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PODCAST

The Edward Show

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

business marketing

All Episodes

08:38

The Fake ‘GEO’ Movement: How SEO Disinfo Campaigns...

The Edward Show ·

2025/09/23

E811: Big money is flowing into a coordinated disinformation campaign to convince creators and marketers that “SEO is dead” and “GEO” is the future. I break down the leaked outreach emails, the tactics being used to spread this narrative, and why business owners are being misled into wasting money on unnecessary tools. You’ll learn: - What the so-called “GEO” movement really is - How sponsored content and fake thought leadership push disinfo - Why good SEO practices still matter for Google and AI

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09:45

3 SEO Epiphanies That Changed Everything (and Helped...

The Edward Show ·

2025/09/22

E810: I share three of the biggest SEO epiphanies I’ve ever had. These discoveries completely changed how I approach ranking on Google - and they’ve helped me get results faster and more effectively than ever before. One of these insights even allowed me to outrank The New York Times within just five minutes of publishing a page. Another revealed why a certain type of content is dominating Google right now - and why ignoring it means leaving traffic and customers on the table. The third completely

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09:39

Google Kills 100-Result Pages: SEO Tools in Chaos

The Edward Show ·

2025/09/21

E809: Google just killed the &num=100 parameter - no more 100-result SERPs. Search results are now capped at 10 per page, and the fallout is shaking the SEO industry. Rank tracking tools like Ahrefs and Semrush are struggling, Google Search Console data looks broken, and SEOs everywhere are scrambling to make sense of the changes. In this episode, I break down: - Why Google removed 100-result pages (and what it means) - How this impacts impressions, rankings, and reporting - The real effect on SEO

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18:09

Cloud Links Explained: What They Are, How They Work,...

The Edward Show ·

2025/09/20

E808: Cloud links are popping up everywhere in SEO circles - but are they a smart way to build authority, or just another risky black hat tactic? Jesper Nissen joins to break down exactly what cloud links are, how they’re built on platforms like Amazon, Google, and Azure, why SEOs use them, and the real risks vs. rewards. We cover: - What cloud links are and how they work - Why some SEOs swear by them for local rankings - How to get them indexed (and the tools people use) - Whether they’re safe,

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01:05:32

Link Building in 2025: First 10 Links, Linkable...

The Edward Show ·

2025/09/19

E807: The link game has changed. Cyrus Shepard breaks down how to get your first 10 backlinks fast, build linkable assets that earn links on autopilot, and recover (for real) after Google’s Helpful Content Update - plus why personal experience now beats keyword stuffing. What you’ll learn - The “first 10 links” playbook: friends, partners, Chamber of Commerce, directories, press releases (just enough to get indexed) - Linkable assets that actually attract links in 2025: original data studies,

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09:12

Schema Is Useless for LLMs: The SEO Lie That’s...

The Edward Show ·

2025/09/18

E806: Since the release of ChatGPT, SEO influencers and agencies have been pushing the idea that schema is essential for LLMs - and as it turns out, this is a complete lie. I break down the viral studies proving that structured data does not help with AI Search visibility, and why agencies charging thousands for “schema for LLMs” are selling snake oil. You’ll hear: - The evidence showing ChatGPT and Gemini ignore schema during tokenization - Why structured data gets destroyed in LLM training - What

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04:37

SEO Isn’t Dead - It’s Just Your Rankings Collapsed

The Edward Show ·

2025/09/17

E805: A co-founder of a billion-dollar content marketing company and CRM went on a huge business podcast and blamed AI for their traffic collapse. But the truth is simple: they lost rankings, and fewer clicks followed. I dive into the reality behind the latest “SEO is dead” claims. Everyone loves to blame AI, ChatGPT, and Google’s new AI Overviews for falling organic traffic, but the data tells a different story. This company once peaked at 24 million monthly clicks from Google and ranked for 5.5

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01:05:41

Local SEO in 2025: What Actually Works (w/ Joy Hawkins)

The Edward Show ·

2025/09/16

E804: Local SEO is changing fast in 2025 - AI Overviews, reviews, hours, link building, service area pages… what actually works right now? Joy Hawkins, founder of Sterling Sky and one of the leading experts in local SEO, joins the podcast! We cover: - How AI Overviews are influencing local rankings - The #1 local SEO mistake most businesses make (and how to fix it) - Reviews, recency, and why “open hours” can make or break your rankings - Multi-location SEO done right (without doorway pages) - Press

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13:56

Google’s War on Scaled AI Content: The Rise and Fall...

The Edward Show ·

2025/09/15

E803: Google is pursuing AI-generated content hard in its recent Spam Update. I share the dramatic collapse of AInvest, the AI-generated financial news site that rocketed from 275,000 to 9.6 million monthly clicks in just two months - and now has come crashing down. We’ll cover: - How AInvest scaled AI content to dominate Google search - Why the August Spam Update may have triggered their downfall - The risks of mass AI content and Google’s scaled content abuse policy - Key lessons SEOs can take

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01:29:02

Entity SEO, Parasite Hacks & Google Patches - with...

The Edward Show ·

2025/09/14

E802: Jesper Nissen joins the show to break down Entity SEO - what it is, why it works, and how to use entities across on-page “ranking zones” to move up the SERPs. We also explain parasite SEO trends (Claude Artifacts, Reddit, Threads, YouTube, LinkedIn), what Google just patched, and what still works right now. Tons of practical general, local, and even image SEO tricks inside. What you’ll learn - Entity SEO explained: entities vs. keywords, Knowledge Graph, and relevance - The “ranking zones”

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08:20

Massive Parasite SEO Attack on .Gov & .Edu Sites...

