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PODCAST

Web3 CMO Stories

🎙️ Smart, strategic conversations at the edge of Web3, AI and marketing.Hosted by Joeri Billast, this top 5% global podcast dives into how bold brands and founders grow with visibility, trust and storytelling – across tech, community, and culture.You’ll hear from thought leaders, tech builders, and marketing minds shaping the future with no hype, just real insights and actionable ideas.Sponsored by CoinDesk and RYO • Host of Sintra Synergies Retreats

business marketing

All Episodes

32:35

Audience First: Storytelling That Sells – with Park...

Web3 CMO Stories ·

2025/11/06

Send us a textImagine boosting engagement by 400% without changing your product, only your story. That’s the promise Park Howell delivers as we dive into why audiences don’t care about what you make—they care about what you make happen in their lives. Park, an Emmy-winning business storytelling coach and author of Brand Bewitchery and The Narrative Gym for Business, breaks down the ABT framework—And, But, Therefore—and shows how it turns intuitive storytellers into intentional communicators who move

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32:48

AI At Work, Humans In Charge | S5 E45

Web3 CMO Stories ·

2025/10/30

Send us a textA packed Lisbon room. A candid conversation with Sérgio Ferreira, Partner at EY and Jo Smets, President, CCLBL & CEO, BluePanda. And a straight shot of strategy on how AI shifts from cost-cutting to true growth. We take you inside real examples—finance, HR, retail, and contact centers—where automation speeds the work while people make the judgment. The result is faster decisions, 24/7 service, and new operating models that put digital assistants in every pocket and at every

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29:54

Living On Crypto Since 2015 | S5 E44

Web3 CMO Stories ·

2025/10/23

Send us a textWhat happens when you stop treating crypto like a lottery ticket and start treating it like money? We sit down with Joël Valenzuela – core member of DashDAO and creator of Digital Cash Network – who has lived entirely on cryptocurrency since 2015, closed his bank account, and built a daily routine on digital cash.Joel takes us from childhood memories of currency devaluation in Mexico to the first time he split a dinner bill with Bitcoin before payment apps were mainstream. He explains

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26:50

From Maze to Movement: How RYO Brings Real-World...

Web3 CMO Stories ·

2025/10/16

Send us a textCrypto isn’t supposed to feel like homework. We sit down with Lani Dizon, co-founder and president of Zenza Capital and the RYO Digital Project, to unpack how RYO turns Web3 from hype into habit—usable money, real payments, and tools your family can actually trust. From the origin of RYO as Japan’s historic symbol of trust to its rebirth as a modern digital currency, we trace a clear through-line: make crypto simple, human, and useful.We dig into RYOPAY’s pilot with Grain X Global,

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141:06

🎧 [BONUS] The Future CMO – Full Audiobook | How...

Web3 CMO Stories ·

2025/10/12

Send us a text🎧 Full audiobook edition of “The Future CMO” – written and narrated by Joeri Billast.The job changed while most of us were still crafting campaigns. We break down how the CMO is being rebuilt into a Chief Value Officer who speaks in revenue, margin, risk—and proves it. No marketing theatre. Just a clear path to measurable impact powered by trust, technology, and community.Across a fast-moving conversation, we map the value equation (perception + trust + outcome) and show how raising

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29:44

How AI Changes Your Customers – Mark Schaefer's New...

Web3 CMO Stories ·

2025/10/09

Send us a textImagine algorithms that feel more attentive than people – always patient, never tired, and ready with the perfect follow‑up question. That illusion of empathy is already shaping how buyers research, decide, and stay loyal. We sit down with Mark Schaefer to unpack the human side of AI: cognitive offloading at scale, de‑skilling that changes how customers think, and what it means when assistants default to a single recommendation instead of a page of links.We dig into the new rules of

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7:15

Marketing Theater Is Canceled, Sorry | S5 E41

Web3 CMO Stories ·

2025/10/02

Send us a textTwo launches, one clear direction: make technology usable and make marketing accountable. We open with the debut of RYO's LIFE Wallet, a super wallet designed for everyone. Start in seconds, sign in with biometrics, recover securely, and send crypto as easily as a text. With a roadmap that includes a global mall for direct payments, staking, NFTs, stablecoins, and AI assistance, the vision is practical: move crypto from speculation to everyday value.Then we turn to "The

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25:53

Predicting the Future: How LiveDuel is...

Web3 CMO Stories ·

2025/09/25

Send us a textEver wondered how Web3 technology is transforming the sports prediction landscape? Will Martin, founder of LiveDuel, shares his journey from economics student to innovative entrepreneur at the intersection of DeFi and sports engagement.The LiveDuel platform stands apart by solving a fundamental market inefficiency. While traditional sports betting operates through thousands of separate operators with fragmented liquidity pools, LiveDuel applies decentralized finance principles to

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27:30

From Crypto Victim to Security Visionary: Xavier's...

Web3 CMO Stories ·

2025/09/18

Send us a text What happens when you lose your Bitcoin in the Mt. Gox hack, then watch 44,000 Ethereum vanish from a project you helped build? For Xavier Hendricks, these painful experiences sparked a mission to revolutionize crypto security through radical simplicity. Xavier's journey from blockchain enthusiast to security specialist reveals a counterintuitive truth: the best security removes technology rather than adds it. "Anything that's complicated, anything that's technical, is a weakn...

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31:06

The Crypto Storytelling Problem: Tales from Four...

