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PODCAST

Web3 CMO Stories

Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.You’ll hear insights from voices such as Mark

business marketing

All Episodes

30:51

How Is Web3 Revolutionizing the Art World? – with...

Web3 CMO Stories ·

2024/02/27

VESA is a multi-award winning digital art pioneer with 15 years of experience. He is among the first five artists to start making crypto art & NFTs in 2017. He is considered to be a leading artist building the Web3 fine art realm, winning the NFT Artist of the Year from AIBC Summit (2023) top Web3 Artists award from L’Officiel Arabia and World NFT artist Award in Korea (both 2022). His last museum show was at the Museum of the Future in Dubai.In 2013, his digital art project with actress Veena

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29:47

Blending Web2 Strategies with Web3 Gaming: A Winning...

Web3 CMO Stories ·

2024/02/23

Embark on a transformative exploration of the web's next evolution with us, Joeri Billast, and the visionary entrepreneur Corey Wright. Discover the strategic insights and personal anecdotes that Corey brings to the table, as we dissect the seismic shift from Web2 to Web3 business models. Our conversation uncovers the fundamental principles of creating a substantial product before stoking the fires of hype—a stark deviation from the Web3 norm. Corey imparts wisdom on building with substance,

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36:57

Crafting Winning Strategies for the NFT Marketplace...

Web3 CMO Stories ·

2024/02/20

Prepare to unlock the enigmatic world of Web3 marketing as we sit down with the virtuoso of NFT advertising, Arvin Khamseh. His journey from traditional marketing to the vanguard of the crypto space serves as a beacon for those navigating this new digital frontier. Through our discussion, we reveal the nimble tactics needed in a domain where marketing strategies have a blink-and-you'll-miss-it lifespan. Arvin's tenacity shines as he recounts how he weathered the crypto winter, maintaining

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28:12

Are Ordinals the Next Big Thing in Blockchain...

Web3 CMO Stories ·

2024/02/16

Explore the transformative frontiers of Web3 with us as Francesca Conti of Outlier Ventures joins me, Joeri Billast, in a conversation that promises to equip you with a fresh perspective on this digital revolution. From Francesca's own shift from the realms of traditional media into the heart of Web3 innovation, we unravel the tapestry of challenges and triumphs startups encounter. Discover the pivotal role of Outlier Ventures in shaping the landscape and learn how they're sculpting more

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29:47

The Evolution of Marketing Leadership through AI and...

Web3 CMO Stories ·

2024/02/14

Prepare to have your mind expanded as Greg Stuart, the visionary CEO of MMA Global, takes us on a journey through the transformative powers of AI in marketing. You'll come away with a newfound understanding of the vibrant nexus where technology meets creativity, and how this synergy is redefining the industry. Greg's impressive track record in propelling marketing innovation sets the stage for a riveting discussion that challenges long-held beliefs and opens the door to a world where

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38:24

How to Blend Psychology, Sales, and AI in Your...

Web3 CMO Stories ·

2024/02/09

Join us for an enlightening conversation with Nico Lagan, where he takes us on a voyage from the world of sales engineering to mastering AI-powered content creation. Reflecting on his career pivot during a global crisis, Nico shares his secrets on connecting genuinely with audiences and the magic that happens when sales savvy meets AI's capabilities. His passion for creating content that truly impacts lives serves as a beacon for anyone navigating the digital domain, seeking to leave a lasting

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29:30

Explore the Convergence of AI, Blockchain and Gaming...

Web3 CMO Stories ·

2024/02/06

Embark on a transformative gaming odyssey with Sébastien Borget, the trailblazing COO of The Sandbox and president of the Blockchain Game Alliance. Uncover the seismic shift from traditional gaming platforms to the revolutionary blockchain technology that's redefining how we play, create, and monetize content. As Sébastien reminisces about his leap from mobile gaming to the vanguard of blockchain, we navigate the pivotal moments that birthed The Sandbox and the empowering solutions blockchain

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28:38

Can Simplified Web3 Strategies Revolutionize Social...

Web3 CMO Stories ·

2024/02/02

Join us on a captivating journey with Viktoriia Miracle, the dynamic CCO of Cheelee, the groundbreaking short video social media platform. In this episode, Viktoriia shares her extraordinary transition from the culinary world to becoming a trailblazer in the digital space, utilizing blockchain and NFT technology.Dive into Viktoriia's intriguing story, starting from her entrepreneurial beginnings at 18, opening a restaurant, to her exploration and eventual mastery of the digital realm. We delve

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29:19

"Warren Buffett in a Web3 World", with Matthew Snider...

Web3 CMO Stories ·

2024/01/30

Unlock the synergy between Warren Buffett's investment sagacity and the dynamic world of Web3 with Matthew Snider of Block3 Strategy Group. In our enlightening chat, we peel back the layers of traditional investment philosophy to reveal how it weaves seamlessly with the fabric of blockchain and cryptocurrency. Matthew's tale, spanning from management consulting to being at the forefront of blockchain innovation, coupled with my own investment club roots, paves the way for a rich discourse

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22:41

Revamping Business Strategy with Web3 Analytics: The...

Web3 CMO Stories ·

2024/01/26

Imagine being able to understand your customer's journey in the Web3 world like never before. This episode promises to change the way you view marketing analytics, as we delve into the fascinating insights of Filip Wielanier, co-founder and CEO of Cookie3. He takes us through the intricate process of merging off-chain and on-chain data to revolutionize the marketing funnel. We discuss how Cookie3 has helped companies optimize marketing budgets and strategize for maximum impact. Filip even

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31:14

From Fired in a Snowstorm to AI Entrepreneur:...

