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PODCAST

App Marketing by App Masters

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

business marketing

All Episodes

01:11:26

Bootstrapping a Puzzle App to 10M+ Installs

App Marketing by App Masters ·

2025/03/08

This week, we’ll explore the art of crafting exceptional product experiences with Nico Giraldo, the founder of 21Moves—a bootstrapped app that has surpassed 10 million downloads and generates $25K in monthly recurring revenue (MRR).Nico’s journey is inspiring—from medical school interviews to becoming Head of Engineering at a Series B company in just three years and bootstrapping a puzzle app to over 10 million installs. He specializes in crafting intuitive, high-impact user experiences that drive

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01:09:20

Bootstrapping a Puzzle App to 10M+ Installs

App Marketing by App Masters ·

2025/03/08

This week, we’ll explore the art of crafting exceptional product experiences with Nico Giraldo, the founder of 21Moves—a bootstrapped app that has surpassed 10 million downloads and generates $25K in monthly recurring revenue (MRR).Nico’s journey is inspiring—from medical school interviews to becoming Head of Engineering at a Series B company in just three years and bootstrapping a puzzle app to over 10 million installs. He specializes in crafting intuitive, high-impact user experiences that drive

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00:25:14

App Masters Greatest Hits: Episode 9 with Cesar...

App Marketing by App Masters ·

2025/03/06

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.In this episode, we’re joined by Cesar Kuriyama—actor, producer, TED speaker, and CEO of 1 Second Everyday, the popular video diary app. Cesar shares his journey into the app world,

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00:07:46

Viral First Approach to App Ideas

App Marketing by App Masters ·

2025/03/04

Turn Viral Videos into Million-Dollar App Ideas! 🚀Struggling to come up with a winning app idea? What if your next big app idea is already out there—hidden in a viral video? Learn how to spot trends, validate demand, and turn engagement into explosive app growth. 🔥👉🏻 Here’s what you’ll learn:✅ How to turn a viral video into a successful app✅ How viral content drives organic downloads & lowers CAC✅ The pre-order strategy that validates demand before launch✅ Why the right mix of ads &

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01:03:03

App Localization: The Most Overlooked Strategy That...

App Marketing by App Masters ·

2025/03/01

In this podcast, you'll discover why app localization is the most overlooked strategy for instantly increasing revenue. We’ll break down key strategies for localizing keywords, screenshots, pricing, and overall app content—showing you how they can dramatically boost downloads, engagement, and monetization.You will discover (Talking points):📌 Why localization is the key to unlocking global app growth.📌 Proven localization strategies you can implement today.📌 A powerful framework to optimize app

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01:00:54

App Localization: The Most Overlooked Strategy That...

App Marketing by App Masters ·

2025/03/01

In this podcast, you'll discover why app localization is the most overlooked strategy for instantly increasing revenue. We’ll break down key strategies for localizing keywords, screenshots, pricing, and overall app content—showing you how they can dramatically boost downloads, engagement, and monetization.You will discover (Talking points):📌 Why localization is the key to unlocking global app growth.📌 Proven localization strategies you can implement today.📌 A powerful framework to optimize app

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00:20:44

App Masters Greatest Hits: Episode 8 with Cesar...

App Marketing by App Masters ·

2025/02/27

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.In this episode, we’re joined by Cesar Kuriyama—actor, producer, TED speaker, and CEO of 1 Second Everyday, the popular video diary app. Cesar shares his journey into the app world,

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00:12:50

This Calorie Tracker App Makes $800,000 a Month (Cal AI)

App Marketing by App Masters ·

2025/02/25

Breaking Down Cal AI – The Calorie Tracker App Making $800K/YearCal AI has taken off, pulling in over $800K a year with 300K+ downloads – but how are they doing it? In this teardown, I’ll break down:✅ Cal AI's onboarding flow — what they are doing right✅ Their paywall strategy and areas for improvement✅ Some great tools to guesstimate their strategy✅ Growth & monetization tactics you can apply to your own appWatch now to see the strategies behind Cal AI’s success and apply them to your app! 💡

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01:19:49

Master Meta Ads to Scale Your App

App Marketing by App Masters ·

2025/02/22

In this interview, we’ll dive into why apps are now more of a content business—and how leveraging creative content and web-to-app strategies can drive sustainable growth.We're joined by Vasyl Sergiienko, Client Solutions Manager at Meta, who has helped multimillion-dollar businesses scale profitably. With deep expertise in media buying, app monetization, and user acquisition, Vasyl will break down key insights on Ads-Based Installs and the Web-to-App Funnel to help you optimize your growth

