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PODCAST

Small Business Talk For Coaches With Cathy Smith

Small Business Talk for Coaches with Cathy Smith Your go to podcast for marketing, visibility, and client growth. Whether you are just starting out or ready to scale, Cathy shares real strategies to turn your coaching passion into a profitable business. 🎙 Weekly episodes📈 Practical tips and tools🤝 Built for coaches like you Need help growing your business?Get free resources, the book, and program atcoachesmarketingroadmap.com.au Follow for updates and fresh episodes.

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All Episodes

19:38

Leveraging Social Media

Small Business Talk For Coaches With Cathy Smith ·

2023/08/02

In episode 203 of Small Business Talk with Cathy Smith, Cathy dives into the world of social media and how small businesses can leverage these platforms for optimal growth. Cathy sets the stage by discussing the importance of choosing the right platform, understanding its rules, and working within these guidelines to ensure maximum reach. She emphasises the need to provide a mix of educational content and entertainment while regularly promoting your products or services. However, she warns about

en-AU

39:52

How the human element of cybersecurity could be...

Small Business Talk For Coaches With Cathy Smith ·

2023/07/20

In episode 202 of the Small Business Talk Podcast, host Cathy Smith had a chat with Caitriona Forde from Cait IT about the human element of cybersecurity and its implications for businesses. The focus of the discussion was on how human error contributes significantly to cybersecurity breaches. Caitriona mentioned that recent statistics showed that almost 90% of cyber incidents stem from human error, with each cyber incident involving some human element. The conversation highlighted the fact that

en-AU

10:10

Talking to Nobody

Small Business Talk For Coaches With Cathy Smith ·

2023/07/12

In episode 201 of Small Business Talk Podcast, with Cathy Smith, I bring your attention to the importance of specificity in communication and understanding your audience's needs. This episode's focus is on why you might be experiencing low engagement in your content and how to rectify it. I discussed how crucial it is to address your audience's pain points in your content and to send out a clear message. Drawing on the analogy of Facebook's beginnings, I explained the importance of starting small

en-AU

39:58

Lets Celebrate 200 Episodes of Small Business Talk

Small Business Talk For Coaches With Cathy Smith ·

2023/07/06

In the 200th episode of Small Business Talk, host Cathy Smith pauses to celebrate and express gratitude towards her loyal listeners, her team, and all who have contributed to the podcast's success since its launch in February 2019. Drawing inspiration from a question posed by Amy Bett in episode 197, Cathy invites a host of special guests to the show to discuss the topic: "How to future-proof your business". Ian Hawkins, a former guest, highlights the need to recognize one's unique value to their

en-AU

27:58

How to Get Free PR for Your Business

Small Business Talk For Coaches With Cathy Smith ·

2023/06/28

Welcome to Small Business Talk with Cathy Smith, Episode 199. In today's episode, Cathy is joined by Jemimah Ashley from the Visibility Lab. They discuss the topic of how to get free PR for your business. Jemimah emphasises the importance of building a personal brand separate from your business brand. Having a strong personal brand allows you to maintain your identity even if you transition to different ventures. Jemimah shares her experience of building her personal brand alongside her business

en-AU

8:08

Price is Just a Number

Small Business Talk For Coaches With Cathy Smith ·

2023/06/22

Episode 198 of "Small Business Talk," I discuss the importance of pricing and how it goes beyond being just a number. Understanding how people perceive prices and aligning them with value is crucial for small business owners. I suggest a simple approach to setting prices: Determine your desired annual income and divide it by the number of clients or sales needed. This helps establish the relationship between pricing and the required customer base. Using package deals, rather than relying solely on

en-AU

28:09

Why Do Business Owners Find It Difficult to Manage Money

Small Business Talk For Coaches With Cathy Smith ·

2023/06/15

In this episode 197 of "Small Business Talk with Cathy Smith," guest Amy Bett we discuss the challenges business owners face in managing money. Amy, a profit first professional and founder of Ladies Without Limits, helps business owners take control of their finances. She emphasizes that although many business owners initially focus on their product or service, understanding and making informed financial decisions is crucial as their businesses grow. Amy shares her personal experience of failing in

en-AU

7:04

Business Decisions How Are You Making Them

Small Business Talk For Coaches With Cathy Smith ·

2023/06/08

In this episode, Business Decisions How Are You Making Them? Cathy Smith discusses the concept of making decisions in business. She shares a conversation she had with a friend about how decisions can be categorized as a definite "no," a "maybe," or a clear "yes." Cathy explores the idea of whether a "maybe" decision is a result of complexity or a series of micro-decisions leading up to a final choice. She references Yoda's famous quote, "Do or do not, there is no try," and asks listeners to consider

en-AU

36:00

How to Motivate Your Staff to Want Them to Stay

Small Business Talk For Coaches With Cathy Smith ·

2023/06/01

In episode 195 of Small Business Talk, host Cathy Smith explores the topic of employee motivation and retention with guest Karen Chaston, a former CFO. They highlight the critical role of treating employees as valuable assets and directly impacting a business's bottom line. The discussion centres around practical strategies to motivate and retain staff. One key strategy emphasised is giving employees a voice. Chaston and Smith stress the importance of actively seeking input from employees, involving

en-AU

7:38

Are you adding value?

