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PODCAST

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.Here, you turn your business into a client-attracting gem and become a high-performing CEO.About the Host:Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their

business entrepreneurship

All Episodes

25:25

EP # 179 - From TV Production to Entrepreneurship....

Diamond Effect - Strategies to Scale Your Service... ·

2024/12/13

In this episode of the Diamond Effect Podcast, Maggie Perotin talks with one of her clients, Craig Colby, a seasoned television executive and founder of Colby Vision. Craig shares his journey from a successful career in television to running his own business. He discusses the challenges and rewards of entrepreneurship, the importance of storytelling in business, and how to effectively market oneself in a competitive industry. Tune in to learn valuable insights on client acquisition, adap...

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3:46

MM 179 - The Power of a December Pause: Why Slowing...

Diamond Effect - Strategies to Scale Your Service... ·

2024/12/09

The secret to December and New Year success? It's not about doing more - it's about pausing strategically.In this week's Maggie's Moment, I'm sharing why the most successful leaders actually slow down during the busiest season.Learn my 3 favorite ways to implement the "December Pause" in your business day starting today.

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21:22

EP # 178 - Social Media Simplified: Effective Growth...

Diamond Effect - Strategies to Scale Your Service... ·

2024/12/06

Welcome to Episode 178 of the Diamond Effect Podcast! In this episode, Maggie Perotin dives into social media; a tool that many business owners find challenging but crucial for growth. Discover a fresh perspective on how to leverage social media as part of your marketing strategy effectively.Key Takeaways:Mindset Shift: As a CEO, you're in control of your social media strategy. Avoid getting overwhelmed by external pressures and focus on what works for you.Five Best Practices:Consistency...

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3:31

MM 178 - The Hidden Cost of Just One More Thing

Diamond Effect - Strategies to Scale Your Service... ·

2024/12/02

In today's Maggie's Moment, I'm exposing the hidden costs of the 'Just One More Thing' syndrome and sharing 3 signs you might be falling into this productivity trap.Listen to learn how to protect your most valuable business assets - your energy and focus!And if you are ready to transform your habits from overworked and overwhelmed to effective and at peace, I am here to help.With my T.O.P. CEO Performance Enhacer System you will help you transform into a high-performing leader who scales thei...

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32:29

EP # 177 - From Accidental Discovery to Thriving...

Diamond Effect - Strategies to Scale Your Service... ·

2024/11/29

In this inspiring episode, Maggie Perotin interviews Jennifer Jennifer Illsley-Hall, founder of Deliberate Decisions, a professional organizing company. Jennifer shares her remarkable journey from accidentally discovering her natural organizing talents to building a successful professional organizing business in British Columbia, Canada. Tune in to this episode to learn how vulnerability, trust, and professional guidance can transform both clients' lives and business growth.Key High...

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4:13

MM 177 - Set Your 2025 Goals with a Client-Centric...

Diamond Effect - Strategies to Scale Your Service... ·

2024/11/25

As we approach the new year, it’s the perfect time to reassess your business strategy and branding. In today's Maggie's Moment, we discuss how to view your business through the lens of your clients, ensuring your brand becomes a true asset—ready to scale, grow, and even sell.This isn’t about logos or fonts; it’s about building a brand that resonates deeply with your customers. Tune in to discover four actionable steps that will guide you toward creating a client-focused, value-driven business...

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32:31

EP # 176 - 3 Things Every Small Business Owner Should...

Diamond Effect - Strategies to Scale Your Service... ·

2024/11/22

Scaling your business doesn’t necessarily mean doing more—it means doing better. In this episode, we uncover the three critical areas you need to address to grow sustainably and strategically. Whether you’re preparing to scale or already feeling the pressure of growth, this episode offers actionable strategies to guide your journey.Here’s what we dive into:1️⃣ Customer JourneyMarketing & Sales: Build systems that consistently attract and convert clients, from automation to team train...

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4:31

MM 176 - One Thing You Don’t Want to Miss When...

Diamond Effect - Strategies to Scale Your Service... ·

2024/11/18

In Today's Maggie's Moment, we explore a critical element for setting your 2025 business goals: thinking long-term. Whether you’re just starting out and preparing to scale, or you’re growing and envisioning a future sale of your business, aligning your New Year goals with your long-term plans is essential for sustainable success.Here's Why:Creating an Asset: When your goals align with long-term plans, your time and effort investments don’t just bring short-term income—they help you build...

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26:51

EP # 175 - Balancing the Demands of Running a Service...

Diamond Effect - Strategies to Scale Your Service... ·

2024/11/15

In this episode, Maggie dives into the essential strategies for balancing a successful business and personal life. Designed for high-achieving business owners, often sandwiched between busy businesses, kids, and caring for elderly parents, this episode offers a step-by-step approach to incorporating self-care, prioritizing tasks, and strategically creating a balanced life.Inspired by real-life examples from Maggie’s clients, who often juggle business growth with demanding personal responsibil...

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5:04

MM 175 - Preparing Yourself and Your Business for...

Diamond Effect - Strategies to Scale Your Service... ·

2024/11/11

Today, I have some powerful reflection questions to help you prepare yourself and your business for the holiday season. These questions are designed to take less than 10 minutes, yet bring clarity and focus for a successful end to the year.Reflection Areas:Your Clients’ Needs – What do your clients need most during this holiday season and into the New Year? Consider how you can support them in ways that bring them real value.Your Business’s Needs – What does your business need to best serve c...

