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PODCAST

Creator"s MBA: Marketing Tips for Digital Product Entrepreneurs

Dr. Destini Copp

Your go-to resource for building a profitable digital product business that works on repeat.I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs:Generate consistent revenue without constant live launchesBuild rinse-and-repeat growth systemsEscape the grind of chasing algorithmsIf you’re ready to create a business that runs without consuming your life, this podcast is for you.Learn more at 👉

business marketing

All Episodes

00:26:44

134: Two Weeks Notice: Finding the Courage to Quit...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/02/20

Thirteen years ago, our guest today found herself sitting in a boardroom with a group of the internet’s top marketers. All men, and all making their own rules and harnessing the power of digital marketing to build businesses that allowed them the freedom to live as we all dream of. It was at this moment that she realized there was another way. A way out of stuffy boardrooms and cramped cubicles and into cozy slippers and a self-led schedule. A way to sidestep being overlooked and overworked and step

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00:23:28

133: Unlock Your Inner Creative Powers with Damla...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/02/14

Damla Aktekin is an Inner Child Energetic Wound Healer, Crystal Healing Teacher, and Soul Healing Writer who helps other self-healers and healers move beyond the energetic wounds of their inner children and shine brighter than they thought possible so that they can fully show up in their lives to heal themselves, their families, and their soul community. In this episode, Damla reveals the power of creativity to heal and transform our lives. Join Damla on a journey to discover how to tap into you

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00:20:52

132: Ditch the Busy: How To Make Time For The Needle...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/02/14

Jen Theuriet is a writer and productivity coach for female creatives and entrepreneurs. Through her time-saving tips and clarity coaching, she’s here to help you make progress on your goals — while making it all feel like it’s within your reach. Her advice has been featured on Thrive Global, Healthline, Lifehack, and more. And when she’s not coaching female creatives to live smart, you can find her indulging in nature, time with friends and family, and the occasional chocolate binge. Jen takes

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00:19:52

131: Reinvent Your Business: Unlocking the Power of...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/02/07

Would you like to create a successful business that requires only 25 hours of work per week, one that is tailored to your individual values and financial goals? In this episode, Karin Rozell, Creator of the Happy Little Practice Method, will share her expertise and experience to help you create the life you want and make money doing it. From picking the right marketing strategies for maximum success to taking time to figure out what makes you happy in your business, Karin will help you craft a model

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00:30:05

130: How to Grow Your Membership Using Affiliate...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/12/12

In this episode, I'm joined by Kelly McCausey, Business Coach with Love People and Make Money and founder of several different memberships. Kelly has been in business online since 2002, doing internet radio since 2003 - jumped into podcasting when it was invented in 2004. Her main business model over the years has been memberships and she provides some great insight into the marketing strategies behind a successful membership. Highlights Why Kelly has focused on memberships as her main business

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00:16:20

129: How Authors Can Leverage Their Books for More...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/11/28

In this episode, I'm joined by Parchelle Tahshi, CEO and Founder of The Author's Leverage. Parchelle is an award-winning creative educator who partners with authors to help them repurpose and monetize their bestselling books as premium and profitable online courses that create impact and additional income. Specifically, we discuss: Why a book should be turned into a course What Parchelle looks for when helping her clients turn their book into a course. How authors can monetize their books using

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00:16:22

128: How to Plan a Successful Black Friday Promotion...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/10/11

Are you thinking of running a Black Friday sales promotion this holiday season? It's a great way to get that much needed influx of cash into your business. In this episode of The Course Creator's MBA Podcast, I chat with Brittany Long with Win With Systems all about planning your Black Friday sales promotion. If you're thinking of running a Black Friday sales, it's time to starting planning NOW! Listen in for tips on planning your promotion today so you can have a successful Black Friday holiday

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00:24:15

127: Repurpose Your Virtual Summit Into a...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/10/07

You've spent three months or more on launching a virtual summit. Now that it's over, but how do you continue to benefit from all of your hard earned work? Did you know that you an evergreen a virtual summit? Listen in while I chat with Jenn Zellers with Virtual Summit Search. Jenn is a Virtual Summit Alchemist and she empowers new and established summit hosts and speakers to create more reach and impact by extending the lifespan of their one-hit-wonder virtual summit experiences - without slimy

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00:25:07

126: Why You Don't Need a Huge Audience to Host a...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/10/05

In this episode we're answering your FAQs about virtual summits. Krista was recently asked if it's worth to host a virtual summit if someone didn't have a large following or email list. Here's what she told us: "Hosting a summit will actually help you grow your audience. The key is to pitch speakers who are a good fit for your summit topic and audience. Additionally, you need to give yourself enough time to plan the event (she recommends 90 days) and be specific about who your summit is for and what

