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PODCAST

The Business of Blueberries

U.S. Highbush Blueberry Council

The blueberry industry is like no other: passionate, resilient, and innovative. This podcast is your source for the latest information on the production, markets, research and technology related to the blueberry value chain. This is the Business of Blueberries.

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All Episodes

34:45

Cooperatives and Grower Profitability With Brad...

The Business of Blueberries ·

2022/08/05

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Brad Moorer, president and CEO of MBG Marketing. MBG Marketing is a producer-owned blueberry cooperative that was formed in 1936 as the Michigan Blueberry Growers Association. Moorer took over the president and CEO role from Larry Ensfield last May. Prior to that, he served as CFO and vice president of MBGs

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34:21

White House Conference on Hunger, Nutrition and...

The Business of Blueberries ·

2022/07/29

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Mollie Van Lieu, vice president of nutrition and health at the International Fresh Produce Association (IFPA). Her work centers on increasing access and consumption of fruits and vegetables, and improving overall dietary quality through effective public policy. Van Lieu and Cronquist take a look at the current

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38:12

Bird Management with Larry Bodtke and Catherine...

The Business of Blueberries ·

2022/07/22

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Catherine Lindell, Ph.D., Associate Professor at the Center for Integrative Biology where she also serves as Graduate Program Director. Alongside her research team, she combines theoretical and applied approaches to the study of the behavior and ecology of birds and the roles of birds in ecological functions and

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36:10

California Agriculture With CDFA Secretary Karen Ross

The Business of Blueberries ·

2022/07/14

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Karen Ross, secretary of the California Department of Food and Agriculture (CDFA). Secretary Ross discusses some of the challenges and opportunities facing California agriculture and, more generally, specialty crops.Secretary Ross has strengthened partnerships across government, academia and the nonprofit sector

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36:07

Update on 2021 Weather Events in the Pacific Northwest

The Business of Blueberries ·

2022/07/01

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), dives into the impact of two extreme weather patterns experienced over the past year in the Pacific Northwest. Between severe heat and flooding events, blueberry producers have been faced with significant obstacles and unknown outcomes. To provide more depth and insight into these severe weather events on the blueberry

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34:19

The Cognitive Benefits of Blueberries

The Business of Blueberries ·

2022/06/23

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), dives into some exciting research regarding the cognitive benefits of incorporating blueberries into your daily diet. Cronquist is joined by NABC/USHBC Senior Director of Nutrition and Health Research Leslie Wada, Ph.D., and Robert Krikorian, Ph.D., a professor in the Department of Psychiatry and Behavioral Neuroscience and

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33:48

Country Spotlight: Mexico

The Business of Blueberries ·

2022/06/09

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), turns our focus to Mexico. Jose Luis Bustamante, chair of Aneberries and general manager of Naturipe Berry Growers in Mexico, and Juan Jose Flores, executive director of Aneberries, discuss the country’s growth in the blueberry industry, the current challenges and opportunities they face, and what we can look forward to in

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20:30

Reflecting on the First 100 Episodes: Uniting the...

The Business of Blueberries ·

2022/06/03

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), shares a few highlights from the first 100 episodes of the podcast. These sound bites emphasize the importance of unity and collaboration to delight blueberry customers and consumers every single time. You’ll hear from industry leaders Denny Doyle, Shelly Hartmann and Tom Avinelis.“If you do nothing at all, that’s worse than

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38:43

Launching BerrySmart With Steve Mantle

The Business of Blueberries ·

2022/05/27

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Steve Mantle of Innov8 Ag. Cronquist and Mantle are also joined by USHBC/NABC vice president of engagement and education Amanda Griffin to discuss the new BerrySmart Field Project.“So the BerrySmart Field Project will bring together suppliers and solution providers … with the intent to improve blueberry

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40:32

Blueberry Business Intelligence

The Business of Blueberries ·

2022/05/20

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), introduces Joe Vargas, the first-ever USHC/NABC director of business intelligence. Vargas and Cronquist are joined by Tom Barnes of Category Partners and Grant Prentice of Padilla FoodMinds to discuss the blueberry industry’s data and insights program.“I think that the gut feel and experience that got us through the 20th

