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PODCAST

Associations Thrive

This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits

business non-profit

All Episodes

36:22

162. Eric Rossen, ED of NASP, on School Psychologist...

Associations Thrive ·

2025/11/06

What happens when schools don’t have enough psychologists to meet student needs? And how can associations help their members thrive in such an environment?In this episode of Associations Thrive, host Joanna Pineda interviews Eric Rossen, Executive Director of the National Association of School Psychologists (NASP). Eric discusses:How NASP represents over 24,000 school psychologists across the U.S., many of whom serve multiple schools due to a national shortage.The difference between school

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40:27

161. Nathan Victoria, ED of SPA, on Clinical...

Associations Thrive ·

2025/10/30

How do you redefine a field that’s widely misunderstood, even among its own professionals? And how can associations become essential hubs for interdisciplinary collaboration in such a space?In this episode of Associations Thrive, host Joanna Pineda interviews Nathan Victoria, Executive Director of the Society for Personality Assessment (SPA) and Vice President at NextGen Association Management. Nathan discusses:Why “personality assessment” doesn’t mean pop personality tests like Myers-Briggs or

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32:13

160. David Murillo, CEO of Compass Management...

Associations Thrive ·

2025/10/23

What happens when your industry is suddenly transformed by private equity and automation? How does an association respond when traditional revenue streams like trade shows are no longer viable?In this episode of Associations Thrive, host Joanna Pineda interviews David Murillo, CEO of Compass Management Solutions and Executive Director of the Western Carwash Association (WCA). David discusses:How Compass Management Solutions serves nearly a dozen associations with full-scale and à la carte management

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26:37

159. Bart Watson, President & CEO of the Brewers...

Associations Thrive ·

2025/10/16

Craft beer transformed American tastes—so how does the industry stay relevant in a crowded, flavor-filled beverage market? How can associations support their members during a time of economic uncertainty and competition from larger players?In this episode of Associations Thrive, host Joanna Pineda interviews Bart Watson, President and CEO of the Brewers Association. Bart discusses:How the Brewers Association represents over 5,000 small and independent craft brewers across the U.S.The evolving

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39:30

158. Joanna, Dave C, KiKi, Ben and Dave W, on Staying...

Associations Thrive ·

2025/10/09

In this episode of Associations Thrive, host Joanna Pineda sat down with fellow association podcasters:Dave Coriale, President of Delcor Technology Solutions and host of Reboot ITKiKi L’Italien, Founder of Amplified Growth and former host of Association ChatBen Muscolino, CEO of Breezio and AMS Geek and host of The Association PodcastDave Will, CEO of PropFuel and host of Association StrongThey discuss:Their first concerts and how music shaped their identities.The books and podcasts that recently

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28:16

157. Sharon Eubank, ED of the Latter-day Saints...

Associations Thrive ·

2025/10/02

How can humanitarian organizations respond more effectively to both natural disasters and systemic inequities around the globe? What is the role of empathy, listening, and local leadership in disaster response?In this episode of Associations Thrive, host Joanna Pineda interviews Sharon Eubank, Executive Director of Humanitarian Services of the Church of Jesus Christ of Latter-day Saints. Sharon discusses:How the Church’s humanitarian mission is an outward expression of faith, guided by the principle

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32:38

156. Josie Hernandez, ED of Casting Society, on the...

Associations Thrive ·

2025/09/25

How do you lead a volunteer-run organization into its next phase of growth without losing its identity and heart? And how can associations support members who are often behind the scenes but shape what the world sees?In this episode of Associations Thrive, host Joanna Pineda celebrates Hispanic Heritage Month with returning guest Josie Hernandez, Executive Director of Casting Society (CSA) and President of Association Latinos. Josie discusses:How Casting Society represents global casting

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33:09

155. Larry Paska, ED of ACTFL, on Advocacy,...

Associations Thrive ·

2025/09/11

If instant translation is in everyone’s pocket, why learn another language? How do associations continue to provide value in the face of thriving social networks, AI,and challenges to traditional membership programs?In this episode of Associations Thrive, host Joanna Pineda interviews Larry Paska, Executive Director of the American Council on the Teaching of Foreign Languages or ACTFL. Larry discusses:ACTFL as the “original social network” for world language educators.A field-wide focus on quality

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32:45

154. Howie Berman, ED of National PTA, on...

Associations Thrive ·

2025/09/04

How do we support children in school and beyond, especially during a time of cultural, political, and economic fragmentation? What role can associations play in elevating the power of families and communities in education?In this episode of Associations Thrive, host Joanna Pineda interviews Howie Berman, Executive Director of the National PTA. Howie discusses:The mission and reach of the National PTA as the oldest child advocacy organization in the U.S.Why membership is open to all—not just

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29:29

153. Steve Pacheco, President and CEO of AAF, on...

Associations Thrive ·

2025/08/21

How do associations support an industry as fast-changing and influential as advertising? How can associations nurture the next generation of professionals while advocating for policy that protects the industry?In this episode of Associations Thrive, host Joanna Pineda interviews Steve Pacheco, President and CEO of the American Advertising Federation (AAF). Steve discusses:The four pillars of AAF’s mission: education and lifelong learning, events and recognition, advocacy and government affairs, and

