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PODCAST

The Association Insights Podcast

OnWrd and UpWrd

The Association Insights Podcast focuses on best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations. The podcast will feature meaningful conversations with association professionals across the country taking a deeper dive into trending topics, offering insights that both inform and inspire. Produced by OnWrd & UpWrd: https://onwrdupwrd.com/

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All Episodes

00:30:01

Is there a right way to resign?

The Association Insights Podcast ·

2023/05/19

A Gallup poll said the number of people quiet quitting is higher than 50%. 91% of employees are willing to quit their job if it’s not what they thought it would be or if they don’t like it within the first month. These are some powerful stats. The O&U team delve into the repercussions of resigning on this episode, chatting through concerns such as toxic work environments, the impact of a job on mental health and having tough conversations at work. We also explore the key aspects of resigning

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00:22:42

How an Association Can Bring an Industry Together

The Association Insights Podcast ·

2023/05/08

The latest episode of the A100 podcast features Steve Mister, Esq., CAE, President & CEO of the Council for Responsible Nutrition. Having been with CRN for almost 20 years and in the association space for over 30, you won’t want to miss his insights on leading an association and how associations can bring value to their members. He talks about CRN’s mantra, “Responsible is our middle name,” and says that is something the association and its members truly try to live out. He highlights how they

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00:21:07

Diversity and Support: A Conversation with NACAS CEO...

The Association Insights Podcast ·

2023/04/24

Join co-hosts Colleen Gallagher and Christine Stay on the A100 podcast this week as they speak with Matt Marcial, CEO of the National Association of College Auxiliary Services (NACAS). Together, they delve into two of their recently launched initiatives: Diversity in Auxiliary Leadership Program and the Women in Higher-Ed Leadership Summit. Having been at NACAS for just more than a year, Matt discusses the inspiration for launching the Diversity in Auxiliary Leadership Program, as well as

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00:37:43

Connecting Passions: ASCA's Approach to Member...

The Association Insights Podcast ·

2023/04/08

On the latest episode of the A100, co-hosts Colleen Gallagher and Meghan Henning are joined by Jill Cook, CAE, Executive Director and Eric Sparks, Ed.D., CAE, Deputy Executive Director, from the American School Counselor Association to discuss all things member engagement and what they are doing to meet the evolving needs of their members. Jill and Eric discuss their use of traditional member engagement methods, such as committees, focus groups, and an annual event–but like all associations–they

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00:28:43

A Spark for Conversation: Insights from CoSN’s 2023...

The Association Insights Podcast ·

2023/03/23

Keith Krueger, MPA, CAE, CEO of The Consortium for School Networking, returns to the A100 - this time as a guest on podcast, hosted by Colleen Gallagher and Meghan Henning. The three of them explore the findings and highlights of CoSN’s 2023 global Driving K-12 Innovation reports. They talk through the hurdles in the way of innovation in today’s school, the accelerators paving the way for teaching and innovation, and what the most important technology enablers are for schools to leverage this

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00:43:54

Engaging Volunteers and Cultivating a Culture of Caring

The Association Insights Podcast ·

2023/03/11

On the latest episode of the A100, co-hosts Colleen Gallagher and Chrstine Stay are joined by Phil Russo, CAE, Executive Director for Professional Management Associates, to discuss all things association and workforce. They dive into both driving the engagement you need from your volunteers and also building and cultivating a high achieving staff. Drawing on his extensive experience in the association industry since his senior year in college, Phil highlighted the recruitment and engagement of

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00:26:52

The Hybrid Workforce Dilemma: How to Keep Your...

The Association Insights Podcast ·

2023/03/11

Christine Stay, Meghan Henning, and Colleen Gallagher of the OnWrd & UpWrd team take over the A100 podcast to talk about how to manage a hybrid workforce and how to keep your company culture alive. Their valuable insights cover a range of topics, including effective ways to keep your team connected, staying organized with project management tools, and ensuring that all team members understand their roles and responsibilities. From there, the discussion moves on to ways of creating a comfortable

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00:15:20

The Power of Awards: Boosting Your Association’s...

The Association Insights Podcast ·

2023/02/12

It’s awards season, and hosts Colleen Gallagher and Meghan Henning take over the podcast this week to discuss how associations can leverage awards to boost visibility and credibility, plus show member ROI as well! The two bring a well rounded perspective to the awards conversation, with Colleen having judged and created many awards programs and Meghan having written awards applications for a variety of associations. Colleen and Meghan answer all of your burning questions about awards from what’s out

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00:25:59

How Associations Can Embrace Sustainability

The Association Insights Podcast ·

2023/01/30

The American Forest & Paper Association’s Jamie Tiralla, Director, Strategic Communications, and Jesse Levine, Senior Director, Energy and Environmental Policy, joined The A100 podcast to talk about the critical importance of sustainability. The two shared insights on creating sustainability goals and how other associations can begin to think about setting goals of their own. Their recommendations: you must begin to think about sustainability goals and initiatives by assessing your operations

