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PODCAST

The Difference Maker Revolution Podcast

The Difference Maker Revolution

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of

business marketing

All Episodes

45:01

E37 | An interview with Ronan - The ups & downs of...

The Difference Maker Revolution Podcast ·

2023/09/24

In this episode of The Fully Booked Photographer, Jonathan and Ronan discuss Ronan's journey from starting out in his family's print business to becoming a leader in the photography industry. Ronan talks about taking over the family business and some of the challenges and mistakes he faced along the way. He discusses how he helped grow Photovalue and eventually transitioned into helping photographers through the Business Success Academy and Photography Think Tank. Ronan speaks on his experiences

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35:00

E36 | Are You A Difference-Maker, A Photographer or...

The Difference Maker Revolution Podcast ·

2023/09/17

In this episode of The Fully booked Photographer the Business Success Academy team discusses Ronan's upcoming book project that he has been working on since 2019. Ronan shares an overview of the book and its goal of revolutionising the mindset of photographers to focus on being difference makers for their clients rather than just photographers. He discusses how he is using analogies of camera parts and functions to outline business and marketing systems photographers can implement. Jeanine and

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35:18

E35 | Fast Track Your Marketing Success with AI

The Difference Maker Revolution Podcast ·

2023/09/10

In this episode of The Fully booked Photographer the Business Success Academy team discusses the importance of understanding your ideal client avatar. Ronan, Brad, Jeanine and Jonathan explore why many photographers struggle with defining their ideal client and how this impacts their marketing. Brad shares his experience discovering his boudoir photography client avatar. Jeanine shares her journey and how understanding her ideal client as a working mom changed her messaging. They also discuss how

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42:01

E34 | The Best Images To Market Your Business

The Difference Maker Revolution Podcast ·

2023/09/03

In this episode of The Fully booked Photographer the Business Success Academy team discusses how photographers can generate qualified leads through Facebook ads without using their photography images. They explained the goal of ads is to stop scrolling by using colourful boxes with compelling headlines and then address the customer's pain points and offer a solution in the ad copy. Photographers struggle to separate marketing from sales but qualified leads just need to fill out a form, not buy

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37:59

E33 | How To Empower People To Desire Photography

The Difference Maker Revolution Podcast ·

2023/08/27

In this episode of The Fully booked Photographer the Business Success Academy team discusses what it is about photography that people desire. They discuss what photography means to each of them, and what they think clients actually want when getting photos taken. The group talks about understanding their ideal client’s mindset, and how photography can help clients relive memories, heal trauma, and transform their lives. They also cover how different types of photography businesses attract

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39:07

E32 | Mastering Moments: We All Have 24 Hours, Make...

The Difference Maker Revolution Podcast ·

2023/08/20

In this episode of The Fully Booked Photographer the Business Success Academy team discusses day-to-day operations at a photography studio. They discuss the importance of having a morning routine and Jeanine explains how she spends Sunday nights planning her week so that each morning she has a clear list of tasks and projects. The group talks about the importance of the process for greeting clients when they arrive for sessions and how to make your client comfortable. They also cover ideas for

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31:05

E31 | Your Success Depends On What You Want, Not On...

The Difference Maker Revolution Podcast ·

2023/08/13

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the difference between wants, needs, and motivations on the path to achieving success. The team talks about how their desires changed over time and the distinction between wanting and needing. They explore happiness and what makes it thrive. They discuss how your needs and wants shape goals based on examples from their own lives. They reflect on the necessity of falling in love with the process, even

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35:32

E30 | Riding The Pink Wave To Being Fully Booked

The Difference Maker Revolution Podcast ·

2023/08/06

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the art of riding the wave of marketing to create demand for your business. They discuss Jeanine's use of the new Barbie movie release weekend to test her market and she speaks on the success of the eye-catching hot pink colour as a scroll stopper. They also explore the significance of understanding and targeting your ideal client's preferences and keeping ahead of trends by being two seasons ahead and

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34:07

E29 | The High Performance Mindset

The Difference Maker Revolution Podcast ·

2023/07/30

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the importance of a high-performance mindset. Jonathan shares his experiences of shifting his mindset to overcome obstacles. The significance of taking responsibility for oneself and learning from failures, as Jonathan narrates his own growth journey. They explore the difference between a player and victim mindset and emphasise focusing on the process rather than just the end goal. Celebrating success

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27:06

E28 | Christmas in July and how it can book out...

The Difference Maker Revolution Podcast ·

2023/07/23

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses Jeanine's practice of “Christmas in July”. Jeanine gives an explanation of what “Christmas in July” is all about and dives into the three main goals of starting her Christmas campaign early. She emphasises the significance of pre-planning for Christmas photos and shares insights on the process of organising seasonal photography sessions in November. She also addresses the practicality of handling

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34:49

E27 | A Facebook Marketing Experts view of Facebook...

