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PODCAST

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like• sales and marketing optimization,• and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators,

business marketing

All Episodes

17:59

Facebook Ads Best Targeting Strategy for Leads...

The Art of Online Business ·

2025/10/20

Most course creators think the secret to great targeting is stacking interests and job titles, but that’s actually what drives ad costs up. ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! ‍‍ ‍‍ I walk you through the targeting strategies I use for established course creators that bring in higher-quality leads at lower costs. I also share which audiences to build first, when to use lookalikes, and how to know if your email list is big enough t...

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15:34

The 3-Ad System That Makes Online Course Businesses...

The Art of Online Business ·

2025/10/13

A lot of people think ads will magically fix an online course business that isn’t working, but that’s not how it goes. ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! ‍‍ ‍‍ Ads only fuel what’s already working, and I break down the three pieces every course business needs in place to profit from Facebook and Instagram ads: a lead magnet that converts, a launch ...

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14:31

Troubleshooting Facebook and Instagram Ads Increase...

The Art of Online Business ·

2025/10/06

When your cost per lead suddenly jumps, it can feel like panic mode but most of the time, your ads are fixable. ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! ‍‍ ‍‍ I walk you through the exact step-by-step system I use to troubleshoot rising CPL so you know what to check first, what numbers matter most, and which levers to pull. I also show you how to e...

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5:19

The Real Reason Your Ads Keep Wasting Money

The Art of Online Business ·

2025/09/29

I hear it all the time, “we spent money on ads and got nothing back.” The real issue usually isn’t the ads themselves, it’s not watching the right numbers and failing to act when those numbers are off. ‍‍ ‍‍ Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! ‍‍ ‍‍ I walk you through three key metrics and the simple fixes that can turn your ads around fast, from improving ad copy and creative to fixing targeting and opt-in pages.&nb...

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18:56

Everything You Need Before Running Webinar Facebook &...

The Art of Online Business ·

2025/09/22

If you’re planning to sell your course with a webinar or challenge, you’ll need more than just ads... you’ll need the right setup. ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ I break down exactly when to turn your Facebook and Instagram ads on, how to test ad copy and creative the right way, and the emails you need so people actually show up. I also walk you through how to stru...

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16:48

Why Your Self-Liquidating Offer Isn’t Paying for...

The Art of Online Business ·

2025/09/15

Your self-liquidating offer isn’t broken—it’s just missing a key step. I walk you through why most $27 low-ticket funnels fail to pay for themselves and how a tripwire can bridge the gap. Learn to create Tripwire offers that Turn Leads Into Paying Customers Right AwaySign up for Thrivecart today!‍‍ ‍‍ I share what makes a tripwire work, how it reduces your ad costs, and why alignment between your main offer, order bump, and upsell matters more than you think. Learn the smarter p...

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7:24

Should you listen to Meta's Facebook & Instagram Ad...

The Art of Online Business ·

2025/09/08

Meta keeps popping “helpful” tips in Ads Manager, but should you trust them? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ I show a real example, explain my rule for the first three full days (let the algorithm learn), and share when I start turning things off on days four and five. I share how I decide whether to keep or kill an ad set, plus a quick way to spot bad recommendations so you...

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21:04

How to Run Facebook Ads to Fill Your Webinar or...

The Art of Online Business ·

2025/09/01

Thinking about running ads to fill your next webinar or challenge? I break down exactly how to set up Facebook and Instagram ads so you can bring in the right leads without wasting money. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ I walk you through the ad copy framework I use, how to test the right visuals, and why targeting warm audiences first will save you frustration. I also...

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12:52

Why Ads Managers Say No to Your Revenue Share Offer...

The Art of Online Business ·

2025/08/25

Thinking of offering revenue share to an ads manager so you don’t have to pay upfront? I get why it feels like a win-win, but the reality is that good ads managers rarely say yes to that kind of deal. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ I explain why revenue share offers are risky, the kind of ad managers you actually attract with them, and why that can hurt your results. ...

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15:10

DON'T Start Facebook & Instgram Ads Until You Watch This

The Art of Online Business ·

2025/08/18

If you’ve been wondering whether it’s the right time to run Facebook and Instagram ads, this episode will save you a lot of money and frustration. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ I break down two common situations where ads are almost guaranteed to be expensive and ineffective... and what to do instead to grow your list, test your messaging, and set yourself up for profitabl...

