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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:33:58

Analyzing Amazon PPC Advertising Stats: What You Need...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/08/04

Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking statistics, Amazon trend changes, and what this means for the future of Amazon advertising. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:25 Stephen’s Spreadsheet Roots 5:30 Who Is The Average Amazon Seller? 10:57 Examining Trends 16:30 Will These Trends Continue? 19:00 ACOS Difference vs. Average 22:22 How Much Should I

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00:38:33

How To Become An Advanced Advertiser for Amazon PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/07/28

What Would Alfredo Do? This week, Michael sits down with Ad Badger PPC Campaign Manager Alfredo Roselli to talk about his Amazon PPC strategies, tactics, and best practices. The pair discuss how to fix campaign structures, increasing coverage, ACOS data delays, and more! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:55 Alfredo’s Productivity Philosophy 5:55 “Coverage” as a PPC term 9:55 Picking Up On The Nuances 11:20 Fixing a Campaign Structure 13:40

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00:27:42

How Should I Set My Starting Bid For An Amazon PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/07/21

Brent Zahradnik from AMZ Pathfinder sits down with Michael to talk about potential starting bids for Amazon PPC Campaigns. They discuss where you should get your starting bids from, if you should use suggested bids, and different strategies for a variety of campaigns. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 5:49 Where Do You Get Your Starting Bids From? 9:10 Should You Use Suggested Bids? 9:30 Brand New Keywords & Themes 10:00 Keywords Related To

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00:32:26

How Do I Make the Most of Prime Day 2023 as an Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/07/08

Amazon’s Prime Day is the most anticipated shopping event of the year. We are thrilled to have Jake Zarastian from JungleScout join Michael to share his invaluable insights for making the most of this annual extravaganza. In this episode, they cover improving images, organizing data, doing nothing, and more. Don’t miss out on this opportunity to stay ahead of the game. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:08 Small talk: Welcome to the jungle 3:54

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00:53:43

How Can I Grow My Organic Sales Percentage For Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/07/07

Sean Stone of Stone’s Goods sits down with Michael to discuss 7 ways to grow organic ranking in your Amazon PPC Campaigns. They discuss discounts and deals, organic sales percentages, how to utilize Google ads, and more. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:37 Organic Sales Strategy: 2017 vs. Today 7:15 Defining Organic Sales 11:05 Non PPC Sales Percentages 21:27 Increasing Total Organic Sales 26:00 7 Things To Grow Organic Ranking 26:55 Lightning

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00:42:49

12 Free Amazon Features Every Brand Should Be Using!

The PPC Den: Amazon PPC Advertising Mastery ·

2023/06/30

Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and profiles, to B2B pricing and marketing, the pair discuss a wide range of free options to help elevate your brand. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 6:10 12 Free Amazon Ads Features 6:20 Virtual Bundles 8:40 Posts On Amazon 12:20 Brand Story 15:00 Brand Profiles 16:13 Premium A+ Content 19:18 Brand

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00:43:10

One Keyword, 8 Tools. Accuracy for Search Volume &...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/06/23

Ad Badger PPC Campaign Manager Clement Hynaux sits down with Michael to talk about comparing search volumes for Amazon PPC campaign keywords. They discuss various different keyword research tools, and how to analyze your findings. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 4:00 Why You Need Keyword Research Tools 7:14 Defining Key Terms 13:05 Explaining The Experiment 22:15 Third-Party Tools 25:42 How Do We Interpret This Data? 30:20 Orders

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00:25:27

What Do I Do When My CPCs Go Up?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/06/16

Trivium’s Vince Montero talks with Michael about how to combat rising CPC costs in your Amazon PPC Campaigns. They evaluate the source of CPC inflation and discuss helpful tips and strategies to stay competitive in the selling environment, even with the rising Costs Per Click. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:30 Cause of CPC Inflation 6:50 Evaluating the CPC Increase 10:06 Discovering New Ad Types 14:11 Amazon’s New Video Placement 19:30 Taking A

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00:44:39

What Do I Do When A Keyword Doesn’t Convert? (Classic)

The PPC Den: Amazon PPC Advertising Mastery ·

2023/06/09

Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions. Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The

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00:30:43

How Can I Evolve As An Amazon PPC Marketer?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/06/02

Ad Badger PPC Campaign Manager Alfredo Roselli sits down with Michael to discuss using Profit and Loss Dashboards to optimize Amazon PPC Campaigns, and how to evolve as an Amazon PPC marketer. They break down how to format your P&L dashboard, how to analyze your findings, how often you should implement changes, and more! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:42 What is a Profit and Loss Dashboard? 4:38 Fixed vs. Marginal Costs 5:50 How To Format

