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PODCAST

Digital Marketing ROWhy?

Federated Digital Solutions

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue? Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line. With more than 25 years of

business marketing

All Episodes

34:05

Borrell Conference: The Evolution of Local...

Digital Marketing ROWhy? ·

2024/04/25

In March, Shannon attended her favorite conference of the year: Borrell's Local Advertising Conference. In today's episode, Shannon and Krystal talk about Shannon's three big takeaways from the conference: The Evolution of Local Advertising Why OTT Is So Important In 2024 How Businesses Need To Think About Artificial Intelligence Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federated

en-US

2:12

Tip Tuesday: Why You Need To Continue Marketing In...

Digital Marketing ROWhy? ·

2024/04/23

For Tip Tuesday this week, Shannon Allen shares a tip from Angela Todd, a senior digital marketing consultant, about the importance of marketing your business year-round. Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

2:49

Tip Tuesday: Why More Businesses Are Turning To OTT

Digital Marketing ROWhy? ·

2024/04/16

Happy Tip Tuesday!This week, Shannon Allen shares a tip about why more businesses are turning to OTT — even if they've never advertised on traditional television before. Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

27:50

Why Work With A Digital Marketing Agency

Digital Marketing ROWhy? ·

2024/04/11

This episode, Shannon is joined by Karlie Mandigo and Angela Todd, the senior digital marketing consultants at FDS, for a conversation about the benefits of working with a niche digital marketing agency.Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

3:22

Tip Tuesday: Why You Need To Track Your Conversion Rate

Digital Marketing ROWhy? ·

2024/04/09

For Tip Tuesday this week, Shannon shares a tip from Heather Riley, director of the campaign team, about the importance of determining and tracking your conversion rate. Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

2:20

Tip Tuesday: Finding Success With A Branding Video...

Digital Marketing ROWhy? ·

2024/04/02

Happy Tip Tuesday!This week, Shannon shares a tip from Jessica Reid, digital marketing consultant, about how to achieve success in your video campaign focused on branding. Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

38:01

How To Take Great Photos & Videos For Your Business's...

Digital Marketing ROWhy? ·

2024/03/28

This week, Krystal Vivian is in the main host seat. She's joined by Joe Kuharic, social media specialist at FDS, for a conversation about the importance of photos and videos for your business's social media — plus tips for actually taking them!Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee

en-US

3:04

Tip Tuesday: Video Is More Affordable Than Ever

Digital Marketing ROWhy? ·

2024/03/26

Happy Tip Tuesday! This week, Shannon shares a tip from David McBee, Executive Producer of Simpli.Fi TV, about why video is more affordable than ever for advertisers of any size. Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

2:29

Tip Tuesday: Why Set KPIs At The Beginning Of Your...

Digital Marketing ROWhy? ·

2024/03/19

It's Tuesday, and that means it's time for another marketing tip from FDS. For Tip Tuesday, Shannon shares a tip from Lisa Sikkema, regional sales manager, about the importance of setting your measurements at the beginning of a campaign.Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee

en-US

20:29

How Digital Marketing Drove $91k In Revenue For A...

Digital Marketing ROWhy? ·

2024/03/14

This week, Shannon Allen and Krystal Vivian discuss digital marketing in the cannabis industry, including how a digital marketing campaign led to $91k in revenue for a cannabis company in 90 days.Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

2:16

Tip Tuesday: How To Generate More Traffic With SEM

Digital Marketing ROWhy? ·

2024/03/12

Happy Tip Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant, about how SEM drives more traffic for businesses — and why that connects to ROI.Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

2:08

Tip Tuesday: The Key To Facebook Ads

Digital Marketing ROWhy? ·

2024/03/05

Happy Tip Tuesday! This week, Shannon shares a tip from Emily Wideman, regional sales manager, about how to make a great Facebook ad.Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

en-US

27:24

OTT Trends To Watch In 2024 with David McBee

Digital Marketing ROWhy? ·

2024/02/29

Happy Leap Day!In this episode, Shannon Allen chats with David McBee, executive producer and host of SimpliFi.TV about why OTT is such an important digital marketing solution for businesses in 2024. Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

2:29

Tip Tuesday: Why Industry Trends Matter For Your...

Digital Marketing ROWhy? ·

2024/02/27

Happy Tip Tuesday! This week, Shannon shares a tip from digital marketing consultant Jen Thode on the importance of staying on top of industry trends for your business while strategizing your marketing. Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

2:57

Tip Tuesday: How To Show Up When Consumers Are...

Digital Marketing ROWhy? ·

2024/02/20

It's Tip Tuesday! This week, Shannon Allen shares a tip about why it's so important for businesses to be found when consumers are searching for products and services — and how SEM can make that easier. Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

25:34

The ROI Of LinkedIn For Businesses

Digital Marketing ROWhy? ·

2024/02/15

Social media is an important part of your overall marketing strategy — but each platform is so different! In this week's episode, Shannon Allen and Krystal Vivian talk about why LinkedIn is so valuable for businesses and how to make the most out of this professional networking platform. Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated

en-US

3:10

Tip Tuesday: Layer Addressable Geofencing Into Your...

Digital Marketing ROWhy? ·

2024/02/13

It's your favorite day of the week — Tip Tuesday! This week, Shannon Allen shares a tip from digital marketing consultant Rory Kemerer about why businesses should consider adding addressable geofencing as a layer on their targeted display or video campaign. Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee

en-US

2:07

Tip Tuesday: Be Consistent In Your Marketing Message

Digital Marketing ROWhy? ·

2024/02/06

For this week's Tip Tuesday, Shannon shares a tip from Jen Thode, digital marketing consultant, about why businesses need to be consistent in their marketing message. Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

26:51

The ROI For Businesses On Facebook and Instagram

Digital Marketing ROWhy? ·

2024/02/01

As a business owner, you know that social media is important, but it can be hard to connect your posts to your business's bottom line. In this week's episode, Shannon Allen and Krystal Vivian talk about the biggest challenges business owners are facing with Facebook and Instagram, how the algorithms work on each platform, and the true ROI of posting on Facebook and Instagram. Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your

en-US

2:25

Tip Tuesday: Finding The ROI Story In Your Marketing...

Digital Marketing ROWhy? ·

2024/01/30

Happy Tip Tuesday! This week, Shannon Allen shares a tip from Jessica Reid, digital marketing consultant, about how to find the ROI story in your marketing data. Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

191 results

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