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75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Edward Show

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

business marketing

All Episodes

10:55

Google Just Dropped an AI Update for Search Console...

The Edward Show ·

2026/03/08

E977: Google has quietly released one of the biggest updates to Google Search Console in years. I break down the new AI-powered reporting feature that lets you analyze your Search Console data using natural language. Instead of manually building filters and digging through reports, you can now ask Google Search Console questions about your search performance and instantly uncover insights about the queries driving traffic to your site. This change fundamentally alters how SEOs, marketers, and site

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02:13:12

The AI Clickbait King: How One SEO Built 9,000 Websites

The Edward Show ·

2026/03/06

E976: Nebojša "Vujo" Vujinović - the SEO entrepreneur Wired once called the "AI clickbait king" - joins the show. Vujo has spent more than 20 years building websites, buying expired domains, and experimenting with search engine optimization. Today he runs a massive network of nearly 9,000 websites and a team of around 30 people managing content, links, and SEO campaigns across many industries. In this conversation, Vujo explains how his system works, how he evaluates expired domains, and how he has

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12:05

The Autonomous SEO Site Strategy (That Ranks, Builds...

The Edward Show ·

2026/03/06

E975: I break down a strategy that some advanced SEOs are experimenting with: autonomous niche websites that rank on Google, build backlinks, publish content automatically, and recommend a specific brand or product. These sites are designed to target a tight cluster of commercial keywords using a domain that closely matches the niche. The homepage is optimized for competitive "best" keywords, while the site publishes blog posts automatically using live keyword data. The interesting part is that the

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12:04

Google's New AI Patent Could Replace Your Website

The Edward Show ·

2026/03/05

E974: Breaking down two Google patents that reveal how search may evolve and how Google may already be testing SEO tactics behind the scenes. The first patent is a newly approved system called "AI Generated Content Page Tailored to a Specific User." It describes how Google could generate a completely new page for a searcher using information from a company's website. Instead of sending users directly to your page, Google could create its own version of that page tailored to the search query and the

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01:48:43

How TikTok Lives Built a $15–18M SEO/PPC Agency...

The Edward Show ·

2026/03/04

E973: We sit down with Jake Tlapek and Gagan Ghotra to fully learn how Jake built a founder-led growth engine using TikTok Lives, converted inbound demand into high-value retainers, and structured an agency model that can scale without the founder running day-to-day delivery. This is a tactical conversation for agency owners and operators about pipeline, positioning, offer structure, pricing, hiring, margins, retention, and leadership cadence. Jake explains what changed inside the business to

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46:31

AI SEO at Scale: Patterns, Penalties & the Wix Case...

The Edward Show ·

2026/03/03

E972: We break down Wix's AI-driven SEO strategy and ask a simple question: why are they still ranking? Wix scaled dozens of "how to make money" articles shortly after ChatGPT launched. On the surface, the strategy worked. Organic traffic doubled. Pages ranked. Visibility increased. But when you look closely, patterns start to appear. We analyze: - How Wix scaled top-of-funnel AI content - Why most smaller sites would not survive the same strategy - The concept of "Mount AI" (scaling with AI, then

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01:22:52

He Tested It: Expert Quotes Get You Cited by AI in 2...

The Edward Show ·

2026/03/02

E971: Matt Diamante shares a simple experiment that produced surprising results: adding expert quotes to AI-written content led to AI Overview citations within two hours of publishing. We break down what was tested, what changed, and why this small adjustment may be influencing how Google's AI Overviews and large language models evaluate content. What we cover: - The exact test Matt ran and what was different about the winning content - Why adding expert quotes may increase AI Overview citations -

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01:21:16

Is Your Web Host Killing Your SEO? The Bad...

The Edward Show ·

2026/03/01

E970: Breaking down one of the most debated SEO topics: the "bad neighborhood" hosting effect. There's a persistent theory that shared hosting damages rankings, that you need a dedicated IP to compete, and that being on the wrong server can suppress your visibility in Google. Lance Dockins, founder of WordKeeper and longtime hosting and security expert, joins the show. We unpack what's real, what's exaggerated, and what actually matters. This conversation goes deep into how hosting, IP reputation,

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01:19:38

Brand Mentions Beat Backlinks for AI SEO (Digital PR...

The Edward Show ·

2026/02/28

E969: How digital PR, brand mentions, and earned media are becoming some of the most important drivers of visibility across Google and AI search. Chris Panteli of Linkifi returns to the show! We go deep into how journalists actually source experts, why most HARO and expert quote pitches fail, and how real media coverage influences rankings, reputation, and LLM visibility - even when there is no backlink. Chris also breaks down the systems his agency uses to build relationships with journalists,

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48:27

How Local Businesses Are Getting Leads From ChatGPT...