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37:12

152. Pete Sepp, President, National Taxpayers Union,...

Associations Thrive ·

2025/08/14

What does it mean to advocate for taxpayer rights in an increasingly polarized political landscape? Can alliances between the left and right yield real reform in tax policy?In this episode of Associations Thrive, host Joanna Pineda interviews Pete Sepp, President of the National Taxpayers Union (NTU). Pete discusses:How NTU, founded in 1969, is a nonpartisan organization focused on simpler, fairer, lower taxes, less wasteful spending, and taxpayer rights.NTU’s mission to fill gaps in the tax policy

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32:21

151. Matrix Group International, Inc. Staff on the...

Associations Thrive ·

2025/08/07

What is the mood of association executives in 2025? How are Associations utilizing AI to power their organizations?In this special episode of Associations Thrive, host Joanna Pineda is joined by colleagues from Matrix Group International, Inc.: Dave Hoernig, Vice President of Software Engineering, Jessica Parsley, Director of Project Management, and Tanya Kennedy Luminati, MatrixMaxx Product Manager. They look back on the trends they’re seeing in the association space. They discuss:How the mood

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30:04

150. Lindsay Currie, Executive Officer of CUR, on...

Associations Thrive ·

2025/07/31

How can undergraduate research prepare students for civic engagement in a complex world? How should associations respond when the work of their members is under attack?In this episode of Associations Thrive, host Joanna Pineda interviews Lindsay Currie, Executive Officer of the Council on Undergraduate Research (CUR). Lindsay discusses:CUR's mission to expand access to undergraduate research and its proven long-term impact on student success, graduation rates, and civic engagement.The current

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27:40

149. Kyung Yoon, President & CEO of KACF, on...

Associations Thrive ·

2025/07/24

What does it mean to be a philanthropist in a community that historically hasn’t seen itself that way? What if associations not only advocated for their members, but also mobilized them to give, together?In this episode of Associations Thrive, host Joanna Pineda interviews Kyung Yoon, President and CEO of the Korean American Community Foundation (KACF). Kyung discusses:How KACF was born out of a dinner conversation among Korean American professionals who wanted to give back to their community.The

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34:28

148. Rob Wenger, CEO of Higher Logic, on Online...

Associations Thrive ·

2025/07/17

How can associations remain relevant and valuable in an AI-driven world? How do associations create new knowledge while serving as the second source of truth in a world when search is dominated by AI engines?In this episode of Associations Thrive, host Joanna Pineda interviews Rob Wenger, CEO of Higher Logic. Rob discusses:Why people are prioritizing human connections over content at conferences, and how associations can support meaningful, year-round engagement.How Higher Logic’s Thrive platform

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32:54

147. Alan DeYoung, CEO of WEMSA, on Free EMS...

Associations Thrive ·

2025/07/10

What happens when the people we count on to save lives… stop volunteering? How can associations support vital, yet undervalued, professions in today’s economy?In this episode of Associations Thrive, host Joanna Pineda interviews Alan DeYoung, Executive Director and CEO of the Wisconsin EMS Association (WEMSA). Alan discusses:The persistent challenge that EMS in Wisconsin is not legally mandated, leading to gaps in emergency care access across the state.A new state reimbursement program that will

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24:23

146. Dr. Celia Zamora, ED of ACAPT, on Member...

Associations Thrive ·

2025/07/03

How do you honor the legacy of a founding executive and also bring innovation, structure, and new energy to an organization? How can associations build strong member relationships, especially during leadership transitions?In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Celia Zamora, Executive Director of the American Council of Academic Physical Therapy (ACAPT). Celia discusses:How ACAPT is a trade association representing over 270 graduate-level physical therapy programs

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30:39

145. Mike Moss, President of SCUP, on Integrated...

Associations Thrive ·

2025/06/26

How do we prevent strategic plans from sitting on a shelf and instead embed them into an organization's DNA? How can associations become true communities of practice where learning and innovation are peer-led?In this episode of Associations Thrive, host Joanna Pineda interviews Mike Moss, President of the Society for College and University Planning (SCUP). Mike discusses:SCUP’s mission as a professional society focused on integrated planning in higher education.The difference between strategic

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27:59

144. Alfonzo Alexander, President & CEO of The PhD...

Associations Thrive ·

2025/06/19

What happens when your mission to support underrepresented communities in academia suddenly comes under political scrutiny? And how can your association stay true to its values while navigating legal and societal change?In this episode of Associations Thrive, host Joanna Pineda interviews Alfonzo Alexander, President and CEO of The PhD Project. Alfonzo discusses:How The PhD Project recruits business professionals from diverse backgrounds to pursue PhDs and become business school faculty.The

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45:21

143. Joanna Pineda, Dave Coriale and KiKi L’Italien...

Associations Thrive ·

2025/06/12

How do associations stay resilient in times of personal and professional change? How can they remain a trusted space when trust is in short supply?In this special episode of Associations Thrive, host Joanna Pineda reconnects with fellow podcasters Dave Coriale and KiKi L’Italien. Dave and Kiki discuss:KiKi's Academy of Leaders Award from ASAE and how this award means so much to her.How DelCor is navigating the loss of co-founder Loretta DeLuca while staying grounded in its mission and values.The

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162 results

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