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PODCAST

How to Market Your Horse Business with Denise Alvarez

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse

business marketing

All Episodes

34:56

3 Tips to Market Your Membership With Annie Kennedy...

How to Market Your Horse Business with Denise Alvarez ·

2022/07/27

From private Facebook groups to video libraries, memberships in the horse world are growing at a rapid rate. That’s why last week in Episode 86 we looked at the pros and cons for having your own membership.This week, we’re going back to my chat with Annie Kennedy at The Equine Network. She has 3 practical tips to help you market your membership so you can serve more people and make a bigger impact. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I

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24:26

Is A Membership Program Right For You?

How to Market Your Horse Business with Denise Alvarez ·

2022/07/20

Have you been considering adding a membership program to your business? It can be a great way to create recurring revenue, for sure. But, how do you know if a membership is the right choice for you? Let’s make a good ol’ pros and cons list together so you can make the best choice for your business. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/86FREE The Beginner’s Guide to Online Memberships for Horse

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27:50

Thinking of Starting a Podcast? Here Are 5 Things to...

How to Market Your Horse Business with Denise Alvarez ·

2022/07/06

Have you been wondering if you should start a podcast? With the rise in podcasting in recent years, it may seem like you should just jump on the bandwagon! Before you do, listen to this episode. You’ll learn how to know if podcasting is right for you and your audience, the basic tech you’ll need to get started, and a simple process flow to help keep you on track. Because you know I like a good step-by-step process! ;-)Show Notes (also known as “Where to read a quick summary of what we talked about

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18:48

Should You Have A Blog? Here's How to Know

How to Market Your Horse Business with Denise Alvarez ·

2022/06/29

Have you ever wondered if your horse business should have a blog? The answer isn’t as cut and dry as you might like it to be. That’s why we’re talking all things blogging on this episode! First, we’ll look at the purpose behind blogging as a marketing tool. Then we’ll dive into how you can approach it from a strategic point of view. Finally, I’ll share some questions you can ask yourself to determine if blogging is for you and your business.Show Notes (also known as “Where to read a quick summary of

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15:36

6 Changes That Will Instantly Improve Your Website...

How to Market Your Horse Business with Denise Alvarez ·

2022/06/22

Whether you’ve had a website refresh on your list for a while or you recently realized it needs some help, this encore episode is for you. When you make these 6 changes to your website you’ll better connect with your website visitors so they can become your customers. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/83.FREE! 4 Must-Haves to Make Your Equine Website Dreams A Reality →

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40:11

How to Build a Business That's True to You With Alexa...

How to Market Your Horse Business with Denise Alvarez ·

2022/06/15

How do you go about building a horse business that is true to who you are while still trying to make a profit?That’s one of the key questions Alexa Major Wilcox and I talked about in this episode. Alexa manages marketing for Mike Major Horsemanship. Yes, her dad was on the previous episode (#81). As the person heading up his marketing, she’s taking you behind the scenes and sharing some of the key questions she asked her dad and the rest of their team as they were going through a rebuilding and

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42:33

5 Keys to Building a Sustainable Horse Business with...

How to Market Your Horse Business with Denise Alvarez ·

2022/06/08

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21:06

4 Steps to Map Your Customer Journey (And Why It...

How to Market Your Horse Business with Denise Alvarez ·

2022/06/01

Do you know how you’re getting people in the door of your business? Even if you don’t have a physical location, your business has an entry point—actually, you probably have multiple entry points. If you don’t know how people are getting to you, then how can you get more of the right people in the door? That’s where the customer journey comes in. When you map out your customer journey, you’ll figure out how people are getting to you. But, you’ll do even more than that. You’ll look at the entire

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40:44

How Failure Can Make You a Better Business Owner with...

How to Market Your Horse Business with Denise Alvarez ·

2022/05/25

What’s your take on failure? Does it scare you so much that it keeps you from taking action? Have you tried something that didn’t work out and that’s kept you from trying again?Your view of failure impacts the way you run your horse business. If you have a team, it especially impacts the type of work they do and the amount of creativity or innovation they feel comfortable bringing to the table. That’s why this week on the podcast we’re diving into how you can be a professional failure—yes, there is

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20:37

10 Creative Ways to Use QR Codes In Your Business

How to Market Your Horse Business with Denise Alvarez ·

2022/05/18

With QR codes popping up everywhere from restaurants to Superbowl ads to everything in between, how can you as an everyday horse business owner use them in your marketing? In this episode, you’ll learn a simple way to create your own QR codes plus explore 10 creative ideas to use them to build connections and sales within your business.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/78