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26:54

EP # 174 - Customer Retention Made Simple: Strategies...

Diamond Effect - Strategies to Scale Your Service... ·

2024/11/08

In this episode of the Diamond Effect podcast, you'll learn key strategies to improve client retention in your service-based business. Retaining your best clients is essential to sustainable growth and long-term success, but it requires a proactive approach. This episode dives into the CEO mindset needed to keep clients coming back and shares three core retention strategies that will set your business apart.Episode Highlights:Delivering Excellent Service, Every Time – Consistency in quality i...

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4:33

MM 174 - The 10X Reflection: Envisioning Your...

Diamond Effect - Strategies to Scale Your Service... ·

2024/11/04

As we approach the New Year, it’s the perfect time to reflect on what you want to achieve in your business in 2025. In today's thought-provoking Maggie's Moment, I challenge you to imagine your business operating at a 10X level—whether that means 10 times the clients, revenue, or team size. If you reached that milestone, what would it look like?Key Reflection Points:10X Value for Your Clients – Reflect on what an exponentially greater value for clients would look like. What would need to...

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62:37

EP # 173 - How to Scale Your Service Business Before...

Diamond Effect - Strategies to Scale Your Service... ·

2024/11/01

In this special episode of the Diamond Effect podcast, you will enjoy the replay of an exclusive webinar on how to scale your business before 2025. If you’re ready to grow but find yourself stuck in the day-to-day grind, this masterclass is for you. During this training, we explore the power of outsourcing, hiring the right help, and developing a high-performing team so you can focus on growth without burnout.What You’ll Learn:The Power of Tailored Hiring – Discover how to create a hirin...

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3:29

MM 173 - Stop Worrying About Your Business Growth and...

Diamond Effect - Strategies to Scale Your Service... ·

2024/10/28

Today's Maggie's Moment tackles the all-too-common feeling of business stagnation. You want more clients, growth, and a thriving future—but are you making space for client acquisition and growth-focused actions each day? If your schedule is filled with day-to-day tasks, team questions, and website tweaks instead of growth-oriented activities, it’s time to shift.Episode Highlights:Audit Your Schedule – Instead of letting worry drain your energy, evaluate your daily schedule. Are there ded...

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26:43

EP # 172 - From Connections to Clients: Making...

Diamond Effect - Strategies to Scale Your Service... ·

2024/10/25

In this episode of the Diamond Effect podcast, Maggie Perotin dives into networking and explores how you can turn connections into clients for your service business. Networking isn’t one-size-fits-all, and in this episode, Maggie breaks down the types of networking and key tips to make each one work for you.Episode Highlights:Three Types of Networking to Consider:Structured Networking Groups – These are more formal networking groups (both online and in-person) with membership fees and a stron...

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5:13

MM 172 - How to Diversify Lead Generation for Your...

Diamond Effect - Strategies to Scale Your Service... ·

2024/10/21

In this quick Maggie's Moment, I discuss diversifying your lead generation strategies as a small service business owner. Relying on just one source for acquiring new clients can be risky, expensive, and inconsistent. But by expanding how you attract leads, you can ensure your business stays steady and resilient.Key Benefits of Diversifying Lead Generation:Reduces Risk – By not depending on just one method to bring in clients, you safeguard your business from losing its primary source of new l...

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21:20

EP # 171 - 10 Proven Strategies to Attract New...

Diamond Effect - Strategies to Scale Your Service... ·

2024/10/18

In this episode, I talk about 10 powerful ways to attract new clients to your service business that don’t require you to rely solely on Internet marketing. While the online world offers a lot of opportunities and should be part of your marketing strategy, there are plenty of effective offline strategies you can use to grow your client base and make meaningful connections.Whether you want to build stronger relationships, tap into local networks, or diversify your client acquisition tactics, th...

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5:46

MM 171 - The Biggest Myths About Business & Executive...

Diamond Effect - Strategies to Scale Your Service... ·

2024/10/14

I tackle the biggest misconceptions about business and executive leadership coaching in this Maggie's Moment. This episode is for you if you’ve ever thought coaching is only for struggling businesses or that coaches will tell you what to do without considering your input.Key Myths Debunked:Myth #1: Coaching Is Only for Failing Businesses or ExecutivesCoaching is for anyone looking to grow, improve, and reach their full potential. It works well for start-ups, scale-ups, and mature businesses. ...

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19:41

EP # 170 - Being Authentic in Business

Diamond Effect - Strategies to Scale Your Service... ·

2024/10/11

This episode explores what it really means to be authentic in business. Authenticity is often misunderstood, especially regarding personal and business branding. It doesn’t mean putting your entire life on display for the world or discussing things that make you uncomfortable. Instead, it’s about being true to your core mission, vision, and values—ensuring they align with who you truly are.Key Takeaways:Being Authentic Doesn’t Mean Oversharing – Many believe that being authentic in business m...

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4:16

MM 170 - How to handle multiple things at once as a...

Diamond Effect - Strategies to Scale Your Service... ·

2024/10/07

As a small business owner you might have a lot going on:Dealing with clientsResearch & development projects to grow the business;Leading your team.Or maybe even you have more than one business to run. In today's Maggie's Moment, I share my story of juggling multiple priorities and 3 steps to help you move yours forward strategically.And if you need help getting rid of being overwhelmed and refocusing, let's talk. My T.O.P. CEO Performance Enhancer Formula is designed to help service-based...

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