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PODCAST

Crickets to Cha-Chings

Gold City Ventures

Crickets to Cha-chings is a podcast for handmade and digital entrepreneurs wanting to uplevel their Etsy shops and grow their business. Join us as we talk marketing for your business, strategy to drive traffic to your shop, how to stand out on Etsy, and running an online business while maintaining flexibility for your family.

business marketing

All Episodes

27:11

Holiday Prep 2021

Crickets to Cha-Chings ·

2021/10/04

In this week's episode, Lauren talks about some tips for the upcoming holidays! It might seem early to be thinking about Christmas, but the early bird gets the worm! Check out Lauren's tips for the holidays and how to best prepare/strategically take advantage of the uptick in traffic. To watch Lauren as she ventures into the world of vlogging, check out her Youtube Channel! LaurenKeplinger.com/youtube

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27:54

Playing the Etsy Long Game to Build a Brand that Lasts

Crickets to Cha-Chings ·

2021/09/20

In this week's episode, Lauren interviews Tannice. Tannice is a Scale Your Sales student and runs the shop, MahjuArt, which specializes in decoupaged art pieces in the form of jewelry, ornaments, and any other surface she can think of! Tannice started her shop in 2020 in the midst of Covid, and she is a great example of jumping right into your shop and not letting fear or overthinking inhibit taking action! Connect with Tannice: Etsy: Mahjuart.com Instagram: https://www.instagram.com/mahjuart20/

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24:16

Building a Supplement Etsy Income, While Balancing...

Crickets to Cha-Chings ·

2021/09/14

This week, Lauren interviews one of her students, Maddy. Maddy started her shop, WinnieandMe, which specializes in custom acrylic keychains. Maddy balances her Etsy store in addition to being a student, working towards her Bachelor's degree in Elementary Education. Learn how Maddy balances her store and being a student without allowing it to take over her life! Connect with Maddy: Instagram: https://www.instagram.com/shopwinnieandme/ Etsy: https://www.etsy.com/shop/ShopWinnieandMe Facebook:

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28:04

3 Mindset Shifts to Master for Etsy Success

Crickets to Cha-Chings ·

2021/09/06

In this week's episode, Lauren talks about 3 major mindset shifts that you must master for Etsy success. How do you shift from thinking of your Etsy store as a hobby to a profitable entity? How do you set goals and strategize growing your shop? How do you set long-term goals and why is that important? Lauren addresses these questions and more this week on Crickets to Cha-Chings. Interested in learning more? Secure your spot for Scale Your Sales, live this Friday, September 10 at 12 noon EST. Save

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39:34

12 Months to a 5-Figure Business

Crickets to Cha-Chings ·

2021/08/30

In this week's episode, Lauren interviews Lindsey Daniels of The Dandelion Bay. Linsdey talks about her handmade jewelry Etsy shop, struggles she faced at the beginning, and how a product refresh lead to her making 5-figures in less than 12 months! Want to check Lindsey Daniels out online? The Dandelion Bay Etsy Shop: https://www.etsy.com/shop/thedandelionbay/ The Dandelion Bay (Pinterest): https://www.pinterest.com/thedandelionbay/_created/ The Dandelion Bay (Facebook):

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27:54

Reverse Engineering Your Success

Crickets to Cha-Chings ·

2021/08/23

This week we are talking about how to use our shop's data to reverse engineer your success! Many people shy away from looking at the raw data from their shop, but it truly is the best way to strategize your goal setting. We are looking at a few examples to take this strategy step by step. Download Reverse Engineer Your Profit Goals: laurenkelplinger.com/data Listen to Why Conversion Rate Matters (and how to improve yours if it's low!):

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21:22

Won't They Think I'm Greedy?

Crickets to Cha-Chings ·

2021/08/16

In this week's Crickets to Cha-Chings episode, Lauren talks about interesting questions that arose during an Instagram AMA. Does raising the prices of the products in your shop mean you're greedy? And who is the determinant to say that you are? Does having the cheapest product on the block guarantee success, or should your pricing be strategic? Get Lauren's take on these questions and more in this week's episode!

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32:36

Strategically Building a Support Community While...

Crickets to Cha-Chings ·

2021/08/09

In this week's episode, we talk to Nichole Young! Nichole is a Scale Your Sales student who started her Etsy shop just over a year ago. When a large embroidery-based Facebook group announced it was shutting down, Nichole took the initiative to establish a new support community! Learn how this community serves as a source of inspiration while also strategically building Nichole's loyal customer base, all in this episode! Want to check Nichole out? The Fernway Studio Etsy Shop:

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36:26

5 Lessons I've Learned After 20K Sales on Etsy

Crickets to Cha-Chings ·

2021/08/02

In this week's solo episode, we reflect on some of the lessons I learned after 20,000 sales on Etsy. It's been a wild ride these last 10 years, and it's time for us to dive into some lessons I wish I'd committed to earlier. Spoiler alert: there is a bonus tip for all you dedicated listeners! Need help getting more traffic to your shop? Check out the SEO Checklist at laurenkeplinger.com/checklist

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25:30

How Emily Leaned Into a Booming Market at an...

