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PODCAST

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like• sales and marketing optimization,• and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators,

business marketing

All Episodes

52:46

Inside Michelle Knight’s $27 Funnel That Hit 2.5x...

The Art of Online Business ·

2026/04/06

Ever wish you could peek inside a real $27 funnel while it’s working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get into the actual numbers behind her storytelling funnel that was pulling a 2.5 ROAS before Meta changed the game. ‍‍ Unlock 2,900+ storytelling content ideas for just $27 Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ We talk through why her order bump converted at 50%, how her upsells perfo...

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8:36

Why Smart Course Creators Treat Facebook & Instagram...

The Art of Online Business ·

2026/03/30

What if the reason your ads aren’t working… is because you’re treating them like a gamble instead of a lab? Get the 48-Hour Ad Fix Audit I walk you through the mindset I see in course creators who actually win with Facebook and Instagram ads—and how they use every result as feedback, not failure. I share why being willing to test, even when things flop, is exactly how you find the message that converts and grows your business. If you’ve been overthinking your ads or ho...

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9:52

Lead Costs Rising on Your Facebook & Instagram Ads?...

The Art of Online Business ·

2026/03/23

Lead costs on your Facebook and Instagram ads starting to creep up? ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit I share a real troubleshooting session I had with my wife after she hit a wall managing a client’s ads. Instead of changing targeting, we went back three months into the data, found the messaging that had consistently produced the lowest leads, and built new creative tests around it. You’ll hear how looking for patterns in your winning ads—and improving the message bef...

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20:38

When $300/Month on Facebook & Instagram Ads DOESN’T...

The Art of Online Business ·

2026/03/16

Spending just $300 a month on ads feels safe, but it can actually hide bigger problems in your business. Get the 48-Hour Ad Fix Audit I explain when low ad spend makes sense, when it doesn’t, and the three places profit needs to exist before ads can truly work. I also talk about how to tell if your funnel, messaging, or offer is the real bottleneck—and what to tweak first to improve results without simply spending more. If you want responsible growth instead of expensive g...

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4:41

Your Ads Are Whispering Money Secrets… Are You...

The Art of Online Business ·

2026/03/09

Your ads are literally telling you how to make more money — most course creators just ignore the clues. Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I share how I use message testing to see what cold audiences actually respond to and why those clicks are basically votes for what to say everywhere else in your business. Once you spot the winning angle, you can plug it into your emails, sales page, and content instead of guessing what to say next. If you’re already spending on ads, th...

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6:18

Why the Best‑Performing Facebook & Instagram Ads...

The Art of Online Business ·

2026/03/02

Some of the ads that make the most money don’t look impressive at all — and I explain why that is actually a good thing. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit I share how low-production, “ugly” ads can outperform polished ones because they blend into the feed, feel more relatable, and are faster to produce and test. You hear how one client agreed to try this approach for retargeting ads and ended up with creatives that deliver positive ROAS. If perfectionism has been ...

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5:07

The Questions I Ask Before We Ever Spend Another...

The Art of Online Business ·

2026/02/23

Thinking about spending more on ads? Hold up — I share the exact questions I ask before anyone increases their Facebook and Instagram Ad budget. Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I walk through how to figure out whether your lead magnet, webinar, or funnel is actually profitable, including the key numbers that tell you if scaling makes sense or if you’re just pouring money into leaks. I also talk about what to check inside a self-liquidating offer funnel, from order bump ...

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7:02

Meta Andromeda - A Simple, Effective Ad Setup for...

The Art of Online Business ·

2026/02/16

If you’ve heard about the Meta Andromeda update and felt confused—or worse, saw your ad performance drop—this episode is for you. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I walk you through a simple, Andromeda-friendly ad setup I used with a client and exactly how we rebuilt their ads step by step. We talk about how many ads to run in one ad set now, how to mix messaging with creative without overcomplicating things, and why this approach brought lead costs down fast. ...

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61:07

How Jacques Hopkins Built a Profitable SLO Funnel...

The Art of Online Business ·

2026/02/09

Ever wondered what a real profitable SLO funnel actually looks like behind the scenes? Jacques Hopkins is back on the show, and this time we’re getting very specific. ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ We break down his $27 Five-Day Piano Challenge, the order bump that’s quietly doing a lot of the heavy lifting, and how he approaches upsells and course upgrades without turning it into a sales circus. Jacques also shares what finally worked after years of ads falling...

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5:48

This ONE Tweak Increased my Friend’s Course Sales...

The Art of Online Business ·

2026/02/02

A friend of mine is running Facebook and Instagram ads to his course and asks why sales feel harder than they should. When I look at his sales page, I notice something simple but costly: too many pricing options. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I explain how decision fatigue quietly hurts conversions and why guiding people to one clear choice often leads to more sales. I show you how a small sales-page tweak can improve results from your ads without touching ...

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9:10

Will changing Facebook and Instagram ad copy erase my...

