Loading...

PODCAST

Associations Thrive

This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits

business non-profit

All Episodes

43:43

198. Devin Jopp, CEO of APIC & Tracey Moorhead, CEO...

Associations Thrive ·

2026/10/08

When the world was in crisis and people desperately needed trusted guidance, who stepped up to help professions, industries, healthcare systems, schools, and communities navigate the uncertainty? And what can associations learn from that experience about how to serve members, build partnerships, and lead during the next crisis?This is a special episode of Associations Thrive! Joanna’s new book, When It Mattered Most, launches today, October 8. The book tells the stories of 24 associations that did

en

36:10

197. Bridget Lee, Founder & ED of ALL Chicago, on...

Associations Thrive ·

2026/10/01

What does it take to turn passionate community advocates into effective board members? And how can associations and nonprofits better prepare volunteer leaders to govern instead of manage?In this episode of Associations Thrive, host Joanna Pineda interviews Bridget Lee, Founder and Executive Director of the Academy for Local Leadership (ALL Chicago). Bridget discusses:How Chicago is transitioning from a mayor-appointed school board to a fully elected 21-member board.ALL Chicago’s three pillars:

en

26:43

196. Randy Bowman, CEO of IACET, on Quality...

Associations Thrive ·

2026/09/24

How do learners know that the continuing education they receive is accurate and high quality? As AI and new technologies transform learning, how can associations ensure their education remains valuable and trusted?In this episode of Associations Thrive, host Joanna Pineda interviews Randy Bowman, CEO of International Accreditors for Continuing Education and Training (IACET). Randy discusses:How the organization’s roots go back more than 50 years to the creation of the Continuing Education Unit

en

37:38

195. Sheri Jacobs, CAE, CEO of Avenue M Group, on The...

Associations Thrive ·

2026/09/17

What if the thing holding your team back from innovation isn’t too many constraints, but too few? And how can associations create clear boundaries that give staff the confidence and freedom to experiment, learn, and move faster?In this episode of Associations Thrive, host Joanna Pineda interviews Sheri Jacobs, CEO of Avenue M Group, keynote speaker, and best-selling author. Sheri discusses:How AI is making information and education easier and faster to access, but associations have an important

en

30:04

194. Jana Darling, President of MGI, on Why...

Associations Thrive ·

2026/09/10

What happens when membership growth gets harder, even though the members you already have continue to renew? How can associations better communicate their value, attract new members, and create the engagement that fuels growth?In this episode of Associations Thrive, host Joanna Pineda interviews Jana Darling, President of Marketing General (MGI). Jana discusses:The findings from MGI’s 2026 Membership Marketing Benchmarking Report, now in its 18th year and based on responses from nearly 500

en

26:07

193. Carlos Cardenas, CAE, President of Association...

Associations Thrive ·

2026/09/03

What happens when professionals stop viewing their culture as something they need to minimize at work, and start recognizing it as a leadership superpower? And how can associations create the spaces, programs, and opportunities that help underrepresented leaders build confidence, visibility, and pathways to leadership?In this episode of Associations Thrive, host Joanna Pineda interviews Carlos Cardenas, CAE, President of Association Latinos. Carlos discusses:How Association Latinos exists to

en

19:42

192. Cheryl Kreider Carey, CAE, CEO of SIIM, on...

Associations Thrive ·

2026/08/27

What does it take for a 45-year-old association to continually reinvent itself in a field being transformed by digitization and AI? And how can an association bring together professionals from different specialties, roles, and organizations to help shape the future of an entire field?In this episode of Associations Thrive, host Joanna Pineda interviews Cheryl Kreider Carey, CAE, CEO of the Society for Imaging Informatics in Medicine (SIIM). Cheryl discusses:How imaging informatics sits at the

en

28:55

191. Angela Davis, CEO of SPR and Yasmeen Fields, CEO...

Associations Thrive ·

2026/08/20

What happens when the organization that has managed your association for decades tells you that you have 18 months to find a new path forward? How can association leaders navigate a major operational transition while protecting their staff, serving members, and making smart decisions about what to keep in-house and what to outsource?In this episode of Associations Thrive, host Joanna Pineda interviews Angela Davis, CEO of the Society for Pediatric Radiology (SPR), and Yasmeen Fields, CEO of the

en

31:23

190. Phil Andrews, CEO of USA Fencing, on Growing a...

Associations Thrive ·

2026/08/06

How does a sport that many people notice only once every four years build sustained, double-digit growth year after year? What can associations learn from USA Fencing about making a specialized community more visible, accessible, and relevant, without a giant marketing budget?In this episode of Associations Thrive, host Joanna Pineda interviews Phil Andrews, CEO of USA Fencing. Phil discusses:How USA Fencing is both an Olympic national governing body and a member-based association, serving

en

34:36

189. Kelly Dooley, ED/CEO of ITEEA, on STEM Literacy,...

Associations Thrive ·

2026/07/23

What does it take to prepare every student, not just future engineers, for a world shaped by technology, AI, and constant innovation? And what role should associations play in equipping educators to meet that challenge?In this episode of Associations Thrive, host Joanna Pineda interviews Kelly Dooley, Executive Director & CEO of the International Technology and Engineering Educators Association (ITEEA). Kelly discusses:Kelly's own journey from structural engineer to association CEO, and how

