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PODCAST

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like• sales and marketing optimization,• and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators,

business marketing

All Episodes

27:53

From Stress to Success. Optimizing Business...

The Art of Online Business ·

2024/09/25

Learn from Neill Williams' productivity expertise. She's a master certified coach who has transitioned from teaching Facebook ads to guiding entrepreneurs on optimizing their productivity with a scientific approach. Neill has a knack for helping busy entrepreneurs accomplish more in less time, ensuring they can focus on what truly matters in their business and personal life.Watch Neill's previous episode ‘Achieving Business Success with a 25 Hour Work Week: Neill Williams' Productivity J...

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42:26

Achieving Business Success with a 25 Hour Work Week:...

The Art of Online Business ·

2024/09/23

Neill Williams, a master certified coach who transforms the way entrepreneurs approach productivity, shares how she leverages a science-backed approach to help busy entrepreneurs achieve more in less time. If you're looking to optimize your performance and productivity, you’ll want to replay this episode to absorb all the golden nuggets Neill drops. Watch the episode ‘From Stress to Success Optimizing Business Productivity with Neill Williams’ (releases September 25th).Please ...

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8:21

Get More People to Actually Use Your Lead Magnet (So...

The Art of Online Business ·

2024/09/20

I'm sharing crucial tips from a recent coaching call focused on increasing the percentage of people that ACTUALLY use your lead magnet. Because what's the point of growing your email list with folks that don't experience what your expertise can do for them?Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Get the ‘Lead Magnet Opt-In Sequence Emails’Learn the 7 biggest FB ad mistakes course creators make that burn ...

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29:30

100k A Year With Five Clients How To Scale Your Ad...

The Art of Online Business ·

2024/09/18

Brandi Mowles is back to share how to scale to 100k revenue years with just five clients. She did this in her first year working no more than 20 hours a week with only one person on her team. Brandi built her business initially to pay for her bankruptcy lawyer with a baby at home, turning what was a dire financial situation into a thriving business that has taught hundreds to do the same. Links Mentioned In This Episode:Save your seat to the Confident Ad Manager BootcampWatch the pr...

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31:28

How Brandi Mowles Made $1M With A One Person Team

The Art of Online Business ·

2024/09/16

Brandi Mowles shares her journey to making her first million with just a one-person team, detailing how she leveraged mindset shifts and strategic moves to scale her business efficiently. She's also my Facebook ads business coach and has played a pivotal role in making my business successful.Brandi also shares the practicalities of managing and growing a business as a single entrepreneur, offering invaluable insights for anyone looking to achieve similar success. Links Mentioned In This...

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26:27

When is the Right Time To Scale Your Meta Ads and...

The Art of Online Business ·

2024/09/13

My wife Jamie and I unpack the essentials of scaling Facebook ads effectively. We discuss recognizing the right signs from Meta Ad Manager that signal it's time to increase your ad spend and how to do this without disrupting the algorithm. Whether you’re managing small-scale campaigns or large ad budgets, understanding these nuances can make a significant difference in your advertising success.Watch the episode on YouTube. Please click here to give an honest Rating/Review for the sh...

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22:48

How to Attract Loyal Clients Without the Hassle with...

The Art of Online Business ·

2024/09/11

Belinda Weaver argues that focusing on Unique Selling Propositions (USPs) or defining “What Makes You Different” might not be the most effective strategy for attracting an aligned audience. Instead, she offers alternative methods that can foster deeper connections and better engagement with your ideal students.We dive into how these principles can shift your focus away from trying to stand out for uniqueness alone and towards creating genuine connections with your audience. Watch the pre...

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43:45

How She Built A 6-Figure Copywriting Business...

The Art of Online Business ·

2024/09/09

We talk about how Belinda's 14-year journey has shaped her approach, blending life and work, especially as she manages family life with professional ambitions. Belinda Weaver is a seasoned copy coach who specializes in helping copywriters avoid burnout by building sustainable businessesWe also preview what's to come in our next discussion, where Belinda will debunk common myths about unique selling propositions and what really attracts an aligned audience.Watch the “How to Attract Loyal ...

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29:48

Signs That Your Business Could Be Ready To Run Meta Ads

The Art of Online Business ·

2024/09/06

My wife, Jamie, a fellow Facebook ad manager, joins me to explore whether your business should start using Meta ads. We talk about common questions about the ideal timing for initiating Meta ads and discuss the prerequisites for their effectiveness. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Get 1:1 Meta Ads Coaching from Kwadwo!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Say hi to Kwadwo on Instagram...

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22:39

Why Try Pinterest Ads in 2024 with Heather Farris

The Art of Online Business ·

2024/09/04

After a successful career pivot from accounting to Pinterest marketing, Heather Farris now manages client accounts, helping creators and coaches amplify their online presence. Join us as we explore effective strategies for using Pinterest to enhance your online business, whether you’re into courses or memberships. Watch the previous episode “6-Figures Per Year Teaching Pinterest Marketing with Heather Farris.”Please click here to give an honest Rating/Review for the show on iTunes! Thank...

