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PODCAST

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

business marketing

All Episodes

29:16

Fixing Your Broken Social Media Sales Funnel

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/10/10

From attracting the right audience to building connections and converting leads, it all starts with your social media sales funnel. Whether intentional or not, everybody has a funnel on social media—it’s just that some work a lot better than others. So, to make sure your funnel is doing exactly what it’s supposed to do for your business, in this episode, we’re dissecting the four stages of your sales funnel. Learn how to diagnose your problems, create better offers, and create content that gets

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29:59

The Ultimate Content Repurposing Hack

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/10/03

The days of copying and pasting content from one platform to another are long gone. If this is true (and trust me, the results don’t lie), with platform algorithms getting more sophisticated and audiences' attention spans getting smaller, how do you get the most out of the content you spent so much time, energy, and love creating? Don’t worry, this isn’t the end of repurposing content. It’s the beginning of a thrift store content strategy that will help you maximize the life of your content

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24:28

Social Media For Introverts with Tara Reid

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/09/26

As introverts, the idea of putting yourself out there on social media can feel overwhelming. But fear not because my special guest, Tara Reid, The Introvert Coach, has some valuable insights and strategies to share with all of you shy business owners out there. Tara shares her journey from starting as a virtual assistant to becoming a strategist who helps fellow introverts navigate the world of online marketing. Then, we dive into the challenges of trying to mimic the big personalities we see in

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19:35

Let’s Create Your Holiday Season Sales Strategy

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/09/19

From Halloween to New Year’s, the holiday season is the perfect time to give your busy life an infusion of fun and excitement. It’s the time when you can reflect on everything you accomplished throughout the year and catch up on missed quality time with friends and family. But here’s the thing. It’s not all about the warm fuzzy and much-needed rest the holidays bring. This final stretch of the year is also the perfect opportunity for businesses like yours to dust off those offers and make plans to

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20:52

Stop Being A Platform Loyalist (Here’s 5 Reasons Why)

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/09/12

These social platforms ain’t loyal, so why should you? I always recommend getting started on one platform, but if you’re ready for your next level of growth, being platform agnostic may be the key. And I want to show you exactly why in this week’s episode. I’m sharing my five reasons for being platform agnostic, highlighting the huge benefits of a flexible and versatile multichannel marketing strategy. Listen to my story and learn how a platform agnostic approach to social media can increase your

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45:05

Let’s Create A Podcast Launch Plan with Becky Mollenkamp

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/09/05

Unveiling a new product or service is super exciting – but how you launch it to the world can make or break its success. Especially when navigating the hectic world of social media. Join me as I sit down for a live strategy session with the inspiring Becky Mollenkamp and dive deep into the unfiltered realities of launching her new podcast, Feminist Founders. From the euphoria of new beginnings to the candid, vulnerable moments of self-doubt – it's all here. Becky opens up about her launch plans,

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32:50

Taking The Unconference Approach at The Savvy Social...

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/08/29

Let’s go behind the scenes and hear the story of creating an unconventional leadership retreat. The Savvy Social Retreat is taking the unconference approach to help business leaders reshape their perspectives and expand their horizons while not forgetting to make time for a heavy dose of rest and relaxation–the perfect recipe for a perfect retreat. Listen in as I unveil the surprises planned for this retreat, as well as the strategies behind marketing and selling event tickets, in case you take up

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22:42

Why Instagram Reels Isn’t That Far Behind TikTok

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/08/22

Instagram is definitely showing some younger sibling vibes while trying to keep up with big brother TikTok. But clearly, IG is taking some good notes because Reels is helping businesses and content creators make big moves toward getting discovered and reaching a fresh audience. If your business is on IG and you’re NOT using Reels, you’re seriously missing a huge growth opportunity. While IG is still playing catch up to TikTok's reputation for video and discoverability, learn how business owners

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27:14

Which Social Media Platform Is Right For Your Business?

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/08/15

No founder wants to fall into the trap of spending more time being a pseudo-social media manager than actually running their business. But this is a trap too many biz owners, especially newbies, fall for when trying to decide how to best use social media to grow their business. They can’t decide which platform to start with, so they decide to try it all! Instead of going down a path that ends in burnout and a special kind of hate for social media, let’s talk about how to find the perfect platform

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28:21

2023 YouTube Growth Strategies For Businesses...

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/08/08

If you’re a founder and you’re treating YouTube like you’re an influencer trying to go viral, it’s time to shift your mindset and strategy. In this episode, my guest, YouTube Strategist Trena Little, is more than happy to share that with a few simple shifts in your YouTube Strategy (because your goal isn’t to go viral) and the addition of some amazing AI tools, you can start using YouTube as a consistent tool to drive more traffic to your offers. Listen in and begin to embrace YouTube with the same

