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PODCAST

The FMCG Guys

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

business management

All Episodes

40:51

219. Christian Raveaux, Head of Retail Media Connect...

The FMCG Guys ·

2025/01/25

Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london Christian Raveaux heads up Retail Media at top German Grocer REWE. An increasingly influential and popular face in the Global Digital Commerce circuit, he visited the show to speak with Efrain and Daniel about how they are building a unique value proposition for Brands and their millions of Consumers in Germany and Central Europe. Tune in to hear about: Christian's career in Retail - which started

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45:16

218. David Cabero, Group Category Leader for...

The FMCG Guys ·

2025/01/22

Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london The FMCG Guys are joined by David Cabero, Group Category Leader for Stationery and Executive Committee member at the iconic Bic. With an International background in Finance and General Management, he joins the show to speak about how his experiences have made him familiar with taking high-stakes decisions. Tune in to learn about: Career development across levels, countries and functions The impact

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55:35

217. The State of Supply Chain in 2025 with Federico...

The FMCG Guys ·

2025/01/18

Our "State of Supply Chain" Series is back in 2025! The drumbeat of FMCG is as under pressure as ever before, in the middle of internal stuggles, unpredicatable industry dynamics and external volatility. To review the challenges and opportunities for operations leaders, in this episode we are joined by Alberto Lupano, SVP Group Supply Services Transformation & Operational Excellence at Reckitt and an old friend of the podcast, Federico Marchesi, Chief Supply Chain Officer at Haier Europe, who

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15:19

216. Adam Aldridge, Retail Performance Lead at...

The FMCG Guys ·

2025/01/11

This episode was recorded during P2PI and SMG’s Retail Media Summit UK 2024. In this conversation, Efrain sits with Adam Aldridge, Retail Performance Lead at Kimberly-Clark. With him, we explore how the US-based paper product leader is approaching Retail Media and the Data they have unlocked to create a more meaningful connection with their consumers. Watch on YouTube: https://www.youtube.com/watch?v=-gyc6epNDC8 Topics Covered: The impact of Retail Media on an FMCG Company like KCC His view

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46:18

215. Ben Reynolds, VP Business Development at...

The FMCG Guys ·

2025/01/08

Welcome to The FMCG Guys’ first episode of 2025! In this episode, Christina and Daniel host Ben Reynolds, VP Business Development at Walkbase, the Analytics and AI division of STRATACACHE, the leading company in in-store Retail Media. And with him we explore the ins-and-outs of in-store Retail Media Analytics and Measurement. Walkbase Website: https://www.walkbase.com/ STRATACACHE website: https://stratacache.com NRF Event: https://stratacache.com/en/retail_media_networks/ Topics covered in this

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47:04

Extra: Paola Pocci, President & Member of the...

The FMCG Guys ·

2025/01/04

The FMCG Guys will be back next week with an all-new episode to kick off 2025! In this episode from 2023, Paola Pocci, President Africa, AsiaMEA, Australia and CEE and Member of Imperial Brands’ Executive Team, joined Daniel and new co-host Christine Nikolaou to share her global experience across markets, functions and categories. Tune in or watch on Youtube to learn about: Paola's Career background Transitioning to Imperial Brands after 22 years at P&G Advocacy Marketing & the changes happening in

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57:50

The Most Dowloaded Episode of 2024: Vitaliy Novikov,...

The FMCG Guys ·

2024/12/28

Vitaliy Novikov is the Digital Commerce Director at Coca-Cola HBC, one of the famous beverages' main bottlers. In this conversation, we discuss front and back-end digitalization in a Consumer Goods company. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/ Vitaliy's career path from General Management to Digital Digital B2B and B2C in the context of a Beverages company Internal capability building and upskilling for a digital-ready and data-driven

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47:06

214. Peter Dekkers, GM Nutrition Europe/MET/ANZ &...

The FMCG Guys ·

2024/12/18

Our guest is Peter Dekkers, Unilever’s General Manager Nutrition Europe/MET/ANZ & Head of Netherlands. Coming with an impressive career of 30+ years across continents and functions, Efrain and Daniel speak with Peter about some of the most exciting and pressing topics in the industry, spanning across careers, leadership and, of course, business! Tune in to hear about: Peter’s career path at Unilever, from an unusual start in R&D to Regional GM Combining Headquarter and local roles and the logic

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19:09

213. Christina Jenkins, Senior Omni Channel Shopper...

The FMCG Guys ·

2024/12/14

Christina Jenkins is Colgate-Palmolive’s Senior Omni Channel Shopper Marketing Team Lead for the UK & Ireland. She joins Efrain live from P2PI and SMG’s Retail Media Summit UK in London. With her, we explore how the emergence of Retail Media has impacted FMCG’s approach to Key Account Management, Shopper Marketing and Consumer Insights. Watch on YouTube: https://youtu.be/a0CWXdJTNuY Topics Covered: Christina’s career path and recent transition from Shopper Marketing to Omni Channel How Retail

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57:49

212. Chris Riegel, CEO at STRATACACHE: The Seven...

The FMCG Guys ·

2024/12/11

The overwhelming majority of FMCG purchases are still done where they have always happened: in the store. In a time where a lot of the industry narrative seems to be tilted towards online Media, what are Retailers and Brands doing to show up in-store? This is why we have partnered with the top company in in-store media, STRATACACHE to shed some light into this opportunity. In this episode, we speak with their CEO Chris Riegel about the Seven Deadly Sins Retailers Commit when approaching in-store