Crickets to Cha-Chings ·

2021/07/26

In this week's episode, we speak with Emily from ScrubHatsbyEmily! Emily's work as an operating room Nurse inspired her store and after Covid hit, her shop boomed. Learn how she leaned into the trend and grew her business in a time of uncertainty. Check out her shop at: https://www.etsy.com/shop/ScrubhatsbyEmily

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26:07

3 Things I Got Wrong

Crickets to Cha-Chings ·

2021/07/19

One thing that people know about me is that I am *not* about sugar coating things or being wishy washy and un-opinionated....which means that I tend to make statements in a pretty definitive way - do this, don't do that, etc. When I tell you all the best practices or the most strategic way of building your shop, I'm totally teaching you what I'm doing right now...but after 3+ years of teaching and 9+ years of selling on Etsy, sometimes things change along the way. This episode is my look back at the

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32:25

First Half of 2021 Behind the Scenes

Crickets to Cha-Chings ·

2021/07/12

The first half of 2021 has been.....more similar to 2020 than we wish! This episode goes behind the scenes of my monogrammed baby gift Etsy shop to look at what is working, what is NOT working, where I am changing things up for the second half of the year, and what has surprised me about the post COVID sales landscape. Need help getting more traffic to your shop? Check out the SEO Checklist at laurenkeplinger.com/checklist

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28:15

Keeping Sales Momentum after Going Viral

Crickets to Cha-Chings ·

2021/07/05

What happens when you have a product that suddenly goes viral? How does it impact your business, and how do you keep that momentum going? Mackenzie Twardus had this experience after a well known speaker tagged her product on Instagram, and her sales blew up. Listen in to hear about what the experience of going viral was like, where she went right and wrong in the process, and how she has kept up her sales momentum for future growth.

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30:08

Mastering Pinterest Marketing for your Etsy Shop

Crickets to Cha-Chings ·

2021/05/31

Kate Ahl is a Pinterest master, and today on the podcast she's sharing her knowledge of how to build your Pinterest account for a product based business, specifically an Etsy shop. We talk through: - Algorithm changes and how that impacts your reach - Video and Story pins and how to work those to your advantage - Changes to the platform and where she sees it heading in 2021 Listen in for all the tips and tricks about Pinterest from someone who has spent years mastering the platform. Need more help

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30:42

Unpopular Opinions about Selling on Etsy

Crickets to Cha-Chings ·

2021/05/24

Today I'm coming at you with some unpopular opinions. These are things that I've observed after 8.5 years of selling on Etsy that I just think are overrated and/or misused about the platform and what people think. We're talking: ODR Halting sales because of an influx of orders Why Etsy isn't "taking" your profits Why OVERSATURATION isn't the reason that your products aren't selling -- and what you can do about it. Want more help? Download the Etsy SEO Checklist at laurenkeplinger.com/checklist Need

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29:16

Creating a Brand Rep Program for your Etsy Shop

Crickets to Cha-Chings ·

2021/05/17

Karen Dibert of The French Dog talks to us today about creating a brand rep program for her Etsy shop. We dive into: 1) How to search for reps, what that looks like for her shop, and how she uses the brand rep search to increase her Instagram reach and exposure 2) What kind of brand rep benefits she offers, how that works for her financially, and what the incentives are for the rep to continue to work with her 3) The good, bad, and ugly of times that it has worked fabulously and times that it

en

22:35

BONUS: Etsy Changes, Trends, and more for 2021

Crickets to Cha-Chings ·

2021/05/05

What's coming down the pipeline for 2021? Where do I see Etsy headed and changes to the platform in the future? That's what we are talking about in this episode! Get on the waitlist for Scale Your Sales when it opens on Friday, May 7 at http://www.scaleyouretsysales.com

en

28:38

Wild Success in your Etsy business and How to Achieve it

Crickets to Cha-Chings ·

2021/05/03

One of the biggest ways to build a successful business is by doing what things that other people aren't willing to do. That looks different in a digital versus a product based business, and has ebbed and changed over the course of the 8.5 years of my own business, but it is something that has been constant throughout those years of building and growing and something that I give a lot of credit to in the success I've had. Today we're talking through what that looks like for your Etsy shop, including:

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31:43

Multiple Revenue Streams for Scaling Etsy Income

Crickets to Cha-Chings ·

2021/04/26

Aline Fedorowicz has built a successful Etsy business by broadening her horizons, expanding on her income streams, and still being able (and having time!) to take on the passion projects that she WANTS to make. If you're worried that the market for highly detailed, customized items on Etsy is waning, listen in today to hear how Aline has been able to master the balancing act between lower priced, quicker produced items and intricate, higher priced artistically fulfilling art. SEO Checklist -

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24:54

Thinking like an Etsy Scientist for Mental Grit in...

Crickets to Cha-Chings ·

2021/04/19

I was recently inspired by a podcast episode I listened to about thinking like a scientist in online business, and all the ways that that can help to remove the emotion and build mental grit as you become an entrepreneur. Listen today to be inspired, motivated, and take that scary leap forward in your business without fearing failure or feeling like you won't be able to do it. Download the SEO Checklist at laurenkeplinger.com/checklist Join the Etsy Roadmap Facebook group at

en

209 results

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