Web3 CMO Stories ·

2025/09/11

Send us a textThe crypto industry has a storytelling problem. Despite its revolutionary potential, most crypto projects struggle to connect with mainstream audiences because they've created an insular world of jargon, acronyms, and narratives that actively exclude outsiders."I've been in a lot of different industries – social impact, investment, technology, healthcare – and I've never been in an industry where narrative mattered more than crypto," explains Stephany Zoo, Head

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5:12

From Keynote Stage to Amazon: The Future CMO | S5 37

Web3 CMO Stories ·

2025/09/04

Send us a textThe marketing landscape is transforming rapidly, and leadership must evolve with it. That's the driving insight behind my exciting announcement today – my new book "The Future CMO" is almost ready to launch! After sharing keynote stages with Philip Kotler in Cairo and Dennis Yu in Portugal, I realized the message I've been developing over years was finally coming together in a powerful way.What started as a conversation with Mark Schaefer in July – "You're

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29:43

Reimagining Business with AI | S5 E36

Web3 CMO Stories ·

2025/08/28

Send us a textDive into a revolutionary conversation with Kelwin Fernandes, co-founder and CEO of NILG AI, who shares a powerful vision for how artificial intelligence is fundamentally reshaping business strategy and entrepreneurship.Drawing from 15 years of AI expertise and his journey from deep research to successful entrepreneurship, Kelwin challenges conventional thinking about AI implementation. Rather than viewing AI as just another tool for automating tasks, he presents it as a catalyst for

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29:29

Crypto Who? Making Web3 Gaming Accessible to Everyone...

Web3 CMO Stories ·

2025/08/21

Send us a textThe wall between Web3 and mainstream gaming is finally crumbling, and Joana Barros is helping to tear it down brick by brick. As Marketing Director at My Neighbor Alice, she's spearheading a revolution in how blockchain games approach player onboarding – with remarkable results.Joana's journey to this role is fascinating. After managing the Xbox brand at Microsoft despite having no gaming background, she discovered how deeply passion drives the gaming industry. "You are

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25:48

From Accidental Entrepreneur to Building One of...

Web3 CMO Stories ·

2025/08/14

Send us a textVikram R Singh takes us on a journey from his unexpected entrepreneurial beginnings to building Antier, a blockchain powerhouse with 700+ team members that has weathered multiple market cycles through unwavering vision and purpose.What draws someone to blockchain beyond the hype? For Vikram, it was the revelation that this technology could create trust and accountability within systems themselves, reducing intermediaries and putting control back in people's hands. This vision

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28:56

Building Trust in Web3 | S5 E33

Web3 CMO Stories ·

2025/08/07

Send us a textWhat if the best model for Web3 community building isn't found in crypto at all, but in places like Taylor Swift fandom or Buffalo Bills tailgates? This thought-provoking insight from Catherine Daly, CMO at Space and Time, challenges how we approach marketing in blockchain technology.Catherine takes us behind the scenes of marketing ZK-proven data infrastructure – perhaps one of the most technically complex offerings in the Web3 space. Rather than getting lost in technical jargon,

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31:54

Fighting Bots: The human.tech Revolution | S5 E32

Web3 CMO Stories ·

2025/07/31

Send us a textWhat happens when artificial intelligence makes it increasingly simple to create thousands of fake identities? In the world of Web3, this isn't a theoretical question. It's a pressing challenge that threatens to undermine the fair distribution of resources and community governance.Yan Ketelers, CMO at Holonym (the foundation behind human.tech), joins us to discuss how the proliferation of bot activity and Sybil attacks is diluting value that should flow to actual humans

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32:56

How Transak Is Making Crypto Accessible In 100+...

Web3 CMO Stories ·

2025/07/24

Send us a textThe cryptocurrency onboarding experience remains a critical bottleneck for mainstream adoption, with the entire Web3 ecosystem claiming just 370 million monthly active users compared to Meta's staggering 3.9 billion. How do we bridge this massive gap?Harshit Gangwar, Head of Marketing and Investor Relations at Transak, joins us to reveal how they've built the infrastructure powering crypto purchases for millions through MetaMask, Ledger, Uniswap, and 450+ other applications

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32:12

Money, Meaning, and Mindfulness: Redefining Success...

Web3 CMO Stories ·

2025/07/22

Send us a textFrancisco Quartin de Macedo shares his journey from sports betting at 14 to managing millions in crypto trading, and how his pursuit of meaning led him to create a purpose-driven hedge fund after achieving financial freedom.• Starting with sports betting at 14 years old provided financial independence and a different relationship with money• Questioning purpose after financial success led to deep work with psychologists and neuroscience exploration• Being neurodivergent (ADHD) provides

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31:43

Wisdom from a Young VC's Journey | S5 E29

Web3 CMO Stories ·

2025/07/17

Send us a textMoney shouldn't be your startup motivation: a profound truth that Violetta Chekan, VC and entrepreneur with over 13 years of early-stage investing experience, shares from the beginning of our conversation. "A startup doesn't have any money until the exit. Exit will happen like in five, ten years," she explains, highlighting why founders need deeper motivation to sustain them through the entrepreneurial journey.Having started in venture capital at just 19 years old

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28:54

Telegram's NFT Revolution: The Rise of Digital...

Web3 CMO Stories ·

2025/07/10

Send us a textDigital ownership is evolving rapidly, and nowhere is this more evident than in Telegram's thriving ecosystem. Alex, CMO of DOGS and Open Builders, takes us on a journey through the revolutionary world of digital collectibles that's transforming how millions of users engage with Web3.The conversation begins with the fascinating origin story of DOGS, starting as a simple sketch by Pavel Durov himself for a charity auction supporting orphanages. This meaningful beginning

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268 results

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