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PODCAST

The Edward Show

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

business marketing

All Episodes

02:05:01

SEO Veteran Debates AI Search Founder on What Gets...

The Edward Show ·

2026/04/24

1024: An experienced SEO practitioner and an AI search founder debate what gets a brand surfaced inside large language models like ChatGPT, Claude, and Gemini. The conversation starts with a core disagreement: is generative engine optimization just an extension of SEO, or is it a fundamentally different discipline? From there, it expands into how AI systems actually produce answers, what "query fan-out" means in practice, and if most traditional SEO frameworks may not translate cleanly into

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10:14

Google Discover Secrets: How One Article Can Drive...

The Edward Show ·

2026/04/23

E1023: How Google Discover works and why it can outperform traditional SEO by a massive margin. Google Discover isn't driven by search queries. It's driven by attention. If you understand how to stop the scroll, you can unlock traffic levels that most publishers never reach. This episode is based on insights from Guilhem Chauvin, along with real-world experience publishing daily content and testing what actually gets clicks. We cover the key differences between SEO and Discover, why most content

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01:23:47

Patrick Stox Exposes the Biggest SEO Myths in 2026

The Edward Show ·

2026/04/22

E1022: Patrick Stox of Ahrefs breaks down what actually matters in SEO right now and what doesn't. We cover a wide range of topics, from technical SEO and internal linking to AI content, programmatic SEO, and the growing conversation around GEO and large language models. Patrick shares practical insights from working on some of the largest websites in the world and building SEO tools used by thousands of companies. This conversation focuses on separating signal from noise. There are a lot of tactics

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09:40

The 'People Also Ask' SEO Hack That Builds Authority...

The Edward Show ·

2026/04/21

E1021: A simple SEO strategy built around Google's "People Also Ask" questions - and how to turn them into a system for building topical authority, generating consistent traffic, and driving real conversions. Most marketers either ignore these questions or treat them as an afterthought. This episode shows how to structure them into a scalable content framework that not only ranks, but also feeds authority into your highest-value pages. The process is straightforward, but the leverage comes from how

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16:08

If I Had to Restart SEO at 22, I'd Do This

The Edward Show ·

2026/04/20

E1020: If you're early in your SEO career and feel like you're constantly bouncing between conflicting advice, this episode is for you. A 22-year-old working at an agency asked a simple but important question:  "What would you do if you had to start over today?" This episode breaks down a practical, no-theory answer. Not a perfect plan. Not a motivational speech.  A real approach for someone working full-time, tired after work, and serious about getting better. What we cover: - Why most SEO advice

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12:59

Ranking #1 With Stolen Content? The Truth About SEO...

The Edward Show ·

2026/04/19

E1019: One of the most uncomfortable truths in SEO: yes, duplicate content can still rank - and in some cases, it can even OUTRANK the original. I walk through real experiments, what Google actually does when it finds duplicate pages, and why higher authority sites can take your content and win in the search results. We also cover the common misconception around a "duplicate content penalty," what actually happens instead, and where the real risks come from (including DMCA and quality signals). Most

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06:59

FAQ Schema Is Dead? The SEO Test That Shows It...

The Edward Show ·

2026/04/18

E1018: An SEO test removed FAQ schema from product listing pages - here's what happened next. For years, FAQ schema has been treated as a best practice in SEO. It helped pages stand out in search results, increased click-through rates, and was widely adopted across marketing pages. But after Google reduced the visibility of FAQ rich results in 2023, the question became: Does FAQ schema still matter at all? This episode covers a real-world test where FAQ schema was removed from e-commerce pages to

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01:03:19

Google Discover's New Rules, March Core Update...

The Edward Show ·

2026/04/16

1017: Breaking down the latest changes in Google Search and what they mean for publishers, SEO teams, and content-driven businesses. We cover the first-ever Google Discover-specific update, the March 2026 core and spam updates, and what's really happening with AI-generated content in search. This is a practical discussion based on real observations. Edward is joined by Gagan Ghotra, Harpreet Singh, and David Quaid to analyze what's changing, what still works, and where most teams are getting it

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16:49

Deindexed Overnight: The SEO Nightmare That Wasn't...

The Edward Show ·

2026/04/16

E1016: A real-world SEO case study where a website was completely removed from Google's index overnight. No rankings. No pages. Gone. At first glance, it looked like a classic case of AI content abuse or a penalty tied to scaled content. The site operated in a YMYL niche, had tens of thousands of URLs, and included some AI-assisted content - so the initial assumption seemed obvious. But that wasn't the cause. This episode walks through the full investigation, what actually triggered the deindexing,

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07:53

Why Niching Down Makes SEO 10x Easier (And More...

The Edward Show ·

2026/04/15

E1015: Why niching down is one of the most effective ways to make SEO easier and more profitable. Most people approach SEO by trying to target everything at once. They go after broad categories, spread their content too thin, and end up competing with bigger players without any real advantage. Instead, the better strategy is to focus on a narrow niche, dominate it completely, and then expand outward. I recorded this with the Lower Manhattan skyline behind me, and the idea came from how different NYC

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11:31

The #1 SEO Productivity Mistake That's Killing Your...

