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PODCAST

The Association Insights Podcast

OnWrd and UpWrd

The Association Insights Podcast focuses on best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations. The podcast will feature meaningful conversations with association professionals across the country taking a deeper dive into trending topics, offering insights that both inform and inspire. Produced by OnWrd & UpWrd: https://onwrdupwrd.com/

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All Episodes

00:22:45

Leading Through Crisis, Advocacy, and Change: Inside...

The Association Insights Podcast ·

2026/01/14

In this episode of The Association Insights Podcast, host Meghan Henning sits down with Chris Burroughs, President & CEO of the Transportation Intermediaries Association (TIA), for a candid conversation on leadership, advocacy, and how associations respond when an industry crisis hits.Chris reflects on stepping into the CEO role after nearly 15 years leading government affairs—and why that policy background translates into enterprise leadership, strategy, and member value. The discussion then

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00:10:27

State of Media & PR for Associations: What Matters...

The Association Insights Podcast ·

2026/01/07

In this New Year’s solocast episode of Association Insights, host Colleen Gallagher—CEO of OnWrd & UpWrd Marketing & Communications—takes a grounded, practical look at the evolving media and PR landscape for associations.With newsrooms shrinking, attention getting harder to earn, and AI reshaping how information is discovered and indexed, Colleen breaks down what’s changed, what hasn’t, and where associations have the clearest opportunity to build credibility and influence in 2026—through

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00:10:00

What 53 Conversations Taught Us About...

The Association Insights Podcast ·

2025/12/31

In this final episode of 2025, host Colleen Gallagher, CEO of OnWrd & UpWrd, reflects on a year of learning, listening, and leadership across 53 episodes of The Association Insights Podcast this year.From member value and communications to AI, advocacy, culture, and leadership, this solocast pulls together the most consistent themes that emerged across conversations with association CEOs, communicators, strategists, and builders navigating a year defined by uncertainty—and intentional

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00:59:57

Member Value Reimagined: How Associations Are...

The Association Insights Podcast ·

2025/12/23

A Virtual Roundtable ReplayIn this holiday-week episode of The Association Insights Podcast, we’re re-airing our December LinkedIn Live roundtable, Member Value Reimagined—How Associations Are Evolving to Meet Modern Expectations.As member expectations continue to evolve, associations are rethinking what value truly means—beyond benefits to belonging, relevance, and impact. Hosted by Colleen Gallagher, President & CEO of OnWrd & UpWrd and publisher of Association Insights, this candid

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00:11:44

Raising the Bar: Celebrating the 2025 Association...

The Association Insights Podcast ·

2025/12/17

In this special year-end episode of The Association Insights Podcast, we’re re-airing the live broadcast of the 2025 Association Insights CommImpact Awards, originally streamed on YouTube. Hosted by Colleen Gallagher, President and CEO and Meghan Henning, Senior PR Strategist of OnWrd & UpWrd, the ceremony celebrated associations across North America whose communications, storytelling, and engagement efforts are setting new standards of excellence.The Association Insights CommImpact Awards

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00:39:54

Transforming in Real Time: How AMLE Rebuilt Trust,...

The Association Insights Podcast ·

2025/12/10

In this episode of The Association Insights Podcast—and the next installment in our Big Ideas & Trends Series—host Meghan Henning sits down with Stephanie Simpson and Derek Neal, CAE to talk about what a real association turnaround looks like behind the scenes.Stephanie Simpson will conclude her tenure as CEO of the Association for Middle Level Education (AMLE) this month to step into her new role as CEO of the Independent Educational Consultants Association (IECA). Derek Neal serves as AMLE’s

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00:57:10

Lean at 10: Culture, Risk, and Smarter Innovation for...

The Association Insights Podcast ·

2025/12/03

In this episode of The Association Insights Podcast, host Colleen Gallagher kicks off our Big Ideas & Trends Series with a candid conversation about what it really takes for associations to innovate.Colleen is joined by Elizabeth Weaver Engel, M.A., CAE, Chief Strategist, Spark Consulting; Jamie Notter, Culture Scientist; and Chrissy Bagby, CAE, PMP, Chief Strategy Officer, American Association of Veterinary State Boards (AAVSB).They unpack the new white paper and share how Lean Startup

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00:25:11

Beyond Swag: Strategic Gifting and Emotional Loyalty...

The Association Insights Podcast ·

2025/11/26

In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Jamie Shibley, Co-Founder & CEO of The Expressory, to talk about how thoughtful appreciation can become a real strategy for retention, sponsorship loyalty, and long-term trust—not just a year-end “nice to have.” Drawing on her roots in her grandfather’s relationship-driven flower shop and years in corporate and e-commerce, Jamie shares how associations can use simple, intentional touchpoints to make

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00:34:00

More Than a Meeting City: Inside Asheville’s...

The Association Insights Podcast ·

2025/11/19

In this episode of The Association Insights Podcast, host Meghan Henning takes listeners to the Blue Ridge Mountains for a powerful conversation with Ed Silver, Vice President of Business Development at Explore Asheville. With more than 25 years in travel and hospitality—from Flight Centre and American Express Travel to GBTA and Lodging.com—Ed brings a unique blend of tech, business development, and destination strategy to his role.From supporting Asheville’s recovery after Hurricane Helene to

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00:30:50

Data, Simplified: How Associations Can Actually...

