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PODCAST

Small Business Talk For Coaches With Cathy Smith

Small Business Talk for Coaches with Cathy Smith Your go to podcast for marketing, visibility, and client growth. Whether you are just starting out or ready to scale, Cathy shares real strategies to turn your coaching passion into a profitable business. 🎙 Weekly episodes📈 Practical tips and tools🤝 Built for coaches like you Need help growing your business?Get free resources, the book, and program atcoachesmarketingroadmap.com.au Follow for updates and fresh episodes.

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All Episodes

22:13

They Are Interested in Coaching. Why Haven't They...

Small Business Talk For Coaches With Cathy Smith ·

2026/10/01

“That sounds exactly like what I need. Send me the details.” You do. Then silence. Before you question your price or rewrite your offer, consider what that potential client took away from your conversation. In this episode, Cathy Smith shares how she walked away from one car dealership and bought the same product from another. The difference offers a valuable lesson for coaches whose promising enquiries go quiet. Explore the three kinds of trust behind a coaching decision: trust in you,

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43:46

Stop Waiting for the LinkedIn Algorithm to Find You

Small Business Talk For Coaches With Cathy Smith ·

2026/09/24

You can post consistently on LinkedIn and still hear crickets. Because posting is only one part of the puzzle. If you are waiting for the algorithm to put your content in front of the right people at exactly the right time, you are relying on hope rather than strategy. In this episode, Cathy Smith is joined by LinkedIn and marketing growth expert Sarah Hughes to unpack what actually creates client conversations on LinkedIn. They talk about building the right network, using shared connections,

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13:09

Why Your Marketing is Not Growing

Small Business Talk For Coaches With Cathy Smith ·

2026/09/17

Your marketing may not be failing. You may just be starving it of the conditions it needs to grow. In this episode of Small Business Talk for Coaches, Cathy shares a lesson from two veggie beds growing side by side. Same soil. Same seedlings. Same care. One thrived. One struggled. The difference was sunlight. And that is exactly what can happen with your marketing. Before you ditch the strategy, change platforms or chase another shiny tactic, look at what is happening around it. Is your message

en-AU

16:15

Why Good Coaches Still Struggle to Get Clients

Small Business Talk For Coaches With Cathy Smith ·

2026/09/10

You know you are good at coaching. Your clients get results and they love working with you. Why, then, does attracting consistent clients still feel so hard? The problem is not your coaching ability. Being an excellent coach and knowing how to build a successful coaching business require different skills. In this episode, Cathy reveals why visibility alone is not enough, why your warm network holds more opportunities than you realise and how clearer messaging, real conversations and consistent

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14:10

The Follow Up Gap - Are Clients Slipping Away?

Small Business Talk For Coaches With Cathy Smith ·

2026/09/04

Most coaches assume silence means no. Often, it simply means not yet. Your next coaching client may already be in your world. Someone who attended the webinar, replied to an email, had a discovery call or quietly raised their hand and then disappeared. In this episode of Small Business Talk for Coaches, Cathy explores the follow up gap that could be costing you clients and why staying connected does not have to feel pushy, awkward or salesy. Because sometimes the problem is not getting more leads

en-AU

12:51

Preparation Becomes Procastination

Small Business Talk For Coaches With Cathy Smith ·

2026/08/27

You keep telling yourself it is not ready yet. The offer needs one more tweak. The website needs another change. The post needs a better graphic. Yet what if all that preparation is the very thing keeping clients away? In this episode of Small Business Talk for Coaches, Cathy Smith shares the surprising result of a pottery class experiment and explores the point where preparation quietly becomes procrastination. She also reveals how coaches can appear busy and visible on social media while still

en-AU

20:26

Are You Making It Safe for Clients to Ask?

Small Business Talk For Coaches With Cathy Smith ·

2026/08/20

Your potential coaching clients may already want your help. Have you made it feel safe enough for them to ask? They are reading your posts, visiting your website and considering booking a call. Then doubt steps in. Will I be pressured? Will my question sound silly? What happens if I reach out? After a surprising peck at her office window, Cathy recognised the missing step between attracting attention and receiving the enquiry. 🎧 Listen now and discover whether your marketing is opening the door or

en-AU

44:03

How to Learn to Speak as a Coach

Small Business Talk For Coaches With Cathy Smith ·

2026/08/13

Your audience can tell when you are reading. And they switch off faster than you think. Whether you are speaking on stage, appearing on a podcast or presenting online, knowing your content is not enough. The real skill is making your audience feel like they are the most important people in the room. In episode 360 ofSmall Business Talk for Coaches, Cathy talks with Andrew Hurteau about what separates a prepared speaker from an engaging one and why confidence, connection and storytelling matter far

en-AU

17:06

Conversations that Lead to Coaching Clients

Small Business Talk For Coaches With Cathy Smith ·

2026/08/06

What if your next coaching client is not on social media? 🤔 Most coaches spend hours creating content, hoping the next post will bring their next client. What if the real opportunity is sitting in conversations you have already started? In this episode, Cathy Smith shares the 3 conversations that lead to coaching clients, why follow up is not being pushy and how one simple shift can turn existing connections into paying clients. 🎧 Listen now and start having the conversations that grow your

en-AU

19:08

The Product I Bought

Small Business Talk For Coaches With Cathy Smith ·

2026/07/30

What if you did all the work to build trust, only for another coach to get the client when they were finally ready to buy? People do not buy because you are ready to sell. They buy because they are ready to solve a problem and they trust you can help. In this episode of Small Business Talk for Coaches, Cathy Smith shares a personal buying experience that reveals why the person who creates the need is not always the person who gets the sale. If people are listening, watching and learning from you but

en-AU

15:16

The Coaching Mistake You Dont Know You Are Making

Small Business Talk For Coaches With Cathy Smith ·

2026/07/23

🎧 What if the biggest coaching mistake isn't asking the wrong question... it's asking the next one too soon? Many coaches are so focused on asking powerful questions that they accidentally interrupt the very moment a breakthrough is about to happen. In this episode, Cathy explores one of the most overlooked coaching skills: recognising when to stop talking, hold the silence and listen beyond the story. Discover how noticing patterns, allowing space and using three simple words, "Tell me more," can

en-AU

37:17

How To Turn Your Leadership Skills into a Coaching...

