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PODCAST

Web3 CMO Stories

Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.You’ll hear insights from voices such as Mark

business marketing

All Episodes

29:30

Explore the Convergence of AI, Blockchain and Gaming...

Web3 CMO Stories ·

2024/02/06

Embark on a transformative gaming odyssey with Sébastien Borget, the trailblazing COO of The Sandbox and president of the Blockchain Game Alliance. Uncover the seismic shift from traditional gaming platforms to the revolutionary blockchain technology that's redefining how we play, create, and monetize content. As Sébastien reminisces about his leap from mobile gaming to the vanguard of blockchain, we navigate the pivotal moments that birthed The Sandbox and the empowering solutions blockchain

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28:38

Can Simplified Web3 Strategies Revolutionize Social...

Web3 CMO Stories ·

2024/02/02

Join us on a captivating journey with Viktoriia Miracle, the dynamic CCO of Cheelee, the groundbreaking short video social media platform. In this episode, Viktoriia shares her extraordinary transition from the culinary world to becoming a trailblazer in the digital space, utilizing blockchain and NFT technology.Dive into Viktoriia's intriguing story, starting from her entrepreneurial beginnings at 18, opening a restaurant, to her exploration and eventual mastery of the digital realm. We delve

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29:19

"Warren Buffett in a Web3 World", with Matthew Snider...

Web3 CMO Stories ·

2024/01/30

Unlock the synergy between Warren Buffett's investment sagacity and the dynamic world of Web3 with Matthew Snider of Block3 Strategy Group. In our enlightening chat, we peel back the layers of traditional investment philosophy to reveal how it weaves seamlessly with the fabric of blockchain and cryptocurrency. Matthew's tale, spanning from management consulting to being at the forefront of blockchain innovation, coupled with my own investment club roots, paves the way for a rich discourse

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22:41

Revamping Business Strategy with Web3 Analytics: The...

Web3 CMO Stories ·

2024/01/26

Imagine being able to understand your customer's journey in the Web3 world like never before. This episode promises to change the way you view marketing analytics, as we delve into the fascinating insights of Filip Wielanier, co-founder and CEO of Cookie3. He takes us through the intricate process of merging off-chain and on-chain data to revolutionize the marketing funnel. We discuss how Cookie3 has helped companies optimize marketing budgets and strategize for maximum impact. Filip even

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31:14

From Fired in a Snowstorm to AI Entrepreneur:...

Web3 CMO Stories ·

2024/01/23

Imagine being snowed in and receiving the news that you've just been fired—sounds like a cold day in hell, doesn't it? That's exactly where Jonathan Green's journey to entrepreneurship began, and in this podcast episode, he unpacks this chilling turning point that led to him warming up to the world of online business. Venturing into the nitty-gritty of AI's transformative impact, Jonathan demonstrates how leveraging tools like ChatGPT can metamorphose time-sucking chores

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27:46

Web3 SEO with Aaron Barefoot: Strategies for Organic...

Web3 CMO Stories ·

2024/01/19

Embark on a thrilling exploration of the digital frontier with digital marketing virtuoso Aaron Barefoot as he joins forces with your host Joeri Billast to decode the secrets of Web3 SEO. Unveiling a world where organic discoverability reigns supreme, Aaron casts a light on the indispensable role of SEO in connecting audiences to the blockchain marvels. From the intricacies faced by entities in the crypto sphere to the clever maneuvers around paid advertising constraints, this episode promises to

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31:19

Web3 Marketing and the Power of Community with Amanda...

Web3 CMO Stories ·

2024/01/16

Embark on a revolutionary exploration of the internet's transformation with Amanda Cassatt, founder of Serotonin and trailblazer in Web3 marketing. Our latest episode promises to equip you with a comprehensive understanding of how the digital landscape has evolved from its decentralized beginnings in Web1 to the immersive metaverse of Web3. You'll discover how these radical changes are reshaping the way we think about marketing, moving away from numbers to nurturing authentic relationships

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32:55

AI or People: Who Shapes Our Future More? – Thoughts...

Web3 CMO Stories ·

2024/01/12

Embark on a mind-expanding voyage as we join forces with the illustrious Sid Mohasseb—entrepreneurial genius, philosopher, acclaimed author, and revered university professor. Our conversation peels back the layers of artificial intelligence, revealing its intimate weave into the fabric of our everyday lives, from the tunes we stream to the shows we binge. Sid's unique perspective on the synergy between human adaptability and the digital evolution illuminates strategies for small businesses to

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24:13

Web3, Wine and Wisdom: Alessandro Venè on Tokenizing...

Web3 CMO Stories ·

2024/01/09

Unlock the world of Web3 and its potential to transform investment accessibility with our esteemed guest, Alessandro Venè, Chief Business Development Officer at CellarDAO Society. Imagine a platform where tokenizing prized assets like rare wines and spirits is not just a concept but a reality, bringing with it a cascade of benefits from market liquidity to undeniable proof of authenticity. As we converse with Alessandro, you'll be introduced to the intricacies of NFTs and how they're

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30:38

Revolutionizing Brand Loyalty with Web3: Dominik...

Web3 CMO Stories ·

2024/01/05

Unlock the transformative power of Web3 as we sit down with Dominik Karaman, the visionary behind eekigai Labs, for an enlightening conversation on how blockchain is revolutionizing customer loyalty and brand engagement. Dominik's journey from blockchain investments to the pulsating world of NFTs reveals the foundations of community-driven projects like the Bored Ape Yacht Club. He shares his insights on the importance of integrating Web3 with a brand's ethos, ensuring that this transition

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26:48

Navigating Mindfulness, AI, and Digital Well-Being...

