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PODCAST

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.Here, you turn your business into a client-attracting gem and become a high-performing CEO.About the Host:Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their

business entrepreneurship

All Episodes

4:31

When Is the Right Time to Hire? 5 Signs You Need Help...

Diamond Effect - Strategies to Scale Your Service... ·

2026/02/02

Are you running yourself ragged trying to do it all? In this quick Maggie’s Moment, discover the top 5 signs it’s time to get help—before burnout or missed opportunities slow your growth. Learn how to spot the warning signals, why hiring is a milestone (not a failure), and what to do next if you’re ready for more freedom and impact. If any of these signs sound familiar, book your complimentary consult with Maggie to get help. You can scale your business sustainably with more freed...

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37:19

The Power of Showing Up: Everyday Leadership &...

Diamond Effect - Strategies to Scale Your Service... ·

2026/01/30

In this heartfelt episode, Maggie sits down with Mike Guthrie—community connector, philanthropist, and daily LinkedIn video creator. Together, they explore how authentic engagement and simply showing up (online and in real life) can spark unexpected friendships, inspire positive change, and help you find deeper purpose in your work. Whether you’re a business owner, leader, or just someone looking to make a difference, Mike’s story will remind you that impact starts with small, consisten...

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4:34

How to Think Like a CEO (Not Just a Service Provider)...

Diamond Effect - Strategies to Scale Your Service... ·

2026/01/26

In this Maggie’s Moment, Maggie breaks down the 3 big shifts that separate true CEOs from overwhelmed technicians: Creating and leading with a clear visionBuilding a team to expand your impactInvesting in your own growth to move the business forward Ready to step into your CEO role and scale your business? Tune in for actionable inspiration and your next step.Ready to step into your CEO role and grow faster? Book a complimentary consult and I’ll help you build the skills and strategy to scale...

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23:05

Why Lack of Clarity Is Costing Your Business Growth...

Diamond Effect - Strategies to Scale Your Service... ·

2026/01/23

Stuck, Overthinking, or Spinning? How Clarity Helps Business Owners Move Faster Are you caught in a cycle of overthinking, indecision, or second-guessing every move in your business? You’re not alone. In today’s episode, Maggie Perotin dives deep into why so many service-based business owners feel stuck—and reveals the clarity strategies that help CEOs move forward with confidence and speed. Inside this episode: The real reasons business owners lose clarity (and how it silently stalls your gr...

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27:31

Is Social Media Still Worth It in 2026? How Service...

Diamond Effect - Strategies to Scale Your Service... ·

2026/01/16

In this episode, Maggie answers two questions service-based business owners keep asking online: Is social media still worth it in 2026, or are clients searching elsewhere?How do I convert website/online traffic into paying clients?You’ll get a fresh, practical perspective based on current consumer behavior (including Google’s “messy middle” buying journey) and real examples that show why visibility isn’t enough — your Google profile, website copy, and follow-up process are what turn interest ...

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4:05

Marketing Channels for Small Business that Convert in...

Diamond Effect - Strategies to Scale Your Service... ·

2026/01/12

Ever wonder which channel is “best” in 2026 — Instagram, TikTok, LinkedIn, email, networking, or cold outreach? In this quick bonus episode, Maggie shares the truth: there’s no magic platform. Any channel can convert when you choose it based on your ideal client and back it with the right positioning + messaging. You’ll learn how to: Pick channels based on where your clients actually look for answersMake the channel convert by speaking in your client’s language (not industry jargon)Stop chasi...

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23:49

How to Build a Consistent Client Pipeline Organically...

Diamond Effect - Strategies to Scale Your Service... ·

2026/01/09

Get Your FREE Resource - 59+ Ways to Make Your Business More Visible Want consistent leads for your service business without spending huge amounts on paid ads? In this episode, Maggie breaks down why organic marketing is the smartest place to start (especially on your way to your first six figures) and shares the 3 pillars that create a steady, predictable client pipeline. What you’ll learn Why organic marketing should come before paid ads (and when paid ads make sense so that you don't ...

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3:57

3 Steps to Consistent Referrals

Diamond Effect - Strategies to Scale Your Service... ·

2026/01/05

Referrals shouldn’t feel like luck. In this quick Maggie’s Moment, Maggie shares a simple 3-step approach to generate more consistent client referrals so it happens every time (bonus: automate what you can). If you want referrals to become predictable, this is your starting point.

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5:17

MM 235 - Why Smart Business Owners Don’t Hit Their...

Diamond Effect - Strategies to Scale Your Service... ·

2026/01/05

Send us a text Behavioral research shows 3 key reasons business goals slip: lack of structure, shallow motivation, and relying on willpower instead of systems. Maggie shares how to build a simple plan and weekly rhythm that keeps you consistent. What You'll LearnHow to turn vague goals into clear targets + weekly actionsWhy your WHY matters more than hypeThe simple systems that create consistency (calendar, weekly review, accountability)Join a complementary online event - Design Your Success ...

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30:13

EP # 234 - New Year Goals — The Mindset That Helps...

Diamond Effect - Strategies to Scale Your Service... ·

2026/01/02

Send us a text Happy New Year, Diamond Effect Podcast listeners. In today’s first episode of 2026, we’re talking about goals—but not in the fluffy, “new year, new you” way. We’re focusing on the mindset that actually helps you follow through past January… and definitely past February. Because setting goals isn’t just about writing down a number. It’s about becoming the kind of leader who can stay consistent, make better decisions, and keep moving forward even when the plan gets messy. In th...

