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PODCAST

How to Market Your Horse Business with Denise Alvarez

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse

business marketing

All Episodes

63:36

Behind the Scenes: What's It Like In My 1:1 Coaching?...

How to Market Your Horse Business with Denise Alvarez ·

2026/03/04

Today, I’m taking you behind the scenes inside Take the Reins, my 6-month 1:1 coaching experience for equestrian entrepreneurs.You’ll hear directly from two clients — Susan Friedland (equestrian author & speaker) and Susan DiFelice (equestrian artist & illustrator) — about where they started, what shifted, and how clarity and strategy helped them move forward with confidence.If you’ve been wondering whether 1:1 coaching is right for you, this episode will help you identify what kind of

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28:39

How to Use AI As Your Marketing Assistant Without...

How to Market Your Horse Business with Denise Alvarez ·

2026/02/25

AI is everywhere right now — ChatGPT, Claude, Gemini, etc. And, as an equine business owner, you’ve probably heard, “If you’re not using it, you’re falling behind.”But what if that’s the wrong way to think about it?In this episode, we’re talking about how to use AI for your equine business without losing your voice and giving up your power as the owner and strategist of your business. I’ll walk you through a proactive approach to using AI as your marketing assistant. Plus, you’ll get three practical

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46:08

How Venessa Wood Built a Mission-Driven Business with...

How to Market Your Horse Business with Denise Alvarez ·

2026/02/19

What does it really take to build a mission-driven business that aligns with your faith, values, and season of life?In this conversation, Venessa Wood, founder of Ag Women Connect, shares the real, practical lessons she’s learned while growing a purpose-centered community. From getting involved in rooms that stretch you, to letting go of the pressure to always be “on,” to trusting that not everyone is meant to stay in your circle, she gets real about what building from the ground up looks like.We

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25:09

My Sales Workshop Didn't Sell. Here's What I Think...

How to Market Your Horse Business with Denise Alvarez ·

2026/02/12

Even as a marketing strategist, not every launch or sell hits the mark. And today I’m pulling back the curtain on one that didn’t.In this episode, I’m sharing the honest truth about why my recent “Sell with Confidence” sales workshop didn’t sell the way I hoped, and what I learned from it. You’ll hear three key reasons it missed the mark (including one that might surprise you), plus three simple things you can do this week to strategically plan your 2026 sales rhythm so you can hit your revenue

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20:40

How to Stay Grounded in Your Horse Business When the...

How to Market Your Horse Business with Denise Alvarez ·

2026/02/04

How do you hold feeling unsettled by what’s happening in the world around you while also trying to run a business, care for your family, and show up in the barn like normal?In this episode, we’re talking about what to do when the world feels heavy and your usual motivation just isn’t there. I’ll walk you through a simple, practical process to help you pause, reset, and move forward with clarity, without ignoring what’s going on around you or within you.If you’ve been feeling the weight of it all and

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58:42

Learn to Close Sales Without the Cringe With Sausha...

How to Market Your Horse Business with Denise Alvarez ·

2026/01/28

If you’ve ever felt like sales doesn’t fit your style or personality, this episode is for you.Sales strategist and ranch gal Sausha Davis shares a refreshing, psychology-based approach to selling in your equine business.You’ll learn how to handle objections without pressure, create buying environments that feel natural, and shift your mindset so you can close more sales with confidence.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”)

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25:24

3 Powerful Sales Practices for Equine Entrepreneurs

How to Market Your Horse Business with Denise Alvarez ·

2026/01/24

Whether you’ve seen the movie or not, P.T. Barnum offers a great example of both what not to do and what to do when you’re trying to convert someone to make a buying decision. In this episode, I’m taking you beyond the move to highlight two common mistakes equine entrepreneurs make when selling (you might not even realize you’re doing them). Plus, we’ll uncover three powerful shifts to help you sell with more confidence, clarity, and connection. Show Notes (also known as “Where to read a quick

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57:44

Grow Your Reach & Revenue: How to Build an Affiliate...

How to Market Your Horse Business with Denise Alvarez ·

2026/01/16

Thinking about launching an affiliate program for your horse business, but not sure where to start or if it’s even worth it? In this episode, I’m joined by affiliate marketing expert Jamie Birch to explore how equine brands and businesses can create affiliate programs to grow their revenue and amplify their reach. You’ll learn what makes an affiliate program successful in the horse industry, common mistakes to avoid, and how to start building yours today. Show Notes (also known as “Where to read a

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24:14

What Kenny Chesney Taught Me About Business (Every...

How to Market Your Horse Business with Denise Alvarez ·

2026/01/09

Even if you’re not a country music fan, there’s something in this episode for you.After reading Kenny Chesney’s memoir, I walked away with a surprising list of lessons that directly apply to growing an equine business. And, of course, I had to share them with you. This one’s part story, part strategy, and full of practical guidance for growing your equine business with purpose.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over

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21:20

You Launched. Now What? The 4-Step Debrief That...