The Art of Online Business ·

2026/01/26

Ever wonder if you can tweak the copy on a Facebook or Instagram ad without killing all the likes and comments? ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ A client asked me this exact question, so I explain what really happens when you change ad copy and why social proof usually resets. I share how to use organic Instagram posts as a workaround and the risks that come with disconnecting and relaunching ads. I also discuss why new ads inside an existing ad set sometimes ...

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9:26

Are Your Facebook & Instagram ads In Learning...

The Art of Online Business ·

2026/01/19

Seeing “Learning Limited” on your Facebook or Instagram ads can feel scary, but it’s usually not the problem people think it is. ‍‍ ‍‍ Listen/Watch this episode: Troubleshooting Facebook and Instagram Ads Increase in Cost Per LeadGet the 48-Hour Ad Fix Audit ‍‍ ‍‍ I explain how I actually evaluate learning-limited ad sets, which numbers I watch, and when it makes sense to leave them running. I also share when increasing budget can help, when duplicating an ad set is t...

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56:07

Tarzan Kay’s Shockingly Simple List-Building Strategy...

The Art of Online Business ·

2026/01/12

Tarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a seven-figure “girlboss” business to build something more sustainable that puts people and great writing first. ‍‍ ‍‍ Get the 48-Hour Ad Fix AuditSubscribe to Tarzan's The Free Weekly Newsletter ‍‍ ‍‍ Tarzan and I talk about a list-building strategy that breaks a lot of the usual rules and why Meta ads are what make it work. We ...

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17:51

How to Know If It’s Time to Scale (or Pause) Your...

The Art of Online Business ·

2026/01/05

Ever look at your workshop ads and wonder, “Should I scale this or shut it off before I waste more money?” ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I walk through real, simple numbers to show how to calculate what a workshop registrant is worth and how that changes once ads are involved. I also explain why warm audiences slow down, what happens when you move to cold traffic, and how to spot the difference between a workshop that’s working and one that needs fixing first. ...

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4:32

Should You Still Use ManyChat for Ads in 2026? My...

The Art of Online Business ·

2025/12/29

I get this question a lot, especially with all the changes coming into 2026: should you still be running ads to ManyChat, or is it time to move on? ‍‍ ‍‍ Watch/Listen to this episode: How to lower Facebook Ad Lead Costs for your Lead Magnet Ads ‍‍ ‍‍ I share when ads to a ManyChat-connected Instagram Reel still make sense, and when you’re better off sending traffic to a website opt-in or an instant form instead. I also talk through how tracking, testing, and having the righ...

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66:06

Should You Run Ads for Your Course Launch? A $66,907...

The Art of Online Business ·

2025/12/22

Megan Yelaney is a business strategist who’s helped over 1,000 coaches grow their brands by getting crystal clear on what makes them actually different, and using that to create demand. ‍‍ ‍‍ Get the 48-Hour Ad Fix AuditGet access to The Edge Led Launch System (only $47, normally $147), a workshop that explains how Megan generated $166k from two launches even when her reach was tanking! ‍‍ ‍‍ Everyone asks the same question: “Should I run ads for my course launch, or will I just ...

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2:16

Do You Really Need Separate Warm and Cold Meta Ad...

The Art of Online Business ·

2025/12/15

Running Meta ads can get confusing fast, especially when you hear people say you should combine all your targeting together. After managing ads for years, I’ve never seen that work well for course creators. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ Today, I break down why separating warm and cold audiences still matters (even with the Andromeda update) and how Meta’s algorithm actually treats each group behind the scenes. If you’ve been unsure about your targeting setu...

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8:57

Broad vs. Detailed Targeting Facebook ads in 2026....

The Art of Online Business ·

2025/12/08

If you’re confused about whether broad or detailed targeting is the smarter move for Facebook and Instagram ads in 2026, I break down what’s actually working inside my real client accounts. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I explain when broad targeting is the clear winner, when lookalike audiences still outperform everything else, and the few situations where detailed targeting still makes sense for course creators. I also walk through how to choose the right...

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8:20

What to do When Your Facebook & Instagram Ads Stop...

The Art of Online Business ·

2025/12/01

When an ad suddenly stops working, the last thing you want to do is panic and shut everything down. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I share with you the exact steps I take as an ads manager to figure out what’s actually going on—usually it’s something simple like comment management, frequency, or a weak hook. These small fixes often bring an ad back to life without rebuilding anything from scratch. If you stay calm, take the right steps, and make data-driven ...

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8:18

The New 2026 Simple Ads Setup That Works Well With...

The Art of Online Business ·

2025/11/24

The Meta Andromeda update has shaken up ad performance for a lot of online course creators but it doesn’t have to ruin your results. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I walk through a simple ad setup that works with Andromeda instead of against it, including how to adjust your ad sets, creative, and targeting so Meta’s algorithm actually helps you. I also share why panicking (or over-tweaking) your ads makes things worse and how to keep testing the right way. Grab a ...

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993 results

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