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38:28

211. Gerbrand Hoogvliet, Commercial Lead at...

The FMCG Guys ·

2024/12/07

Join us for an insightful conversation with Gerbrand Hoogvliet, current Commercial Lead and former Head of eCommerce at FrieslandCampina Netherlands. Gerbrand shares his experiences leading the digital commerce function for beloved brands like Chocomel and Fristi. Drawing from his general management background and recent transition to leading Commercial for FrieslandCampina's Foodservice division, Gerbrand offers a unique perspective on navigating the evolving world of digital commerce. In this

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13:36

210. Jenny Holleran, Director, Media - Kroger...

The FMCG Guys ·

2024/12/04

In this episode, we get a perspective of what’s going on in Retail Media at the other side of the Atlantic with Jenny Holleran from Kroger, one of the US’ leading Grocery propositions. In this conversation, which was recorded in person at this year’s Retail Media Summit UK in London, we go over the fast evolution of Retail over the last 10 years, how FMCGs (or CPGs in the US) are getting great data from retailers and, ultimately, what makes Kroger different as a Retailer and Retail Media Network

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45:52

209. Michael Rammelsberger, Chief Supply Chain...

The FMCG Guys ·

2024/11/30

In this episode, Daniel and special guest host Veronica Demschik welcome Michael Rammelsberger and Tobias Steinegger, Chief Supply Chain Officer & Head of Corporate Responsibility at Outdoor leader Mammut. With them, we explore how the Outdoor category is at the forefront, in many aspects, of the transition into a more sustainable, responsible and long-term thinking way of doing business. For these efforts, they recently won the German Sustainability Award. Tune in to learn about: What makes

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26:52

208. Ana Afán, Group Head of Digital Activation at...

The FMCG Guys ·

2024/11/27

In this episode, recorded live at P2PI and SMG’s Retail Media Summit UK 2024 in London, Daniel is joined by Ana Afán, Group Head of Digital Activation at Coca-Cola Europacific Partners. With an extensive eCommerce background at renowned companies such as The Hut Group, PepsiCo, and Lavazza, Ana is widely recognized as one of Europe’s leading authorities on Digital FMCG. Watch on YouTube: https://youtu.be/uuhcTenmNAE Topics covered: Her take on the evolution of eCommerce in the last years

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22:25

207. Dean Harris, Head of Co-op Media Network:...

The FMCG Guys ·

2024/11/23

Dean Harris heads up Co-op's Retail Media Network. This UK Convenience Retailer boasts a staggering 2,500 stores. We sat with him for the second year in a row at P2PI and SMG's Retail Media Summit UK to speak about the progress they've made in the last year and what's in store for the next one. Both for them and the industry in General. Watch on YouTube: https://youtu.be/R_xGVhj6f-8 Last year's episode: https://www.fmcgguys.com/dean-harris-coop/ Tune in to hear about: Positioning and

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50:21

206. Amir Rasekh, Managing Director at Nectar360 and...

The FMCG Guys ·

2024/11/20

In this episode, we speak with one of the UK’s top grocers, Sainsbury’s and Nectar360, the Loyalty, Insights and Retail Media business owned by Sainsbury’s. After some rollercoaster years, we are changing phase and really going into a truly omnichannel world where it’s more exciting, but also harder than ever, to find the consumers where they are and send them the right message. We are joined by Rachel Clark, Grocery Director at Sainsbury’s and Amir Rasekh, Managing Director at Nectar360 to speak

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47:26

205. Marie-Clare Puffett, Industry Development &...

The FMCG Guys ·

2024/11/16

Find out more about the Women in Retail Media Collective: Website: https://wrmcollective.com/ LinkedIn: https://www.linkedin.com/company/women-in-retail-media-collective/ The industry is changing, with the emergence of digital making a huge impact across the board. So what better way to go deep into this than with the digital advertising and marketing industry association in Europe, The IAB? In this episode, we welcome their Industry development and Insights Director, Marie-Clare Puffett, to

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18:56

204. Tom Goulden, Director of Trading, Insights and...

The FMCG Guys ·

2024/11/13

The Very Group is the UK’s Online Pure Play Department Store. Tom Goulden, their Director of Trading, Insights and Analytics joins Daniel live from Retail Media Summit UK 2024 in London to speak about how they’ve recently revamped their Retail Media offering with SMG, how their unique categories trade online and much more. Watch on YouTube: https://youtu.be/0_kphm0x-XA Topics Covered: Tom’s career in Retail The Very Group’s unique value proposition as a pure-play Department Store How

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29:41

203. Suzy McClintock, VP New Verticals at Deliveroo:...

The FMCG Guys ·

2024/11/09

In the ever evolving world of Digital FMCG, one of the most exciting areas is quick delivery. In this episode, we are joined by Suzy McClintock, VP New Verticals at fast commerce leader Deliveroo. That means, essentially, managing all the parts of the business except for their classic restaurant deliveries. In this episode, recorded in person in their London office, we explore the opportunities for Grocery and High Street in general in on-demand. Topics covered: Suzy's unusual career from movie

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47:08

202. Aseem Puri, CEO at Unilever International:...

The FMCG Guys ·

2024/11/06

Our guest is Aseem Puri, CEO at Unilever International, the white space division of the FMCG giant. He joins the show to speak about how there’s plenty of room for growth for Consumer Goods companies if the right entrepreneurial approach is taken. He also speaks very frankly about his self-development and leadership journey, which includes recently writing 10X Productive, a book about getting the most of life in the age of distraction and social media. Find Aseem’s book here:

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