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PODCAST

Marketing Solutions for Local Law Firms

This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider replacing. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), OmniChannel Marketing, and much, much more. We will also have guests that will discuss topics surrounding their

business marketing

All Episodes

42:36

Using Personal Branding to Grow Your Business

Marketing Solutions for Local Law Firms ·

2022/05/25

Brian Loebig is the founder of Loebig Ink, LLC and an award-winning technology blog, TheInkBlog.net. Brian has over 15 years of experience working as a practitioner and administrator in the small business, non-profit, human service, and technology fields with a special emphasis on SEO, web design, and social media.Brian has developed and helped implement Internet marketing strategies for the National Council for Traditional Arts, the National Alliance for Performance Excellence, Volvo of Central

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21:35

The Secret To Becoming A Lead Generation Machine

Marketing Solutions for Local Law Firms ·

2022/05/18

Whether you are a business coach, lawyer, or med-spa the health and growth of your business depend on lead generation and customer acquisition. The most effective way to generate leads for your business is to get in front of the right people, in the right place, and at the right time. The Secret…You must become “omnipresent” through a multichannel marketing strategy that includes: Display ads including Facebook, Instagram, Google, YouTube, and LinkedInRetargetingContent marketingSocial media

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22:17

What is a Marketing Foundation and Is Yours Up to Snuff?

Marketing Solutions for Local Law Firms ·

2022/05/11

Brooke DeRam is an experienced strategist and compulsive problem solver. Driven by positive change, she takes pride in helping SMBs develop strategies and systems to build stronger marketing foundations. She has experience working with all types of clients as Founder & CEO of Tomato Fish Marketing, LLC. Brooke is married with four children and lives in Indianapolis where she is passionate about serving her local community, specifically helping at-risk youth.Brooke's Gift for the listeners:

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28:58

Google Ads: How to Get Excellent Returns Even on a...

Marketing Solutions for Local Law Firms ·

2022/05/04

Getting traffic from Google Ads, just got a lot cheaper.Have you been approached by a digital agency and they won't run a Google Ads campaign for less than $2k or $3k per month? In most cases, they would be correct... It is almost impossible to run a successful google ads campaign for less than that.Until now...We have been able to successfully run google ad campaigns for clients that are on tight budgets for the past 9 months now. They've all seen a slow and steady incline in the amount

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22:05

Need a Personal Injury Attorney? Meet Frank Lazzaro

Marketing Solutions for Local Law Firms ·

2022/04/27

Frank Lazzaro is a trial attorney with the law firm of Lutz, Shafranski, Gorman & Mahoney in New Brunswick specializing in personal injury law. He did his undergraduate studies at Rutgers University and went to New York Law School. He did a legal clerkship with The Honorable Nicholas J. Stroumtsos in the Middlesex County Superior Court. Frank has been at his present firm for 12+ years during which time he has obtained multiple 6 and 7-figure settlements and verdicts for his clients. He is

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56:21

Your Funnel Isn't Broken, Your Relationship Is

Marketing Solutions for Local Law Firms ·

2022/04/20

Breanna Gunn is a messaging and funnel specialist, working with business owners and entrepreneurs to create messaging and processes that inspire loyalty, momentum, and action that leverage trust, authenticity, and profitability. Brea believes that you can replicate yourself, find contractors to help you that are as passionate about YOU as you are about your business, and sell your products consistently, instead of having huge cash flow stops and starts.BREA’S ACCOMPLISHMENTS INCLUDE:Crafted bespoke,

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20:30

5 Digital Marketing Trends You Cannot Ignore in 2022

Marketing Solutions for Local Law Firms ·

2022/04/13

Keeping up with ever-changing digital marketing trends may seem challenging, but it’s crucial for business owners to do. As more of us are working from home, there has been a huge spike in social media usage. While digital marketers are hopping on to this opportunity, other small business owners scramble to adapt to the changes in consumer behavior — and it doesn’t have to be you.With eCommerce and online education booming, here are the top five digital marketing trends you can't ignore in

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44:16

The Three R’s Of Business Growth

Marketing Solutions for Local Law Firms ·

2022/04/06

Edwin is on a mission to help practice owners and ambitious business professionals attract their ideal clientele through proven referral, social, and influencer strategies. To that end, Edwin has written three books on the topics of branding, social media strategies, and influencer marketing. His latest book, Referology, details proven methods to exponentially grow one’s best clientele source: referrals. Edwin’s mission began with a simple question, “How can practices and businesses grow with

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32:14

Quarterly Business Review (1st Quarter 2022)

Marketing Solutions for Local Law Firms ·

2022/03/30

How are you doing in business? Are you on task with your goals? In this episode, we are going to help you ensure that 2022 is a winning year for your business/firm.We will be going over what you accomplished thus far in the 1st quarter and set you up for success in the 2nd quarter. Use the toolkit to help guide you along through the process.Much Success to you... Enjoy the showDownload the Toolkit here: https://www.thebalancemaven.com/business-quarterly-review/General Info:If you want to get a