Web3 CMO Stories ·

2024/01/23

Imagine being snowed in and receiving the news that you've just been fired—sounds like a cold day in hell, doesn't it? That's exactly where Jonathan Green's journey to entrepreneurship began, and in this podcast episode, he unpacks this chilling turning point that led to him warming up to the world of online business. Venturing into the nitty-gritty of AI's transformative impact, Jonathan demonstrates how leveraging tools like ChatGPT can metamorphose time-sucking chores

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27:46

Web3 SEO with Aaron Barefoot: Strategies for Organic...

Web3 CMO Stories ·

2024/01/19

Embark on a thrilling exploration of the digital frontier with digital marketing virtuoso Aaron Barefoot as he joins forces with your host Joeri Billast to decode the secrets of Web3 SEO. Unveiling a world where organic discoverability reigns supreme, Aaron casts a light on the indispensable role of SEO in connecting audiences to the blockchain marvels. From the intricacies faced by entities in the crypto sphere to the clever maneuvers around paid advertising constraints, this episode promises to

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31:19

Web3 Marketing and the Power of Community with Amanda...

Web3 CMO Stories ·

2024/01/16

Embark on a revolutionary exploration of the internet's transformation with Amanda Cassatt, founder of Serotonin and trailblazer in Web3 marketing. Our latest episode promises to equip you with a comprehensive understanding of how the digital landscape has evolved from its decentralized beginnings in Web1 to the immersive metaverse of Web3. You'll discover how these radical changes are reshaping the way we think about marketing, moving away from numbers to nurturing authentic relationships

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32:55

AI or People: Who Shapes Our Future More? – Thoughts...

Web3 CMO Stories ·

2024/01/12

Embark on a mind-expanding voyage as we join forces with the illustrious Sid Mohasseb—entrepreneurial genius, philosopher, acclaimed author, and revered university professor. Our conversation peels back the layers of artificial intelligence, revealing its intimate weave into the fabric of our everyday lives, from the tunes we stream to the shows we binge. Sid's unique perspective on the synergy between human adaptability and the digital evolution illuminates strategies for small businesses to

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24:13

Web3, Wine and Wisdom: Alessandro Venè on Tokenizing...

Web3 CMO Stories ·

2024/01/09

Unlock the world of Web3 and its potential to transform investment accessibility with our esteemed guest, Alessandro Venè, Chief Business Development Officer at CellarDAO Society. Imagine a platform where tokenizing prized assets like rare wines and spirits is not just a concept but a reality, bringing with it a cascade of benefits from market liquidity to undeniable proof of authenticity. As we converse with Alessandro, you'll be introduced to the intricacies of NFTs and how they're

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30:38

Revolutionizing Brand Loyalty with Web3: Dominik...

Web3 CMO Stories ·

2024/01/05

Unlock the transformative power of Web3 as we sit down with Dominik Karaman, the visionary behind eekigai Labs, for an enlightening conversation on how blockchain is revolutionizing customer loyalty and brand engagement. Dominik's journey from blockchain investments to the pulsating world of NFTs reveals the foundations of community-driven projects like the Bored Ape Yacht Club. He shares his insights on the importance of integrating Web3 with a brand's ethos, ensuring that this transition

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26:48

Navigating Mindfulness, AI, and Digital Well-Being...

Web3 CMO Stories ·

2023/12/29

Promise to ignite your curiosity as we unravel the intricate ways in which mindfulness, AI, and digital well-being intersect with our insightful guest, Caitlin Krause. You'll acquire a fresh perspective on how we can navigate the future of work, understand the implications of AI, and prioritize our digital well-being. Unravel the complexities of the digital world, and learn how to design a lifestyle centered around well-being. Caitlin, with her extensive experience at Google, Meta, and teaching

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24:10

AI's Remarkable Role in Transforming Customer...

Web3 CMO Stories ·

2023/12/22

What if you had a sneak peek into the future of customer service? Brace yourself for an eye-opening conversation with Sarah Al Hussaini, the co-founder and COO of Ultimate, as she illuminates the remarkable role of AI in transforming the customer service sector. Sarah takes us on a deep dive into how AI not only makes customer service more efficient and personalized, but also increasingly data-driven. With illustrative examples from companies like Get Your Guide and Clue, we'll traverse the

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28:04

Transforming Industries with Spatial Computing:...

Web3 CMO Stories ·

2023/12/15

Wondering how storytelling intertwines with technology to redefine our reality? Or perhaps you're curious about how spatial computing could revolutionize industries like fashion, education, and beauty? Join us as we engage in a riveting discussion with the founder and CEO of VLGE, Evelyn Mora, and unravel the vast potential of spatial computing in crafting immersive virtual worlds accessible to all.Dive deeper as we explore the facets of sustainability and inclusivity in spatial computing

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17:26

The Power and Responsibility of Generative AI with...

Web3 CMO Stories ·

2023/12/08

Do you want to unveil the mysteries of generative AI? Look no further! We're here to enlighten you with an enlightening conversation featuring Daniela Braga, founder and CEO of Defined AI. Daniela decodes the myth of generative AI being a fresh technology, acknowledging its existence for over half a century. She emphasizes the significance of transparency and unbiased data in AI, since it is crucial for ethical considerations. This episode leaves no stone unturned as we also discuss remarkable

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280 results

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