The Edward Show ·

2026/04/14

E1014: The single biggest productivity mistake that quietly destroys SEO results: not taking structured breaks. This is not about working less. It's about working in a way that actually produces better pages, better strategy, and better outcomes. If you are writing SEO landing pages, doing keyword research, auditing sites, or building out a content strategy, this directly impacts your results. When you don't step away, you waste time on things that don't move the needle, miss obvious improvements,

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09:39

How IBM Took Over "AI" Keywords on Google (And What...

The Edward Show ·

2026/04/11

E1012: How IBM managed to rank at the top of Google for some of the most competitive keywords in the world, including "AI," "AI agent," and "what is AI." We go through a real case study of IBM's content strategy, based on analysis from Lars Lofgren, and look at what they're doing right, what they're getting away with, and what you can apply to your own SEO strategy. This is one of the clearest examples of what Google currently rewards in B2B content. What you'll learn in this episode: - How IBM

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26:34

The First Rule of Internal Linking (That Most SEOs...

The Edward Show ·

2026/04/11

E1013: Breaking down a simple but widely misunderstood idea in SEO: internal links are not "set and forget." Most people treat internal linking as something you do once when you publish a page. David argues the opposite. If you are not revisiting and adjusting your internal links regularly, you are likely wasting authority and slowing down your ability to rank new pages. The core idea is straightforward: internal links only matter when they come from pages that actually have authority. And the only

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10:20

AI Is Flooding SEO… And That's Why It's About to Get...

The Edward Show ·

2026/04/11

E1011: Why the rise of AI-built ("vibe coded") websites is going to make SEO easier, despite the slight increase in websites properly targeting keywords. Most people think AI will increase competition because it makes it faster to create pages targeting keywords. That part is true. But they're missing the more important point: most AI-generated pages are not built to convert, and that creates an opportunity. I walk through a real example from a company I'm funding, where we used AI to build a site

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01:35:00

LLM SEO, Unlinked Mentions & Chiang Mai's Wildest...

The Edward Show ·

2026/04/10

E1010: Jabez Reuben joins the show to talk about what is working in SEO, especially as search changes with LLMs, AI overviews, and shifting Google results. We get into why Chiang Mai has become such a strong place for SEO, how Jabez got started in the industry after moving there, and why the local community helped shape the way he works. From there, we go deep into his approach to SEO: keep it simple, avoid overcomplicating things, and focus on execution instead of getting stuck chasing the perfect

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57:47

How $18K in SEO Turned Into $1.7M for a Garage Door...

The Edward Show ·

2026/04/09

E1009: Sarvesh Shrivastava joins the show once again to break down how a garage door company went from struggling for leads to generating $1.7M in revenue - using Sarvesh's focused local SEO strategy. This is a real case study with exact steps, decisions, and systems that were implemented over 11 months. We cover what moved the needle, what most business owners get wrong, and how to approach local SEO if your goal is to generate real revenue - not just traffic. What you'll learn: - Why your Google

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11:04

Google's March Core Update: The Semrush Glitch,...

The Edward Show ·

2026/04/08

E1008: break down what we're seeing so far from Google's March Core Update - and how to interpret the data correctly. This update is still rolling out, but several patterns are already becoming clear. There was a reporting issue in Semrush between April 2nd and April 4th that showed large traffic spikes across many sites. These spikes are not reflected in Google Search Console. I walk through what this means, how to verify performance using first-party data, and why it's important to be cautious

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09:51

$18K to $1.7M in 11 Months: The Local SEO Strategy...

The Edward Show ·

2026/04/07

E1007: The exact local SEO strategy that helped a garage door company turn $18,000 into $1.7 million in just 11 months. This is based on a real case study from Sarvesh Shrivastava, who will be joining the podcast once again soon. I go through Sarvesh's full written breakdown and add my own insights on what worked, why it worked, and how you can apply the same approach. These are practical SEO actions that drove real revenue for a local business. What we cover: - When your Google Business Profile

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01:30:05

SaaS SEO in 2026: Link Building, Topical Authority &...

The Edward Show ·

2026/04/06

E1006: Mr. David Quaid joins the podcast for a deep, practical discussion about what is really working in SaaS SEO right now. Edward and David start with audience questions on link building and break down the real risk-to-reward tradeoffs behind different approaches. David explains why relying too heavily on domain authority misses the bigger picture, why page-level context matters more than most people think, and why some of the best link opportunities still come from real business relationships,

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08:54

How to Build High-Quality Backlinks in the Health...

The Edward Show ·

2026/04/05

E1005: How to get high-quality backlinks for health websites. I came across a discussion from someone struggling to compete with sites that have thousands of backlinks, many of them low quality. This episode walks through what matters in YMYL niches like health, and why chasing volume is often the wrong approach. If you understand the principles in this episode, you can apply them to any niche where trust, authority, and quality matter. What we cover: - Why the health niche (and YMYL overall) is

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1,024 results

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