The Edward Show ·

2026/02/27

E968: What it actually looks like to get leads from ChatGPT and other AI platforms as a local business. Blair Witkowski joins the show! Blair has been doing SEO for nearly 20 years and runs multiple agencies focused on home services, including garage doors, gutters, and accessibility remodeling. In this conversation, he walks through the exact process his team is using to increase AI visibility, generate recommendations inside ChatGPT, and turn that visibility into real customers. We go beyond

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57:34

Happy People Hurt Conversions (130,000 A/B Tests Say So)

The Edward Show ·

2026/02/26

E967: What 130,000 A/B tests reveal about why websites fail to convert - even when they look polished and professional. Sahil Patel, CEO of Spiralyze, joins the show. We talk through the most common CRO mistakes companies make across SaaS, B2B, and service businesses, including why stock photos reduce conversions, how landing pages lose high-intent buyers, and what small teams can do immediately to improve results without expensive tools. Sahil also explains practical testing frameworks, real case

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01:16:37

19 Years in SEO: What Actually Works in 2026 (From...

The Edward Show ·

2026/02/25

E966: I sit down with James Owen, an SEO professional with nearly two decades of hands-on experience across some of the most competitive industries on the internet. James shares how he went from learning SEO on online dating websites in the late 2000s to working in iGaming, travel, eCommerce, and eventually building and scaling his own agency. The conversation explores what has changed in SEO over the past 19 years, what tactics no longer work, and the strategies that continue to drive results

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11:45

Read Searchers' Minds: The SEO Skill That Makes You...

The Edward Show ·

2026/02/24

E965: If you can read the minds of your searchers, SEO becomes much simpler and much more profitable. I break down what it actually means to understand keyword intent - and why most people get it wrong. When you misread intent, you create the wrong type of page, attract the wrong traffic, and wonder why nothing converts. When you understand intent correctly, you: - Create less content - Rank more strategically - Increase click-through rates - Reduce pogo sticking - Build brand trust - Convert more

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12:07

How I Find Low-Competition Keywords That Actually...

The Edward Show ·

2026/02/23

E964: How I approach keyword research and why I believe it is one of the most valuable skills in SEO. A lot of people try to automate keyword research or skip the manual work of looking through search results. That is a mistake. When you manually explore keywords and study the SERPs, you learn how people actually search, what language they use, and where real opportunities exist. This focuses on finding low-competition keywords that are closer to the bottom of the funnel - the kinds of searches

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01:22:58

How to Get Recommended by AI (Not Just Rank on...

The Edward Show ·

2026/02/22

E963: I sit down with TJ Robertson to discuss how AI search experiences are influencing SEO strategy, content creation, and brand visibility. This conversation looks at how large language models, AI Overviews, and conversational search interfaces are becoming an additional layer of discovery that SEOs and founders need to understand. We break down practical tactics, areas of disagreement, real experiments, and the difference between being cited by AI systems and actually being recommended within

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22:35

Your Competitor Is Keyword Stuffing Google Business...

The Edward Show ·

2026/02/21

E962: Keyword stuffing in Google Business Profile names is one of the most common - and frustrating - competitive tactics in local search. Claudia Tomina, founder of ReputationArm and a Google Product Expert, joins the show to answer a listener question about what business owners can realistically do when a competitor continues using a spammy business name despite edits, reports, and forum escalation. A listener named Arthur shares his experience dealing with a competitor that repeatedly reverts

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01:39:56

SEO Experiments That Prove Everyone Wrong - Google...

The Edward Show ·

2026/02/20

E961: I sit down with Mark Williams-Cook to break down what actually drives rankings today and what most of the industry gets wrong. We talk about real SEO experiments, insights from Google leaks and exploit data, how large language models affect search, and why brand signals, links, and user behavior matter more than most tactical checklists. Mark shares lessons from more than two decades in SEO, including agency work, affiliate sites, SaaS tools, and running ongoing experiments to test assumptions

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26:08

The AI PR Hack: Get Backlinks from 33,000 Journalists

The Edward Show ·

2026/02/19

E960: Brett Farmiloe returns to share his screen, breaking down a new AI feature from Featured and Help A Reporter Out (HARO) that helps you find and pitch the exact journalists who are most likely to cover your story. Instead of blasting press releases to massive media lists or relying on expensive distribution platforms, this tool analyzes journalist data, past articles, and active queries to help you identify the right reporter for your specific angle. We go deep into how it works, when it works

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13:13

Content Refresh vs. New Content: The SEO Debate That...

The Edward Show ·

2026/02/18

E959: When traffic dips or stalls, should you refresh old content or publish something new? The answer isn't simple - and the SEO community is divided. I walk through real discussions, controversial takes, and practical examples from my own sites, including a case where republishing nearly identical content led to a number one ranking in under two weeks. We cover: - How to use Google Search Console to find keywords already ranking in positions 3-20 - Why optimizing existing content can drive faster

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10:17

4 Backlink Opportunities Working in 2026 (Including a...

The Edward Show ·

2026/02/17

E958: I break down four backlink opportunities that are working right now in 2026. These are practical, repeatable strategies you can use whether you're building a niche site, growing an ecommerce brand, or scaling a personal brand. The first strategy is a forgotten image link building tactic that's becoming even more effective in the age of AI-generated content. Then I walk through three profile and authority-based backlink opportunities, including one that gives you a dofollow link and another

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977 results

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