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PODCAST

Marketing Solutions for Local Law Firms

This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider replacing. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), OmniChannel Marketing, and much, much more. We will also have guests that will discuss topics surrounding their

business marketing

All Episodes

38:48

The $15 Trillion Shift

Marketing Solutions for Local Law Firms ·

2025/10/08

Do you have a comment about this topic... Send us a Text Message. Click hereGhenn Weeks is a commercial strategist with 26 years of turning post-funding pressure into profitable, repeatable growth. As founder of Ghenn Weeks Consulting Group, she often serves as a fractional CMO, installing the commercial spine that ties marketing to revenue. As co-architect of The Primefluence™, developed with her partner Dina Light-McNeely, Ghenn helps investor-backed brands double EBITDA and extend customer

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49:58

Marketing with Integrity: The Self-Coached Lawyer...

Marketing Solutions for Local Law Firms ·

2025/07/02

Do you have a comment about this topic... Send us a Text Message. Click hereWhitney M. Harvey, Esq. is the founder of The Self Coached Lawyer, LLC, a coaching and consulting practice helping legal professionals reclaim purpose, balance, and well-being in their work. With 15 years of litigation experience, Whitney now blends her background as a practicing attorney, educator, and coach to drive sustainable, human-centered change in the legal profession.She partners with individual lawyers and legal

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36:34

Why Branding Matters (The 5 C's of Branding)

Marketing Solutions for Local Law Firms ·

2025/06/18

Do you have a comment about this topic... Send us a Text Message. Click hereRenee McMullen is an accomplished marketing consultant with over 20 years of expertise in project management, marketing strategy, and event management. Currently, she provides tailored consulting services to small businesses, nonprofits, and individual entrepreneurs, specializing in the development of compelling marketing strategies, impactful branding, and strategic communications. Renee excels at helping organizations

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60:37

Law Firm Magnet: Attract Your Ideal Clients, Repel...

Marketing Solutions for Local Law Firms ·

2024/10/30

Do you have a comment about this topic... Send us a Text Message. Click hereRJon Robins is an 8-figure entrepreneur, licensed attorney, and bestselling author. He founded How To Manage A Small Law Firm at his kitchen table while flat broke in 2009; he has since achieved 8,000% revenue growth and now has over 600 of the fastest-growing small law firm owners in the country as members. Operating in multiple countries, RJon works in the business about 90 days a year and spends the other 170 workdays

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42:03

Excellence Over Perfectionism: Neuroscience-Based...

Marketing Solutions for Local Law Firms ·

2024/10/23

Do you have a comment about this topic... Send us a Text Message. Click hereAudrey Holst works with attorneys and law firms to rewire their perfectionism into excellence so they can maintain their high standards without negative side effects. She’s the creator of the Perfectionist Archetypes™ and founder of the Fortitude & Flow® Process, which fuses neuroscience and embodied practices to create sustainable transformation. Her work goes beyond mindset and addresses perfectionism’s impossible

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40:42

Legal Marketing Insights: Safeguarding your Investments

Marketing Solutions for Local Law Firms ·

2024/08/21

Do you have a comment about this topic... Send us a Text Message. Click hereRon Latz is a seasoned legal marketing executive and the founder of LegalFenix, a firm dedicated to providing top-tier marketing consulting and fractional CMO services exclusively to law firms. With a deep understanding of the unique challenges in legal marketing, Ron has helped countless lawyers develop marketing strategy, enhance their market presence, streamline marketing operations, and attract more clients. His

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19:13

The Proper Way to do Local SEO for Law Firms

Marketing Solutions for Local Law Firms ·

2024/07/24

Do you have a comment about this topic... Send us a Text Message. Click hereLocal SEO for attorneys is optimizing a law firm’s Google business listing and building citations intending to rank at the top of Google Maps for local keywords their prospective clients search for.Also known as the local-3 pack, Google Maps is a search engine results page (SERP) feature that lists the top three local attorneys and law firms relevant to your search query. It appears just before the organic results.Each

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24:55

7 Best Display Advertising Platforms for Law Firms

Marketing Solutions for Local Law Firms ·

2024/07/17

Do you have a comment about this topic... Send us a Text Message. Click hereAs the online marketplace continues to evolve, attorneys must recognize the importance of a solid digital marketing strategy to reach potential clients. Display advertising is one of the most effective ways to increase online visibility and attract new clients. But with so many display advertising platforms on the Internet, it can be challenging to pick the right one. This article will explore the seven best display

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57:30

The State of Social Media (2nd half 2024)

Marketing Solutions for Local Law Firms ·

2024/07/10

Do you have a comment about this topic... Send us a Text Message. Click hereIn this episode, Lora Shipman explores the evolving landscape of social media and the impact of constant changes. She addresses the challenges and opportunities arising from shifts in social media platforms.General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies:

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38:31

Replay: Managing Paid Media for Law Firms

Marketing Solutions for Local Law Firms ·

2024/07/03

Do you have a comment about this topic... Send us a Text Message. Click hereAvi Kumar is the Founder and CEO of KUWARE Inc., a marketing and advertising agency that focuses on growing businesses through organic and paid media. Avi prides himself on being an irreverent marketer, looking past the star power of marketing “gurus” and shattering myths. His no-nonsense, results-driven approach to business has nurtured long-standing relationships between his agency and clients for more than 15 years. Avi

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12:48

Reflecting on the First Half of the Year: A Guide to...