The Edward Show ·

2025/09/13

E801: A massive Parasite SEO attack targeting .gov and .edu sites - including Duke University, Michigan.gov, and CA.gov - is going crazy. Viral research on how attackers hijacked high-authority domains to rank instantly for illicit keywords, pulling in millions of visitors overnight. You’ll learn: - How Parasite SEO exploits vulnerable CMS systems - Why .gov and .edu domains are prime targets - The shocking traffic spikes (20M+ visits in 24 hours) - How to protect high-authority websites from these

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01:36:29

AI Sites Get Smacked: Google’s August Spam Update,...

The Edward Show ·

2025/09/12

E800: Gagan Ghotra joins the show. We break down Google’s 2025 August Spam Update, the meteoric rise and sudden drop of AInvest, and a practical playbook for what actually works in SEO right now. Gagan and I share fresh insights on Google Discover, scaled content abuse, UGC dominance (Reddit/TikTok), image SEO that drives conversions, and why niching down beats going broad. In this episode: - Google’s August Spam Update: winners, losers, and why topical focus wins - AInvest’s surge to 9.6M clicks -

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06:52

Google Admits: The Open Web Is in Rapid Decline (What...

The Edward Show ·

2025/09/11

E799: Google just admitted in a recent court filing that the open web is in rapid decline - directly contradicting what its own executives said just months ago. What does this mean for SEO, link building, and authority signals? I break down: - Why fewer blogs and independent publishers are changing Google’s algorithms - How backlinks are evolving (and why they might be more important than ever) - New authority signals Google is leaning on beyond traditional links - Why this shift could actually be

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55:05

AI SEO vs “Normal” SEO: Winning LLMs with Brand-First...

The Edward Show ·

2025/09/10

E798: AI SEO is not the same as “normal” SEO. The legend, Steve Toth, joins the podcast to explain how brands can win on LLMs like ChatGPT, Perplexity, and AI Overviews by focusing on brand-first SEO instead of simply chasing non-branded keywords. We break down: - What the Truth Alignment Framework is and why it matters - How to optimize so ChatGPT actually recommends your brand - Comparison pages that LLMs love (and how to niche them down) - The press release hack influencing AI results - Linkable

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11:34

Do Domains & TLDs Really Matter for SEO? Google...

The Edward Show ·

2025/09/09

E797: Do domains and top-level domains (TLDs) actually impact your SEO? We answer a real Reddit question about whether using a .com, .xyz, or even a hyphenated domain makes a difference in search rankings. For once, Google gave a clear answer - straight from John Mueller, the public face of Google Search. We’ll break down what he said, why certain TLDs are considered “spammy,” and whether switching domains (or using dashes) could actually help your long-term SEO. You’ll learn: - How Google treats

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10:40

The Secret Algorithm: Build Authority in 15 Minutes a...

The Edward Show ·

2025/09/08

E796: What’s the “secret algorithm” for growing on 𝕏, Instagram, TikTok, YouTube - and even on Google? I break down Nikita Bier’s viral advice on how to become the go-to authority in your niche by sharing short, useful insights consistently. Whether you’re building an audience on social media or trying to rank your website with SEO, the principle is the same: short daily focused content can transform your authority and visibility. You’ll learn: - How to use daily (or 3x weekly) posts to build

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10:37

LLM Search & SEO: Why Action Keywords Win in the AI Era

The Edward Show ·

2025/09/07

E795: LLM Search is making action keywords a necessity. SEOs who neglect this are going to lose. I break down the shift from informational queries to action-based commands - and why this change is critical for your SEO strategy. You’ll learn how to map customer tasks into bottom-of-funnel keywords, why AI is cannibalizing top-of-funnel traffic, and the simple frameworks you can use to stay ahead in the AI era of search. You’ll get: - How to map customer tasks into action-driven keywords - Why “make,

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08:04

Google’s August Spam Update: Traffic Surges, SEO Wins...

The Edward Show ·

2025/09/06

E794: Google’s August 2025 Spam Update is shaking up the SEO world, but not in the way many expected. Some sites are skyrocketing to all-time highs. I break down what’s really happening, share real-world examples, and explain why sites focused on fundamentals, EEAT, and topical authority are thriving. We’ll cover: - Why traffic is surging for some sites after early dips - How AI-driven sites like AInvest are still winning big - The role of thin content, doorway pages, and Parasite SEO in this update

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08:18

This Guy Hacked Google & AI With a Single Press Release

The Edward Show ·

2025/09/05

E793: Max Roslyakov’s single press release managed to push down negative content on Google and even influenced how AI tools reported information. I walk through the full story of how one inexpensive press release changed search rankings and shaped AI-generated answers. What started as an attempt to bury a negative comparison post ended up exposing how both Google and AI systems treat press releases as trusted sources. We’ll cover: - How press releases can be used to manipulate search results - Why

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07:57

The Trick to Recover Lost Google Rankings Fast

The Edward Show ·

2025/09/04

E792: I break down an underrated SEO trick that helps you recover lost rankings fast. From anchor text links to content refreshing, long-tail keyword strategies, index cleanup, and more, you’ll hear practical tactics real SEOs are using right now to stay ahead. We’ll cover: - How one simple link can restore rankings in days - Why refreshing content is a timeless SEO hack - The power of long-tail keyword landing pages - Index cleanup & content pruning for “traffic goes brrr” results - Why backlinks

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931 results

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