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PODCAST

The Sound Off Podcast

The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt

society & culture personal journals

All Episodes

01:32:43

Matt & Jake: DriveTime! (We Used to be Cool!)

The Sound Off Podcast ·

2023/10/30

It's Halloween and way back in the 90's the station I used to work for had this thing called the Howler. It was an out of control good time featuring 5000 people and a band and some beer. Actually a lot of beer. This week I got back together with my old afternoon friend Jake Daniels and we just riffed on all the good times we used to have on air. Our show was always a contrast to the noise going on around us. We didn't need too much else in a show other than admitting we were coming in with

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00:54:08

Erin Trafford, Story Studio Network: The Canadian...

The Sound Off Podcast ·

2023/10/24

Erin Trafford is a co-founder of Story Studio Network, a full service content branding and podcast experience for brands she co-founded with her dad Dave Trafford, who is a radio mainstay in the Greater Toronto Area, and a regular contributor on Newstalk 1010 up until July when layoffs occured. Erin has the unique experience of growing up with a parent in broadcasting, which means you have been immersed in radio (from the inside) all your life. Erin's radio career started with an internship

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00:49:52

Jennifer-Lee Gunson: J-Pod Creations

The Sound Off Podcast ·

2023/10/18

Jennifer-Lee Gunson is the owner of J-Pod Creations which is a Vancouver based company specializing in branded podcasting. Before Jennifer got started in radio, she was an actor. She later enrolled at BCIT, found her way to Astral owned The Bear, which has now been shifted to the Bounce cluster of Bell properties. She returned to Vancouver after a stint in Prince George and took to the air (literally) doing traffic for CKNW and later Canadian Traffic Network which is where you can hear her

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00:09:07

Feed Drop: Introducing The Cash Kid Podcast

The Sound Off Podcast ·

2023/10/13

This week... it's a FEED DROP. Every once a while I promote a podcast that I think is worthy of some attention. This week it is the Cash Kid Podcast. I am currently working with the Cash Kid to grow his audience. The show has just completed it's first season with the an episode recounting why the show got started and what is in store for season 2. What you can do:If you would like to connect with the show - give it a follow on your favourite podcast app. Would you like to interview the Cash

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00:57:59

Aiden Wolf: A Podcasters Guide to YouTube

The Sound Off Podcast ·

2023/10/05

Aiden Wolf joins me to shares tips for making it big on YouTube. Over the last few years, podcasters have been trickling onto YouTube as it has proven effective for discovery. However, this does not make podcasters, effective YouTubers.In this episode you will hear Aiden talk about his journey in radio, from morning show host to voiceover artist. But it was his microphone reviews, and unboxings that garnered him a true YouTube audience. YouTube's algorithm is based on the viewer's profile,

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00:39:18

Jeremy Enns: Creative Wayfinding

The Sound Off Podcast ·

2023/09/28

The title to this episode was going to be "Cut the Bullshit" which was the name of the Facebook group Jeremy founded a number of years back. Jeremy is a podcast marketer and sherpa who helps brands launch and grow their shows. He acknowledges brightly that every show is different and will have a unique path. The best thing you can do for yourself is register for his newsletter, Creative Wayfinding. Often when I read it, I find it is more about perspective than tips and tricks.In this

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00:37:50

Fatima Zaidi: Founder of Quill Inc. and Co-Host

The Sound Off Podcast ·

2023/09/19

Fatima Zaidi is the Founder and CEO atQuill Inc., an award-winning production agency specializing in corporate audio, andCoHost, a podcast growth and analytics tool.In this episode you'll hear Fatima talk about what goes into creating successful and listenable podcasts, how she fell into the tech industry, and the opportunity that presented itself in podcasting. We also discussed why her company created Co-Host which is a podcastanalytics and audience insights platform built for brands, and

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00:47:29

Stephen Keppler: Some Good News

The Sound Off Podcast ·

2023/09/13

For natives of Kelowna, B.C., Stephen Keppler requires no introduction. But on the off chance you're not from around there, Stephen is the morning drive host at Move 101.5 in Kelowna, one of the largest radio shows in B.C.Morning show hosts nowadays have a bit of a reputation for making easy content- lots of audience text and phone lines, asking questions like "What's your worst concert experience? Call in and let us know," so on and so forth. This summer, though, things haven't been quite

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01:07:05

Buzz Bishop: Z95 in The 90's, CyberBuzz, Amp and XL 103

The Sound Off Podcast ·

2023/09/07

Buzz Bishop has long been a name I have been familiar with in Canadian radio, but only last week did I get a chance to connect with him for the first time. A mainstay at Z95, Crave and Virgin 95.3, he segued to Calgary in 2009 where he took up the Top 40 cause at Amp 90.3, before crossing the hall to work at XL103. In recent weeks, he has been joined with Samantha Stevens who is no stranger to Calgary, having worked there twice before.What I really like about Buzz is his passion for radio

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00:39:04

Sean Ross: The Return of Ross on Radio

The Sound Off Podcast ·

2023/09/02

Sean Ross is back to talk about radio and records. He answers my burning question: What happened to the hits? We also talked about the lost factor, whether "Join the Conversation" radio has run its course, and those songs of summer. We also talked about Radio Days North America, the lack of programming related radio conferences, and why Taylor Swift is as big as the Beatles.Please follow Sean on X Also sign up for his free Newsletter to give yourself a heads up on some really fun columns