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01:21:57

Master Meta Ads to Scale Your App

App Marketing by App Masters ·

2025/02/22

In this interview, we’ll dive into why apps are now more of a content business—and how leveraging creative content and web-to-app strategies can drive sustainable growth.We're joined by Vasyl Sergiienko, Client Solutions Manager at Meta, who has helped multimillion-dollar businesses scale profitably. With deep expertise in media buying, app monetization, and user acquisition, Vasyl will break down key insights on Ads-Based Installs and the Web-to-App Funnel to help you optimize your growth

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00:34:34

App Masters Greatest Hits: Episode 7 with Greg Isenberg

App Marketing by App Masters ·

2025/02/20

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.In this episode, we’re joined by Greg Isenberg, CEO & founder of 5by (Acquired by StumbleUpon) and former advior TikTok and Reddit. Greg shares invaluable insights on turning

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00:14:51

The Best Alternative to Firebase Dynamic Links

App Marketing by App Masters ·

2025/02/18

The Deep Linking Tool You Need for Seamless User Journeys! 🚀Deep links ensure your audience lands exactly where they need to be—without friction. And when it comes to deep linking, Airbridge is the best in the game.🔥👉🏻 Here’s what you’ll learn: ✅ What deep linking is & why it matters ✅ How Airbridge makes deep linking seamless ✅ How to create & set up Airbridge DeepLinks ✅ How to easily migrate your Firebase deep links to AirbridgeWatch now to see how Airbridge makes deep linking

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01:19:23

Fall in Love with These App Marketing Strategies

App Marketing by App Masters ·

2025/02/15

Discover tried and true app marketing strategies that you will love for a lifetime.From ASO to performance marketing to localization, you will learn what strategies will work for years to come.Plus, we’re answering all your questions LIVE. Make sure you leave a comment on the video and we’ll get to them FIRST!Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community:

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01:21:16

Fall in Love with These App Marketing Strategies

App Marketing by App Masters ·

2025/02/15

Discover tried and true app marketing strategies that you will love for a lifetime.From ASO to performance marketing to localization, you will learn what strategies will work for years to come.Plus, we’re answering all your questions LIVE. Make sure you leave a comment on the video and we’ll get to them FIRST!Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/Get your app audited:

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00:47:25

App Masters Greatest Hits: Episode 6 with Roger Dickey

App Marketing by App Masters ·

2025/02/13

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.In this episode, we’re joined by Roger Dickey, founder of Zynga and the creator of games like Mafia Wars. With an incredible entrepreneurial journey, Roger will share how to make the

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00:11:04

Building in Public with Thumsters & RevenueCat

App Marketing by App Masters ·

2025/02/11

Discover our changes to the Thumsters' ASO and the decisions along the way.From boosting keyword rankings to refining Apple Search Ads strategy, this video is packed with actionable insights you can apply today. 🔥👉🏻 Here’s what you’ll learn:✅ The ASO strategy that helped Thumsters rank for high-traffic keywords.✅ How to choose winning keywords based on search score, relevancy & difficulty.✅ The inside scoop on our Apple Search Ads strategy & campaign structure. ✅ How seasonality

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01:00:37

Grow Your App with Community-Led Social Media

App Marketing by App Masters ·

2025/02/08

In this interview, we’ll explore how you can leverage social media to build a strong brand, cultivate a loyal community, and grow your app without spending much.We're joined by Sam Leicht, creator of Pridefit, an #1 LGBTQIA+ fitness app. With a decade in the fitness industry and a background in Broadway performance, Sam has successfully used organic social media strategies to grow his app and foster an engaged community.He will discuss the role of social media in niche branding, community-led

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01:04:26

Grow Your App with Community-Led Social Media

App Marketing by App Masters ·

2025/02/08

In this interview, we’ll explore how you can leverage social media to build a strong brand, cultivate a loyal community, and grow your app without spending much.We're joined by Sam Leicht, creator of Pridefit, an #1 LGBTQIA+ fitness app. With a decade in the fitness industry and a background in Broadway performance, Sam has successfully used organic social media strategies to grow his app and foster an engaged community.He will discuss the role of social media in niche branding, community-led

en

00:37:03

App Masters Greatest Hits: Episode 5 with Trey Smith

App Marketing by App Masters ·

2025/02/06

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. We’re joined by Trey Smith, founder of Build Box, the platform engine behind popular apps like Colour Switch. With long journey into software and digital products, Trey shares

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00:11:25

The FASTEST ASO Strategy for a 6-Figure Business

App Marketing by App Masters ·

2025/02/04

Here’s how to make your ASO strategy kick in FAST and generate real revenue for your app business. 🚀In this podcast, we share our patented process for doing ASO and the strategies that have helped us achieve success in the quickest time possible. 🔥 👉🏻 Here’s what you’ll learn: ✅ How to find and choose the right keywords for your app ✅ How to use ASOMobile for effective keyword research ✅ The ASO strategy that helped us generate $90,000 in organic sales per month ✅ How to leverage campaigns like

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989 results

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