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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:40:10

6 Steps To Have A Successful Product Launch For Your...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/10/06

3..2..1.. Blastoff! Ad Badger Campaign Manager Olena Shmaiun sits down with Michael and shares her six steps for a successful product launch. They break down the launch process into categories including launch phase, long-term strategy, pre-launch prep, and more to make sure your control room is ready for takeoff. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:25 Product Launching Rundown 7:35 The Importance of Research 13:30 Setting Up Your Campaign 23:00

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00:49:48

How to do Keyword Research for Amazon PPC: Back to...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/09/29

Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section

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00:19:11

The Secret To Improving Your ACOS and Revenue for...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/09/22

Michael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the details of negative keyword management. He’ll discuss definitions, various management practices, and how to use the Ad Badger software to easily scan for negative terms. After this episode, you’ll walk away an expert on negative keywords. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 1:12 What Are Negative Keywords? 1:37 3 Kinds of Search Terms to

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01:00:12

Should I Be A Seller Or A Vendor on Amazon?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/09/15

Should I sell or should I vend? Adam Riback of CFS Brands sits down with Michael to talk about what it’s like to be a seller vs. a vendor, in relation to Amazon PPC campaigns. They dive into differences between the two, pros and cons of both, and how these different positions affect their marketing. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 4:26 Being a Seller vs. a Vendor 7:03 Why Should You Become A Vendor? 11:05 ECommerce Operations 20:04 Price

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00:41:04

How Should I Analyze My Data for my Amazon PPC Campaign?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/09/08

Ad Badger CTO Nick Isber sits down with Michael to talk about all things data in regards to your Amazon PPC Campaign. They delve into Amazon’s data delays, how to analyze your keyword numbers, how AI affects campaigns, and more! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:30 The Standard Model of Particle Physics 6:12 What Is It Like To Optimize Daily? 10:30 Analyzing Your Keyword Numbers 13:30 No Orders From A Mathematical Perspective 17:26 Why Keyword

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00:38:31

What Is The Best Way To Fix Low Sales for my Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/09/01

Are your Amazon PPC Campaign sales feeling sick? Elizabeth Greene of Junglr sits down with Michael to help you find a diagnosis. Equipped with a fantastic flow chart, the pair go through the process of finding the root cause of your low sales, and how to remedy them, step by step. Be sure to download the flow chart using the Content Library link below! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:00 Balance as an Entrepreneur 5:55 Why are Sales Down 10:18

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00:36:40

How Can I Beat A Summer Amazon PPC Slump?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/08/25

Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us beat the mid-summer Amazon PPC slump. He sits down with Michael to discuss the best ways to continue optimizing, post Prime Day. They evaluate campaign type expansion, budget allocation, reevaluating goals for the remainder of the year, and more! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:30 Adam’s PNW Energy 7:05 Defining the Summer Slump 10:45

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00:31:42

How Can I Use ChatGPT To Advance My Amazon PPC Campaign?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/08/18

The Future Is Now! Michael sits down with Clement Hynaux to discuss how to use AI to your advantage in regards to your Amazon PPC Campaigns. They analyze how ChatGPT can help with copywriting, keyword organization, spreadsheet interpretation, and more. Be sure to check out our Resource Library linked below to access Clement’s prompts! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 4:40 The Importance of Prompts 5:33 AI & Amazon Marketing 6:30 Copywriting

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00:31:51

How Can I Utilize Sponsored Brand Placements for my...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/08/11

Take your sponsored brands to the next level! Ad Badger PPC Campaign Manager Michael Tejeda sits down with Michael to talk about the evolution of Amazon’s sponsored brand placements. They break down Amazon’s automated bidding feature, how to adjust for rest of search, making decisions based on your goals, and more! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:00 Michael’s Alaskan Adventure 6:35 Why Sponsored Brands? 10:23 Breaking Down Bidding 16:30

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00:33:58

Analyzing Amazon PPC Advertising Stats: What You Need...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/08/04

Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking statistics, Amazon trend changes, and what this means for the future of Amazon advertising. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:25 Stephen’s Spreadsheet Roots 5:30 Who Is The Average Amazon Seller? 10:57 Examining Trends 16:30 Will These Trends Continue? 19:00 ACOS Difference vs. Average 22:22 How Much Should I

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00:38:33

How To Become An Advanced Advertiser for Amazon PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/07/28

