The Edward Show

12:29

Blog Post, Landing Page, or Category Page? (Search...

The Edward Show ·

2026/10/05

E1188: Your page might target a keyword properly and still lose rankings because you chose the wrong type of page for the search. I turn search intent into a quiz: for each keyword, predict whether searchers want a blog post, landing page, or category page - before I reveal the answer. I recently consulted a site with thousands of pages that had steadily lost SEO traffic for years. They blamed negative SEO and bad backlinks. But new pages still ranked within two weeks, then lost their positions. The

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33:15

Exact Match Domains Still Rank in Local SEO - David...

The Edward Show ·

2026/10/05

E1189: Exact match domains still rank in local SEO, and David Quaid explains where they still give businesses an advantage. David breaks down how to use exact match domains for local businesses, how they interact with Google Business Profiles, why branded domains and EMDs serve different purposes, and where people go wrong when they expect the domain alone to do all the work. David also explains why EMDs work especially well in competitive cities, how he thinks about topical authority, and why a

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13:28

Google Just Changed Its AI Content Guidelines...

The Edward Show ·

2026/10/04

E1187: Google changed its guidance on AI-generated content on October 1, and the new language makes one thing very clear: publishing unchecked AI content creates real SEO risk. Google now explicitly says publishers must manually fact-check and review AI-generated content for accuracy and trustworthiness before publishing. That review doesn't stop with the body copy. Google says it also applies to page titles, meta descriptions, structured data, and image alt text. I break down exactly what Google

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01:16:31

Google's AI Overviews Now Tell Customers Why to Avoid...

The Edward Show ·

2026/10/03

E1186: Google is now showing AI Overviews for simple brand-name searches, and those summaries sometimes tell customers why they should avoid the company they just searched for. Ann Smarty joins to break down what this means for SEO, branded search, online reputation management, Reddit, reviews, and the way businesses control what people see before they ever reach their website. We look at real examples including GoDaddy, JustAnswer, and Bluehost. Someone searches a company name, and Google

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16:36

Google's September 2026 Spam Update Phase 2 Hits (And...

The Edward Show ·

2026/10/02

E1185: Google's September 2026 spam update just entered what looks like phase two. Google launched the update on September 24. The first major wave hit around September 25-27. Things cooled down, then volatility exploded again on September 30. This rollout looks very different from Google's recent spam updates. Instead of finishing in roughly two days, Google says this one will run for around two weeks, which means we're seeing separate waves of sites drop, recover, and move throughout the rollout

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01:21:03

Jacky Chou: Clone Indie Hacker Apps, Then Outrank...

The Edward Show ·

2026/09/30

E1184: Jacky Chou and David Quaid sit down for a wide-ranging conversation about where SEO still makes money in 2026, what Jacky would build today, and why he thinks most indie hackers leave huge opportunities on the table. Jacky's opening argument is simple: find SaaS products already making money, build a competing product, then use SEO and paid distribution to beat founders who know how to code but do not know how to market. From there, the conversation goes deep into SaaS, affiliate SEO,

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01:01:38

ChatGPT Is Building Its Own Search Index. Here's How...

The Edward Show ·

2026/09/30

E1183: ChatGPT is building more of its own search index, and that changes where SEO goes next. David G. Quaid joins me to break down what OpenAI appears to be doing, how its cached web content starts to function like an index, and what SEOs need to understand if ChatGPT relies less on Google and Bing over time. OpenAI has already discussed a long-term goal of serving most search traffic from its own first-party index. David explains why the change may already be happening: repeatedly fetching the

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01:30:33

AEO Companies Are Selling You 2016 SEO

The Edward Show ·

2026/09/29

E1182: AEO companies keep presenting old SEO tactics as if AI search invented them. Harpreet Singh joins me to break down what is actually different about AEO/GEO, what is simply traditional SEO with new terminology, and where companies are wasting time because they do not understand the history of search. We start with the tactics now getting promoted on AI search conference stages: keywords in URLs, FAQs, meta descriptions, paragraphs, press releases, solution pages, listicles, and other concepts

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10:47

6 Boring SEO Habits That Actually Grow Your Traffic

The Edward Show ·

2026/09/28

E1181: I break down six SEO habits that marketers and site owners use to grow traffic without chasing a new tactic every week. These came from a popular SEO Growth subreddit thread where people shared the habits that made the biggest difference for them. I go through the best responses, explain why they work, and show you how to take each one further. In this episode: - Export Google Search Console data every month and study what Google tells you. Look at which queries generate impressions, where

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14:27

Google's September 2026 Spam Update Is Here (And It...

The Edward Show ·

2026/09/27

E1180: Google's September 2026 spam update is rolling out, and this one looks very different from the last few. The update started September 24 and is registering a 9.4/10 on Semrush's volatility tracker. Google Search Advocate John Mueller also confirmed that this spam update is expected to take longer than recent spam updates, with volatility potentially continuing for roughly two weeks. At the same time, a Google research paper about a system called SAFE started circulating across the SEO

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01:26:21

Black Hat SEO in 2026 Why PBNs Still Work (With the...