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21:08

121: Why Hire a Graphic Designer

Marketing Solutions for Local Law Firms ·

2022/03/23

Pat Creedon, the founder of Pat Creedon Design, honed her craft while working for over two decades on major branding while employed at a creative agency. She loves designing impactful book covers, logos, and branding for movers and shakers. A graduate of Parsons School of Design, Pat met her biggest supporter and fellow artist, husband Paul, while taking art classes together at Manhattanville College. She lives in Connecticut where she and her husband enjoy cooking, nature, and hiking. Connect with

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28:24

120: 9 digital marketing trends to get ahead of in 2022

Marketing Solutions for Local Law Firms ·

2022/03/16

Every year, we witness new and unexpected digital trends that lay the foundations for the future of digital marketing. And even in a year as crazy as 2021 (and 2020), we’ve not been disappointed. If anything, the digital marketing trends in 2022 are set to be some of the most groundbreaking to date.The start of the year saw the continuing rise of TikTok, which has now taken over all other platforms as the leading social media channel among Gen Z users. NFTs and cryptocurrencies continued their

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25:23

119: How Facebook Groups Can Supercharge Your Digital...

Marketing Solutions for Local Law Firms ·

2022/03/09

Facebook is one of the few social networks that have a profound impact on our lives. It has quite literally changed our lives. Billions of people use Facebook every single day to stay in touch with their friends and family. They also use it to catch up on news, see what their favorite brands are posting, participate in groups that interest them, and more. Facebook Groups are an incredibly powerful tool that’s available to all users. Anyone can create or participate in an existing group. As the name

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32:12

118: Influence and Attribution

Marketing Solutions for Local Law Firms ·

2022/03/02

Jeramiah has been leading marketing teams and helping local businesses develop dynamic marketing strategies for 19 years. A Google certified attribution expert and Facebook Blueprint marketing professional, Jeramiah has been recognized by the American Press Institute as one of the Next Generation of Media Managers. Passionate about supporting entrepreneurship, as a SCORE Volunteer Jeramiah helps entrepreneurs develop go-to-market strategies, and has delivered talks through the UCONN Women's

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25:57

117: Content with Personality

Marketing Solutions for Local Law Firms ·

2022/02/23

Cat Stancik, known as The LEAD Boss, supports time-crunched Professional Service Providers to create a process to predictably fill their pipeline without fancy funnels or complicated tech, so they can free up their time and predictably hit their revenue targets.Connecting with Cat:Website: https://actionincubator.com/LinkedIn: https://www.linkedin.com/in/catstancik/Cat's Gift: FullyBooked.ceoGeneral Info:If you want to get a hold of us, or you would like to be a guest on our show simply click

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25:56

116: 8 Steps to Create a Social Media Digital...

Marketing Solutions for Local Law Firms ·

2022/02/16

These days, ensuring your business has a social media presence is part of standard business practice. For your small business to have the best chance of success, you need to be active on social media. If you are on the fence about what social media can offer your small business, consider some of the following benefits:● Engaging communities● Instant feedback● Better customer service● Easy and free advertisement● Increase awareness of your brand● Performance

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13:42

115: Is Facebook Marketing Dead?

Marketing Solutions for Local Law Firms ·

2022/02/09

Monday Marketing Statistic: Facebook’s 2021 numbers exceeded 2.8 billion monthly active users and 1.84 billion daily active users worldwide, increasing by approximately 12 percent and 8 percent respectively from the prior year.If your business doesn't have a presence on Facebook, now's the time to get on board as this platform still leads the pack in customer usage. When it comes to marketing, Facebook should be at the top of the marketing plan for every small business.Just think, in the

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61:06

114: SWITCH IT ON! Build it Before You Need it

Marketing Solutions for Local Law Firms ·

2022/02/02

Itzik Amiel is the global leading authority on business networking, business development, personal branding & relations capital. He is a growth strategy expert and client relationships advisor to many leading professional firms globally. Itzik is a sought-after International professional speaker, trainer, Business mentor & Attorney-at-law. He is also the bestselling author of “The Attention Switch” [attentonswitch.com]. The book has been recognized as the leading book and deep-dive

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22:45

113: 6 Tips to Optimize Your Blog Posts

Marketing Solutions for Local Law Firms ·

2022/01/26

The right blog can help your company grow by attracting new customers and positioning you as a leader in the industry. Because of this, many businesses create blogs. But often, business owners do not have an idea of how to develop the blog to help their company be the best it can be. Listen to this episode and consider a few things to apply to your blog for more success. General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here:

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33:26

112: How to Master LinkedIn Content Marketing

Marketing Solutions for Local Law Firms ·

2022/01/19

It’s simpler than you think to master content marketing on LinkedIn’s platform. Deciphering when to share and what features to use can be overwhelming at first, but it will become second nature with a few guidelines in your marketing toolkit.To get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep reading. I've covered everything you need to know from tips on content you should (and shouldn't) share to how to determine the right frequency for

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43:19

111: Our Story Sells Our Work

Marketing Solutions for Local Law Firms ·

2022/01/12

Barbara is a content coach and message strategist. Her business, 4.23 Communication, helps small and solo business owners own their voice, sharpen their message and launch great conversations that drive business.Barbara's Offer: Build Your Content Plan Workshop teaches you the rules and gives you the tools you need to build a doable, strategic outreach calendar.When: January 26, 2022, 12 noon Pacific TimeWhere: Online via ZoomCost: $89Use Discount Code: FRIENDOFFRANK for a 13% discount.Details:

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