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PODCAST

Marketing Vanguard

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights thepeoplewho are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what"s driving the decision-makers of today to move the needle of some of the

business marketing

All Episodes

42:50

Insights on Purpose, Innovation, and Building...

Marketing Vanguard ·

2023/08/17

In an insightful conversation with Morgan Stanley's CMO, Alice delved into the unique challenges and opportunities within the financial services landscape. With a background spanning consumer goods and marketing, she emphasized the significance of educating stakeholders about marketing's impact in industries where the value of marketing might not be immediately apparent.Drawing inspiration from her experiences in diverse areas like landscaping and sports, Milligan aims to make Morgan Stanley's brand

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51:21

From Media Maven to CMO w/ Stephanie Fried, Fandom

Marketing Vanguard ·

2023/08/10

In the world of media, fandom, and gaming, Stephanie Fried's journey is nothing short of remarkable. With a career spanning prestigious names like NBC, Vivo, Discovery, and Conde Nast, Fried's trajectory in the media landscape has been characterized by innovation, passion, and a deep understanding of what makes fans tick.As the CMO of Fandom, she has continued to shape the way we engage with content, creating a bridge between creators, fans, and brands."I'm a huge fan myself, and I've always loved

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31:22

From Advertising to Operations w/ Frances Allen,...

Marketing Vanguard ·

2023/08/03

Frances Allen, the CEO of Checkers & Rally's Drive-In Restaurants, has had a remarkable career journey that took her from the world of advertising to the helm of a renowned restaurant chain.Today, as the CEO of Checkers & Rally's Drive-In Restaurants, Allen's journey has come full circle, combining her marketing and operational expertise to lead a thriving brand. Her experiences have shaped her into a dynamic leader, always ready to embrace new challenges with curiosity and enthusiasm.Listen

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28:32

Building for the Future: A Conversation with Brand...

Marketing Vanguard ·

2023/07/27

Building responsive marketing is key to continued success. Paired with creative ideas and intuition, navigating unique trends and changes in the industry and our broader culture and society can drive this responsiveness.Join Adweek as we sit down with Julia Goldin, Chief Product and Marketing Officer of The LEGO Group, to highlight her impressive work, expertise and leadership, and to discuss how she connects the dots among consumer and cultural trends, creativity, and business growth, shaping her

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48:26

Unwavering Passion and Risk-Taking in Marketing w/...

Marketing Vanguard ·

2023/07/20

In the dynamic realm of marketing, one individual stands out as a trailblazer, redefining what it means to be a fearless leader. Melissa Hobley, CMO of Tinder, whose unwavering passion for the brands she's represents is evident in every decision she makes. As we delve into her journey, discover the essence of their unparalleled bravery and how it paves the way for innovative strategies that not only transform the industry but also drive cultural shifts and meaningful connections.Listen to this

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21:36

Explaining the Power of the Storefront w/ Jill Cress,...

Marketing Vanguard ·

2023/07/14

Listen to this special episode of Marketing Vanguard live from Commerceweek to hear Jill Cress, CMO of H&R Block discuss the necessity of human connection to undergird the very fundamental financial transaction of tax preparation.Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From

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45:45

From Fashion to Fine Wine w/ Jessica Kogan, Vintage...

Marketing Vanguard ·

2023/07/06

Jessica Kogan, the Chief Growth and Experience Officer at Vintage Wine Estates, has embarked on a remarkable journey that transcends traditional boundaries. Starting her career in the fashion industry, Kogan discovered her passion for revitalizing brands, breathing new life into forgotten icons such as Dr. Scholl's exercise sandals and Elizabeth Arden.However, it was her serendipitous partnership with wine connoisseur Cameron Hughes that truly set her on an extraordinary path. Combining their

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53:16

The Key to Rapid Learning and Failing Fast w/ John...

Marketing Vanguard ·

2023/06/29

After 16 years of making his way through the ranks at Denny's, John Dillon is now President of the iconic diner that's re-defining the restaurant space. In a new episode of Marketing Vanguard, Dillon discusses the mishaps that led him to transform the brand."The key is to learn from it and learn from them quickly and fail fast," says Dillon.Listen to this week’s episode to hear more about Dillon's journey from CMO to President and how he's giving back as a leader within his organization. Hosted on

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33:02

Unveiling the Gaming Revolution w/ Ann Hand, Super...

Marketing Vanguard ·

2023/06/22

In an exclusive interview, Super League's CEO, Ann Hand, shares her profound insights on the gaming revolution and the exciting possibilities it holds for bridging the gap between digital and physical realms. With a focus on creating immersive experiences, Ann Hand unveils the strategies and innovations driving the transformation of gaming, offering a glimpse into the future where virtual worlds seamlessly integrate with our everyday lives.Listen to this week's episode to hear more about how Super

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44:43

Leading the New Work Era Through Digital...

Marketing Vanguard ·

2023/06/15

In the latest episode of Marketing Vanguard, Melissa Waters sits down to talk about leading marketing through digital and team transformation over the years. Operating as a self-serve marketplace, Upwork gives access to a wide pool of freelancers spanning multiple categories. As CMO, Waters discusses how she and her team are pulling the human element through their marketing.Listen to this week’s episode to hear more about Melissa’s journey in the tech world to how she’s helping to evangelize the

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40:23

Placing Humans at the Heart of the Equation w/ Joey...