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58:55

6 Steps to Create Facebook Ads That Work With Katie...

How to Market Your Horse Business with Denise Alvarez ·

2022/05/11

Have you wanted to dip your toe into Facebook ads but have been unsure where to start? This episode is for you! Katie Cannon has an expert level of experience in Facebook ads (she managed ads for Lowe’s, for example!), yet she also has a gift for breaking it down into simple terms for the rest of us to understand. Plus, she’s a horse girl so she gets you! Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at

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26:16

The Mindset Shift That Changes Everything

How to Market Your Horse Business with Denise Alvarez ·

2022/05/04

In order to be in business for the long-haul, you need to shift your thinking—and perhaps shift the way you run your horse business. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/76

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43:44

Selling A Product? Do These 5 Things With Chris Stein

How to Market Your Horse Business with Denise Alvarez ·

2022/04/27

How do you get people to pay you money for the things that you’re making?That’s really what’s at the bottom of every question about selling products. You’ve made something you believe in—that you believe in your heart of hearts is going to make life better in some way for your audience. But, how do you get them to believe you? How do you get them to pay you for it what you believe it’s worth?You’ll get the answers to these questions and more in the second part of my conversation with Chris Stein,

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48:31

Learn the Art of Selling With Chris Stein

How to Market Your Horse Business with Denise Alvarez ·

2022/04/20

How do you feel when it comes to selling? Do you get nervous or shy, or maybe you completely freeze up and forget all the great things you were going to say? Or, if you’re selling on social, perhaps you just avoid it. I have good news! If you want to build an equine business you love, then selling is a skill that you can (and should) learn. That’s why I’ve invited Chris Stein, the National Sales Manager at world-renowned footwear company Justin Boots to join me on the podcast. In this first part of

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23:17

Reels How-to for Your Horse Business

How to Market Your Horse Business with Denise Alvarez ·

2022/04/13

How do you feel about reels? More specifically, how do you feel about doing reels for your horse business? While they were technically created from an entertainment perspective, Instagram and Facebook reels are a great opportunity for you to connect with your ideal customer. But, where do you start? And, how do you know what to share in order to make the most of reels? That’s what we’re diving into in this episode. You’ll learn …What are reels?Why should you use them as a business?How can you use

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19:36

5 Takeaways from Road to the Horse 2022

How to Market Your Horse Business with Denise Alvarez ·

2022/04/06

While I walked away from the 2022 Road to the Horse colt-starting competition with new insights about working with horses, I also always keep you, my podcast listeners, in mind. So, in this episode, I’m sharing some key business takeaways I took away from the event.Whether you feel at a loss with what content to create or you’re not sure of your next steps for your horse business, this episode is going to give you the boost you need to keep at it. Show Notes (also known as “Where to read a quick

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48:50

Business Success Tips & Lessons Learned with Barbra...

How to Market Your Horse Business with Denise Alvarez ·

2022/03/30

Decorated and accomplished cutting horse trainer and personal performance coach Barbra Schulte is back on the podcast this week! In this second part of our conversation, you’ll get a behind-the-scenes look at how Barbra chooses what products to create and her best tips for marketing your horse business. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/71Listen to Part 1 of My Conversation with Barbra →

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40:50

Business Success Tips & Lessons Learned with Barbra...

How to Market Your Horse Business with Denise Alvarez ·

2022/03/23

Cowgirl Hall of Fame Inductee Barbra Schulte spent years successfully training horses and riders to compete in the National Cutting Horse Association before she built her personal performance coaching business. Now, she helps riders in all disciplines build the mental toughness and confidence they need to succeed both in the saddle and in life. And today, she’s sharing what she’s learned through the years about how you can build a successful horse business!This conversation was so full of insights

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22:30

10 Creative Ways to Market Your Stallion

How to Market Your Horse Business with Denise Alvarez ·

2022/03/16

When it comes to marketing your stallion or breeding program, we often see the same thing over and over again. But, no matter the size of your operation, you can creatively market your stallion. When you do, you'll reach more of the right people. In this episode, I’m not just listing the places or the platforms where you should be marketing your stallion. Instead, you’ll get specific content ideas you can take and run with so you’ll be able to create interest and excitement about the horses in

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29:35

How to Build the Business You Want from the Start...

How to Market Your Horse Business with Denise Alvarez ·

2022/03/09

Whether your horse business is in its infancy or you’re a seasoned pro who has been at it for years, there’s something beautiful about being a business owner. You get to decide what your business will look like. And, even if you’ve been doing it one way for years, you have the freedom to make changes as you see fit. That means you get to build a business you love! And that’s what my guest this week wants to help you do. Emily Urban with The Rising Equestrian Pro is a seasoned equestrian professional

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208 results

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