Marketing Solutions for Local Law Firms ·

2024/06/26

Do you have a comment about this topic... Send us a Text Message. Click hereAs we find ourselves at the midpoint of the year, it's an awesome time to pause, reflect, and evaluate our progress toward our goals. Reviewing the first half of the year allows us to celebrate achievements, identify areas for improvement, and set a clear direction for the months ahead. Here's a guide on how to conduct a comprehensive review and set yourself up for success in the second half of the year. By

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46:15

What it means to “think big” and where to start

Marketing Solutions for Local Law Firms ·

2024/06/19

Do you have a comment about this topic... Send us a Text Message. Click hereAndrea Liebross is a business and life coach specializing in working with unapologetically ambitious women entrepreneurs from a variety of industries. A speaker and host of the Time to Level Up podcast, Andrea guides her clients to combine Big Thinking with solid systems that work together to unleash their success and find the freedom of time, money, and energy they crave. She is excited about the release of her book, She

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19:12

Does Geofencing Work for Attorneys?

Marketing Solutions for Local Law Firms ·

2024/06/12

Do you have a comment about this topic... Send us a Text Message. Click hereGeofencing makes sense for many types of law firms, including divorce, criminal and personal injury lawyers. Including location based advertising in your marketing mix is highly recommended in 2024 if your budget allows. Consider that where a consumer is physically at can give you clues as to what their needs may be. For example, if a consumer is at a body shop, they may have been involved in a car accident. We can target a

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27:49

Exploring the Boundaries of Using AI in Legal Marketing

Marketing Solutions for Local Law Firms ·

2024/06/06

Do you have a comment about this topic... Send us a Text Message. Click hereThe advent of artificial intelligence has disrupted the landscape of legal marketing and business development and has the potential to significantly alter the way law firms operate. By leveraging AI’s data analysis capabilities, process automation efficiencies, and precision in delivering insights, law firms have unlocked new paths to approach marketing and business development. However, as with any powerful tool, AI comes

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50:14

Can You Guarantee Results in Legal Marketing?

Marketing Solutions for Local Law Firms ·

2024/05/29

Do you have a comment about this topic... Send us a Text Message. Click hereHugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency which helps attorneys advertise to underrepresented communities. With a mission to forge greater awareness of Spanish-speaking communities, Hugo and his team create high-performing and cost-effective Spanish digital marketing campaigns to help attorneys grow their firms.Hugo’s passion for empowering underrepresented communities began early in

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22:55

Understanding the Buyers Journey in the Digital Age

Marketing Solutions for Local Law Firms ·

2024/05/22

Do you have a comment about this topic... Send us a Text Message. Click hereBefore the digital age, potential clients often browsed the Yellow Pages to find a lawyer. Their decision on whether or not to hire a particular firm would then depend on how their inquiry was handled by the receptionist, legal assistants, and solicitors.In the digital age, potential clients are more likely to research and contact lawyers online. It is critical to consider the customer journey stages to understand how

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17:15

Misunderstanding Data Measurements

Marketing Solutions for Local Law Firms ·

2024/05/15

Do you have a comment about this topic... Send us a Text Message. Click hereMany law firms fail to measure the results of their digital marketing efforts. Either because they don't have the resources or knowledge to do so or because they don't understand what metrics to track.It is crucial to remember that not everything that can be measured matters. Focus on the metrics that are most relevant to your business goals instead. For example, you would track metrics like page views and unique

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38:55

Meet the Attorney: Law Firm Operations

Marketing Solutions for Local Law Firms ·

2024/05/08

Do you have a comment about this topic... Send us a Text Message. Click hereKip Bilderback is an almost thirty-year veteran of the Legal Industry and firm owner. He brings a broad range of experience in Law and Legal Regulation, Operations Management, Information Systems, Finance, Marketing and Strategic Planning.Beginning as a law clerk with his firm, Millsap & Singer, Bilderback mastered the aspects of Legal Practice and Law Office Management, taking, with his partners, the law firm from ten

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51:06

Meet The Attorney: Why Care About Intellectual Property?

Marketing Solutions for Local Law Firms ·

2024/05/01

Anthony M. Verna III, is the managing partner at Verna Law, P.C. His JD is from Rutgers University and his BA is in Computer Science from Case Western Reserve University. With a strong focus on Trademark, Copyright, Domain Names, Entertainment, and Advertising law, Verna Law, P.C. strives to provide all Intellectual Property services a modern business of any size may need to market and promote itself better.From the very early concept stage, Verna Law, P.C. can conduct a comprehensive,

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38:53

Paid Media for Law Firms: Google, Meta and Tiktok

Marketing Solutions for Local Law Firms ·

2024/04/24

Avi Kumar is the Founder and CEO of KUWARE Inc., a marketing and advertising agency that focuses on growing businesses through organic and paid media. Avi prides himself on being an irreverent marketer, looking past the star power of marketing “gurus” and shattering myths. His no-nonsense, results-driven approach to business has nurtured long-standing relationships between his agency and clients for more than 15 years. Avi places objective data and the science of marketing above subjective criteria

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261 results

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