x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like• sales and marketing optimization,• and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators,

business marketing

All Episodes

61:07

How Jacques Hopkins Built a Profitable SLO Funnel...

The Art of Online Business ·

2026/02/09

Ever wondered what a real profitable SLO funnel actually looks like behind the scenes? Jacques Hopkins is back on the show, and this time we’re getting very specific. ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ We break down his $27 Five-Day Piano Challenge, the order bump that’s quietly doing a lot of the heavy lifting, and how he approaches upsells and course upgrades without turning it into a sales circus. Jacques also shares what finally worked after years of ads falling...

en-us

5:48

This ONE Tweak Increased my Friend’s Course Sales...

The Art of Online Business ·

2026/02/02

A friend of mine is running Facebook and Instagram ads to his course and asks why sales feel harder than they should. When I look at his sales page, I notice something simple but costly: too many pricing options. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I explain how decision fatigue quietly hurts conversions and why guiding people to one clear choice often leads to more sales. I show you how a small sales-page tweak can improve results from your ads without touching ...

en-us

9:10

Will changing Facebook and Instagram ad copy erase my...

The Art of Online Business ·

2026/01/26

Ever wonder if you can tweak the copy on a Facebook or Instagram ad without killing all the likes and comments? ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ A client asked me this exact question, so I explain what really happens when you change ad copy and why social proof usually resets. I share how to use organic Instagram posts as a workaround and the risks that come with disconnecting and relaunching ads. I also discuss why new ads inside an existing ad set sometimes ...

en-us

9:26

Are Your Facebook & Instagram ads In Learning...

The Art of Online Business ·

2026/01/19

Seeing “Learning Limited” on your Facebook or Instagram ads can feel scary, but it’s usually not the problem people think it is. ‍‍ ‍‍ Listen/Watch this episode: Troubleshooting Facebook and Instagram Ads Increase in Cost Per LeadGet the 48-Hour Ad Fix Audit ‍‍ ‍‍ I explain how I actually evaluate learning-limited ad sets, which numbers I watch, and when it makes sense to leave them running. I also share when increasing budget can help, when duplicating an ad set is t...

en-us

56:07

Tarzan Kay’s Shockingly Simple List-Building Strategy...

The Art of Online Business ·

2026/01/12

Tarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a seven-figure “girlboss” business to build something more sustainable that puts people and great writing first. ‍‍ ‍‍ Get the 48-Hour Ad Fix AuditSubscribe to Tarzan's The Free Weekly Newsletter ‍‍ ‍‍ Tarzan and I talk about a list-building strategy that breaks a lot of the usual rules and why Meta ads are what make it work. We ...

en-us

17:51

How to Know If It’s Time to Scale (or Pause) Your...

The Art of Online Business ·

2026/01/05

Ever look at your workshop ads and wonder, “Should I scale this or shut it off before I waste more money?” ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I walk through real, simple numbers to show how to calculate what a workshop registrant is worth and how that changes once ads are involved. I also explain why warm audiences slow down, what happens when you move to cold traffic, and how to spot the difference between a workshop that’s working and one that needs fixing first. ...

en-us

4:32

Should You Still Use ManyChat for Ads in 2026? My...

The Art of Online Business ·

2025/12/29

I get this question a lot, especially with all the changes coming into 2026: should you still be running ads to ManyChat, or is it time to move on? ‍‍ ‍‍ Watch/Listen to this episode: How to lower Facebook Ad Lead Costs for your Lead Magnet Ads ‍‍ ‍‍ I share when ads to a ManyChat-connected Instagram Reel still make sense, and when you’re better off sending traffic to a website opt-in or an instant form instead. I also talk through how tracking, testing, and having the righ...

en-us

66:06

Should You Run Ads for Your Course Launch? A $66,907...

The Art of Online Business ·

2025/12/22

Megan Yelaney is a business strategist who’s helped over 1,000 coaches grow their brands by getting crystal clear on what makes them actually different, and using that to create demand. ‍‍ ‍‍ Get the 48-Hour Ad Fix AuditGet access to The Edge Led Launch System (only $47, normally $147), a workshop that explains how Megan generated $166k from two launches even when her reach was tanking! ‍‍ ‍‍ Everyone asks the same question: “Should I run ads for my course launch, or will I just ...

en-us

2:16

Do You Really Need Separate Warm and Cold Meta Ad...

The Art of Online Business ·

2025/12/15

Running Meta ads can get confusing fast, especially when you hear people say you should combine all your targeting together. After managing ads for years, I’ve never seen that work well for course creators. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ Today, I break down why separating warm and cold audiences still matters (even with the Andromeda update) and how Meta’s algorithm actually treats each group behind the scenes. If you’ve been unsure about your targeting setu...

en-us

8:57

Broad vs. Detailed Targeting Facebook ads in 2026....

