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PODCAST

Creator"s MBA: Marketing Tips for Digital Product Entrepreneurs

Dr. Destini Copp

The marketing podcast for entrepreneurs building a digital product business that runs on repeat. Each episode covers digital product marketing strategies, AI tools, and growth systems — so you can generate consistent revenue without constant launches.I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs:Generate consistent revenue without constant live launchesBuild rinse-and-repeat growth systemsEscape

business marketing

All Episodes

58:21

270: How We Actually Use Claude to Run Our Businesses...

Creator"s MBA: Marketing Tips for Digital Product... ·

2026/04/17

Send us Fan MailThis is part two of a two-part roundtable with my peer mastermind group, the Weird Hermits — a small group of women entrepreneurs who have been in each other's corners for years. In this episode, we go deep on the specific ways we're each using Claude to run our businesses right now.We cover: what a Claude skill actually is (and how it compares to a custom GPT), the difference between Claude Chat, Cowork, and Code, and the real workflows we're using — from morning

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48:59

269: Are You Actually Using Claude — Or Just...

Creator"s MBA: Marketing Tips for Digital Product... ·

2026/04/16

Send us Fan MailWhat happens when five digital entrepreneurs who've been deep in the AI trenches stop holding anything back? You get this episode.I joined Ruth Poundwhite, Monica Froese, Kate Kordsmeier, and Jodi Bourne — all members of our mastermind group, the Weird Hermits — for a candid roundtable about the shift that's been happening in all of our businesses: moving from ChatGPT to Claude. We're talking real workflows, real results, and the specific features that made us all say

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16:14

268: Capturing Testimonials: The Hot Capture Method

Creator"s MBA: Marketing Tips for Digital Product... ·

2026/04/15

Send us Fan MailYou're doing everything right — attracting, engaging, nurturing, and retaining your audience. But when it comes to collecting testimonials, you hit a wall. Sound familiar?In this episode, I'm answering a question from listener, Johnna Kirk, who gets great feedback in her inbox and on social media but can't get anyone to fill out her Senja or Tally form. Here's the thing: the problem isn't the form. It's the gap between when the emotion happens and when

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19:58

267: The New Buyer You're Not Optimizing For (AI...

Creator"s MBA: Marketing Tips for Digital Product... ·

2026/04/14

Send us Fan MailWhat if the next person to buy your product isn't a person at all?In this episode, I'm doing something a little different. I recently published an article called The New Buyer You're Not Optimizing For — and I thought the best way to bring it to life was to share this AI-generated audio conversation I created with NotebookLM. Two AI hosts break down the key research findings in a way that's easy to digest on a commute or walk.Here's what you'll hear

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17:50

266: What Dave Ramsey's Business Model Taught Me...

Creator"s MBA: Marketing Tips for Digital Product... ·

2026/03/16

Send a textMost digital product creators are building a collection of offers. The ones who build businesses that last are doing something different — they're building around a framework.In this episode, I use Dave Ramsey's business model as a case study to break down why framework-driven businesses outperform tactic-driven ones — and what that means for your digital product business specifically.You'll walk away with four questions to help you surface the framework that's

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55:10

265: Everyone Says Newsletters Are Saturated… Are...

Creator"s MBA: Marketing Tips for Digital Product... ·

2026/03/11

Send a textIs the newsletter market already too crowded… or are we just getting started?In this episode, I brought together a group of experienced newsletter operators for a candid roundtable conversation about what’s really happening in the newsletter space right now. From creators running paid newsletters to founders using email to power entire businesses, this group brought a wide range of perspectives—and a lot of honest opinions.We dove into the questions many creators are quietly asking

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50:56

264: 5 Big Lessons About AI, Newsletters, and Digital...

Creator"s MBA: Marketing Tips for Digital Product... ·

2026/03/04

Send a textIf you’ve ever wondered whether newsletters still matter in an AI-driven world, this conversation might completely change the way you think about owned media, monetization, and the future of digital business.In this episode, I’m sharing a special roundtable conversation with a group of female founders who attended the New Media Summit in Austin with me. We unpack our 5 biggest takeaways...from AI clones and the future of content creation to why newsletters are becoming one of the most

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12:40

263: Where AI Clones Fit — and Where They Don’t

Creator"s MBA: Marketing Tips for Digital Product... ·

2026/02/25

Send a textIn this episode of the Creator’s MBA podcast, I walk you through the nuances of where AI clones can add real value—and where they absolutely don’t belong. It’s easy to get swept up in the potential of automation, but being strategic about how (and if) you use AI clones will make or break their impact on your business.I share real-world examples of when AI clones shine—especially for repeatable judgment calls and implementation support—and when they fall short, like in emotionally

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47:40

Bonus: Why Courses Aren’t Working Like They Used To ...

Creator"s MBA: Marketing Tips for Digital Product... ·

2026/02/19

Send a text Today’s episode is a little different. What you’re about to hear is the audio from a live session I taught yesterday called: “Why Courses Aren’t Working Like They Used To (and What Replaces Them).” I decided to share it here as a bonus episode because the conversation felt important. If you’ve ever thought: “My course used to sell… why does it feel harder now?” Or… “Why are buyers hesitating, even when the content is strong?” This session will likely hit home. In it, I break down ...

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9:40

262: How Experts Are Using AI Clones Without Losing...

Creator"s MBA: Marketing Tips for Digital Product... ·

2026/02/18

Send a textIn this episode of the Creator’s MBA podcast, I’m breaking down one of the biggest fears experts have about AI clones: losing control of their IP or misrepresenting their work. If you’ve built a body of work you’re proud of—a real framework, clear philosophies, trusted judgment—then the idea of an AI speaking for you can feel risky. And I want to assure you: that fear is valid, and there’s a smart way to navigate it.I walk through how experts are using AI clones without diluting their

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13:34

261: The AI Inbox Shift: Why Your Email Strategy...

