at two ways that are seen as somewhat normal within the hearing healthcare industry, but when you think about them, they can be counterintuitive to increasing your profits as a hearing healthcare business.

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42:15

EP.76 - Under The Hood: How to Manage “Wearing all...

The Business of Hearing ·

2023/05/25

It’s possible you’re someone who wears many hats. Baseball caps, panamas, or perhaps a cheeky cowboy if you’re so inclined… …but most specifically, you probably wear many types of hats within your private practice, and that can get pretty exhausting. Well, in this episode of Under the Hood, Nancy is joined by one of the most switched-on, smart, and forward-thinking entrepreneurs in audiology – owner of Audiology and Hearing Aid Associates in La Grande Oregon – Erika Shakespeare, as they

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17:03

EP. 75 - I Call Your Competitors Answer Machines...

The Business of Hearing ·

2023/05/22

Our data suggests that a strong percentage of phone calls occur when your office is closed. The question is, what is their experience and is your answer machine message helping or hindering you? In this podcast, Oli calls a few random clinics across the US and puts their answer machines to the test.

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15:40

EP.74 - Viagra for Hearing Care Clinics: How to Keep...

The Business of Hearing ·

2023/05/17

Title piqued your interest, huh? I Thought it would.. This is by far one of the most valuable, albeit “ooh matron” episodes I’ve ever recorded. That’s because, within this episode, I’m going to share two proven ways to get yourself going within your business that will re-spark your enthusiasm and relight that fire…pill-free. So, (be prepared, puns incoming) ... if you’re feeling a little flaccid, stuck in a sticky spot, and you’re having trouble rising to the occasion within your private

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15:31

Clinics That Thrive Understand This, Clinics That...

The Business of Hearing ·

2023/05/11

There are 3 types of businesses within the hearing care industry: 1. The business that is struggling (the majority) 2. The business that has reached a $1m/$2m revenue target and can’t get past it (the median) 3. The business that sees exponential growth each year (the minority) See, the thing is, the difference between these clinics’ success is very rarely anything to do with how good of an audiologist/hearing care professional the owner is… …in fact, in many cases, the

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10:51

Warning: The Truth May Hurt, But This Is The ONLY Way...

The Business of Hearing ·

2023/05/04

There's a myth that exists within the hearing care industry that is preventing hearing care professionals from growing their clinic... ...and you're not going to like what it is... Because, it's the myth that in order to be a successful business owner you need to be a great hearing care professional. And. It's. Simply. Not. True. Now, for obvious trolling reasons, it goes without saying that i'm not suggesting you should be a terrible hearing care professional, but what I am saying is, it's not all

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56:34

What An Advertising Genius Can Tell You About...

The Business of Hearing ·

2023/04/27

WARNING: THIS PODCAST CONTAINS CURSE WORDS & THOUGHT-PROVOKING GENIUS Tackling conventional problems in unconventional ways is the masterstroke genius of advertising mogul, Rory Sutherland, and in today's podcast, you can hear Rory put his expertise into context of private practice in this interview-style discussion between Oli and Rory. But, before you embark upon this episode, you should be aware... ...this isn't one of those "here are 3 actionable things you can do right now" types. On the

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38:55

Under The Hood: Building A Successful Private...

The Business of Hearing ·

2023/04/13

In this fifth episode of ‘Under The Hood’, Nancy is joined by fellow private practice owner, Chris Arnold from Arnold Hearing Centres based in Ontario, Canada, as they discuss what it really takes to run and grow a successful private practice in Canada. Although Chris didn't take the traditional route to hearing care, it's a firm fact that he has made waves since taking over his Grandfather's business, by expanding into multiple practices and growing and maintaining a stellar reputation of

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22:47

The Alternative Ways to Grow Your Clinic’s Revenue...