Small Business Talk For Coaches With Cathy Smith ·

2023/05/26

Welcome to Episode 194 of the Small Business Talk podcast with Cathy Smith. In today's episode, we delve into the concept of value - both from the perspective of a business and its clients. As the world of business constantly evolves, so too must our strategies to add value and innovate. Drawing on over 22 years of marketing experience, Cathy shares insights on how to effectively reach audiences, the importance of customer trust, and the potential of both paid and organic advertising. This episode

en-AU

26:24

Why Coaches Can't Make Money

Small Business Talk For Coaches With Cathy Smith ·

2023/05/18

In this episode of Small Business Talk, we delve into the common challenge faced by coaches when it comes to making money and turning their passion into a business. With the help of Kyle Spyrides, we talk coaching, marketing and why many coaches can't make money. Small Business Talk Episode 193 By Cathy Smith Brought to you by CATCO Enterprises.See omnystudio.com/listener for privacy information.

en-AU

9:56

Why Being Authentic is the New Original

Small Business Talk For Coaches With Cathy Smith ·

2023/05/12

In this episode of "Small Business Talk with Cathy Smith," Cathy explores the power of authenticity based on a quote from Elizabeth Gilbert's book, Big Magic. The discussion challenges the societal pressure of constantly striving for originality and innovation, emphasizing the importance of being true to oneself instead. Authenticity is about embracing your unique experiences, values, and perspectives. Being authentic allows your true self to shine through, avoiding imitation or trying to be someone

en-AU

30:40

5 Ways to Monetise Your Podcast Without Turning it...

Small Business Talk For Coaches With Cathy Smith ·

2023/04/20

In this episode of the Small Business Talk podcast, special guest Anne Claessen shares her insights on monetising podcasts without making them sound like an advertisement. While sponsors are a popular way of monetizing podcasts, Anne suggests exploring other avenues such as creating a membership around your podcast, selling digital products to your audience, offering services like coaching, and affiliate marketing. Additionally, Anne suggests using podcasts to educate listeners about upcoming

en-AU

8:36

Overcoming Video Phobia - A Deeper Dive

Small Business Talk For Coaches With Cathy Smith ·

2023/03/16

Video phobia in episode 188 I gave you 7 tips on how to overcome video phobia. In today’s episode I dive a little bit deeper into it at your request. How I decided to overcome my video phobia by making a conscious decision to put aside my fears and just do it. I emphasized that mindset is crucial to overcoming any fears and encouraged listeners to make a decision to take the first step. Then, I shared the steps I took to overcome my video phobia, starting with using a teleprompter to help me

en-AU

33:24

Why Masterminds Don't Work with Cathy Smith and Bodo...

Small Business Talk For Coaches With Cathy Smith ·

2023/02/16

Why masterminds don't work for most businesses. We are told that we need to go out there and do personal development. Business development masterminds are a great thing, but why don't they work? My special guest today is Bodo Frost. It's a very simple answer in a way with Masterminds aren't they great? You get lots of nuggets, special information and things and ideas, about what you could do to improve your business. That's great. Then you go away after the mastermind, after that meeting, you had a

en-AU

6:23

7 Tips to Overcoming Video Phobia

Small Business Talk For Coaches With Cathy Smith ·

2023/02/09

Do you have a video phobia? Before anything else, a phobia is a generic term for any kind of anxiety disorder that amounts to an unreasonable or irrational fear related to exposure to certain situations or objects – in this case, exposure to video. What are you making it mean? Honestly, I have spent four years trying to do video because I consider myself having a video phobia but then one day, I decided it had to stop. I stopped calling it a phobia and I started doing videos. It was not easy at all,

en-AU

45:08

Build a Business You Can Sell with David Barnett

Small Business Talk For Coaches With Cathy Smith ·

2023/01/26

In this episode of Small Business Talk, my guest is David Barnett, who has over 20 years of experience working with small and medium-sized businesses and has been helping people buy and sell businesses since 2008. We discuss the topic of building a business that people want to buy. David explains that the value of a business is related to the cash flow it creates and that this is multiplied by a factor depending on the risks involved in the industry. He emphasises that having systems, policies,

en-AU

20:13

23 Business Growth Strategies to Run a Successful...

Small Business Talk For Coaches With Cathy Smith ·

2023/01/12

Last week we did the first 9 of 23 Business Growth Strategies to Run a Successful Business at Small Business Talk this week, for part 2 we do 14 more. Great ideas that you can implement into your business right now. Let's start with Leverage New Technology but don't get bogged down in the tech. Listen to episode 186 of Small Business Talk With Cathy Smith, brought to you by CATCO Enterprises for these 14 tips. See omnystudio.com/listener for privacy information.

en-AU

20:39

23 Business Growth Strategies to Run a Successful...

Small Business Talk For Coaches With Cathy Smith ·

2023/01/05

Let's start the year off with 23 Business Growth Strategies to Run a Successful Business here at Small Business Talk With Cathy Smith, brought to you by CATCO Enterprises. Some of these will be things you are doing, other things you know but might have forgotten to do regularly and some might be new. Let’s make 2023 the most amazing year yet. 1. Create a Great Customer Experience For many people, their product or service is not unique. Often there are thousands of choices and hundreds of providers

en-AU

6:28

Design Your Year

Small Business Talk For Coaches With Cathy Smith ·

2022/12/29

It is the week between Christmas and New Year. For most people, this time of year is a time to slow down and take stock of the year that was. How did your year go? Was it a good year, great year, disappointing or something else? For me, it was a year for a reason. If you are listening to this at a different time, play along, think about what it was like last year or what you would like it to be like this year. Listen to Small Business Talk episode 184 with Cathy Smith by CATCO Enterprises for all

en-AU

191 results

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