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PODCAST

Your pet business, Your way

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get

business marketing

All Episodes

18:58

How to use awareness days effectively in your pet...

Your pet business, Your way ·

2022/10/06

Do you see other pet businesses talking about awareness days and national days and feel like it’s something you’d like to start doing?But you’re not sure how, or maybe you’re worried it might seem a bit random or cheesy or that it has to be your day?Here are some common questions around awareness days and how best to use them in your pet business content.Plus examples from pet business owners who've created their own days and how they've boosted their business.Key topics and timings in this

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34:36

How to magic one piece of content into 30 social...

Your pet business, Your way ·

2022/09/29

Would you love to be able to magic 30 social media posts from a video you’ve already recorded or an article you’ve written?If so you will love this podcast with Skarlet Rockwood, a pet business content marketing expert and the creator of the Pawprint Method.It’s a system where you turn one piece of core content, so a blog, podcast or video or a live into up to 30 posts.Rather than sharing it once, you use it over and over - without it sounding tired or boring!Skarlett and I chat about how to make it

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45:54

Is my Be Bold Bootcamp right for you?

Your pet business, Your way ·

2022/09/28

Would you love to feel more comfortable sharing what you do in your pet business?Telling your potential clients and customers about the product or service you offer and how it can help them?Without sounding pushy, selly or desperate.If so, the Be Bold Bootcamp for pet businesses is for you. It’s a short course designed to give you a gentle nudge when it comes to marketing your business.Over four weeks you’ll learn to feel more at ease sharing the passion that inspired your business, identify who

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31:55

Pet business profile raising ideas for Winter 2022

Your pet business, Your way ·

2022/09/22

Looking for some inspiration for your pet business marketing this winter?As the dark nights draw in and the temperatures drop, the needs of pets and pet parents can change and so does the way you talk about your product or service.Key holidays like Bonfire night, Halloween, Thanksgiving, Christmas and New Year are opportunities for you to pitch to the press too.And the sooner you get your ideas together and sent off, the more likely it is that your story will be picked up.The same for social media,

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43:33

In the spotlight with Debbie Humphreys from Redhound...

Your pet business, Your way ·

2022/09/15

Want to know what it takes to build a sustainable and profitable pet product business?Listen in to this episode with Debbie Humphreys from Redhound for Dogs who has 12 years experience in the pet industry.Starting out designing outfits for her whippet to writing a book on Dogs In Jumpers to surviving and thriving in the pandemic and raising thousands for charity.Debbie has tested out so many things when it comes to growing her business and shares so much wisdom in this episode.It’s a must listen

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10:21

Thoughts on navigating emotional events in your pet...

Your pet business, Your way ·

2022/09/09

This podcast is following the sad news about Queen Elizabeth II passing away in September 2022.The aim of the episode is to share some thoughts on how to navigate this sad news as a small business owner.It's thoughts, not advice, and I'm sharing it as it can feel challenging knowing what to do (if anything) in these situations.Here are the key points covered and timings:0.58 - Why people have such fondness for the Queen.1.21 - Protocols, the impact and the loss of a figurehead being played out on

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24:22

If you're not visible who misses out?

Your pet business, Your way ·

2022/09/01

Do you feel like you’re forever being told about what you’ll miss out on if you don’t ‘put yourself out there?’You know that being seen more will bring more inquires, sales and customers, but it doesn’t stop it feeling daunting and overwhelming.So how about you reframe it and look at who will miss out if you’re not visible?There will be people searching for what you do on Google, asking for recommendations from friends and family on social media, asking in person.And if no-one knows who you are and

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16:11

Is it ok to press pause on your business for a month?

Your pet business, Your way ·

2022/07/28

Is it ok to press pause on your business for a month?This summer you might have heard business owners talking about taking big chunks of time off, or taking August off, or even the entire summer.When you work for yourself it can take over your life. You can’t turn off your work phone at 5pm on a Friday and walk away from your computer.You worry whether your clients might be upset if you don’t respond on a weekend, and you live, sleep and breathe your business.Being in the thick of it 24/7, 365 days

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27:14

How to get more reviews for your pet business

Your pet business, Your way ·

2022/07/21

Would you love to have more reviews for your pet product or service?You go above and beyond for your clients and wouldn’t it be lovely if they would shout about you from the rooftops?People are busy going about their day, they’re not thinking about raving about you on the internet, so how do you make it happen?Keep going and don’t feel disheartened because reviews have clout.A huge 49 per cent of people in a recent study said they trust a review as much as a recommendation from a friend or family

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42:33

How to turn browsers into buyers with Niki Hutchison

Your pet business, Your way ·

2022/07/14

Do you find you get loads of engagement on your social media, and people love your stuff, but they’re not hitting the ‘buy’ button?It can be frustrating, and with a lack in customer confidence thanks to the state of the economy and upheaval in Government, small businesses are feeling the pinch.This week on the podcast I’m chatting to my friend and marketing expert Niki Hutchison on the topic of converting browsers to buyers.She’s sharing so many tips and strategies you can follow to turn those

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44:44

Consider your clients and not other dog trainers on...