The Business of Hearing ·

2023/04/06

Probably the most practical podcast we've ever released... ...if you want to grow your revenue without the pain of acquiring new paients, then you've just struck lucky. Although there’s a huge amount of noise and confusion around the different ways to grow your clinic, the truth is that there are ONLY three ways. Acquire new patients. Increase your average transaction value. Increase your patients’ frequency of purchase. The problem is that nearly everybody focuses on “acquiring new patients” as

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17:03

How To Use The Theory Of Marginal Gains To Make...

The Business of Hearing ·

2023/03/30

The theory of marginal gains has been used by world-class athletes, trainers and entrepreneurs for decades, and it's time it was brought into private practice... ...why? Because you might find that it makes you impossible to compete with. Marginal gains isn't about making things twice as good or expelling huge energy and brainpower to make huge changes, it's about focusing on those small, often unnoticeable, differences that compound over time. For example, consider your current patient journey...

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34:09

How Hearing Care Clinic Leaders Can Save Time While...

The Business of Hearing ·

2023/03/09

Right now there appears to be a combination of overwhelm and overwork within the hearing care industry. Clinic owners are baraged with the grind of the day to day that they spend more time with their heads down than up. Disgruntled patients, billing issues, staff challenges, marketing conundrums - it's A LOT. But here's the thing - many of these things aren't actually driving the business forward, and are what we call $10 an hour job. Wouldn't it be good if you could alleviate these headaches

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19:59

You Ask, We Answer: Hearing Care Marketing Expert...

The Business of Hearing ·

2023/03/02

It's a new style of podcast that, let's face it...needed to happen. Since lauching The Business of Hearing, the host, (Oli Luke) has shared a lot of insight into the trends, observations and total shock-wave revelations of what's happening/working in the world of hearing care marketing in REAL TIME. So, naturally, you, the good listeners of the podcast, have questions, and you're not afraid to ask him them. Well, this new style podcast is our way of transforming those questions into interesting

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32:23

Under The Hood: Two Clinic Owners Discuss How To...

The Business of Hearing ·

2023/02/23

In this fourth episode of ‘Under The Hood’, Nancy is joined by fellow private practice owner, Dr. Jana Emola Austin from Allison Audiology, as they discuss what it really takes to navigate your private practice towards success. As both Doctors have successfully steered their ships through constantly shifting audiological climates, it’s safe to say these two certainly know their stuff, as they talk openly about the importance of investing in new technology, hiring the right staff and being truly

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27:53

How Artificial Intelligence Will Impact The Future Of...

The Business of Hearing ·

2023/02/16

This is the scariest podcast that I have ever recorded. What I am about to share with you, I KNOW will have a dramatic impact on how you feel about the future. It sounds like Science Fiction, but I implore you to listen to it, as, what i'm about to disclose is happening and it is happening fast. Artificial Intelligence is a here, and it is already starting to impact the Hearing Care industry. In this episode I am going to share the facts of what already is and my predictions of what could and

en

19:23

The Two Most Shocking Statistics In Private Practice...

The Business of Hearing ·

2023/01/19

If you're standing, you might want to sit down. What we're about to reveal is big news, even to us, and we live and breathe this stuff. That's because, what we're about to reveal is the result of 5 years of constant monitoring of website statistics across over 50 private hearing care practices in the USA. In this episode, you're going to learn the two most shocking statistics we discovered, and let us tell you now, they're a game changer. We'll even go as far to say that this information could

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33:57

The Secrets To Becoming Audiological "Entrepreneur Of...

The Business of Hearing ·

2023/01/05

In this third episode of 'Under The Hood', Nancy is joined by fellow private practice owner, and 2022’s “Entrepreneur of the year” Kelsi Mangrem from Holland Hearing, as they discuss what it really takes to kick the curve and become an award-winning private practice. As both Doctors have successfully steered their ships through constantly shifting audiological climates, it’s safe to say these two certainly know their stuff, as they talk openly about the importance of creating an excellent

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202 results

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