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PODCAST

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like• sales and marketing optimization,• and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators,

business marketing

All Episodes

29:50

8 Years of $11k+ Months With a Piano Course,...

The Art of Online Business ·

2024/10/21

Jacques Hopkins, a seasoned online course creator and coach, joins me to discuss his journey from an electrical engineer to creating and marketing successful online courses. We'll cover how Jacques leveraged personal experience with his own course, "Piano in 21 Days," to teach others about effective online course creation. Plus, Jacques shares his initial struggles and breakthrough moments that transformed his approach to online business, making his insights relatable to both new an...

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14:17

Signs That Hiring A VA Will Grow Your Business!

The Art of Online Business ·

2024/10/18

We explore the telltale signs that it's time to get some assistance in your entrepreneurial journey. Are you already thinking about whether you should hire a VA? Not exactly sure what you'd have them do? This episode's for you. ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍Links mentioned in this episode: • Have us hire a VA for you. • Get Kate Toon's book Six Figures in School Hours. ‍‍&...

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17:20

Training Your AI Assistant to Think and Sound Like...

The Art of Online Business ·

2024/10/16

Kinsey Soderberg, the creator of Authentic AI, shares how you can make your AI assistant sound more like you—more human. Kinsey also gives a peek into her dual business ventures, highlighting how AI tools can significantly streamline processes without compromising the personal touch that's crucial in today's digital landscape. Watch the previous episode ‘Use ChatGPT to Breeze Through Tech Issues With Kinsey Soderberg’ Please click here to give an honest Rating/Review for the sh...

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27:38

Kinsey Soderberg's ChatGPT Hacks for Solving Tech...

The Art of Online Business ·

2024/10/14

Kinsey Soderberg shares how leveraging AI has transformed the way she manages her dual business ventures and helps maintain a healthy balance by automating routine tasks. She's the owner of Authentic AI and focuses on helping entrepreneurs use AI effectively without losing their authenticity. We explore the benefits of integrating AI into everyday business operations to enhance productivity without compromising personal values.Watch the episode ‘Training Your AI Assistant to Think ...

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13:44

How to Find the Best Facebook Ads Audiences to Target

The Art of Online Business ·

2024/10/11

We're getting into the basics of Facebook audience targeting. My wife, Jamie, joins me to explain the difference between warm and cold audiences and shows how to choose and target each effectively in Meta Ad Manager. Whether you're adjusting your ad strategy or setting up your first campaign, you'll learn how to handle the tricky parts of audience selection to improve your Facebook ads. Get ready to simplify the targeting process and boost your ad results.Watch this episode on our YouTub...

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25:45

How Income Stacking Can Add A Zero or Two to Your...

The Art of Online Business ·

2024/10/09

Holly Haynes is back to talk about income stacking and how it can transform your business. Holly, who has built a seven-figure business while consulting for Fortune 500 companies, shares her insights on creating diverse revenue streams. We explore the benefits of having multiple products and services that cater to different customer needs and levels, ensuring a steady flow of income while serving a broader audience.Watch the previous episode ‘Building a 7 Figure Business During the Pande...

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25:35

Building a 7-Figure Business During the Pandemic...

The Art of Online Business ·

2024/10/07

Holly Haynes joins me to discuss how she successfully built her seven-figure business while balancing life with twin daughters and going through the challenges of the pandemic. With an extensive background in business consulting and a knack for creating scalable systems, Holly now focuses on helping female entrepreneurs grow their businesses efficiently.Watch the episode ‘How Income Stacking Can Add A Zero or Two to Your Annual Revenue With Holly Haynes’ (releases October 9th).Please cli...

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14:54

Key Meta Ads Metrics Every Course Creator Should Track

The Art of Online Business ·

2024/10/04

My wife, Jamie, joins me as my new co-host. Over the past year, she has immersed herself in the world of Facebook ads, managing a couple of client accounts and applying strategies that deliver great results. We're leveraging my years of experience with her fresh perspectives to create a dynamic that’s really beneficial for our clients. Today, we’ll discuss the essential metrics every course creator should monitor when running their own Facebook ads.Please click here to give an honest Rating/R...

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28:36

Leveraging A Digital Product That Pays You To Bring...

The Art of Online Business ·

2024/10/02

Abigail Pumphrey, co-founder and CEO of Boss Project is back to talk about how to leverage digital products effectively to attract qualified leads—something she’s mastered en route to building her seven-figure business. She’ll break down the mechanics of creating digital products that not only sell but serve as a precursor to higher-ticket items, ensuring a steady ascension of customer commitment and value.Watch the previous episode ‘Abigail Pumphrey's Journey turning a layoff into a Sev...

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33:10

Abigail Pumphrey's Journey Turning a Layoff Into A...

The Art of Online Business ·

2024/09/30

Abigail Pumphrey is the powerhouse behind the Boss Project and she shares her journey from a layoff to building a seven-figure home business, focusing on digital products and strategies that convert. You'll learn how to pick the right digital product that sets you up for the next sale, and she'll spotlight a common mistake to avoid. Watch the episode ‘Leveraging A Digital Product That Pays You To Bring In Qualified Leads With Abagail Pumphrey’ (releases October 2nd).Please click her...