Creator"s MBA: Marketing Tips for Digital Product... ·

2026/02/13

Send a textAI is changing how inboxes decide what’s relevant — and a lot of creators are wondering what that means for their email strategy.Here’s the good news: this isn’t a panic moment.But it is a clarity moment.In this episode, I break down what’s actually shifting and why your email strategy needs a job — one that’s clearly connected to your revenue.You’ll learn:What AI inbox filtering is really paying attention toWhy consistency alone isn’t enough anymoreHow to audit your last five emails in

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11:44

260: Why Courses Aren’t Supporting Implementation...

Creator"s MBA: Marketing Tips for Digital Product... ·

2026/02/11

Send a textIn this episode of the Creator’s MBA podcast, I unpack why even the best digital courses are struggling to support implementation today. You might have strong content, a clear framework, and students who are genuinely eager to learn—yet still see them get stuck. The problem isn’t you, your material, or your students. It’s that the course model was never built to support real-time decision-making in complex, ever-changing contexts.I’ll walk you through the real reason this mismatch is

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12:40

259: What an AI Clone Actually Is

Creator"s MBA: Marketing Tips for Digital Product... ·

2026/02/05

Send us a textIn this episode of the Creator’s MBA podcast, I’m demystifying what an AI clone actually is—and how it’s very different from a chatbot or a custom GPT. There’s a lot of hype out there right now, and while those tools have their place, an AI clone serves a completely different function in your business.We’ll walk through how clones are built to apply your unique way of thinking—not just spit out generic answers. I share how they can support your clients when you’re not in the room, and

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14:05

258: Your Expertise Is Intellectual Property (And How...

Creator"s MBA: Marketing Tips for Digital Product... ·

2026/01/27

Send us a textFriend, I bet you're sitting on IP you didn't even know you had.What if your most valuable business asset isn’t your course, your funnel, or your content… but your thinking?In this week’s Creator’s MBA podcast, I break down why your expertise is already a form of intellectual property, even if you’ve never labeled it that way, and what actually turns experience into a real business asset.We talk about:Why most creators accidentally build content libraries instead of business

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7:10

257: Why Most Advice Doesn’t Work and What You Learn...

Creator"s MBA: Marketing Tips for Digital Product... ·

2026/01/21

Send us a textMost business owners aren’t short on information, they’re stuck because they don’t know which direction deserves their full commitment. In this episode, I dive into why watching decisions get made in real time teaches you far more than polished advice ever could.I’m taking you behind the scenes into how judgment is built, not by copying what worked for someone else, but by observing how trade-offs are made, what gets prioritized, and what’s left on the cutting room floor. If you’ve

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8:39

256: Why I’m Documenting Decisions, Not Outcomes, as...

Creator"s MBA: Marketing Tips for Digital Product... ·

2026/01/18

Send us a textWe often hear about success after it happens, but what if the real learning is in the decisions, not just the outcomes?In this episode of the Creator’s MBA podcast, I share the real reason behind the $1 million HobbyScool experiment—and it’s probably not what you think. This isn’t about a dramatic pivot or fixing something broken. HobbyScool was working. The experiment started because I realized that, as my business grew, what I needed most wasn’t more case studies or strategies, it

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12:19

255: The Only Numbers a Creator CEO Needs to Look at...

Creator"s MBA: Marketing Tips for Digital Product... ·

2026/01/13

Send us a textThe numbers I check every single week (and why they matter more than dashboards)If you’ve ever found yourself buried in data but still unsure about what’s actually moving the needle in your business, you’re not alone. In this episode, I’m sharing the exact weekly numbers I track as a Creator CEO—no overwhelm, no vanity metrics, just high-impact visibility that helps me make better decisions, faster.We’re not diving into spreadsheet chaos or dozens of dashboards. Instead, I’ll show you

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16:22

254: Why Your Newsletter Isn’t Making Money (And How...

Creator"s MBA: Marketing Tips for Digital Product... ·

2026/01/07

Send us a textIf you’ve been sending consistent, thoughtful emails but the results still feel underwhelming, there’s a reason and it’s not that newsletters stopped working. It’s that the rules have quietly changed.In this episode, I dig into the State of Newsletters 2026 report from Beehiive and share why email is now the most stable (and profitable) part of the creator economy. I’ll walk you through what’s shifting, what’s no longer working, and how to build a newsletter system that actually

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23:46

253: How to Grow Your Email List with Easy Events (No...

Creator"s MBA: Marketing Tips for Digital Product... ·

2026/01/05

Send us a textIf you're tired of hustling for every new subscriber or drowning in launch mode, this episode is your fresh new strategy. We're diving into how you can host low-lift, high-impact events that grow your email list without the stress.I sat down with Michelle Pontvert, my go-to expert for “easy events,” to talk all things bundles, summits, and out-of-the-box collaborations. Michelle shares how to attract aligned subscribers without the overwhelm, by leaning into minimalist

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11:41

252: Why Smart Business Owners Stall (And How to...

Creator"s MBA: Marketing Tips for Digital Product... ·

2026/01/03

Send us a textEver feel like your business should be working, but something still feels off?If you're no longer a beginner, if you've launched, built an audience, and proven your offers… yet somehow, things feel heavier, more confusing, or even stuck—this episode is for you. I'm diving into a sneaky growth killer that doesn't get talked about enough: decision friction.What I’ve learned over the years is that most smart, experienced business owners don’t stall at the start. They

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