The Difference Maker Revolution Podcast ·

2023/07/16

In this episode of The Fully Booked Photographer, Ronan talks to Jonathan about his marketing expertise. They discuss how Jonathan got started in the family business, and the pros and cons of working as a father and son pair. Jonathan’s talks about his passion in marketing and advertising and his journey to discovering this passion. Jonathan is an expert on Facebook marketing, and shares valuable insights into how photographers can best utilise Facebook as part of their advertising. He

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39:45

E26 | Facebook Marketing Is Not Dead as Some Might...

The Difference Maker Revolution Podcast ·

2023/07/09

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses various aspects of business and marketing. They speak about Brad’s journey of falling in love with working with his parents and getting to know them as individuals while helping to scale their business through online marketing. He speaks on the roller coaster ride of marketing such as riding the GroupOn wave and being an early adopter of Facebook marketing. Brad shares his personal experience of finding

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33:16

E25 | Creating A Sustainable, Profitable Business...

The Difference Maker Revolution Podcast ·

2023/07/02

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses Brad's dad's interest in photography, exploring how his passion ignited and evolved in a multi-generational business. Ronan and Brad talk about Brad's first mentor and uncover the story behind the family business’ transition, from wedding photography to in-studio work. Brad shares the story of how the studio was acquired and reflects on his father’s entrepreneurial spirit. Ronan highlights the importance

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35:06

E24 | The connection between 'Your Why', Your Ideal...

The Difference Maker Revolution Podcast ·

2023/06/25

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the power of finding your why and pursuing your deepest desires and goals, even when circumstances change. They reflect on how Jeanine implemented her creative vision and passion into her photography studio. She realised that by creating immersive experiences for children's portraits, she was essentially creating a mini Disney Experience for her clients. While she may not have Disney's budget, she strives

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35:14

E23 | How to Manage Your Growing Photography Business

The Difference Maker Revolution Podcast ·

2023/06/18

In this episode of The Fully booked Photographer, the Business Success Academy team discusses a wide range of topics related to photography, business, and personal growth. They talk about the origins of Jeanine's passion for photography and she shares stories of how it became an integral part of her. From working as an engineer at Motorola to starting a photography studio in Atlanta, she explains the transition from the corporate world to the creative realm. She speaks about the challenges of

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32:03

E22 | The Future of Photography and AI

The Difference Maker Revolution Podcast ·

2023/06/11

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the future of photography and the role of AI in that future. The team talks about their recent visit to Ireland for The Future of Photography and their lessons and learnings from the event. AI is a huge topic in the photography industry at the moment, and though much of the discourse surrounding AI in photography is negative, there are plenty of positive uses of AI within the industry. The team explores

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35:18

E21 | The 9 Keys To Running A Successful Photography...

The Difference Maker Revolution Podcast ·

2023/06/04

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the car analogy for business development. They explore the nine-step business development process, drawing parallels between building a successful photography business and driving a car. The team explores how one of their members got into photography, sharing his journey of transitioning from the engineering world to pursuing his passion for photography. They discuss the importance of learning the

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33:47

E20 | The 9 Keys To Running A Successful Photography...

The Difference Maker Revolution Podcast ·

2023/05/28

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of team-building. They talk about the value of incentivizing goals, highlighting how it creates a strong team dynamic. Brad explains the significance of celebrating successes at the end of each week, particularly in the context of family businesses. Ronan shares insights on when and how to make the decision to outsource tasks. Jeanine speaks on the value of writing a weekly email to keep

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39:23

E19 | The 9 Keys To Running A Successful Photography...

The Difference Maker Revolution Podcast ·

2023/05/21

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the importance of tracking sales and goals, emphasising the need for daily monitoring. The team shares their insights on what to track on a daily basis, focusing on photographer accuracy and profit. The team also highlights the importance of tracking the number of photographs taken per session. They talk about the profit-first tracking system for cash flow, emphasising the need to track daily sales, ad

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32:49

E18 | The 9 Keys To Running A Successful Photography...

The Difference Maker Revolution Podcast ·

2023/05/14

In this episode of The Fully Booked Photographer, the Business Success Academy team delves into the sixth key to a sustainable and profitable business. They emphasise that turnover is vanity and to focus on cash flow which is the oxygen of a business. The team also discusses the key benefits of implementing a profit-first approach, which includes focusing on sales rather than other numbers and looking at expenses from a profit-first perspective. They stress the importance of celebrating success in

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159 results

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