Your pet business, Your way ·

2022/07/07

Would you love to get more engagement on your social media posts from your potential clients rather than people in your industry?If so, you’ll love this chat with dog trainer coach Erin Moore about how create content for pet parents rather than pet professionals.It’s for you if you feel like your social media is an echo chamber.Where you get more interest on posts from other pet professionals - who won’t ever need to buy your services.When it’s actually pet owners who you want to attract.Erin and I

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24:45

Profile raising pet business ideas for Summer

Your pet business, Your way ·

2022/06/30

Are you looking for inspiration for ideas for your pet business this summer?The hot weather presents so many content and media opportunities.From safety messages pet parents need to hear over and over again about not leaving their dogs in cars, to fun games and products pets can enjoy.Having your content planned out means you can be consistent with marketing for your social media, newsletter, email marketing and press pitches.Then you’re front of mind for your existing customers, plus if you’re

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24:12

Is my Get Your Pet Business in the Press programme...

Your pet business, Your way ·

2022/06/23

Is getting in the press something a focus for you and your pet business?Perhaps you’re thinking of hiring a PR company to do this for you?Or considering learning how to do it yourself?If you see the value in being seen in newspapers, news websites, magazines, TV and on the radio and you have a pet business, my Get Your Pet Business in the Press is a way for you to learn how to go about it.In this podcast episode I'm sharing all you need to know if you're considering taking part.The next cohort

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50:30

In the spotlight with Niki French from Puptalk

Your pet business, Your way ·

2022/06/23

What happens if your pet business goes VIRAL? Niki French from Puptalk knows all about it.Earlier this year she launched her first #Dontwalkyourdogday and it reached millions of people all over the world..Niki, a dog trainer from Twickenham in London, is author of the book Stop Walking Your Dog and created the awareness day to shine the spotlight on her book.She pitched it to the press and her story was picked up by over a dozen outlets, leading to hundreds of thousands of posts and discussions on

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19:42

Can you get your pet business in the press for free?

Your pet business, Your way ·

2022/06/16

Can you get your pet business in the press for free?Yes you absolutely can.Would you love to see your pet business in your favourite magazine, your local newspaper, or to be invited to talk on the radio or even the telly?So you can reach more of the pet parents who need what you offer, make an impact and more sales too?Learn how to Get Your Pet Business in the Press in this free five day challenge that has seen hundreds of pet businesses land awesome media coverage.Getting in the press isn’t just

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47:46

How to protect your pet business from copycats with...

Your pet business, Your way ·

2022/06/09

What would you do if someone copied your pet business?That’s what happened to Debbie Humphreys from Redhound for Dogs, not once but TWICE.The first time was a department store who copied knitting kits she’d made for dog jumpers.The second was someone who ripped off her entire product, buying her designs, and using the exact pattern.In this episode Debbie shares what it’s like to find out you’ve been copied, and how to take action to protect yourself.She talks about the emotional impact and what

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40:38

Taking the fear out of e mail marketing with Rob and...

Your pet business, Your way ·

2022/06/02

Would you love to feel comfortable and confident when you send an e mail out to your subscribers?And not worry about being ‘annoying’ or ‘pushy’ because you know they’ll be so chuffed seeing your name pop up in their inbox?If so, you’re going to love this chat with the brilliant Rob and Kennedy from Email Marketing Heroes.Sending e mails can be stressful and overwhelming at first but it doesn’t need to be.These guys will show you how to put your big girl or big boy pants on and just hit send on your

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36:55

How to start a pet blog

Your pet business, Your way ·

2022/05/26

Are you thinking of starting a pet blog or a blog for your pet business?Having a blog gives you a creative outlet to share whatever you like, whether it’s showing off your pet or putting something you feel passionate in the spotlight.It’s a platform you control, where you’re not at the mercy of ever changing social platform trends and algorthityms.Particularly with the changes happening on social media right now where you might feel like you don't know if you're coming or going!You can publish what

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28:23

In the spotlight with Louise Humphrey from...

Your pet business, Your way ·

2022/05/19

Promoting your business can feel like a full time job along with creating your product or delivering your service.And imagine what it might be like if you had TWO businesses to think about?This week’s podcast guest is Louise Humphrey from Paws4Running and Studio 44 Pilates and that’s exactly what she does.Two sets of social media, newsletter subscribers, websites and communities, plus a podcast and lots more.Louise takes it all in her stride and in this episode we chat about how she juggles this,

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24:39

Why I chose coaching over done for you PR

Your pet business, Your way ·

2022/05/12

In this episode I'm talking about a topic that comes up a lot.Why I DON'T do done for you PR.Deciding to set up a coaching business rather than offering done for you PR has meant it has taken me a LOT longer to be able to bring in enough income to have this as my sole revenue stream.And it is still a work in progress.In this episode I'm talking about why I made this decision, and how learning to do your own PR can empower you as a small business owner.Plus, how you can work with me and learn to do

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266 results

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