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4:07

MM 234 - Why Giving Value Is the Best Business...

Diamond Effect - Strategies to Scale Your Service... ·

2025/12/29

Send us a text In this Maggie’s Moment, Maggie shares one of her biggest lessons from 2025: the more value you create, the more it comes back—often in unexpected ways. She also reminds you not to rush into 2026 on autopilot, and invites you to join Design Your Success 2026 on Jan 13–14 (because planning in January is still better than not planning at all). 🎧 For the full breakdown of her 2025 lessons, listen to the latest Diamond Effect Podcast episode # 233 - Reflect, Reset, Scale - 5

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34:05

EP # 233 - Reflect, Reset, Scale - 5 Powerful Lessons...

Diamond Effect - Strategies to Scale Your Service... ·

2025/12/26

Send us a text As 2025 comes to a close, this episode is your invitation to pause, reflect, and intentionally choose what you're bringing into 2026and what you're leaving behind. Maggie shares five key lessons and coaching concepts from 2025, shaped by her own experiences as a business owner and by what she's seen while coaching service-based entrepreneurs. You'll hear practical mindset shifts, real examples (including navigating a tax audit), and simple frameworks you can apply to your plann...

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3:11

MM 233 - A Thank You I Never Want to Rush Past

Diamond Effect - Strategies to Scale Your Service... ·

2025/12/22

Send us a text I’m pausing today to say one thing I never want to rush past: thank you. To my clients, my community (listeners + followers), and my collaborators—your trust, support, and loyalty mean more than I can put into words. I never take it for granted. Wishing you a peaceful holiday season. If you’ve been part of my world this year, drop a ❤️ in the comments so I can thank you personally.

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31:35

EP # 232 - 2026 Predictions: How Service Businesses...

Diamond Effect - Strategies to Scale Your Service... ·

2025/12/19

Send us a text Marketing is louder, clients are pickier, and AI is making it easier to create content—but harder to build trust. In this episode, Maggie shares the key shifts she sees for 2026: scaling won’t be about doing more. It’ll be about building a business that runs better and feels more human. In This Episode Why your personality/personal brand becomes the differentiator in a world of AI contentWhy customer loyalty + lifetime value beats constantly chasing new clientsWhy short-form vi...

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3:40

MM 232 - Why Personal Touch Matters More Than Ever in...

Diamond Effect - Strategies to Scale Your Service... ·

2025/12/15

Send us a text In today's Maggie’s Moment, Maggie shares why genuine human connection is becoming a business superpower as AI and automation become more widespread. She explores how service-based business owners can stand out by making their client experience more personal and memorable—even with all the benefits that AI brings. In this episode: Why AI is a powerful tool for productivity, but can’t replace real relationshipsThe growing value of human-to-human connection in an increasingly aut...

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27:55

EP # 231 - From Idea to Action: The Small Business...

Diamond Effect - Strategies to Scale Your Service... ·

2025/12/12

Send us a text Is your 2026 vision still just an idea—or will you actually make it happen? In this episode, we dig into why waiting for the “right moment” is one of the biggest traps holding business owners back, and how to become the kind of CEO who creates the right moment instead of waiting for it. Maggie shares real stories, personal lessons, and actionable strategies to help you turn inspiration into implementation—no matter what life throws your way. In this episode, you’ll ...

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4:10

MM 231 - The Power of One Coaching Session

Diamond Effect - Strategies to Scale Your Service... ·

2025/12/08

Send us a text Can a single coaching session really move the needle in your business? Absolutely. In this Maggie’s Moment, I share real stories of clients who landed stalled deals, recovered lost revenue, and took action on new opportunities—all in just one session. Coaching isn’t just about strategy; it’s about breaking through mindset blocks, optimizing your next step, and turning intention into action. Every time you do, your results compound—and your business grows faster. Rea...

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36:18

EP # 230 - The 7 Steps to a Self-Running, Scalable...

Diamond Effect - Strategies to Scale Your Service... ·

2025/12/05

Send us a text How to attract, hire, and lead a high-performing team—so your business can grow without you. What does it really take to build a team that can run—and even grow—without you? In this episode, Maggie draws on her deep corporate experience co-scaling teams from 80 to 450 and translates those lessons for small business owners who want to build a business that’s both scalable and sellable. Whether you’re hiring your first team member or leading a growing group, you’ll learn the prac...

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3:54

MM 230 - You Don’t Have to Sacrifice Everything to...

Diamond Effect - Strategies to Scale Your Service... ·

2025/12/01

Send us a text There’s more than one way to build a thriving business—and you don’t have to grind yourself into the ground to hit six, seven, or even eight figures. In this Maggie’s Moment, I share real stories of clients who’ve scaled with balance and purpose, and why your business should fit your life (not the other way around). If you want to grow on your terms, without sacrificing your values or what matters most, this is for you. Ready to design a business that works for your life? ...

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21:46

EP # 229 - AI for Small Business: Strategic Prompting...

Diamond Effect - Strategies to Scale Your Service... ·

2025/11/28

Send us a text How to use AI strategically to save time, increase productivity, and grow your business faster—without losing your unique voice. After over a year of using AI in my business (and teaching my clients to do the same), I'm sharing what I've learned about leveraging AI strategically to increase productivity, save time, and work smarter—not harder. In this episode, I break down: Why AI matters now – A Chief Economist at a Canadian business conference highlighted AI as a low-cost inv...

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