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PODCAST

Associations Thrive

This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits

business non-profit

All Episodes

33:46

49. Carly Boos, Carly Boos, Executive Director of the...

Associations Thrive ·

2023/07/20

How do you tie your strategic plan to everything that your organization undertakes? How do you manage the push and pull between mission and margin?In this episode of Associations Thrive, host Joanna Pineda interviews Carly Boos, Executive Director of the Chronic Lymphocytic Leukemia Society or CLL Society. Carly introduces CLL Society, talks about her journey to becoming the Executive Director, and discusses the things CLL Society is doing to thrive. Carly discusses:What CLL is, that it’s a blood

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31:35

48. Dr. Annise Mabry, Executive Director of the Dr....

Associations Thrive ·

2023/07/18

What can research and statistics tell us about how to prevent another Ferguson? How does having a high school diploma change lives and communities? How do we improve community and law enforcement relationships and interactions?In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Annise Mabry, Founder & Executive Director of The Dr. Annise Mabry Foundation. Annise introduces the Foundation, talks about her journey from being a homeschool mom to founding the Foundation, and

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37:20

47. Bob Thomas, President & CEO of the Concrete...

Associations Thrive ·

2023/07/13

How do two organizations with common members serve the industry better? When does it make sense to merge organizations? How do you ease the transition to a new, unified organization?In this episode of Associations Thrive, host Joanna Pineda interviews Bob Thomas, President & CEO at Concrete Masonry and Hardscapes Association (CMHA). Bob introduces CMHA, talks about his journey to becoming CEO, and then shares what CMHA is doing to thrive. Bob discusses:How Bob was introduced to the association

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24:52

46. Eve Lee, Executive Director of the American...

Associations Thrive ·

2023/07/06

How do you use partnerships to amplify your message, get things accomplished and get feedback from the field? How do you shape state policies so that insurance companies cover more of what patients need to live their best lives?In this episode of Associations Thrive, host Joanna Pineda interviews Eve Lee, Executive Director of the American Orthotic and Prosthetic Association (AOPA). Eve introduces AOPA, shares her journey to becoming Executive Director, and the things AOPA is doing to thrive. Eve

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30:01

45. Allison Grealis, Founder & President of the Women...

Associations Thrive ·

2023/06/27

How do you expand your membership across the country and around the world? What’s really working to recruit women into industry, and help them move up in their careers?In this episode of Associations Thrive, host Joanna Pineda interviews Allison Grealis, President and Founder of the Women in Manufacturing Association (WIM). Allison introduces WIM, shares why and how she founded WIM, and the initiatives behind WIM’s astounding growth. Allison discusses:How women now represent 30% of the manufacturing

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33:08

44. Johnnie White, CEO of ASA, on Expanding...

Associations Thrive ·

2023/06/22

How do you expand the definition of membership so your association can grow? How do you promote your profession and designations to highlight your members’ professionalism?In this episode of Associations Thrive, host Joanna Pineda interviews Johnnie White, CEO of ASA, a professional society for appraisers. Johnnie introduces ASA, talks about his journey to becoming CEO, and then discusses the changes he’s shepherding at ASA to grow the association. Johnnie discusses:The different types of appraisers

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33:48

43. Tracie Hall, Executive Director of the American...

Associations Thrive ·

2023/06/15

How do you navigate a political topic like censorship when you have members on all sides of the debate? How do you evolve as an association when the environments that your members work in are changing so dramatically?In this episode of Associations Thrive, host Joanna Pineda interviews Tracie Hall, Executive Director of the American Library Association (ALA). Tracie introduces ALA, talks about her journey to becoming Executive Director, and the things ALA is doing to thrive, and defend our rights to

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19:26

42. Jennifer Poff, Executive Director of the North...

Associations Thrive ·

2023/06/13

What’s the best way to work with community organizations to recruit and retain workers from underserved communities to benefit your industry?In this episode of Associations Thrive, host Joanna Pineda interviews Jennifer Poff, Executive Director from North State Building Industry Association Foundation. Jennifer introduces the Foundation, talks about her journey to becoming ED, and then talks about how the Foundation is thriving and serving the Sacramento area. Jennifer discusses:How the Foundation

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31:06

41. The Rev. David Madison, Executive Director of the...

Associations Thrive ·

2023/06/08

How do you meet the needs of a diverse membership that includes tiny preschools, tuition-free schools in an urban area, and large, K-12 schools in an affluent suburb? What does it mean to be an independent school that is also an Episcopal school attached to a parish or cathedral?In this episode of Associations Thrive, host Joanna Pineda interviews The Reverend David Madison, Executive Director of the National Association of Episcopal Schools (NAES). David introduces NAES, talks about his journey to

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25:06

40. Jane Plitt, President of The National Center of...

Associations Thrive ·

2023/06/06

How does a sharecropper become a pre-eminent mathematician who is able to map the world, thus paving the way for GPS? Where would we be without GPS today? Lost, for sure!In this episode of Associations Thrive, host Joanna Pineda interviews Jane Plitt, President of the National Center of Women’s Innovations (NCWI). Jane introduces the Center, talks about her journey to becoming President, and then shares some amazing stories of women innovators, including:Dr. Gladys West, the African-American woman