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00:45:42

What’s The Difference Between Large vs. Small Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/05/26

Junglr’s Elizabeth Greene joins Michael to discuss account practices for Amazon ASIN accounts, and how those practices differ based on account size. They share their thoughts on different activities that scale, campaign structure, how to focus your optimization efforts, and more. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 10:40 Elizabeth’s Observations With Account Size Differences 14:30 What Products Should I Be Optimizing? 19:05 Analyzing Outside Your

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00:16:31

How Do I Find New Areas To Scale My Campaign?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/05/19

Ad Badger PPC Campaign Manager Michael Tejeda joins Michael to discuss growth opportunities for your campaigns. They explore how to combat the challenges of scaling your Amazon campaigns by using head vs. tail keywords, and how to utilize the Search Query Performance Report to your advantage. A great episode for those looking for new areas to expand their campaigns. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:03 How To Tackle Scaling 4:56 Exploring a New

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00:56:40

The PPC-ers Guide to Getting Started with SEO on Amazon

The PPC Den: Amazon PPC Advertising Mastery ·

2023/05/12

Fellow Amazon PPC-er Noemi Bolojan of ScaleWave.io and the Wizards of Ecom Podcast joins Michael to teach you how to become an Optimizer, otherwise known as an SEO expert. They explore keyword research, front-end and back-end keywords, metric tracking, the importance of third-party ranking, and more. This episode is a must-listen for anyone interested in becoming a more robust marketer. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:10 How we PPC-ers learned

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00:56:36

How Can An Amazon Campaign Audit Help My Business?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/05/05

After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It’s a jam-packed episode, and you’ll want to take notes! Enjoy! We’ll see you in The PPC Den! Disclaimer: In this

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00:40:01

How Do I Optimize for Total ACOS Goals in Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/04/28

Destaney Wishon from BetterAMS talks about the all-important Total ACOS metric that everyone loves (and loves to hate 😈). Although crucial to Amazon's Advertising success, tackling Total ACOS can often be misunderstood. In this episode, Michael and Destaney dive into the factors that influence Total ACOS, provide tips for setting specific goals related to Total ACOS, and explain why bid optimization is the secret sauce that ties it all together. We’ll see you in The PPC Den! Disclaimer: This

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00:48:32

How Do I Build a Productive Partnership With My...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/04/21

One of our clients joins the show this week to discuss the importance of creating productive e-commerce and Amazon PPC-er partnerships, including why communication matters so much, and setting realistic goals. Dan Daubendiek of American Mutt Tools and Olena Shmaiun, campaign optimizer at Ad Badger, hope to help you create great working relationships of your own with their framework. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 5:49 Why we think this

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00:38:57

Filters to Live By: What Custom Filters Do I Need for...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/04/14

Amazon PPC is a game of finding areas to amplify or diminish, and some of the best tools in your arsenal are filters. Whether you’re a newbie or a pro, this episode of the show, featuring Amazon PPC Expert and resident badger, Clement Hynaux, is sure to fire up new ideas of filters to live by. Keyword filters. Target filters. Brand analytics filters. And more! All of the filters! Listen to this episode because it’s time to badger up. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to

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00:46:32

How Can I Use Amazon Advertising Stats to Manage My PPC?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/04/07

Understanding Amazon PPC statistics and trends helps you be a better Amazon PPC-er by giving you an understanding of what’s happening market-wide and not just your niche, thus allowing you to avoid false positives and any data misunderstandings. In this episode, Stephen Noch of Ocean PPC and Michael dissect advertising trends from the last year and offer strategies for making the most of the new intel. Take notes, and optimize accordingly! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What

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00:29:40

Launching 54 Campaigns to Rank Multiple Products in...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/03/31

If you want to increase revenue and net units sold by more than 150% like one of our clients, you’ll need to take your Amazon management to the next level. Michael Tejeda explains the strategy shift he used to rank multiple products in Amazon’s top 10, including reconsidering all of their SEO, managing each product’s parentage, taking advantage of lightning deals, and nitty-gritty PPC work, like campaign structure fine-tuning and high-levels of campaign segmentation. We’ll see you in The PPC

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00:31:46

How Product Targeting in Manual Campaigns on Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/03/24

Odds are, your approach to product targeting has been wrong. Don’t worry. We have everything you need to know about product targeting in today’s jam-packed episode on the subject. Mike and Stephen take a deep dive into five things Amazon sellers don’t know about product targeting and share their strategies for effective product and keyword targeting. This episode is a re-release of one of our most popular episodes. Please note the resources and link section for any relevant updates, such as expanded

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