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32:40

6-Figures Per Year Teaching Pinterest Marketing -...

The Art of Online Business ·

2024/09/02

We explore the world of Pinterest with expert Heather Farris, who has been mastering this platform for over eight years. Before her pivot to Pinterest, Heather was crunching numbers as an accountant. Hear about her journey from spreadsheets to pin boards and how she leverages Pinterest to boost online traffic and sales. Watch the episode "Why Try Pinterest Ads in 2024 with Heather Farris" (releases September 4th).Please click here to give an honest Rating/Review for the show on iTunes! T...

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21:57

Busting Mid-Launch Lulls (+ Other Strategies To...

The Art of Online Business ·

2024/08/30

In part three of our launch series as we crack the code on reviving mid-launch lulls and share tips on how to keep your launch's sales momentum going. We cover topics like overcoming common launch challenges, strategies to engage your audience effectively, and yes, some top-notch Facebook ad tips from yours truly to convert your registrants into clients or customers. Watch the previous episodes of this three-part series:Set your launch up for success with a pre-launchHow to launch like a...

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25:01

How To Launch Like A Pro (Even If You Don’t Have A...

The Art of Online Business ·

2024/08/28

In the second episode of our three-part series on launching strategies, featuring experts Allison Hardy and Brenna McGowan. We’re breaking down everything from the essentials of a successful launch to understanding the different components and the minimum you need to get started. Plus, we’re sharing personal insights on how email marketing and strategic communication can boost your launch success. Watch the last episode of this three-part series: Busting mid-launch lulls (+ other strateg...

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26:40

Set Your Launch Up For Success With A Pre-Launch

The Art of Online Business ·

2024/08/26

The first of my three-part series on mastering your launch, delivers insights on the pre-launch phase. I'm joined by email marketing specialist Allison Hardy and launch specialist Brenda McGowan. Together we're unpacking strategies to optimize your launch this fall, along with my own tips on Facebook ads.Watch the next episode of this three-part series: How to launch like a pro (even if you don’t have a huge team) (releases August 28th).Please click here to give an honest Rating/Review ...

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46:36

How to Make Your Next Launch the Comeback of 2024

The Art of Online Business ·

2024/08/23

Ready to tweak your launch strategy for better revenue? Join me and three launch experts—Chelsea, Latesha, and Ashley—as we share what's working in 2024 for boosting client launches. From high-level insights to nitty-gritty tactics, you’ll discover strategies that remain effective into the future. Check out the video on YouTube and connect with us through the links in the show notes below.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links m...

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35:53

Building Trust With People That Have Never Heard Of...

The Art of Online Business ·

2024/08/21

Get ready for a deep dive into what really makes a brand work, far beyond the usual logos and color schemes. Frannie Wilson, co-founder of Ampersand Studios, is here to shed light on common misconceptions and big mistakes in branding a company or personal brand. Watch the previous episode with Frannie Wilson, “How She Built An Online Branding Business”Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:(see bel...

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57:54

How She Built An Online Branding Business With...

The Art of Online Business ·

2024/08/19

Frannie Wilson, co-founder and chief visionary officer of Ampersand Studios, shares her adventures in transforming her Boise-based brick and mortar studio into a thriving online presence, and we get real about her challenges and victories along the way. Watch the episode Building Trust With People That Have Never Heard Of You, With Frannie Wilson (releases August 21st): Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned ...

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16:46

Why You Might Want to Spend Less on Meta Ads For Your...

The Art of Online Business ·

2024/08/16

Here’s why you should consider cutting ad spend during a launch. I’ll break down how tracking cold and warm traffic conversions can help you strategically reallocate your budget. Plus, I’ll show you how focusing on lead magnets between launches can drive better sales.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Book a 1:1 Meta Ads coaching call with Kwadwo!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to ...

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23:15

Top Email Marketing Mistakes You Can't Afford to Make...

The Art of Online Business ·

2024/08/14

Allison Hardy talks about email marketing for course creators. She tackles the biggest email mistakes that kill sales and shares her insights on crafting effective sales emails. Plus, Allison explains the difference between a nurture sequence and a welcome sequence, and which one drives more sales. Watch the previous episode with Allison Hardy, Transforming Setbacks into Success with Email Marketing Strategist,Please click here to give an honest Rating/Review for the show on iTunes! Than...

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38:59

Transforming Setbacks into Success with Email...

The Art of Online Business ·

2024/08/12

Allison Hardy talks about her journey in building a successful email marketing business, especially after some serious setbacks like getting laid off while pregnant. Allison also shares her insights into transitioning from personal training to network marketing, and eventually finding her niche in email marketing, helping people like you and me sell more courses and memberships. Watch the episode Top Email Marketing Mistakes You Can't Afford to Make with Allison Hardy (releases Au...

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