What Would Alfredo Do? This week, Michael sits down with Ad Badger PPC Campaign Manager Alfredo Roselli to talk about his Amazon PPC strategies, tactics, and best practices. The pair discuss how to fix campaign structures, increasing coverage, ACOS data delays, and more! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:55 Alfredo’s Productivity Philosophy 5:55 “Coverage” as a PPC term 9:55 Picking Up On The Nuances 11:20 Fixing a Campaign Structure 13:40

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00:27:42

How Should I Set My Starting Bid For An Amazon PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/07/21

Brent Zahradnik from AMZ Pathfinder sits down with Michael to talk about potential starting bids for Amazon PPC Campaigns. They discuss where you should get your starting bids from, if you should use suggested bids, and different strategies for a variety of campaigns. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 5:49 Where Do You Get Your Starting Bids From? 9:10 Should You Use Suggested Bids? 9:30 Brand New Keywords & Themes 10:00 Keywords Related To

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00:32:26

How Do I Make the Most of Prime Day 2023 as an Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/07/08

Amazon’s Prime Day is the most anticipated shopping event of the year. We are thrilled to have Jake Zarastian from JungleScout join Michael to share his invaluable insights for making the most of this annual extravaganza. In this episode, they cover improving images, organizing data, doing nothing, and more. Don’t miss out on this opportunity to stay ahead of the game. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:08 Small talk: Welcome to the jungle 3:54

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00:53:43

How Can I Grow My Organic Sales Percentage For Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/07/07

Sean Stone of Stone’s Goods sits down with Michael to discuss 7 ways to grow organic ranking in your Amazon PPC Campaigns. They discuss discounts and deals, organic sales percentages, how to utilize Google ads, and more. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:37 Organic Sales Strategy: 2017 vs. Today 7:15 Defining Organic Sales 11:05 Non PPC Sales Percentages 21:27 Increasing Total Organic Sales 26:00 7 Things To Grow Organic Ranking 26:55 Lightning

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00:42:49

12 Free Amazon Features Every Brand Should Be Using!

The PPC Den: Amazon PPC Advertising Mastery ·

2023/06/30

Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and profiles, to B2B pricing and marketing, the pair discuss a wide range of free options to help elevate your brand. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 6:10 12 Free Amazon Ads Features 6:20 Virtual Bundles 8:40 Posts On Amazon 12:20 Brand Story 15:00 Brand Profiles 16:13 Premium A+ Content 19:18 Brand

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00:43:10

One Keyword, 8 Tools. Accuracy for Search Volume &...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/06/23

Ad Badger PPC Campaign Manager Clement Hynaux sits down with Michael to talk about comparing search volumes for Amazon PPC campaign keywords. They discuss various different keyword research tools, and how to analyze your findings. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 4:00 Why You Need Keyword Research Tools 7:14 Defining Key Terms 13:05 Explaining The Experiment 22:15 Third-Party Tools 25:42 How Do We Interpret This Data? 30:20 Orders

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00:25:27

What Do I Do When My CPCs Go Up?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/06/16

Trivium’s Vince Montero talks with Michael about how to combat rising CPC costs in your Amazon PPC Campaigns. They evaluate the source of CPC inflation and discuss helpful tips and strategies to stay competitive in the selling environment, even with the rising Costs Per Click. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:30 Cause of CPC Inflation 6:50 Evaluating the CPC Increase 10:06 Discovering New Ad Types 14:11 Amazon’s New Video Placement 19:30 Taking A

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00:44:39

What Do I Do When A Keyword Doesn’t Convert? (Classic)

The PPC Den: Amazon PPC Advertising Mastery ·

2023/06/09

Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions. Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The

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00:30:43

How Can I Evolve As An Amazon PPC Marketer?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/06/02

Ad Badger PPC Campaign Manager Alfredo Roselli sits down with Michael to discuss using Profit and Loss Dashboards to optimize Amazon PPC Campaigns, and how to evolve as an Amazon PPC marketer. They break down how to format your P&L dashboard, how to analyze your findings, how often you should implement changes, and more! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:42 What is a Profit and Loss Dashboard? 4:38 Fixed vs. Marginal Costs 5:50 How To Format

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00:45:42

What’s The Difference Between Large vs. Small Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/05/26

Junglr’s Elizabeth Greene joins Michael to discuss account practices for Amazon ASIN accounts, and how those practices differ based on account size. They share their thoughts on different activities that scale, campaign structure, how to focus your optimization efforts, and more. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 10:40 Elizabeth’s Observations With Account Size Differences 14:30 What Products Should I Be Optimizing? 19:05 Analyzing Outside Your

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