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PODCAST

Business Of Social

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We"ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton,

business management

All Episodes

08:19

Are Brands "Crashing" on Purpose?

Business Of Social ·

2019/12/04

When a brand launches a new product that crashes on launch day, is that actually a good thing for their business? On this mini episode David and Producer Will look back at some of the recent examples of product crashes and discuss how that effects the brand from a marketing angle. Is this a tactic that should be pre-planned and done on purpose? Is some customer dissatisfaction worth the free earned media value that you get because of those headlines? "Is it something that should be calculated to

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59:29

Talking Social with Fox Sports' Michael Bucklin

Business Of Social ·

2019/11/26

On this episode of Business of Social, Michael Bucklin, VP of Digital Content at Fox Sports, joined the Business of Social to talk all things social/digital, how the current landscape is evolving and what are the key metrics all digital teams should be focusing on. Michael gives his thoughts on the current state of the industry and offers advice to industry vets and up and comers who are looking to advance their career in social/digital.

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49:54

A Look Inside Snapchat Sports with Anmol Malhotra

Business Of Social ·

2019/11/12

On this episode of Business of Social, David is joined by Anmol Malhotra, Head of Sports Partnerships at Snapchat. They discuss the resurgence of Snapchat, the changes Snapchat made to its interface and strategy, and why it is such a great tool for reaching a younger audience. Anmol also gives some great advice on what it takes to launch a successful Snapchat channel, some tactics brands can use to reach the younger demographic, and what users can expect to see from Snapchat moving forward.

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18:17

Get on TikTok Today!

Business Of Social ·

2019/11/07

On this Mini Episode of Business of Social, Dave shares some updates and thoughts on the future of the Podcast and some general thoughts on the current marketing landscape. We focus on the emergence of TikTok and the force it has become, and take a look into Instagram advertisements and how much money there is to be made for celebrities and influencers.

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25:13

Why Community Engagement is the Key to Brand Growth...

Business Of Social ·

2019/09/17

On this episode of Business of Social, David is joined by Chris Sully, Marketing Manager at Funko, the world's leading creator in pop culture collectibles. Funko holds thousands of licenses to properties like Marvel and Star Wars and creates pop culture collectibles for fans to collect. Funko does a great job of communicating with their audience, finding out what their fans want and then putting together a strategy to go out and make that into a tangible product they can market to their fans. Chris

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41:02

Why UGC Works so Well on Social with Brendon Mulvihill

Business Of Social ·

2019/09/10

On this episode of Business of Social, David is joined by Brendon Mulvihill, SVP - Head of Licensing at Jukin' Media to discuss all things UGC! Jukin' Media licenses content for shows like Tosh.0 and Ridiculousness. They also own sub-brands Fail Army, People are Awesome, and The Pet Collective that have millions of followers and subscribers on YouTube and Instagram. User Generated Content runs the internet and currently it's a little bit like the wild west. People are using copyrighted material, is

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46:41

Growing as a Leader and Improving Your Culture with...

Business Of Social ·

2019/09/04

On this episode of Business of Social, David is joined by Kevin DeShazo, CEO at Fieldhouse Media, which helps college athletes, coaches and administrators be better on social media. He wrote a book called Leadership Interrupted, and he is also a part of Culture Wins, where he helps teams create championship level culture. Today's episode is all about the team. You're only as good as the people who surround you and you're all in together for at least 40 hours every single week. We picked Kevin's

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44:39

How StockX Changed the Sneaker Game with Dana Robinson

Business Of Social ·

2019/08/27

On this episode of Business of Social, David is joined by Dana Robinson, the VP of Content at StockX. Dana has worked at NBC, Fandango, Turner and is now overseeing all things content at StockX. We spoke with Dana about building a loyal brand following and what steps brands need to take in order to come across to their fans as authentic. Other topics include managing employee scale, marketing and sales alignment and following the data.

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50:36

The Importance of the Customer Journey with Emad Kazi

Business Of Social ·

2019/08/15

On this episode of Business of Social, David sits down with Emad Kazi, the Global Lifecycle Manager at Stubhub, to delve into the critical role of optimizing the customer journey. Discover what the average buyer goes through and learn effective techniques for tracking and leveraging valuable data to enhance your customers' experiences.

