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PODCAST

App Marketing by App Masters

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

business marketing

All Episodes

01:13:00

Top 5 App Monetization Trends You Can’t Ignore for 2026

App Marketing by App Masters ·

2025/11/01

Struggling to grow your app’s revenue in 2025? In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.If you’re

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00:25:01

The Shortcut to Scale: The Distribution First Mindset

App Marketing by App Masters ·

2025/10/28

We’ve all been told the same story: build a great product, and success will follow. But history tells a different tale. The truth is, most great products never make it—not because they weren’t good enough, but because they never found their way to the people who needed them.In this talk at App Growth Summit, Steve shared why distribution is the real engine of growth—and how focusing on your channels first can unlock exponential scale. From household brands to breakthrough startups, the winners

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01:01:29

From The Big Bang Theory to App Founder

App Marketing by App Masters ·

2025/10/25

What happens when Raj trades cosmic conversations for app ideas and startups? In this episode, we’re joined by Kunal Nayyar, best known for his role as Raj in The Big Bang Theory. Today, he’s here not as an actor, but as an app founder.When Kunal found himself scrambling to help his parents travel from India to the U.S. during COVID-19, sifting through endless emails, files, and forms—he realized something powerful: there was no single place to keep everything important organized when it mattered

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00:13:23

The Apple Controversy: Apps Gone Free & Indie App...

App Marketing by App Masters ·

2025/10/21

In this emergency video, Steve shared his take on the Apple controversy surrounding Apps Gone Free campaigns. Indie developers are struggling to grow apps while Apple cracks down, but Steve explains how free campaigns can still generate massive results – like $90K in revenue – and why Apple might be restricting them.In this video, you’ll learn:✅ Why our Indie App Santa app was removed from the App Store✅ How Apps Gone Free campaigns can skyrocket downloads and revenue✅ The safe growth hacks that

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01:07:38

How He Scaled His App Portfolio to $868K ARR (as a...

App Marketing by App Masters ·

2025/10/18

In this episode, we’re joined once again by Alim Charaniya — 4x founder, former Head of Mobile at PrizePicks, and now the brains behind Ambitious Labs.Last time, Alim shared how he builds and validates profitable indie apps. This time, he’s back with something even bigger — how he scaled his app portfolio to $868K without a big team or massive funding.We’ll dive into how he’s mastered the art of influencer-driven growth, why he spends 80% of his time on marketing and only 20% on development, and how

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00:10:55

App Growth Benchmarks 2025: Trends & Data Every UA...

App Marketing by App Masters ·

2025/10/14

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.You’ll learn 👇✅ CPI, retention, and ad spend benchmarks across iOS & Android✅ The biggest shifts in app marketing performance for 2025✅ Which countries and categories are seeing the best ROI✅ How to use benchmark data to optimize

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01:14:38

The Growth Formula Nobody Talks About: Retention +...

App Marketing by App Masters ·

2025/10/11

In this episode, we’re joined by Michael Rotella, a product leader who’s helped brands like Weight Watchers, Verizon, and top startups build high-retention, high-ARPU apps that turn downloads into lifelong subscribers.Mike’s obsessed with one thing — making apps people keep using.He breaks down why retention and ARPU growth aren’t outcomes of acquisition — they’re the growth strategy.He’ll share how combining habit-forming design, contextual activation moments, and leveraging AI can turn installs

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00:22:06

Copy This Meta Ads Strategy to Scale Your Web2App...

App Marketing by App Masters ·

2025/10/07

In part 2 of this Meta Ads for Web2App campaigns series, Steve P. Young and Igor Lyubimov, CEO at web2wave, share how to optimize and scale Web2App campaigns without wasting money.You’ll discover:✅ The 2 Meta Ads strategies (Purchase vs. Proxy Events)✅ How to test creatives the smart way (and avoid rookie mistakes)✅ Scaling tactics: budgets, duplicating campaigns & targeting geos✅ Why ROAS is the only metric that matters long-termThis is your Web2App Funnels 201 — the exact playbook to scale

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01:19:06

This Founder Bootstrapped to $200K/month in a...

App Marketing by App Masters ·

2025/10/04

Discover how to grow an app from zero to $200K/month without outside funding. Today’s guest is Desmond Ho, founder of LifeReset.com. He bootstrapped his app from $0 to $200K/month by mastering marketing strategies, Meta ads, and high-converting creatives — all while competing in a crowded market.He’ll also share how to learn marketing strategies by analyzing competitors, run profitable Meta ads, and create high-performing creatives that convert.If you’re just starting out or stuck trying to grow

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01:13:00

Top 5 App Monetization Trends You Can’t Ignore for 2026

App Marketing by App Masters ·

2025/10/01

Struggling to grow your app’s revenue in 2025? In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.If you’re

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00:18:18

The Beginner's Guide to Meta Ads for Web2App...