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13:12

Beware of Meta Changing Your Ad Settings On You

The Art of Online Business ·

2024/09/27

I caught a critical mistake in a client's ad setup that saved their launch! It turns out, a setting was missed when they duplicated an ad set from their previous agency, leading to significantly cheaper lead costs—but not in a good way. Get 1:1 Meta Ads Coaching from me!Watch the episode here.I'm breaking down how Meta's sneaky default settings like 'Advantage Plus Creative' and hidden 'enhancements' can mess with your campaigns if you're not careful.Please click here to give an honest R...

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27:53

From Stress to Success. Optimizing Business...

The Art of Online Business ·

2024/09/25

Learn from Neill Williams' productivity expertise. She's a master certified coach who has transitioned from teaching Facebook ads to guiding entrepreneurs on optimizing their productivity with a scientific approach. Neill has a knack for helping busy entrepreneurs accomplish more in less time, ensuring they can focus on what truly matters in their business and personal life.Watch Neill's previous episode ‘Achieving Business Success with a 25 Hour Work Week: Neill Williams' Productivity J...

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42:26

Achieving Business Success with a 25 Hour Work Week:...

The Art of Online Business ·

2024/09/23

Neill Williams, a master certified coach who transforms the way entrepreneurs approach productivity, shares how she leverages a science-backed approach to help busy entrepreneurs achieve more in less time. If you're looking to optimize your performance and productivity, you’ll want to replay this episode to absorb all the golden nuggets Neill drops. Watch the episode ‘From Stress to Success Optimizing Business Productivity with Neill Williams’ (releases September 25th).Please ...

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8:21

Get More People to Actually Use Your Lead Magnet (So...

The Art of Online Business ·

2024/09/20

I'm sharing crucial tips from a recent coaching call focused on increasing the percentage of people that ACTUALLY use your lead magnet. Because what's the point of growing your email list with folks that don't experience what your expertise can do for them?Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Get the ‘Lead Magnet Opt-In Sequence Emails’Learn the 7 biggest FB ad mistakes course creators make that burn ...

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29:30

100k A Year With Five Clients How To Scale Your Ad...

The Art of Online Business ·

2024/09/18

Brandi Mowles is back to share how to scale to 100k revenue years with just five clients. She did this in her first year working no more than 20 hours a week with only one person on her team. Brandi built her business initially to pay for her bankruptcy lawyer with a baby at home, turning what was a dire financial situation into a thriving business that has taught hundreds to do the same. Links Mentioned In This Episode:Save your seat to the Confident Ad Manager BootcampWatch the pr...

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31:28

How Brandi Mowles Made $1M With A One Person Team

The Art of Online Business ·

2024/09/16

Brandi Mowles shares her journey to making her first million with just a one-person team, detailing how she leveraged mindset shifts and strategic moves to scale her business efficiently. She's also my Facebook ads business coach and has played a pivotal role in making my business successful.Brandi also shares the practicalities of managing and growing a business as a single entrepreneur, offering invaluable insights for anyone looking to achieve similar success. Links Mentioned In This...

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26:27

When is the Right Time To Scale Your Meta Ads and...

The Art of Online Business ·

2024/09/13

My wife Jamie and I unpack the essentials of scaling Facebook ads effectively. We discuss recognizing the right signs from Meta Ad Manager that signal it's time to increase your ad spend and how to do this without disrupting the algorithm. Whether you’re managing small-scale campaigns or large ad budgets, understanding these nuances can make a significant difference in your advertising success.Watch the episode on YouTube. Please click here to give an honest Rating/Review for the sh...

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22:48

How to Attract Loyal Clients Without the Hassle with...

The Art of Online Business ·

2024/09/11

Belinda Weaver argues that focusing on Unique Selling Propositions (USPs) or defining “What Makes You Different” might not be the most effective strategy for attracting an aligned audience. Instead, she offers alternative methods that can foster deeper connections and better engagement with your ideal students.We dive into how these principles can shift your focus away from trying to stand out for uniqueness alone and towards creating genuine connections with your audience. Watch the pre...

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43:45

How She Built A 6-Figure Copywriting Business...

The Art of Online Business ·

2024/09/09

We talk about how Belinda's 14-year journey has shaped her approach, blending life and work, especially as she manages family life with professional ambitions. Belinda Weaver is a seasoned copy coach who specializes in helping copywriters avoid burnout by building sustainable businessesWe also preview what's to come in our next discussion, where Belinda will debunk common myths about unique selling propositions and what really attracts an aligned audience.Watch the “How to Attract Loyal ...

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29:48

Signs That Your Business Could Be Ready To Run Meta Ads

The Art of Online Business ·

2024/09/06

My wife, Jamie, a fellow Facebook ad manager, joins me to explore whether your business should start using Meta ads. We talk about common questions about the ideal timing for initiating Meta ads and discuss the prerequisites for their effectiveness. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Get 1:1 Meta Ads Coaching from Kwadwo!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Say hi to Kwadwo on Instagram...

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