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PODCAST

Marketing Vanguard

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights thepeoplewho are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what"s driving the decision-makers of today to move the needle of some of the

business marketing

All Episodes

32:04

The Art of Making Fintech Cool with Catherine Ferdon...

Marketing Vanguard ·

2026/04/09

Taking risks and having them pay off in an industry as regulated as fintech can seem like an impossible task. But Coinbase’s success in bold and unique marketing proves it isn’t. In this episode of Marketing Vanguard, Coinbase CMO, Catherine Ferdon, reveals why bold creativity matters when it comes to marketing intangibles, how to build financial brands that don't feel sterile and the key strategies behind Coinbase's high-profile Super Bowl and Oscars campaigns.Catherine Ferdon is the Chief

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20:15

How Atlanta Became the Hub of Marketing in the US ft....

Marketing Vanguard ·

2026/04/02

Atlanta, a paradise for CMOs with 70% of Fortune 500 companies, thousands of startups, and immense talent, is often underestimated. Live from Brandweek, Alex Gonzalez, Metro Atlanta Chamber's Chief Innovation and Marketing Officer, explains why Atlanta is a top marketing hub and how brand positioning can shape a city's economic future on this episode of Marketing Vanguard.Alex Gonzales is the Chief Innovation and Marketing Officer at the Metro Atlanta Chamber, leading efforts to brand Atlanta as a

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32:56

John Brockelman’s Unconventional Playbook for...

Marketing Vanguard ·

2026/03/26

Financial services marketing is one of the hardest kinds of marketing to crack. But John Brockelman and his team at State Street Investment Management have proven, campaign after campaign, that it can be done well and done right. Tune in for his playbook on how financial services marketers can drive growth, connection and culture.What You'll Learn:How to align marketing with sales and business objectivesThe importance of simplifying brand architecture for market expansionHow to build intentional

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28:16

Why the Super Bowl Still Matters ft. Leading CMOs...

Marketing Vanguard ·

2026/03/20

The Super Bowl is one of the biggest stages in the world - not just for the game and its players, but for marketers too. So, how do you make sure you win the game? In this episode of Marketing Vanguard, four industry-leading CMOs - Gabrielle Wesley (Mars Wrigley), Stephanie Rogers (San Francisco 49ers), John Gieselman (Comcast) and Stacy Andrade-Wells (Liquid I.V.), reveal their personal playbooks on making the most of the Super Bowl opportunity, cutting through the hype and executing at the highest

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19:26

How Archer Roose Is Flipping the Wine Industry on Its...

Marketing Vanguard ·

2026/03/12

Wine was a gatekept category, suffering from the dreaded perception of being "boring." That is, until Archer Roose, the canned wine company, redefined the category and made it fun for Gen Z. In this episode of Marketing Vanguard, CMO of the brand, Conley Downing, unpacks how they leveraged “fun” marketing (instead of educational marketing) to make wine accessible and interesting again.What You'll Learn:How to reposition a legacy category by identifying and eliminating barriers to entryWhy product

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17:18

Disrupting the Marketing Landscape with Purpose with...

Marketing Vanguard ·

2026/03/05

Staying authentic and mission-driven while scaling aggressively may be the toughest problem in marketing to solve. But Sarah Leinberger, VP and Head of Marketing, Yoobi, has a pretty solid take on how to do it. In this episode of Marketing Vanguard, recorded during Brandweek in Atlanta, Sarah reveals how CMOs can build authentic brand equity through strategic collaborations, why agility trumps budget in today's market, and the key strategies to balance rapid iteration with meaningful purpose.What

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12:07

Acing Brand Experience with Nic Brandenberger, CMO,...

Marketing Vanguard ·

2026/02/26

In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Nic Brandenberger, CMO of Mammut, the 164-year-old Swiss mountaineering gear company, unpacks why Davos represents a unique opportunity for C-suite marketers and how the experiences brands create matter far more than the products they sell.What You'll Learn:How to shift the definition of “brand” from product provider to experience giverWhy breaking out of the marketing silo is a critical competitive advantageThe

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18:14

Successfully Using AI in Business with ClearPrompt...

Marketing Vanguard ·

2026/02/20

Podcasting live from the 2026 World Economic Forum in Davos, Karin Timpone, CEO and Founder of ClearPrompt, unpacks how to implement AI with focused, phased approaches rather than sweeping transformations and staying in the center of business strategy.What You'll Learn:Why CMOs are perfectly positioned to lead AI strategy across organizationsHow to break down AI implementation into focused, phased pilots instead of betting the entire farmThe difference between technology adoption and strategic

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37:47

Brandweek 2025: How Build-A-Bear’s Sharon Price John...

Marketing Vanguard ·

2026/02/18

From $0 confidence to CEO of one of the most well-known brands in the world, Sharon Price John’s story is nothing short of inspiring and we’re unpacking it on the latest episode of Marketing Vanguard. In this conversation, straight from the Brandweek 2025 stage in Atlanta, Sharon, CEO of Build-A-Bear, reveals her unconventional career journey and how that evolution directly shaped the turnaround and reimagining of an iconic experiential brand.What You'll Learn:How to transition from functional

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15:06

CMO Relevance Secrets with Sumit Virmani at the World...

Marketing Vanguard ·

2026/02/13

More than ever before, CMOs belong in the C-Suite. And, Sumit Virmani, CMO of Infosys, has a strong case to back this stance up. In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Sumit breaks down the necessary evolution of the CMO, what AI has to do with it, and the strategic imperative of aligning with C-suite priorities.What You'll Learn:Why CMOs need to operate within the full C-suite context, not just marketing bubblesHow to position yourself as a

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12:41

Workday CMO, Emma Chalwin, Discussing the AI Era -...