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00:31:42

Sue Haas: NLogic's New President & COO

The Sound Off Podcast ·

2023/08/17

Sue Haas is an experienced media executive, having worked on a wide variety of teams and projects. She was at Blue Ant Media for over 12 years, managing sales operations as a director and digital media as VP and later SVP. This experience has made her a good fit for her new position as President and COO at NLogic, a company providing audience and commercial analysis tools for the TV and radio broadcast industry, media agencies and more.In this episode, Sue talks about the strategies behind

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00:44:46

Josie Fenech: The Hot Tub, Talent & Top 40

The Sound Off Podcast ·

2023/08/16

Josie Fenech has this awesome thing going where she has been apart of a fantastic Ottawa radio story. Hot 89.9 went on the air in 2003 and shortly after Josie joined the station on evenings and later joining the morning show where she was a fixture until 2019. Today she is the National Talent Director for Stingray and their 101 radio stations. We spoke about her career, she caught me up on the new challenges facing CHR radio, how playlists in compiled and what she looks for in a radio

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00:49:46

Sam Sethi: PodFans, Podnews Weekly Review and River...

The Sound Off Podcast ·

2023/08/09

Sam Sethi is setting out on his biggest adventure yet. The host of Podnews Weekly Review and former programmer at Windows and Netscape, is launching Podfans; part of a new wave of podcast apps you can find here on the Podnews website.Over the last few years, podcast shows like Podnews, Pocasting 2.0 with Adam Curry and Dave Jones, and shortly after The New Media Show with Rob Greenlee and Todd Cochrane, began to talk about ways to improve the technology involved with podcast delivery. Think

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00:35:17

Lauren Passell: Podcast Marketing Therapy

The Sound Off Podcast ·

2023/08/02

Lauren Passell is the owner of Tink Media. Her experience in Public Relations . gives her a unique perspective. But simply put, podcasting is public relations. Everything from getting the guest, preparing the show, and marketing and promoting the show is what a great PR firm executes; all in the name of messaging and creating audience awareness. Lauren along with Arielle Nissenblatt, embarked on podcasting's ultimate PR campaign with last April with the "Adopt-a-Listener" podcast initiative

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00:34:54

Bryan Goldmark: Locked On

The Sound Off Podcast ·

2023/07/20

Bryan Goldmark heads up Sales at the Locked On Podcast Network. The Network was founded in 2016 by Utah Jazz radio announcer David Locke and sold in 2021 to Tegna. Today it is home to over 200 podcasts and 25 million listeners who want to enjoy a daily fix from a podcast about their favourite team in the NHL, NFL, NBA, Major League Baseball, and College Football.In this episode you will hear all about Bryan's radio experiences. (Spoiler: His dad worked in Radio at stations like WRKO and Hot

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00:48:20

Jodi Krangle: Audio Branding

The Sound Off Podcast ·

2023/07/14

Jodi Krangle knows audio. She's a long-time VO talent with a voice as smooth as melted butter, and the host of her own podcast, Audio Branding.If our show is trying to find the intersection between podcast and broadcast, then Jodi's has already found the crossroads between voiceover and podcast. With over 100 episodes, she's explored every possible angle for enhancing your business through the use of audio, including podcasts.Jodi and I discuss our love for audio, what got her into it, and

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01:00:16

Jesse Brown: Canadaland

The Sound Off Podcast ·

2023/07/08

This October will be 10 years of Canadaland. Jesse Brown joins me to talk about his short time in radio working for the CBC, and why he started his podcast.In this episode, you will hear why Jesse started Canadaland, his decision to create a network, the incredible story of how the Jian Ghomeshi story broke, and some thoughts about recent laws passed by the Canadian Government that are causing havoc with content creators and news organizations. (Both Canadaland and our parent company, The

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00:15:06

Radio's Summer of Discontent

The Sound Off Podcast ·

2023/06/28

Coming off the heels of a positive vibe at Radio Days North America, the radio landscape is flooded with bad news regarding 1300 layoffs, 6 Canadian AM radio stations being closed down entirely, Canada's Bill C-18 leading to the throttling or complete shutdown of news on Google and Facebook respectively, Bell asking the CRTC to reduce its local promise of performance and the launch of Futuri Media's Radio GPT on Portland's KBFF leading to some inner-industry outcry. Matt Cundill once again

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00:37:51

Kattie Laur: Pod The North

The Sound Off Podcast ·

2023/06/16

On this week's edition of "Producers Interviewing Producers," we've got Kattie Laur, a podcast producer from the Toronto area. But she's more than just that. In fact, the main subject of this episode is her newsletter, Pod The North.Pod The North is designed around the idea of creating a community for Canadian podcasters, since in all her years of working with audio, she noticed there wasn't really a space or a resource for us Canucks to come together and talk about podcast stuff. So what

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00:51:08

Charles Adler Returns... (Again)

The Sound Off Podcast ·

2023/06/09

This week, we're back with another old friend of the show. Charles Adler was last on in 2019, and at the time, he was about to be on-air with Corus Radio. Nowadays, he's joining the ever-growing list of radio vets who have decided to go digital.Charles is starting up his own podcast, The Charles Adler Show, in just a few weeks. We know this, not just because he told us, but because The Sound Off Media Company is going to be handling the production side for him. We won't be hosting the show,

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504 results

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