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59:06

Simple Funnel Fixes That Lead to More Sales Featuring...

The Art of Online Business ·

2025/08/11

When I asked, “What podcast topics would help your online course business grow the most?” some of the responses were, “What to focus on NOW as a solopreneur” and “Stop doing all the things.” So, in today’s episode, let's meet Visibility & List Growth Strategist, Tracy Beavers. She shares how to gain visibility online with ease and discover simple ways to grow your email list on Facebook. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online ...

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8:29

Take This Shortcut To Quicker Facebook & Instagram...

The Art of Online Business ·

2025/08/04

Here's the shortcut that helped me grow faster, with way less stress—and how you can apply it to your Facebook and Instagram ads. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ It’s about investing in one-on-one consulting to get straight to the fix. That’s the move I made, and it’s the same shortcut I encourage for you. I walk you through a real client story from my 28-day coaching offer, where...

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15:40

How Early Should You Turn Your Ads On Before A Launch?

The Art of Online Business ·

2025/07/28

If you’re running Facebook or Instagram ads for a launch this fall, I’ll walk you through exactly when to turn them on for the best results, whether you’ve got a big warm audience or you’re just getting started. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ I’ll explain why turning on Facebook and Instagram ads two weeks before is the standard, why some launches need three, plus the commo...

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55:42

How Karin Carr Replaced Her High Ticket Launches by...

The Art of Online Business ·

2025/07/21

Karin Carr shares exactly how she turned things around by running Facebook & Instagram ads to a low-ticket offer when sales for her high-ticket course dropped during the real estate market slowdown. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ Karin walks us through her ad strategy, how she tests her funnel, and why her funny video ads perform better than anything else. She also expl...

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11:27

DIY Facebook & Instagram Ads or Hire It Out? Here’s...

The Art of Online Business ·

2025/07/14

If you’ve been wondering whether to keep DIY-ing your Facebook and Instagram ads or finally hand them off to a pro, let me break it all down so you can make the call. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ I share why crossing that $150K mark is usually when it makes sense to stop doing everything yourself and start buying back your time. I walk you through the real pros and cons betwee...

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17:42

How Do I Know If I’m Actually Ready for Facebook Ads?

The Art of Online Business ·

2025/07/07

Wondering if it’s the right time to run Facebook or Instagram ads for your launch? I share exactly what you need to know so you can feel clear and confident about whether ads are the right move for you. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ I break things down in a super simple way: like how to tell if your ads will make money, why your offer needs to be working before you spend on ads,...

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50:15

Want More Clients? Fix Your Words First Featuring...

The Art of Online Business ·

2025/06/30

Most ad copy is written to attract everyone—and that’s exactly why it doesn’t work. I sit down with copywriter Justin Blackman to talk about how writing for clicks instead of conversions leads to wasted ad spend. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ Justin is a brand voice expert who goes overboard. He’s written for more than 429 people and dozens of brands, and created voice gui...

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10:14

How to Turn Instagram Followers into Customers...

The Art of Online Business ·

2025/06/23

Got an Instagram following but not enough sales to show for it? Let's break down how my clients (real course creators) are turning Reels into lead magnets, low-ticket sales, and even high-ticket coaching clients using a simple system that works in 2025. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ Watch this episode on YouTube! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Re...

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13:59

How to Use AI to Write Ad Copy (For Course Creators...

The Art of Online Business ·

2025/06/16

I walk you through the full step-by-step process I gave a client, how I train AI to write better hooks, and the simple tweaks that help avoid generic, robotic copy. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ You can use this same system to write ads, emails, sales pages, and even Instagram captions—without wasting hours. Plus, once you train it right, you can reuse it anytime you ne...

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58:40

3x ROAS from a Photographer’s $27 Low-Ticket Offer...

The Art of Online Business ·

2025/06/09

Brooklyn Grotte is a luxury photographer, business coach, and the founder of The 5X Photographer—a transformational program helping photographers grow to consistent $5K+ months with messaging, visibility, and simple, scalable systems. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Brooklyn shares how she went from $200 photo sessions to building a low-ticket funnel that brings in consistent 3...

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