Marketing Vanguard ·

2023/06/08

As the current CEO of Sabra, Joey Bergstein sits down to talk about how he’s navigating the transition from marketing to CEO all while putting people first. “For me, business was always about creating value, creating growth. But the center of that is really understanding human needs and understanding how you can meet human needs through” says Bergstein.Listen to this latest episode to hear more about Joey’s path to CEO and how he’s looking ahead to create real growth and value for the hummus brand

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39:48

GoDaddy Is Brand for People Like You w/ Fara Howard,...

Marketing Vanguard ·

2023/06/02

Coming off the heels of a pandemic, Fara Howard has seen many versions of GoDaddy. As CMO for four years and counting, Howard’s scope is broad as she oversees several functions to help entrepreneurs build their own future through websites.Now, Howard is bringing GoDaddy to new heights while focusing on fostering creative talent within the organization.Listen to this new episode of Marketing Vanguard to learn more about how Howard's finding inspiration and how the CMO is creating ripples affects over

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37:42

Putting Trust and Safety at the Core of Brands’...

Marketing Vanguard ·

2023/05/26

As Chief Marketing & Trust Officer at OpenWeb, a company that builds online communities around digital content, Tiffany oversees marketing and leads trust and safety efforts. Xingyu Wang is working to reshape the blueprint of advertising to put digital trust and safety at the core of strategic growth rather than an afterthought.Listen to Adweek’s Marketing Vanguard Podcast to discover more about Xingyu Wang’s insights and strategies as well as her unique side passion. Hosted on Acast. See

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40:57

The Unique CMO-CEO Collaboration w/ Sarah Robb...

Marketing Vanguard ·

2023/05/18

From her early days, Sarah Robb O'Hagan has been a trailblazer in the world of marketing. Before she took the helm at brands like Equinox and Gatorade, she rose through the ranks in marketing, working her way up to marketing director at Nike. As CEO ofEXOS, her extensive background in marketing continues to shape her leadership approach."[Working for a CEO that's been CMO] is such a gift," Liz Austin, CMO of EXOS, said. "Sarah gives me a lot of leeway, but there are times I want her counsel because

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44:38

Charting Unconventional Paths w/ Katie Williams, Haleon

Marketing Vanguard ·

2023/05/11

With a background in biology, Katie Williams initially put her scientific acumen to work at Procter & Gamble. Following roles at Kraft Foods and Mondelez International, she joined Haleon as a founding member. She now oversees a $5 billion U.S. portfolio featuring iconic brands such as Tums and Advil for the innovative consumer health company.Listen to this episode of Marketing Vanguard to learn more about Williams' intriguing career journey. Hosted on Acast. See acast.com/privacy for more

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37:47

150 Years of Disruptive Growth w/ Doug Martin,...

Marketing Vanguard ·

2023/05/04

Doug Martin has long outlived the average “CMO tenure” now as Chief Brand and Disruptive Growth Officer at General Mills. After starting as an intern in 2005, he has managed to gain immense credibility at the iconic CPG company by keeping consumer value at the core of everything they do.Listen to the episode to hear more about how General Mills is staying grounded to build the brand and how they’re staying relevant in such a dynamic landscape. Hosted on Acast. See acast.com/privacy for more

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55:18

Pernod Ricard’s Ann Mukherjee and Pamela Forbus:...

Marketing Vanguard ·

2023/04/27

In this special episode of Marketing Vanguard, Pernod Ricard Chairman and North America CEO Ann Mukherjee and CMO Pamela Forbus highlight the uniqueness and importance of their relationship in the C-suite to drive growth for the spirits company. Mukherjee, herself a decorated former CMO who held that role at Frito-Lay and SC Johnson, brings knowledge of the marketing practice to bear in her role as CEO, knowledge that she and Forbus can center on.It’s an uncommon cornerstone of experience that can

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47:04

Driving Big Impact in 'Tiny' Ways For Earth Day w/...

Marketing Vanguard ·

2023/04/20

In her first podcast since starting at Impossible, Sims is infusing the company’s marketing with attention-grabbing creativity to change people’s minds about meat alternatives.In their latest campaign, the brand partnered with Deliotte Digital to create buzz around capturing your carbon footprint. Listen to this episode to hear more about Impossible’s latest campaign, Leslie’s new role, and why creativity is the business strategy to drive results. Hosted on Acast. See acast.com/privacy for more

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53:23

Learnings From the We3NYC Campaign w/ Maryam...

Marketing Vanguard ·

2023/04/18

As a longtime New Yorker, Maryam Banikarim has gravitated to her natural born role as a community builder.Most recently, after co-founding NYCNext during the pandemic, and following a long career as CMO of some iconic and emerging brands such as Hyatt, Gannett and Nextdoor, Banikarim’s efforts to re-imagine the iconic We<3NYC logo, part of a launch of a campaign to encourage New Yorkers to take action to better the city, didn’t go unnoticed, to say the least.Tune into this episode of Marketing

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36:39

Fostering Wide Circles w/ Jennifer Halloran, MassMutual

Marketing Vanguard ·

2023/04/06

As a Boston alum who majored in economics and political science, Jennifer Halloran has always been passionate about what influences different communities.As the CMO of MassMutual and a self-described all-around people person herself, Jennifer explains just how important as a leader it is to manage those communities and relationships.Listen to this episode of Marketing Vanguard to learn more about where she’s finding inspiration, balancing creative connections, and even what scares her as a leader

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