en

37:39

188. Nir Hindie, Founder of The Artian Part Two: How...

Associations Thrive ·

2026/07/16

What if your conference wasn't designed around sessions, speakers, and logistics, but around how you wanted attendees to feel? How can your association bring more artistry, intention, and humanity into everything it does?In part two of this two-part special on Associations Thrive, host Joanna Pineda interviews Nir Hindi, Founder of The Artian. Nir discusses:What business artistry is, and why leaders should think of business as a platform for creative expression and human value, not simply

en

31:14

187. Nir Hindie, Founder of The Artian, Part One:...

Associations Thrive ·

2026/07/02

Can an association create deeper member loyalty by focusing not just on solving problems, but on creating experiences that people genuinely care about? In an era where efficiency and technology dominate, perhaps the real opportunity for associations is to bring more humanity, intention, and artistry into every member interaction.In part one of this two-part special on Associations Thrive, host Joanna Pineda interviews Nir Hindi, Founder of The Artian. Nir discusses:What business artistry is and why

en

34:11

186. Phil Goldfeder, CEO of AFC, on Responsible...

Associations Thrive ·

2026/06/25

How do you help an industry innovate at breakneck speed while ensuring consumer protection, trust, and regulatory compliance? And what role should an association play in bringing competitors, regulators, and innovators together to shape the future of an emerging industry?In this episode of Associations Thrive, host Joanna Pineda interviews Phil Goldfeder, CEO of the American Fintech Council (AFC). Phil discusses:How AFC has grown from roughly 25 members to more than 175 members and partners, while

en

31:12

185. Jeff Morgan, President & CEO of CMAA, on...

Associations Thrive ·

2026/06/18

How does an association grow from 6,000 to 9,000 members without a membership sales team? What can associations learn from an organization whose members actively recruit the next generation on its behalf?In this episode of Associations Thrive, host Joanna Pineda interviews Jeff Morgan, President & CEO of the Club Management Association of America (CMAA). Jeff discusses:How CMAA represents professionals working across 3,500 member-owned clubs, including golf clubs, yacht clubs, city clubs, ski

en

32:01

184. David Walsh, ED of VSAE, on Member Recruitment,...

Associations Thrive ·

2026/06/11

What if your association's most effective membership recruiters aren't staff at all, but your members themselves?In an era where association professionals have countless options for education, networking, and professional development, how can associations create such a strong sense of belonging that members actively recruit, welcome, and mentor new participants?In this episode of Associations Thrive, host Joanna Pineda interviews David Walsh, Executive Director of the Virginia Society of Association

en

30:49

183. Emily Bardach, Executive Director of AWPA, on...

Associations Thrive ·

2026/06/04

When your industry is everywhere but almost invisible, how do you tell your story? And how can associations help members navigate tariffs, supply chain pressures, and changing market dynamics?In this episode of Associations Thrive, host Joanna Pineda interviews Emily Bardash, Executive Director of the American Wire Producers Association (AWPA). Emily discusses:How AWPA represents companies that manufacture wire and wire products, from bridge cables to tiny springs in Windex bottles.Why “wire is

en

23:20

182. Celeste Warren, Founder of Destination STEM,...

Associations Thrive ·

2026/05/28

What happens when young people never see anyone who looks like them in the careers they dream about pursuing? And how can associations, nonprofits, and mission-driven organizations help members build stronger, earlier, and more inclusive talent pipelines in response?In this episode of Associations Thrive, host Joanna Pineda interviews Celeste Warren, Founder of Destination STEM, Inc. Celeste discusses:How Destination STEM provides resources, educational awareness events, mentoring, tutoring, and

en

27:40

181. Michele Jones, EVP/CEO of NIA, on Her Long...

Associations Thrive ·

2026/05/21

What if one of the most important contributors to energy efficiency, worker safety, and emissions reduction is also one of the most overlooked? And in an industry facing consolidation and private equity pressure, how can an association help members see the value of community, standards, and education?In this episode of Associations Thrive, host Joanna Pineda interviews Michele Jones, EVP/CEO of the National Insulation Association (NIA). Michele discusses:How NIA represents more than 250 companies

en

25:27

180. Wade Tetsuka, President of UST, on Payments,...

Associations Thrive ·

2026/05/14

What happens when a fintech leader decides that serving the association community means doing far more than processing payments? And in an environment where associations are under pressure to deliver more value with limited resources, how can they create learning and connections that truly help members thrive?In this episode of Associations Thrive, host Joanna Pineda interviews Wade Tetsuka, President of U.S. Transactions Corporation (UST) and UST Education. Wade discusses:How UST helps associations

en

28:36

179. Whitley Richards, CEO of Cause Strategy...

Associations Thrive ·

2026/05/07

What if one of the most effective ways to strengthen nonprofit leadership is to rethink how board members are recruited, trained, and supported? And in a time when AI is reshaping work and human skills matter more than ever, how can associations and nonprofits help members build the judgment, empathy, and strategic thinking that only real service can develop?In this episode of Associations Thrive, host Joanna Pineda interviews Whitley Richards, CEO of Cause Strategy Partners. Whitley discusses:How

en

198 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

SoldiOnline

Mondadori Digital

Inside the ICE House

Intercontinental Exchange

36氪·有识芝士

36氪音频频道