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00:16:37

125: Why Virtual Summits Are the All-In-One Sales Funnel

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/10/03

In today's episode, we're covering how virtual summits are the all-in-one sales funnel. A summit is a powerful tool for increasing your network and visibility and growing your email list for lead generation. Summits are also integral in driving revenue into your business through the all-access pass, VIP upsells, and the promotion of your offer to your warm summit audience. Listen in where Krista and I discuss how virtual summits are an all-in-one funnel strategy that can 10x your results. Here are

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00:21:51

124: 4 Launch Strategies for Selling Your Offer: A...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/09/28

In this episode, I chat with Krista Miller with Summit in a Box. Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that

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00:19:06

123: 3 Different Ways to Use a Quiz to Grow and...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/09/22

In this episode of The Course Creator's MBA Podcast, I chat with Jackie who is the Growth Manager at Interact about growing and segmenting your email list using a quiz. We all want to grow our email list with our ideal customers and using a quiz as a lead magnet is a great way to not only attract the right people, but you can ask them questions in your quiz that allows you to segment your list and send them personalized information so they can take action right away. We chat about different ways you

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00:29:24

122: How Liz Wilcox Has Five-Figure Months With a $9...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/07/08

Liz Wilcox makes over 6 figures a year with a $9/month membership. It’s seriously wild. In this episode, Liz spills the beans about her $9 per month membership--how she came up with the idea, how she grows her membership, and her secret tips for success. Links mentioned in this episode: (please note there are affiliate links below which means I may get a small commission if you purchase Liz's Email Marketing Membership) Want to check out Liz's Email Marketing Membership? Go here. *annual plan $9

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00:10:05

121: How to Create a Personal Connection in Your...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/06/24

Today, on episode #121, I chat with you about how you can create a personal connection in your evergreen sales funnel. Sometimes, sales funnels get a bad rap and that’s because we’ve all seen the bro marketing type funnels that are super automated, sleazy, pushy and just trying to get you to buy at all costs. They don’t care if the product is right for you. They’re injected with urgency, FOMO and a guarantee where you have to submit like two months’ worth of “homework” before you could ever get a

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00:12:05

120: How Your Evergreen Sales Funnel Can Help...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/06/21

In this episode on The Course Creator's MBA Podcast, I talk about how you can use your evergreen sales funnel to help recession proof your business. Now, I don’t pay a ton of attention to the chatter in the online world. Generally, I just keep my head down, listen to my audience and make sure that I’m serving them. But there’s been so much talk about a recession lately and depending on who you talk to, we’re currently in a recession or headed to one soon. I’ve even heard of entrepreneurs, ones that

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00:13:57

118: Why Monitoring Your Evergreen Sales Funnel is so...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/05/24

So you’ve set up your evergreen sales funnel. You have your lead magnet with your registration page, your email automations and tags, your webinar registration page along with your sales page and everything else that goes into your evergreen sales funnel. Here’s what I want you to do next. Test it. Set up an email account, one that you can use for testing and go through your evergreen sales funnel just like a new subscriber would. You may be surprised as to what you’ll find. In this episode, I’ll

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00:07:58

117: How to Know If You're Ready to Create an...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/05/23

One question I get all the time is….am I ready to set up an evergreen sales funnel? Don’t I have to launch multiple times before I set up my funnel for my online course or program? Don’t I have to make sure my webinar is converting in a live launch before I can go evergreen? Don’t I have to invest a ton of money in Facebook and Instagram ads to do a live launch before going evergreen? In this episode, I’ll talk about who is ready for an evergreen sales funnel and why you should start with an

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00:10:55

116: What Tech Is Needed to Set Up Your Evergreen...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/05/22

On a scale of 1-10, how comfortable are you with tech? No matter whether you rate yourself a 10 or a 1, the good news is the tech needed for an evergreen sales funnel for your online course or program is not as difficult or scary as many may think. And the best news is…. you don’t have to break your bank to set up an evergreen sales funnel that converts and works for your business! In this episode, I’ll cover the must-have evergreen sales funnel tools all specially curated to be easy on your

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00:08:10

115: The Ethical Evergreen Sales Funnel: How to Build...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/05/21

Have you ever wondered, how do you create urgency in evergreen sales funnels? We know that having a deadline in an evergreen sales funnel increases your revenue and conversion rate. But how do you do this ethically and in alignment with your values? In this episode, I’ll walk you how to build an automated (aka evergreen) sales funnel that aligns with your values and does not compromise your ethics. Links mentioned in this episode: Free Planner (valued at $47): Plan Your Profitable Evergreen Sales

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00:11:40

114: The Step-by-Step Evergreen Funnel Map

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/05/20

Recorded webinars are one of my favorite evergreen sales funnels. In a webinar, you can demonstrate your expertise and build the know, like, and trust factor quickly and easily. In this episode, I’ll walk you through step-by-step what you need in an evergreen webinar sales funnel so you know exactly what to do and when. Links mentioned in this episode: Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your copy here. Episode show notes:

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