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44:32

What Happens After You Go Viral with Dr. Julia Colangelo

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/08/01

Is going viral and instantly gaining tens of thousands of followers your goal? If so, my guest, Dr. Julia Colangelo, professor at Columbia University and founder of Hello Flow, might change your mind. After going viral on Instagram, Dr. Colangelo saw the dark side of social media, and it became a bright light bulb moment. Listen to the week’s episode and learn why even though you can’t control when you go viral (or how the trolls will come at you), you can control how much joy and peace you’ll

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23:15

How To Use The Instagram Algorithm To Your Advantage

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/07/25

One of the biggest challenges founders face when using Instagram is all the options. It’s super confusing and overwhelming when you’re trying to decide if you should focus on Reels, Carousels, Stories, Threads, and allllll the other options. After diving into the data and understanding what Mr. Al the Algorithm really wants from us, there is a clear strategy business owners can tap into to know how to post, where to post, and what to post. All without feeling like you’re stuck in option overwhelm

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26:30

Social Media Trends: The Dos and Don’ts for Business...

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/07/18

Is your business Trend Savvy? Wait, I have a better question. Should your business be Trend Savvy? One of the biggest challenges founders face in building a brand on social media is staying relevant. And trying to keep up with the cool kids on social can easily lead to jumping on every single trend you can. But should you? Let’s talk about the dos and don’ts of trends for business owners so we can settle the great debate: Are trends great for businesses, or are they nothing more than a big

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25:20

Reacting and Responding To Negative Feedback On...

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/07/11

What’s the hardest piece of negative feedback you’ve ever received on social media? If you’re building an online community, I’m sure you have more than one story to tell. We all do. Getting negative, positive, and critical feedback is the easy part. What’s hard is knowing when to respond, if you should respond, and how to respond. Let’s talk about it in today’s episode so you can face your fear of the comment section, communicate with your audience in a way that keeps your mental health intact, and

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36:31

Instagram Community Building Strategies with Deanna...

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/07/04

If you want to have staying power on social media, you have to get social! Forget followers, likes, and other analytics, building a community on social media is how you stay relevant and create a relationship with social media that you’re not embarrassed about and allows you to be unapologetically you. My guest, host of the podcast, Eff That: Breaking the Rules of Online Business, Deanna Seymour, shares her story of rediscovering her true self and finding fun on Instagram, which has helped her

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24:39

Why Social Media Is Not Easy

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/06/27

The good old days of posting whatever you want to every single platform are over. Now social media has turned into something more complicated. It’s turned into something that we feel almost forced to do if we want to stay relevant. That’s a big reason why people have such a hard time putting the fun back into social. But just because social media isn’t easy anymore or as fun as it used to be, doesn’t mean it isn’t awesome! Especially if you are a founder who wants to connect with your audience,

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37:49

Why I’m Leaving Teachable

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/06/20

As a course creator and community leader, the best thing you can do is listen to your customers. Listening to user feedback was the reason why, after 8 years of hosting the Savvy Social School content on Teachable, my team and I decided it was time to leave. It was a super tough decision because I’ve invested so much time and money on Teachable, but when you outgrow where you started, it’s time to move on! Listen in to my story of course creation and community building and learn why moving our

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28:27

Grow Faster And Do More With A Social Media Manager...

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/06/13

Marketing a business on social media is hard enough. Try adding a personal brand on top of that. How do you make it work? That’s what my guest Hayley Akins, founder of Motion Hatch, the premier online learning hub for motion designers, is sharing in this episode. Hayley has experienced some serious growth on LinkedIn, TikTok, and Instagram, all while managing her business and personal brand. Her secret? She doesn’t do it alone. Listen in to hear how she’s working with her social media manager to

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31:10

Is The Social Media Algorithm Friend or Foe?

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/06/06

Mr. Al, the Social Media Algorithm is everything and a mystery all at the same time. And that can be super confusing for founders who need to get in Mr. Al’s good graces in order to grow on social media. Some days Mr. Al will be your best friend, driving traffic to your feed and seeing increased engagement. On other days he seems like an overzealous bouncer blocking anyone and everyone from seeing the content you work so hard on. So what can you do as a business owner? Listen in to today’s episode,

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22:27

Four Social Media Experiments And The Results

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/05/30

Y’all know I love trying out new tactics and strategies on social media and reporting back to you, you know, so you don’t have to. Listen in and learn about the plan, execution, and results of my four major social media experiments of 2023 (I’m bringing the data to back it up). Some were pretty surprising, and others disappointing. Dive in so you can steal what works and save time by ignoring the rest! In this episode of the podcast, I talk about: Why panic is not a strategy My SEO

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