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32:54

Connecting Communities to a U-Pick Farm With Brooke Hill

The Business of Blueberries ·

2022/05/13

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Brooke Hill of Southern Hill Farms in Clermont, Florida. Hill was a panelist on the USHBC’s “Best Practices for U-Pick Blueberries” webinar presented in 2020.“We leaned heavily on (the community) and they were there for us. I mean, we were floored. It brought tears to my eyes how supportive people were. They

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40:52

2022 Trends and Opportunities With Brian Bocock

The Business of Blueberries ·

2022/05/05

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Brian Bocock, vice president of product management at Naturipe Farms. You heard from him back in Episode 002 and Episode 046. Now back for his third appearance, Bocock provides his outlook on what’s ahead for blueberries.“If, as an industry, we can turn that grab a boost of blue into a consistent delivery, 52

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33:09

Bee Aware of New Pollination Technology

The Business of Blueberries ·

2022/04/29

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), is joined by Itai Kanot, COO and co-founder of BeeHero. Kanot is the son of the largest commercial beekeeper in Israel, and that background ultimately led him to co-founding BeeHero in 2017. He shares about bee health, pollination and how technology can help improve blueberry production.“We will go to a farmer and say, ‘OK, you're going to pay per acre not

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30:32

Spring Forward: B2B Targets

The Business of Blueberries ·

2022/04/22

Travel with us to the USHBC Spring Forward event in Tampa with “The Business of Blueberries” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC). In this episode, we hear highlights from the B2B Targets Panel with Adam Croissant of Chobani, Shane Schaibly of First Watch and moderator Amy Shipley of Sterling Rice Group (SRG).Topics include:The value of blueberries to food manufacturers and consumers.How the panelists are

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39:55

Organic and Regenerative Standards With Tom Avinelis

The Business of Blueberries ·

2022/04/15

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), is joined by Tom Avinelis, founder and managing partner at Agriculture Capital, for a discussion about the growing organic industry and the evolving standards that guide this market.“(Organic) is an industry that’s grown from roughly $14 billion in total sales in 2005, up to this last year in 2021, it’s forecast to be about $63 billion.That’s been a rate at

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37:36

A Legacy of Blueberry Research with Bernadine Strik

The Business of Blueberries ·

2022/04/08

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), is joined by Bernadine Strik, professor emeritus of horticulture and a berry crop specialist and researcher at Oregon State University, for a discussion about Bernadine’s storied career and where the blueberry industry is heading next.“If we look worldwide, our organic blueberry program is really the only one of its kind in the world.” - Bernadine Strik“From

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28:09

Spring Forward: Flavor Panel

The Business of Blueberries ·

2022/04/01

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), shares some highlights from the flavor panel at Spring Forward, which featured Patricio Munoz, Ph.D., blueberry breeder at the University of Florida, and Gonzalo de Elizalde, senior director of product leadership at Driscoll’s.Topics include:●The evolution of blueberries and what led to the focus on flavor.●Current blueberry market dynamics between price and

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39:50

Wishes Do Come True, With Gary Wishnatzki of Wish Farms

The Business of Blueberries ·

2022/03/24

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), is joined by Gary Wishnatzki, owner of Wish Farms in Plant City, Florida, for a discussion about the farm’s history and successes.“Flavor, to me, is the most important thing, because getting the consumer to buy it once is one thing, getting them to buy it over and over again [is another]. How you achieve [brand loyalty] is by having good tasting fruit.” -

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34:17

After the Pick: The 2021 Season in Oregon With Noel...

The Business of Blueberries ·

2022/03/17

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), is joined by Noel Sakuma, farm manager at Oregon Berry Packing, for a conversation about farm-level technology.“Right now, we’re at a very unique time where a lot of new varieties are coming through the pipeline and if you are having the same varieties in the ground - besides Duke - in the next five to ten years and you’re not upgrading, you’re going to be

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35:45

Elevating the Consumer Experience With Soren Bjorn

The Business of Blueberries ·

2022/03/10

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), is joined by Soren Bjorn, president of Driscoll’s of the America’s, for a wide-ranging conversation about the blueberry industry. This episode is part two of a two-part interview.“Human beings are attracted to the best tasting fruits … so I think at this stage, the most important thing for the industry is to continue to push the consumer experience up. ” -

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233 results

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