The Art of Online Business ·

2025/12/08

If you’re confused about whether broad or detailed targeting is the smarter move for Facebook and Instagram ads in 2026, I break down what’s actually working inside my real client accounts. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I explain when broad targeting is the clear winner, when lookalike audiences still outperform everything else, and the few situations where detailed targeting still makes sense for course creators. I also walk through how to choose the right...

en-us

8:20

What to do When Your Facebook & Instagram Ads Stop...

The Art of Online Business ·

2025/12/01

When an ad suddenly stops working, the last thing you want to do is panic and shut everything down. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I share with you the exact steps I take as an ads manager to figure out what’s actually going on—usually it’s something simple like comment management, frequency, or a weak hook. These small fixes often bring an ad back to life without rebuilding anything from scratch. If you stay calm, take the right steps, and make data-driven ...

en-us

8:18

The New 2026 Simple Ads Setup That Works Well With...

The Art of Online Business ·

2025/11/24

The Meta Andromeda update has shaken up ad performance for a lot of online course creators but it doesn’t have to ruin your results. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I walk through a simple ad setup that works with Andromeda instead of against it, including how to adjust your ad sets, creative, and targeting so Meta’s algorithm actually helps you. I also share why panicking (or over-tweaking) your ads makes things worse and how to keep testing the right way. Grab a ...

en-us

11:55

Is Your Online Course Business Actually Ready for...

The Art of Online Business ·

2025/11/17

en-us

9:06

Does Open Targeting Really Work for Online Course...

The Art of Online Business ·

2025/11/10

A lot of course creators are being told to just “go broad” with Facebook and Instagram ads right now… but that advice could easily waste your budget if your business isn’t ready. ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead ‍‍ ‍‍ I break down what open targeting really is, when it actually works, and the clear signals you should avoid it. I also share sm...

en-us

42:47

My Second-Highest ROI Activity This Year (and It’s...

The Art of Online Business ·

2025/11/03

I never expected a mastermind to become my second-highest ROI move of the year, but The Mixer Mind did exactly that. Over two years inside Linda Sadhu’s community, I’ve seen real returns, from podcast guest swaps and referral partners to peer pods that feel like family. ‍‍ ‍‍ Find instant connections inside The Mixermind™ with Linda Sidhu ‍‍ ‍‍ In this episode, Linda interviews me about what makes the group different, why curated connections outperform random networking, and ...

en-us

18:46

How To Do Detailed Targeting on Facebook Ads (Online...

The Art of Online Business ·

2025/10/27

Most course creators get excited about detailed targeting, but that’s where they end up wasting the most money. ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead ‍‍ ‍‍ I break down when detailed targeting actually makes sense, how to layer vs. narrow your interests, and the audience size sweet spot that keeps your costs low. I also call out the common targeti...

en-us

17:59

Facebook Ads Best Targeting Strategy for Leads...

The Art of Online Business ·

2025/10/20

Most course creators think the secret to great targeting is stacking interests and job titles, but that’s actually what drives ad costs up. ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! ‍‍ ‍‍ I walk you through the targeting strategies I use for established course creators that bring in higher-quality leads at lower costs. I also share which audiences to build first, when to use lookalikes, and how to know if your email list is big enough t...

en-us

15:34

The 3-Ad System That Makes Online Course Businesses...

The Art of Online Business ·

2025/10/13

A lot of people think ads will magically fix an online course business that isn’t working, but that’s not how it goes. ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! ‍‍ ‍‍ Ads only fuel what’s already working, and I break down the three pieces every course business needs in place to profit from Facebook and Instagram ads: a lead magnet that converts, a launch ...

en-us

14:31

Troubleshooting Facebook and Instagram Ads Increase...

The Art of Online Business ·

2025/10/06

When your cost per lead suddenly jumps, it can feel like panic mode but most of the time, your ads are fixable. ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! ‍‍ ‍‍ I walk you through the exact step-by-step system I use to troubleshoot rising CPL so you know what to check first, what numbers matter most, and which levers to pull. I also show you how to e...

en-us

5:19

The Real Reason Your Ads Keep Wasting Money

The Art of Online Business ·

2025/09/29

I hear it all the time, “we spent money on ads and got nothing back.” The real issue usually isn’t the ads themselves, it’s not watching the right numbers and failing to act when those numbers are off. ‍‍ ‍‍ Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! ‍‍ ‍‍ I walk you through three key metrics and the simple fixes that can turn your ads around fast, from improving ad copy and creative to fixing targeting and opt-in pages.&nb...

en-us

985 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...