App Marketing by App Masters ·

2025/09/30

Struggling to make Meta Ads work for your app? 🤔In this beginner-friendly breakdown, Steve P. Young and Igor Lyubimov, CEO at web2wave, reveal how to set up your first Web2App campaigns the right way.You’ll learn:✅ The future of Web2App funnels (why top apps are using them)✅ Campaign structure & tracking setup that actually works✅ Key funnel benchmarks & conversion math you must know✅ How to send events (Pixel vs. Conversion API)This is your Web2App Funnels 101 — the perfect starting point

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01:08:51

This Guy Generated $450M in Mobile Ad Revenue

App Marketing by App Masters ·

2025/09/27

In this episode, we’re joined by Felix Braberg, an ad monetization expert who has helped app studios generate over $450 million in ad revenue.With experience across two DSPs, one ad network, and leadership roles at Tetris and East Side Games, Felix now consults with studios to skyrocket their ad revenue. He also co-hosts the 2.5 Gamers YouTube channel, where he shares actionable ad monetization strategies.Felix will reveal real case studies and proven tactics covering AdMob monetization models,

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00:08:58

Develop MONEY-Making Apps at Lightning Speed

App Marketing by App Masters ·

2025/09/23

What if the next million-dollar app doesn’t require code, a big team, or a computer science degree?In this episode, we break down the exact strategy indie founders are using to launch money-making apps with no code tools.These "single-player utility apps" solve niche problems and scale like crazy.From one-time utility apps to AI-powered tools and hyper-niche meditation apps, Alim and Steve unpacked how today’s smartest builders are skipping the complexity and going straight for

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01:00:50

How to Compete With Multi-Million Dollar Brands (Live...

App Marketing by App Masters ·

2025/09/20

Ever wonder how smaller apps can go head-to-head with giants like Headway and Hip? In this live coaching session, Steve P. Young works with Sebastian Belachur, CEO of Kibit, and Gabriel Bahash, CEO of Giftology, two of App Masters’ clients, to reveal the exact strategies used to carve out market share, boost downloads, and build loyal audiences without million-dollar budgets.You’ll see real challenges, real solutions, and actionable steps you can immediately apply to your own app. This isn’t

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00:12:10

100K Downloads TWICE & $4K Revenue in 2 Months (Indie...

App Marketing by App Masters ·

2025/09/16

Want to go viral without having to create content?In this case study, we'll show you what we did to drive 100K downloads TWICE in 3 months. And how we took an indie app from zero traction to $4,000 in sales in just 2 months? 📲In this case study, I’ll walk you step-by-step through how one indie founder used Indie App Santa and ASO optimization to supercharge downloads, grow revenue, and turn early users into paying customers.You’ll see the exact numbers, the growth hacks that worked, and why

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01:05:22

This Guy Made $1M ARR Using No-Code Tools

App Marketing by App Masters ·

2025/09/13

In this episode, we’re joined by Offer Yehudai, CEO at Arya - a subscription platform helping couples around the world reignite passion and intimacy through curated products, educational videos, and expert guidance.With 15+ years of experience building marketplaces and keeping apps free, Offer co-founded Inneractive, scaled it to an acquisition, then led at Fyber and Digital Turbine before switching gears to tackle one of the most universal human needs: connection.Offer will share real-world

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00:12:46

How to 3X Your App Store Ratings

App Marketing by App Masters ·

2025/09/09

Struggling to get app store reviews? Or maybe you’ve hit a wall with your average rating stuck at 4.2 or 4.3? 🤔In this video, I’ll show you how we took one client from 50 reviews a month with a 4.3 rating → to nearly 400 reviews a month and a 4.5 rating, all by changing when and how we asked for reviews.You’ll learn:✅ Why timing is everything when asking for app reviews✅ The psychology of “win moments” that drives 5-star ratings✅ How one simple A/B test 3X’d reviews and boosted ASO✅ Proven

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01:01:26

How Apps & Games Can Boost Revenue Beyond App Stores

App Marketing by App Masters ·

2025/09/06

In this episode, we’re joined by Chris Hewish, President at Xsolla - a global leader in video game commerce. With a career spanning Activision, DreamWorks Animation, Survios, and now Xsolla, Chris has decades of experience building strategies that fuel growth for games and apps worldwide. He’ll reveal why off-platform monetization is the next big revenue driver for developers and web shops are unlocking higher margins & growth potential for apps and games. Whether you’re an indie app developer

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00:12:10

How to Create AI UGC Ads That Convert in 15 Minutes

App Marketing by App Masters ·

2025/09/02

Want to create high-performing AI UGC ads in less than 15 minutes? In this video, I’m breaking down the exact framework we use at App Masters to craft UGC creatives that convert, and you can easily replicate it.You’ll learn step by step how to:✅ Research competitor ads and find proven winning scripts✅ Remix and adapt scripts for your own app or business✅ Use Arcads.ai to generate actors, B-roll, and emotional storytelling shots✅ Test variations (actors, pacing, gestures, B-roll) to maximize

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00:13:02

How to Create AI UGC Ads That Convert in 15 Minutes

App Marketing by App Masters ·

2025/09/02

Want to create high-performing AI UGC ads in less than 15 minutes? In this video, I’m breaking down the exact framework we use at App Masters to craft UGC creatives that convert, and you can easily replicate it.You’ll learn step by step how to:✅ Research competitor ads and find proven winning scripts✅ Remix and adapt scripts for your own app or business✅ Use Arcads.ai to generate actors, B-roll, and emotional storytelling shots✅ Test variations (actors, pacing, gestures, B-roll) to maximize

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969 results

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