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27:57

39. Cynthia Young, Executive Director of the American...

Associations Thrive ·

2023/06/01

How do you professionalize an organization? When and how does a Board decide that an organization is ready for a large technology overhaul? And does color matter when it comes to conference merchandise? (Hint: the answer is yes!)In this episode of Associations Thrive, host Joanna Pineda interviews Cynthia Young, Executive Director of the American Art Therapy Association. Cynthia introduces AATA, talks about her journey to becoming ED of AATA, and then discusses the things AATA is doing to grow and

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36:56

38. Joe Sellers, General President of SMART, on...

Associations Thrive ·

2023/05/30

Can one act of kindness change a person’s life forever? Joe Sellers says YES.In this episode of Associations Thrive, host Joanna Pineda interviews Joe Sellers, General President of SMART, the International Union of Sheet Metal, Air, Rail and Transportation Workers. Joe introduces SMART, talks about his journey to becoming General President, and talks about what SMART is doing to usher in a new era of union construction and thrive as an international union. Joe discusses:What SMART does and how it

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33:25

37. Antonio Tijerino, CEO of the Hispanic Heritage...

Associations Thrive ·

2023/05/25

How do you celebrate Hispanic heritage all year long? How do you respond when a baby is separated from her mother at the border? What do you do when you realize agricultural workers are being asked to work without personal protective equipment?In this episode of Associations Thrive, host Joanna Pineda interviews Antonio Tijerino, President & CEO at Hispanic Heritage Foundation. Antonio introduces the Foundation, talks about his journey to becoming CEO, then discusses how the Foundation is

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34:08

36. Wendy-Jo Toyama, CEO of the American Academy of...

Associations Thrive ·

2023/05/23

How do you define your leadership values and how do you ensure they guide everything you do, from job hunting, to developing programs, recruiting members, and managing your staff?In this episode of Associations Thrive, host Joanna Pineda interviews Wendy-Jo Toyama,CEO of the American Academy of Hospice and Palliative Medicine (AAHPM). Wendy-Jo introduces AAHPM, talks about her journey to becoming CEO, then discusses what AAHPM is doing differently to thrive. She discusses:What hospice and palliative

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34:29

35. Trevor Mitchell, Executive Director of American...

Associations Thrive ·

2023/05/18

How do you serve a diverse membership that includes 3 year olds, 90 year olds, and everything in between? How do you make sure that your membership process maintains standards and is fair and equitable? How do you create new products and services that generate revenue and are true to the organization’s brand identity?In this episode of Associations Thrive, host Joanna Pineda interviews Trevor Mitchell, Executive Director/CEO, American Mensa. Trevor introduces American Mensa, discusses his journey to

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35:28

34. Jeff Shields, President & CEO of the National...

Associations Thrive ·

2023/05/11

What does it mean to be a digital native association? How do you expand membership within member organizations? How do you support your members in a post-pandemic world?In this episode of Associations Thrive, host Joanna Pineda interviews Jeff Shields, President and Chief Executive Officer, National Business Officers Association (NBOA). Jeff introduces NBOA, talks about his journey to becoming CEO at NBOA, and discusses how membership is roaring back post--pandemic. Jeff discusses:How his

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25:51

33. Dr. Ahmad Nooristani, Founder of the SLO Noor...

Associations Thrive ·

2023/05/09

What moves someone to found an organization that provides healthcare to the most vulnerable? How do you leverage relationships with healthcare providers to provide comprehensive care to patients? How do you sustain fundraising efforts all year long?In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Ahman Nooristani, Founder of the SLO Noor Foundation and Savie Health Clinic. Dr. Nooristani introduces the Clinics, talks about why he founded these two organizations, and

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29:42

32. Dan Berger, CEO of the National Association of...

Associations Thrive ·

2023/05/04

How do you determine what your associations’ core services should be? And once identified, how do you stay committed to these core services? How do you identify adjacent markets and modify your governance to grow?In this episode of Associations Thrive, host Joanna Pineda interviews Dan Berger, President & CEO of the National Association of Federally-Insured Credit Unions (NAFCU). Dan introduces NAFCU, talks about his journey to becoming CEO of NAFCU, and talks about how NAFCU is growing and

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26:47

31. Bailey McMurray, Executive Director of the...

Associations Thrive ·

2023/05/02

How do you support emergency physician members who are exhausted after three years of a pandemic? How do you revamp traditional member benefits, including an annual conference, publication and education?In this episode of Associations Thrive, host Joanna Pineda interviews Bailey McMurray, Executive Director of the Illinois College of Emergency Physicians (ICEP). Bailey introduces ICEP, talks about her journey to becoming ED, and then talks about what ICEP is doing to support members and rebuild

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36:08

30. Larry Hoffer, Executive Director, American...

Associations Thrive ·

2023/04/27

What does it mean to be an association for students and run by students? How do you create member value and drive retention when your members turn over every few years? How do you advocate for student members in a rigorous profession that can be very hard on students?In this episode of Associations Thrive, host Joanna Pineda interviews Larry Hoffer, Executive Director, American Institute of Architecture Students (AIAS). Larry introduces AIAS, talks about his journey to becoming Executive Director,

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169 results

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