The Edward Show ·

2026/09/25

E1179: PBNs still work in 2026, and Kalin Karakehayov has the numbers to back up why he thinks they remain one of the most underrated strategies in SEO. I'm joined by Kalin Karakehayov, Charles Floate, and David Quaid for a deep discussion on black hat SEO, private blog networks, aged domains, backlinks, AI search, parasite SEO, and where search is heading next. Kalin owns more than 200,000 domains and operates a PBN of roughly 30,000 websites. He explains why PBNs have become easier to operate than

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01:36:15

Ross Hudgens: The Page Type That Drives the Most AI...

The Edward Show ·

2026/09/24

E1177: Ross Hudgens of Siege Media breaks down the page type driving the most AI search traffic across his clients: versus pages. Ross says Siege Media's correlation analysis found that clients with the most AI traffic also had the most comparison and versus content. We get into why these pages perform so well across ChatGPT, Gemini, Google, and traditional search, how to structure them, and why most companies still execute them poorly. We also go deep on branded subreddits, Reddit SEO, AI search

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10:26

Google Just Dropped the Parasite SEO Penalty in...

The Edward Show ·

2026/09/24

E1177: Google just changed how its parasite SEO penalty works across Europe, but the headline leaves out the most important part. I break down Google's change to its Site Reputation Abuse Policy inside the European Economic Area and explain what it means for parasite SEO, publishers, affiliate sites, and SEOs trying to rank through high-authority domains. The European Commission challenged Google over its treatment of publisher sections containing sponsored, commercial, and third-party content

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58:11

Legal SEO: How Personal Injury Lawyers Turn Google...

The Edward Show ·

2026/09/22

E1176: Breaking down legal SEO - specifically search engine optimization that makes money for personal injury law firms. I talk with Lindsey Busfield of Optimize My Firm about how her team approaches SEO exclusively for personal injury law firms. We get into the pages that make money, how to structure a legal website, how law firms build authority, what drives Google Maps rankings, and why reviews matter so much for personal injury firms. We also break down how Lindsey's team earns backlinks through

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01:21:36

How to Sell SEO Without Ever Saying "SEO"

The Edward Show ·

2026/09/22

E1175: Most SEOs know how to rank websites. Far fewer know how to sell that skill. Blair Witkowski joins to break down how he sells SEO services without leading with the word "SEO." Instead, he talks about phone calls, missed leads, competitors showing up in ChatGPT, and money the business owner leaves on the table. Blair walks through his sales process from the first cold call to the signed client, including the exact research he does before calling, how he gets prospects to agree to a Loom audit,

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12:40

Google's Leaked Internal Presentation: "Don't Talk...

The Edward Show ·

2026/09/21

E1174: Google has told employees not to discuss how clicks are used in Search outside of a need-to-know basis. That comes directly from an internal Google presentation from around the end of 2018 that surfaced during discovery in Google's antitrust trial. The presentation gives a rare look at how Google talks internally about Search, SEOs, leaks, ranking information, clicks, and the risks of explaining too much about how the algorithm works. I break down the most important slides and what they mean

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11:55

The Internal Linking Trick That Uses Topical...

The Edward Show ·

2026/09/20

E1173: Internal linking is one of the fastest SEO improvements you can make, and this episode breaks down a simple method for using topical authority you already have to rank new pages and push existing pages higher. The method starts with a Google search: [your website] "keyword you want to rank for" Google will show you which pages on your site it already sees as relevant to that keyword. From there, you take the most relevant text on those indexed pages and internally link it to the page you

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01:11:59

How He Ranks #1 in Google Maps From 53 Miles Away |...

The Edward Show ·

2026/09/18

E1172: Mike Martin ranks #1 in Google Maps for "business coaching" from 53 miles away from his Google Business Profile. In this episode, Mike breaks down the Google Business Profile strategy he uses across his own businesses, clients, and agencies. The core is what he calls the GBP Loop: profile completeness, pictures, posts, and praise, multiplied by consistency. Mike started in SEO after teaching himself to become a locksmith and building one of the largest independently owned locksmith companies

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01:03:33

Query Augmentation: How One Page Ranks for Thousands...

The Edward Show ·

2026/09/17

E1171: Query augmentation: how Google connects searches with related queries and why one page can end up ranking for hundreds or thousands of keywords that never even appear on the page. James Dooley returns to the show, bringing the goods. We get into the difference between lexical matching and query semantics, how Google interprets search intent, and why trusted sites with strong user and brand signals start ranking across much broader keyword buckets. James explains why a page targeting one

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12:45

How SEOs Actually Find Keywords in 2026 (What Reddit...

The Edward Show ·

2026/09/16

E1169: How are SEOs doing keyword research in 2026? I break down a viral thread from the SEO subreddit where SEOs shared their real processes, tools, shortcuts, and ways of deciding which keywords deserve attention. Some of the advice is strong. Some of it misses the point. The biggest mistake is treating keyword research like a spreadsheet exercise instead of looking at search intent, business value, and what is really ranking in Google. In this episode: - Why I ignore keyword difficulty scores

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