Marketing Vanguard ·

2026/02/11

CMOs can drive business revenue - this is an established fact. But how can they do it better, bigger, and stronger in the age of AI? We’re unpacking this in the latest episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos. Tune in as Emma Chalwin, CMO at Workday, breaks down the evolving strategic role of CMOs at major enterprises, the intersection of AI and human-centered marketing, and how chief marketing officers can become essential drivers of business growth.What

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15:03

How Rachel Thornton is Making Marketers 10x More...

Marketing Vanguard ·

2026/02/06

AI has long been thought of as a threat to creativity. But what if they’re not at odds at all? In this episode of Marketing Vanguard, live from the World Economic Forum in Davos, CMO of Adobe Enterprise, Rachel Thornton, reveals why putting human creativity at the center of marketing strategy is more critical than ever and how CMOs should be navigating this tectonic shift.What You'll Learn:How to position AI as "augmented intelligence" rather than artificial intelligenceWhy the core creative concept

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12:08

How Microsoft’s Bonnie Pelosi Uses AI to Lead at the...

Marketing Vanguard ·

2026/02/05

AI has permeated every conversation since 2024, but CMOs have yet to use it to its full potential. In this episode of Marketing Vanguard, live from the World Economic Forum at Davos, Bonnie Pelosi, CEO EMEA at Microsoft, reveals the truth about AI in marketing - what’s going right, what’s going wrong, and everything in between.What You'll Learn:How to embed governance into AI implementation from day oneWhy CMOs must act as connectors across the entire C-suiteThe "Customer Zero" mindset and why AI

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28:32

Salesforce CMO, Ariel Kelman's 25-Year Playbook for...

Marketing Vanguard ·

2026/01/29

In today’s tech-driven world, tech marketers cannot afford to lose sight of client trust. And yet, they do. On this episode of the Marketing Vanguard podcast, President and CMO of Salesforce, Ariel Kelman, reveals why customer success storytelling matters more than ever, how to ground AI in trusted first-party data, and the key strategies for balancing AI automation with human creativity.What You'll Learn:How to ground AI agents in customer data to drive measurable outcomesWhy CMO leadership must

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31:51

The Proven Playbook for Cultural Relevance at...

Marketing Vanguard ·

2026/01/15

How does one keep a 100-year-old brand relevant in today’s turbulent times of marketing and consumption? The full picture reveals itself in this episode of the Marketing Vanguard podcast as Laura Knebusch, SVP of CPG Marketing and CX at Georgia-Pacific, breaks down what it takes to keep a heritage brand alive and thriving. From how century-old heritage brands like Brawny, Angel Soft, and Dixie evolve without alienating loyal consumers to how a classically trained marketer navigates AI, retail

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27:28

How to Become a SUCCESSFUL Challenger Brand ft....

Marketing Vanguard ·

2026/01/08

Creative scrappiness can take brands where no one else has ever gone before - that’s BodyArmor’s story and we’re diving deep into it on the latest episode of the Marketing Vanguard podcast. Tune in as the brand’s CMO, Tom Gargiulo, opens up the pages of his playbook on succeeding as a challenger brand. From how to build winning athlete partnerships and leverage unconventional media channels for outsized ROI to executing a brand rebirth that resonates with both consumers and retail partners, this

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29:56

When Your Brand is Core to the Growth Engine, You...

Marketing Vanguard ·

2025/12/22

Brand marketing is getting its time to shine in the latest episode of the Marketing Vanguard podcast as we sit down with Caryn Wasser, Chief Brand Officer at Little Spoon. Tune in for an energizing conversation on how a brand drives growth and revenue and why its place in scaling a business should never be underestimated. Plus: exclusive insights on how she built a $150M+ brand from a windowless WeWork room to become the largest online baby and kids food company in the U.S.What You'll Learn:How to

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25:55

What Keeps iFit Ahead of the Curve? Kirsten...

Marketing Vanguard ·

2025/12/18

In the latest episode of the Marketing Vanguard podcast, we welcome Kirsten Spittel-Sloan, SVP, Marketing at iFit, for an eye-opening chat on what it takes to succeed in the fitness tech space today. Listen in for Kirsten’s playbook on how marketing leaders can navigate rapid technological change, build adaptive teams and balance analytical rigor with authentic brand narratives in an increasingly complex marketplace.What You'll Learn:How to invest across the entire marketing funnel equally during

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29:42

Therabody’s CMO on Why Every Brand MUST Have a...

Marketing Vanguard ·

2025/12/16

In the latest episode of the Marketing Vanguard podcast, we welcome John Solomon, CMO at Therabody, for a revealing conversation on transforming a single-product company into a diversified wellness ecosystem through marketing. Listen in for John’s tried-and-tested strategic frameworks that have enabled Therabody to expand while maintaining brand integrity and consumer trust. This conversation emphasizes the importance of investing in a differentiating asset that makes your brand a stand-out in its

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35:32

Building the Most Agile, Adaptable and Resilient...

Marketing Vanguard ·

2025/12/04

In this episode of Marketing Vanguard, we sit down with Jennie Weber, Chief Marketing Officer at Best Buy to talk about all things iconic. From the non-linear approach it takes to build a legacy brand to the critical importance of adaptability and resilience in marketing teams today, Jennie breaks down the strategies that have helped her and her team at Best Buy stay ahead of the curve (and stand the test of time).Tune in for actionable insights on weathering one of retail’s most dynamic

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