Small Business Talk For Coaches With Cathy Smith ·

2026/07/16

🎧 Thinking about leaving corporate to start a coaching business? Making the leap is about far more than getting certified. It is about shifting your identity, building confidence, creating a personal brand and learning how to run a business, not just coach. In this episode, Cathy Smith chats with leadership coach Shirley Sutton about turning decades of corporate leadership and HR experience into a thriving coaching business. They explore the mindset shifts, challenges and lessons that come with

en-AU

9:51

Why Generalists Get Overlooked

Small Business Talk For Coaches With Cathy Smith ·

2026/07/09

Ever tried to sell everything and ended up selling nothing? In this episode, Cathy shares the simple burger shop story that explains why clear, specific messaging makes it easier for coaching clients to say yes. You will discover why narrowing your focus does not lose clients, how the right people recognise themselves faster, and why recognition will always beat persuasion. 🎧 Listen now and find out how to make your message easier to understand and easier to say yes to.Support the show:

en-AU

15:09

What do you See?

Small Business Talk For Coaches With Cathy Smith ·

2026/07/02

What if the biggest thing holding you back isn't your strategy, your skills or the market... but the way you see the world? In this episode, Cathy Smith explores Stephen Covey's powerful concept that "the map is not the territory" and why 2 people can experience the same situation but see completely different possibilities. Through stories from Tony Robbins, the recent ICF coaching event, everyday examples and practical coaching insights, you will discover how confirmation bias shapes your

en-AU

36:26

Midlife Hormonal of Performance

Small Business Talk For Coaches With Cathy Smith ·

2026/06/25

🎧 Do you keep waking up at 3am? Forgetting words mid sentence? Walking into a room and wondering why you are there? If you are a coach or business owner in your 40s, 50s or beyond, it may not be stress, burnout or lack of motivation. It could be hormonal change. In this eye opening episode, Cathy Smith sits down with perimenopause and menopause coach Dorota to uncover the hidden performance costs of midlife hormonal change and how it impacts confidence, focus, energy, sleep and business

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13:19

Stories Sell. Are you using them?

Small Business Talk For Coaches With Cathy Smith ·

2026/06/18

🎧 Why can you remember a story from 20 years ago... yet forget what someone told you yesterday? Because stories stick. Facts fade. And if you are struggling to attract coaching clients, that simple truth could be costing you business. In this episode, Cathy Smith shares a family story about a buried treasure that nobody could find and reveals why stories are one of the most powerful tools in coaching, marketing and sales. If people are not remembering your message, connecting with your content or

en-AU

11:31

The Tree That Fell. What Marketing Can Teach Us About...

Small Business Talk For Coaches With Cathy Smith ·

2026/06/12

🎧 What if your marketing did not fail? What if it simply became something else? In Episode 351, Cathy Smith shares a powerful story about a fallen tree and what it can teach coaches about marketing, growth and momentum. Because when a webinar flops, a launch feels flat or a post gets no engagement, it is easy to call it a failure. But what if that one idea gave you confidence, content, insight, conversations and the next clue? This episode will help you stop mourning what did not work and start

en-AU

3:14

5 Minute Momentum - Stop Waiting

Small Business Talk For Coaches With Cathy Smith ·

2026/06/07

🎧 Still waiting to feel ready? That might be exactly why the clients are not coming. In this Five Minute Momentum episode, Cathy Smith gives you the nudge every coach needs. Stop waiting for more confidence, more planning, more content or the perfect time. Clients come from conversations, invitations, trust and action. If you have been stuck in planning mode, this is your reminder to move. Send the message. Follow up. Make the offer. Start the conversation. 🎉 Stop waiting. Start inviting. 🎧

en-AU

14:23

How to build an email list, no matter where you are...

Small Business Talk For Coaches With Cathy Smith ·

2026/06/04

🎧 No email list? No problem. One of the biggest myths in coaching is that you need a huge audience before you can get clients. You do not. In Episode 350, Cathy Smith shares practical ways to start building an email list from scratch, even if you feel like you have nobody to market to. Learn how to find the contacts you already have, what to send them, how to create a simple free gift and why a small engaged list will outperform a large disconnected audience every time. If you have been waiting

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3:35

5 Minute Momentum - Sitting on a Goldmine

Small Business Talk For Coaches With Cathy Smith ·

2026/05/31

What if your next coaching client is already watching you… and you do not even realise it? They are on your email list.They have liked your posts.They have had conversations with you before. So why are they hiring other coaches instead? In this Five Minute Momentum, Cathy Smith reveals the simple mistake many coaches make that quietly costs them clients and the small shift that can change everything. Because growing your coaching business is not always about finding more people.Sometimes it

en-AU

245 results

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