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00:16:35

Reflections and trends: what’s to come in 2023

The Association Insights Podcast ·

2022/12/09

On the latest episode of The A100, OnWrd & UpWrd co-founders Colleen Gallagher and Meghan Henning look back on 2022, discussing some of the most exciting and innovative association client projects over this past year. Highlights included a workforce campaign addressing a major membership challenge, a full rebrand, a multi-faceted year-long PR and digital campaign to promote a special journal issue and a recognition program focused on everyday people doing good things. From there they shift gears

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00:19:41

Event Planning: Exposure, Recruitment and Retention

The Association Insights Podcast ·

2022/11/28

Chrisitine Stay, Marketing Project Manager for OnWrd & UpWrd, joined the A100 podcast to share her insights on what association professionals need to know to improve their event planning. She brings a different perspective than anything we’ve previously discussed around events by highlighting why associations should exhibit at a conference that isn’t their own – and also talks through the planning process. She shares the three reasons why associations should participate in an expo at a

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00:27:22

All Things Education: Strategizing, Developing and...

The Association Insights Podcast ·

2022/11/14

Amanda Cecil, full-time professor and expert on association education programming, joins the A100 podcast to discuss how associations can create powerful programming. With over 20 years of experience as a professor in tourism and events management, and a decade of experience with associations, Amanda shares her insights on how associations can truly optimize their educational resources, content and curriculum design. Amanda brings in her own lens as a parent of a college student to discuss how the

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00:34:39

Earned Media: How You Can Be Better at Press Outreach

The Association Insights Podcast ·

2022/10/16

Suzanne Struglinski, PR Manager for Industry Dive, joined the A100 podcast to share her insights on earned media and what association comms professionals need to know to improve their media relations efforts. She discusses the disconnect between what association leaders see as news and what reporters see as news, while emphasizing the importance of being a resource for reporters. She also shares thoughts on the unique relationship between PR professionals and journalists. “Reporters want news,” she

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00:21:25

Intern Takeover Episode!

The Association Insights Podcast ·

2022/08/08

In this episode, OnWrd & UpWrd’s summer interns, Keaveny Hewitt and Grant Cragg, take over the A100 podcast to discuss all things internships– what makes good ones, what employers need to know about young professionals and what associations should keep in mind when developing their own internship programs. Together, they discuss their experience as summer interns, sharing key takeaways, insights and reflections on the internship thus far. They provide perspective on how associations can maximize

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00:15:15

How will abortion laws impact event planning and...

The Association Insights Podcast ·

2022/07/11

In this episode, Colleen Gallagher and Meghan Henning of OnWrd & UpWrd Marketing & Communications discuss how the overturning of Roe v. Wade will impact event planning and decision making for associations. Together, they discuss the role of politics within the association world, and how canceling/keeping events for political reasons brings up membership, legal and financial concerns. Gallagher and Henning share how associations can navigate these issues and they reflect on how social and

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00:29:06

The Future of Events

The Association Insights Podcast ·

2022/06/27

Liz Huh, leading events consultant, shares her insights on how associations can create events that focus on members’ voices and interests. She discusses how COVID has impacted event planning, and the importance of adjusting timelines and forming strong partnerships with vendors and venues. Liz takes a look at supply chain and food expenses and how these issues impact event coordinators and their budgets. She shares the overall value of events, both virtual and in-person, and how integral they are

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00:30:57

Building Meaningful Connections with Members

The Association Insights Podcast ·

2022/06/18

Shantel Goodman-Luckett, Chief Experience Officer for the National Association for College Admission Counseling, shares her insights on how associations can empower their members and enhance the overall membership experience. She discusses how NACAC implemented programs and resources to cater to all types of members, from the next generation of college admissions counselors to counselors that are retiring soon. Shantel shares what it was like to make the transition into this new role, and how she

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00:35:32

A Thoughtful Approach to DEI

The Association Insights Podcast ·

2022/05/23

Jeff Joseph, president of SIIA, the Software and Information Industry Association, joins the A100 podcast this week. He shares insights about how associations can take a thoughtful approach to DEI and promote better outcomes by looking at how you can differentiate yourself and provide truly helpful resources for your members rather than something duplicative of what they could already do on their own. Associations need to ask themselves these questions: How can we make an impact? What’s going to be

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00:25:14

When Knowledge Walks Out the Door

The Association Insights Podcast ·

2022/05/09

Matt Cipriani, Associate Director of Knowledge Management & Member Engagement, American Association of Colleges of Pharmacy, shares his insights on how The Great Resignation is impacting associations and how associations can react to it. He talks about how his background as a research librarian has served him well in the world of associations, how member engagement changed during COVID and what the return to in-person work and events means. Subscribe today so you never miss out on future

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00:39:49

Podcast on Podcasting (at Associations!)

The Association Insights Podcast ·

2022/04/25

Evan Sparks, SVP, Member Communications and Podcast Host at the American Bankers Association as well as Editor in Chief of the ABA Banking Journal shares his secrets with the A100 for producing a successful association podcast. Having launched five years ago with a goal of 500 downloads to keep it going, he now expects to hit over 100,000 downloads in a year. Evan talks about why he prefers the audio-only format, how he plans out his editorial calendar, tackling tough subjects and how the podcast

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141 results

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