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1:28:18

FIR #349: Marketing’s Pity Party

The FIR Podcast Network Everything Feed ·

2023/08/21

"Pity Marketing" is having a moment. Multiple reports have surfaced of people sharing tales of woe, mostly on the X (formerly Twitter) social network, leading many who see the posts to pull out their wallets. Could the same technique work for bigger brands? Also in the August long-form episode of "For Immediate Release": The Associated Press has published its AI guidelines for journalists Big advertisers are rushing to take advantage of AI Gartner has pegged AI at the peak of inflated

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14:40

FIR #348: The Consequences of AI Panic

The FIR Podcast Network Everything Feed ·

2023/08/17

Prosecraft was a useful site for wanna-be fiction writers. It violated no copyright rules and did nothing that should have been upsetting to authors whose works were included in the site's library. For several years, nobody gave it a second thought. But as AI has raised worries among creatives, some authors jerked their knees and demanded their works be removed. The loss of Prosecraft is bad enough. The chilling effect could be worse. Neville and Shel discuss the potential consequences of AI panic

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14:12

FIR #347: Digital Media, Star Power, and Wrexham

The FIR Podcast Network Everything Feed ·

2023/08/15

Hollywood stars Ryan Reynolds and Rob McElhenney made headlines when they bought the Wrexham Association Football Club. Since then they have poured cash into the team and applied business savvy to build a global fan base for the obscure Welsh club. Among the tactics employed was a digital media strategy focused on entertaining storytelling centered on team members and coaches. Can that approach work for other sports teams or businesses that don't have the star power of a Ryan Reynolds to draw

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15:14

FIR #346: The Daily Me, Video Version

The FIR Podcast Network Everything Feed ·

2023/08/04

In 1995, MIT Media Lab Director Nicholas Negroponte predicted "The Daily Me," a digital newspaper that would feature articles that aligned with the interests of each individual reader, leaving out news a well-rounded person might need to know. Now, courtesy of AI, a company is planning to develop a daily 30-minute newscast with AI-generated anchors sharing coverage of stories based on each viewer's interests. The concept can be useful where audience segmentation is important but also raises some

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21:45

FIR #345: Sources of Information

The FIR Podcast Network Everything Feed ·

2023/08/01

Longtime FIR listener (and one-time contributor) Bernie Goldbach asked Neville and Shel how they find quality conversations. That opened up a discussion about sources of information for staying current on communication and technology trends and how those habits have changed over the years.Continue Reading → The post FIR #345: Sources of Information appeared first on FIR Podcast Network.

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1:18:52

FIR #344: Sloganeering with AI

The FIR Podcast Network Everything Feed ·

2023/07/24

AI rewrote 50 of the best-known brand slogans, and survey respondents preferred the AI version 48 percent of the time -- even Apple's "Think Different" slogan fell to the AI alternative. Also in this AI-heavy monthly long-form episode: Newsrooms are adopting standards for using AI Google is pitching an AI news-writing tool to major media outlets How should newsrooms be thinking about AI? A study of more than 5,000 ChatGPT conversations reveals how people are using the chatbot Maybe AI isn't coming

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19:02

FIR #343: Employees Caught in Activism’s Crossfire

The FIR Podcast Network Everything Feed ·

2023/07/20

A new activist tactic is targeting individual businesses, concentrating all of the movement's energy and resources on forcing that one business to bend to the group's will. These instances are usually based on business practices that reflect the company's values, such as support for diversity, equity, and inclusion (DEI) initiatives. How the business responds has a direct impact on the experiences of employees who interact with customers on a day-to-day basis, especially in retail and other

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20:54

FIR #342: Pulling at Threads’ Seams

The FIR Podcast Network Everything Feed ·

2023/07/18

Meta's Threads, a new micro-blogging platform, is now available to anyone with an Instagram account, and there has been no shortage of people willing to give it a try. Only about two weeks old, Threads is already the subject of speculation about its future. In the meantime, brands and journalists are jumping onto the platform. Should your company or brand be there, too? Neville and Shel share their thoughts in this short midweek "For Immediate Release" episode.Continue Reading → The post FIR #342:

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27:31

FIR Interview: Bob Dilenschneider on Power and Influence

The FIR Podcast Network Everything Feed ·

2023/07/14

Robert L. Dilenschneider has learned a lot about power and influence during his storied career. The former president and CEO of global PR firm Hill & Knowlton has led his own agency, The Dilenschneider Group, since 1991. The author of several books, Bob is about to launch his latest work, "The Ultimate Guide to Power and Influence: Everything You Need to Know," which hits bookstores on July 25. In this FIR Interview, co-host Shel Holtz speaks with Bob about the nature of power and influence and the

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17:12

FIR #341: Influencers Amuck

The FIR Podcast Network Everything Feed ·

2023/07/07

In the world of influencers, brands pay for influencers to say what the brands want them to say. In the case of Shein, what they wanted them to say appears to be at odds with the facts. In this case, the blowback targeted the influencers more than the brand, calling attention to the gloss the company wanted to put on its tarnished reputation. Will every follower of an influencer know every time they're hearing a manipulated message? We explore the Shein story and its implications in this short

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18:51

FIR #340: Will AI Destroy the Web?

The FIR Podcast Network Everything Feed ·

2023/06/28

All the signs are there, according to observers. As one tech publication put it, "Google is trying to kill the 10 blue links. Twitter is being abandoned to bots and blue ticks. There’s the junkification of Amazon and the enshittification of TikTok. Layoffs are gutting online media. A job posting looking for an 'AI editor' expects 'output of 200 to 250 articles per week.' ChatGPT is being used to generate whole spam sites. Etsy is flooded with 'AI-generated junk.' Chatbots cite one another in a

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