The Association Insights Podcast ·

2025/11/12

In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Denny Lengkong, President of IntelliData, for a candid, jargon-free conversation about turning association data into decisions. From “Dashboarding 101” to building a culture that breaks down silos, Denny shares practical ways teams of any size can start small, prove value, and scale their analytics—without blowing the budget or waiting on IT.🎧 Whether you’re leading a lean staff or modernizing a large

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00:31:55

Small but Mighty: How to Pull Off a Big Event with a...

The Association Insights Podcast ·

2025/11/05

In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Suzanne Struglinski, seasoned communications and PR practitioner, to talk about what it really takes to plan a successful event when it’s not your full-time job.From coordinating the Journalism and Women Symposium (JAWS) conference to helping with the all-volunteer Women of the Year Awards with Washington Women in Public Relations, Suzanne brings candid, field-tested insights for association and nonprofit

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00:39:05

Behind the Strategy: Building Smarter Content at the...

The Association Insights Podcast ·

2025/10/29

In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Julie McDowell, Director of Strategic Communications & Digital Content, and Becca Battisfore, Senior Content Strategist, at the College of American Pathologists (CAP) for an in-depth look at how a legacy association is modernizing its approach to content, data, and digital engagement.From managing messaging across member and customer audiences to aligning analytics with KPIs, Julie and Becca share how the

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00:36:15

Member Value Reimagined: Listening, Tech, and the...

The Association Insights Podcast ·

2025/10/22

In this episode of the Association Insights Podcast, host Colleen Gallagher continues the Member Value Reimagined series with an energizing and candid conversation with Julie Davis, Director of Marketing and Membership, and Ben H. Rome, Director of Communications and Brand, at the American Bus Association (ABA).From strategic tech upgrades to authentic storytelling, Julie and Ben share how ABA is reimagining member value in ways that are both deeply personal and forward-looking. You’ll hear how

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00:51:26

Member Value Reimagined: Leading the IT Channel into...

The Association Insights Podcast ·

2025/10/15

In this episode of The Association Insights Podcast, host Colleen Gallagher continues the Member Value Reimagined series with a conversation that’s both timely and inspiring. Her guest, MJ Shoer, Chief Community Officer at the Global Technology Industry Association (GTIA), shares how his organization—formerly the CompTIA Community—is redefining member engagement and impact across the global IT channel.🎧 From steering a major rebrand and organizational split to expanding GTIA’s global footprint and

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00:39:10

Member Value Reimagined: Why Audio is Your Most...

The Association Insights Podcast ·

2025/10/08

In this episode of The Association Insights Podcast, we're continuing our Member Value Reimagined series with an eye-opening conversation about one of the most overlooked engagement tools in the association toolkit: audio.Host Meghan Henning sits down with Kevin C. Mitchell, Esq., CEO of Modio Information Group, to explore how narrated content and branded audio platforms are helping associations transform their member experience, extend the life of their publications, and even open up powerful

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00:55:30

Member Value Reimagined: Launching a Freemium Model...

The Association Insights Podcast ·

2025/10/01

In this episode of The Association Insights Podcast, we launch our Member Value Reimagined series with a bold and inspiring story from the American Society for Nondestructive Testing (ASNT). Host Meghan Henning sits down with Pat White, Director of Membership, and Nealy Wheat, Chief Financial & Administrative Officer, to explore how ASNT broke the mold—replacing a traditional dues-based model with a freemium structure that’s already delivering surprising results.🎧 From board buy-in to

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00:10:41

The Association PR Toolkit—Smart, Strategic, and...

The Association Insights Podcast ·

2025/09/24

The Association PR Toolkit—Smart, Strategic, and Actually DoableIn this solo episode of The Association Insights Podcast, host Colleen Gallagher, CEO of OnWrd & UpWrd, walks through the essential tools every association needs in their PR playbook. From mapping out the right stories to building the right press list—and pitching them to the right people—this is your tactical, honest, and refreshingly practical guide to PR that works.Whether you're new to PR or looking to tighten your approach,

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00:12:10

Making Awareness Days Work: A Smart Strategy for...

The Association Insights Podcast ·

2025/09/17

In this solo episode of The Association Insights Podcast, host Colleen Gallagher, CEO of OnWrd & UpWrd, breaks down one of the most debated tactics in association PR: awareness days. While some call them overdone or ineffective, Colleen makes the case that, done right, awareness days can unlock real visibility, credibility, and media wins—especially for associations.With real client examples and a clear, strategic framework, this episode is packed with practical advice on how to tap into

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00:35:41

A True Video Partner: Rethinking Storytelling at Your...

The Association Insights Podcast ·

2025/09/10

A True Video Partner: Rethinking Storytelling at Your AssociationIn this episode of The Association Insights Podcast, O&U CEO and host Colleen Gallagher sits down with C. Dallas Golden, DES, founder and Chief Video Strategist of Pond Ripple Media, for an honest and energizing conversation about the power of authentic storytelling. Dallas has spent the last decade helping associations and nonprofits elevate their video strategies—not as a vendor, but as a true partner.From interviews that spark

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00:57:55

Communicating What Matters: A Roundtable Replay

The Association Insights Podcast ·

2025/09/03

In this episode of The Association Insights Podcast, we’re bringing you a special replay of our summer LinkedIn Live panel: Communicating What Matters—How Associations Can Lead with Strategic Storytelling.Originally hosted by OnWrd & UpWrd CEO Colleen Gallagher, this roundtable features two communications leaders navigating some of the most complex issues facing associations today:Tim Ebner, Senior Director of Communications at the Can Manufacturers InstituteSean Luechtefeld, Ph.D., Senior

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141 results

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