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54:22

Building Awareness For Your Brand with James Royer

Business Of Social ·

2019/07/30

On this episode of Business of Social, David sits down with James Royer, the Director of Digital Marketing at Merrell, to explore the crucial elements of effective brand storytelling and how it drives brand growth. The conversation delves into the distinguishing factors between brands that focus on building a community versus those that prioritize building a consumer base, highlighting the importance of developing a loyal fanbase and expanding your storytelling abilities. James underscores the

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42:54

Building a Brand from Scratch with Kelsey Cohen

Business Of Social ·

2019/07/16

On this episode of Business of Social, Kelsey Cohen, the Marketing Director at Bloomscape, joins David to discuss the essential elements of successfully marketing a product from scratch. They delve into the significance of building a strong community, crafting a well-defined brand voice, and implementing a comprehensive social media strategy that resonates with your target audience. They also explore how to offer value to your fans and customers while emphasizing the critical role of customer

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01:10:40

A Look Inside Instagram Sports with Dev Sethi

Business Of Social ·

2019/07/09

Head of US Sports at Instagram, Dev Sethi, joined the Business of Social to discuss all things Instagram. What led to IG becoming the powerhouse that it is today? What can we expect from IGTV in the future? What will Instagram look like in 1 year? 5 years? Dev also gives his thoughts on best practices for social, how he encourages his partners to best utilize Instagram, and what the potential for the future of shopping on Instagram could be.

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45:02

Marketing Tips and Tricks from a CMO with Ann Crandall

Business Of Social ·

2019/07/02

On this episode of Business of Social, we talked with Ann about how the business of sports marketing has evolved, best practices for marketing yourself and your products and career advice for anyone whose looking for a way to stand out and advance their career. Ann Crandall, is the former CMO of the Big East conference and has worked at the Pac-12, the NBA and DirecTV. When it comes to the sports marketing industry, Ann has seen and done it all. She specializes in partnerships, advertising, content

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50:07

Talking Social with the Dallas Cowboy's Taylor Stern

Business Of Social ·

2019/06/25

Taylor Stern is currently the Content Strategist for the Dallas Cowboys, after spending three years as the social media coordinator. Prior to that she was the Marketing and Communications manager at the Goodyear Cotton Bowl Classic. Taylor joined us on the Business of Social to discuss the importance of player relationships, content distribution and knowing the lane your brands occupies. Taylor advises her peers to not "give in to social fomo." "Of course you want your brand to be engaging and have

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35:31

Panel w/ Instagram, Turner Sports & STN Digital...

Business Of Social ·

2019/06/18

At the 2019 Promax BDA Conference, David, Morgan Dewan, and Dev Sethi shared insights on how the sports industry is revolutionizing the digital space. They explored ways for others to catch up and predicted the future of social media. Authenticity was emphasized as a crucial factor in success, and the discussion highlighted the emergence of IGTV and its potential for brand promotion in sports. Learn more about the intersection of sports and the future of social media at the Promax BDA

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01:02:51

How a TV Show Builds Brand Awareness with Danny Corrales

Business Of Social ·

2019/06/04

Producer of "The Jump" on ESPN, Danny Corrales, joined the Business of Social to discuss how linear programming has changed with the existence of YouTube, Twitter, Instagram and IGTV. Danny gives his thoughts on how much networks should value linear views vs. digital/platform views. What if your ratings are down on linear, but sky rocketing on YouTube? What changes do companies need to make to allow their content to be accessible 24/7 and across 4 different platforms and how does this affect the

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36:30

Advertising Now vs. The Future with Matt Scheckner

Business Of Social ·

2019/05/24

Matt Scheckner, Global CEO at Ad Week, joined Business of Social to talk modern day marketing, the power of influencers, and what brands should stop doing on social media. Matt gives his thoughts on what brands can do to limit mistakes, the price we pay for data capture in the modern word and how to where to draw the line vs. push the envelope with your brand strategy. "If you look at the power of advertising in today's world, a lot of that resides with influencers. Take Fyre Fest for example. With

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54:45

Running Social for The Denver Broncos with Ben Hunt

Business Of Social ·

2019/05/16

Director of Digital Media for the Denver Broncos, Ben Hunt, joined the business of social to discuss what it's like running all things social/digital for an NFL team. How do you shift your approach for a losing season vs. a winning season? What would you do with unlimited budget? Ben gives his take on how the team handles should be managed, what it's like to spike up for a game day, and the "arms race" that has become schedule release day. How do you handle a new platform like TikTok or IGTV? Do you

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138 results

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