How to Market Your Horse Business with Denise Alvarez ·

2025/12/19

You hit publish. You launched the thing. Now what?Before you move on to the next big idea or offer, this episode will walk you through a simple 4-step post-launch debrief that helps you actually learn from your results.I’m sharing real examples from my own recent launch and practical questions to ask so you can grow, refine, and make your next launch even more effective.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at

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56:40

The Bold Business Move Most Equine Entrepreneurs...

How to Market Your Horse Business with Denise Alvarez ·

2025/12/10

Most equine entrepreneurs avoid the hard stuff — but not Chelsea Lothrop.In this episode, you’ll hear how leaning into uncomfortable, scary, and uncertain decisions helped Chelsea build a business that’s not only successful but deeply aligned.From pricing to mindset to marketing, she reveals the bold moves that made the biggest difference in her growth.If you’ve been holding back from something because it feels hard, this conversation will give you the clarity and encouragement to move forward.Show

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32:34

Realign Your Strategy {The 2026 Reset Day 3}

How to Market Your Horse Business with Denise Alvarez ·

2025/12/05

✨ Access full replays + daily workbook through Friday, December 12 → Stormlily.com/reset✨ Join my growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose:Enroll in The Business Barn Collective → Stormlily.com/collective

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29:59

Refine Your Direction {The 2026 Reset Day 2}

How to Market Your Horse Business with Denise Alvarez ·

2025/12/05

✨ Access full replays + daily workbook through Friday, December 12 → Stormlily.com/reset✨ Join my growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose:Enroll in The Business Barn Collective → Stormlily.com/collective

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24:22

Reconnect to Your Why {The 2026 Reset Day 1}

How to Market Your Horse Business with Denise Alvarez ·

2025/12/05

✨ Access full replays + daily workbook through Friday, December 12 → Stormlily.com/reset✨ Join my growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose:Enroll in The Business Barn Collective → Stormlily.com/collective

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17:32

Sales Feel Flat? Try This 2-Part Fix

How to Market Your Horse Business with Denise Alvarez ·

2025/11/25

Yes, the way people buy is shifting. When it comes to online sales, you may have heard it called a trust recession.But that doesn’t mean they’re not buying. It means your sales strategy needs to evolve.In this short but powerful episode, we’ll talk about two essentials your marketing may be missing — and how bringing them back could re-ignite your results. If you're planning for holiday sales or a New Year relaunch, this one's a must-listen.Show Notes (also known as “Where to read a quick

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25:50

When Your Equine Business Is Asking for a Pivot (But...

How to Market Your Horse Business with Denise Alvarez ·

2025/11/22

Feeling the nudge that something in your business needs to shift, but scared to pivot? Let's uncover the three hidden mindset blocks that keep equestrian entrepreneurs stuck in place, even when they know a change is needed.You’ll learn why pivoting isn’t failure, why clarity matters more than hustle, and how to take your first aligned step forward.And, why permission to pivot might be the most important gift you give yourself heading into 2026.💫 Join The 2026 Reset, my free 3-part

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28:37

When Your Equine Business Loses Its Shine, Remember This

How to Market Your Horse Business with Denise Alvarez ·

2025/11/13

When you’ve been building your horse business for a while, it’s easy to get stuck in the grind and lose sight of why you started in the first place. In this personal episode, I’m taking you behind the scenes to share the heart behind my own business and why reconnecting with your deeper purpose matters more than ever as you grow.If you’ve been feeling like your business has lost its spark, this conversation is your reminder that purpose fuels momentum. You’ll walk away with three powerful reflection

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56:52

How to Get Paid for the Products You Already...

How to Market Your Horse Business with Denise Alvarez ·

2025/10/30

Are you constantly recommending products to your clients, students, or barn friends? If you’re a horse pro or equestrian entrepreneur who already recommends products to your friends and clients, this episode will show you an easy (and ethical) way to get paid for it.Affiliate marketing expert Jamie Birch joins me to break down how horse business owners can turn authentic product recommendations into a legit stream of passive income. No slimy sales tactics or massive audiences required. You’ll hear

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32:12

Your Next Level Starts When You Stop Doing This In...

How to Market Your Horse Business with Denise Alvarez ·

2025/10/24

“Maybe I’m just boring.”That’s what a client said to me when evaluating the results of a recent promotion. How easy it is for us as entrepreneurs to internalize our results! Before you blame your offer, your audience, or yourself… there’s one question I want you to ask: What are you measuring your success against?In this episode, you'll uncover why unrealistic expectations might be keeping you from making the shifts that will actually move the needle in your business.This isn’t your typical

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30:16

Why Business Coaching Isn't for Everyone [And How to...

How to Market Your Horse Business with Denise Alvarez ·

2025/10/15

If you’re lacking clarity on how to market your equine business and you’re tired of trying to do it all alone, business coaching *might* be the key to unlocking your growth. But, is it really for everyone? As a business coach, I can honestly tell you that not everyone should hire a business coach. So, how do you know if your’e ready? How do you know if it’s for you right now? In this episode, we’re getting real about the reasons equestrian entrepreneurs hold back from hiring a coach and how to know

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216 results

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