Web3 CMO Stories ·

2023/12/29

Promise to ignite your curiosity as we unravel the intricate ways in which mindfulness, AI, and digital well-being intersect with our insightful guest, Caitlin Krause. You'll acquire a fresh perspective on how we can navigate the future of work, understand the implications of AI, and prioritize our digital well-being. Unravel the complexities of the digital world, and learn how to design a lifestyle centered around well-being. Caitlin, with her extensive experience at Google, Meta, and teaching

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24:10

AI's Remarkable Role in Transforming Customer...

Web3 CMO Stories ·

2023/12/22

What if you had a sneak peek into the future of customer service? Brace yourself for an eye-opening conversation with Sarah Al Hussaini, the co-founder and COO of Ultimate, as she illuminates the remarkable role of AI in transforming the customer service sector. Sarah takes us on a deep dive into how AI not only makes customer service more efficient and personalized, but also increasingly data-driven. With illustrative examples from companies like Get Your Guide and Clue, we'll traverse the

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28:04

Transforming Industries with Spatial Computing:...

Web3 CMO Stories ·

2023/12/15

Wondering how storytelling intertwines with technology to redefine our reality? Or perhaps you're curious about how spatial computing could revolutionize industries like fashion, education, and beauty? Join us as we engage in a riveting discussion with the founder and CEO of VLGE, Evelyn Mora, and unravel the vast potential of spatial computing in crafting immersive virtual worlds accessible to all.Dive deeper as we explore the facets of sustainability and inclusivity in spatial computing

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17:26

The Power and Responsibility of Generative AI with...

Web3 CMO Stories ·

2023/12/08

Do you want to unveil the mysteries of generative AI? Look no further! We're here to enlighten you with an enlightening conversation featuring Daniela Braga, founder and CEO of Defined AI. Daniela decodes the myth of generative AI being a fresh technology, acknowledging its existence for over half a century. She emphasizes the significance of transparency and unbiased data in AI, since it is crucial for ethical considerations. This episode leaves no stone unturned as we also discuss remarkable

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24:53

Redefining Marketing Boundaries with Ethan Pierse: A...

Web3 CMO Stories ·

2023/12/01

Get ready to unlock a revolutionary way of thinking about marketing as we sit down with Ethan Pierse, co-founder of Borderless Ventures and NFT Factory. Ethan reveals how Web3 technologies are transforming not just the way we advertise, but how we solve problems in areas like digital identity, collectibles, and logistics. With his insights into the potential of Web3 within the music industry and the concept of creating digital twins for physical goods, we are brought to the very edge of a new

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22:21

Discussing Bitcoin's Future, ETFs, and Spain's...

Web3 CMO Stories ·

2023/11/24

Ever wondered what lies ahead for Bitcoin, ETFs, and the world of cryptocurrency? Unravel the mysteries in an enlightening conversation with our distinguished guest, Megan Nilsson. Our discussion meanders through the hot topics in crypto, from BlackRock ETFs to Spain's bid to become a digital currency hub, as we dissect the past year's exciting events. We also emphasize the need to be alert and informed in the face of fake news, market fluctuations, and potential Bitcoin correction.Brace

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13:54

An Exhilarating Journey Through the Web3 Space:...

Web3 CMO Stories ·

2023/11/19

Get ready for a thrilling journey as I unveil a line-up of insightful chats with influential figures in the Web3 space. Be on the edge of your seat as I reveal my riveting conversations with the likes of Crypto Megan, Ethan Pierse, Daniela Braga, Evelyn Mora and Sarah Al Hussaini.Hold on tight as we navigate the intricate patterns of the Web3 Doers community, bask in the glow of in-person connections, and marvel at the innovative leaps of Thomas Valera's startup, TrueHandle. Hop on the ride as

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26:32

Collaborative Episode with Kevin Riedl: Web3 from Two...

Web3 CMO Stories ·

2023/11/17

Want to master the art of thriving in the Web3 space? This episode is packed with insights that will help you navigate and succeed in this evolving landscape. We have an amazing discussion with Kevin Riedl, a Web3 software agency expert, on the intricate shift from buying random coins to delivering genuine value. We dive deep into the growing trend of utility and business in NFTs, share the most effective strategies for gaining market share, and highlight the best examples of NFT utilities.Did you

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29:02

Exploring AI, NFTs, and the Future of Fashion with...

Web3 CMO Stories ·

2023/11/10

Ever wonder how emerging technologies are transforming the marketing landscape? Get set to unravel this mystery with Francesca Tabor, the trailblazing conference organizer and head of marketing at Fashion AI. As we traverse the changing terrain of marketing, we delve into the world of metaverses, games, NFTs, and AI. We discuss the revolution wrought by open-source technologies, making AI accessible to the masses, and how generative AI is emerging as the new frontier in content creation. The

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27:04

Redefining Marketing in the Age of Web3 and AI:...

Web3 CMO Stories ·

2023/11/03

Ready to see the marketing landscape through a fresh lens? Buckle up as we welcome Ari Lightman, a digital media and marketing professor from Carnegie Mellon University's Heinz College, and an expert in digital transformation. Ari guides us through a captivating journey into the world of Web3 and how it's reshaping the intersection of marketing and IT. We unravel the evolution of digital touchpoints, highlighting the shift from product-focused to value-driven marketing and the

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274 results

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