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PODCAST

Digital Marketing ROWhy?

Federated Digital Solutions

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue? Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line. With more than 25 years of

business marketing

All Episodes

46:38

Digital Marketing Strategy 2026: CTV, AI Search, and...

Digital Marketing ROWhy? ·

2026/01/15

The digital marketing landscape is undergoing its biggest transformation yet, and 2026 is the year businesses need to make critical decisions about where to invest their budgets. Shannon and Krystal break down the seismic shifts reshaping the industry: the complete dominance of Connected TV over traditional cable and broadcast, the rise of AI-powered search that's killing organic website traffic, and why attribution and ROI tracking are no longer optional for businesses that want to stay

en-US

17:19

2025 In Review: Our Favorite Episodes of Digital...

Digital Marketing ROWhy? ·

2025/12/18

The year is wrapping up, and Shannon and Krystal are looking back at their favorite podcast episodes of 2025. From balancing work and motherhood with the FDS team to understanding the streaming TV tipping point that changed advertising forever, they share which conversations resonated most and why. Hear about the power of data storytelling in reporting, the untapped potential of local influencer marketing, and how social media algorithms actually work. This behind-the-scenes reflection highlights

en-US

33:40

Social Media Trends 2026: AI Content, Attention...

Digital Marketing ROWhy? ·

2025/12/04

Social media is more crowded than ever, and the rules are changing fast. In this episode, Krystal Vivian takes over the podcast with the FDS social team—Joe Kuharic and Melissa Weirick—to reveal what's really working (and what's not) as we head into 2026. They tackle the AI paradox that's flooding feeds with soulless content, explain why chasing follower counts is a waste of time, and share exactly how to capture attention in a world where you're competing with everyone from wedding

en-US

31:02

The 2026 Digital Marketing Landscape: AI Search,...

Digital Marketing ROWhy? ·

2025/11/20

The digital marketing landscape is shifting faster than ever, and 2026 will separate businesses that adapt from those left behind. In this episode, Shannon Allen and Krystal Vivian explore the three critical trends reshaping how consumers discover and engage with brands: the AI search revolution that's driving organic traffic down 25% nationally, the streaming video tipping point where connected TV now dominates traditional cable, and the evolution of privacy-first targeting strategies that deliver

en-US

29:54

What Your Digital Marketing Agency Isn't Telling You...

Digital Marketing ROWhy? ·

2025/11/06

This week Shannon Allen sits down with Krystal Vivian to discuss her new role as Director of Client Services at FDS. In this candid conversation, Krystal reveals what most digital marketing agencies won't tell you about ROI reporting—and why tracking impressions and reach doesn't actually prove results. Discover the critical questions business owners should ask their marketing agency to ensure they're getting real ROI, not just vanity metrics. Learn how to connect campaign data to actual

en-US

3:22

Tip Tuesday: How Display Ads Build Stronger...

Digital Marketing ROWhy? ·

2025/10/28

It's Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, senior digital marketing consultant, about how programmatic display ads can help businesses build stronger connections with their target audience. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

26:21

Planning Your 2026 Marketing Budget: Part 2

Digital Marketing ROWhy? ·

2025/10/24

Welcome back to Part 2 of Digital Marketing RoWhy's budget planning series! Shannon Allen and Krystal Vivian continue their deep dive into the biggest trends reshaping digital marketing in 2026 and what they mean for your budget. If you've been hearing buzzwords like AI search, connected TV, and content optimization but aren't sure how they actually impact your bottom line, this episode cuts through the noise. Shannon and Krystal explore how consumer behavior is fundamentally changing the way people

en-US

3:47

Tip Tuesday: For TV Commercials, Choose Your...

Digital Marketing ROWhy? ·

2025/10/21

This Tip Tuesday, Shannon shares a tip from Hannah Purucker, campaign specialist at FDS, about why choosing your target audience as opposed to a specific program can drive more ROI for businesses. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

3:23

Tip Tuesday: The Most Successful Blogs Are Written...

Digital Marketing ROWhy? ·

2025/10/20

Happy Tip Tuesday! This week, Shannon shares at tip from Joe Kuharic, social media specialist at FDS, about why blogs written for people tend to get more traffic, both from search and AI tools. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

24:49

Planning Your 2026 Marketing Budget: Part 1

Digital Marketing ROWhy? ·

2025/10/09

Join Shannon Allen and Krystal Vivian as they dive into everything you need to know about finishing the year strong and setting yourself up for success in 2026. If you're in the thick of budget planning season (or avoiding it), this conversation is packed with real talk about the shifts happening in digital marketing, why so many businesses are getting their budget allocation wrong, and how to actually tie your marketing dollars back to revenue. Shannon and Krystal discuss the power of an integrated

en-US

3:42

Tip Tuesday: How Credit Unions Can Ensure Their Own...

Digital Marketing ROWhy? ·

2025/10/07

Happy Tip Tuesday! This week, Shannon shares a tip from Derek Falter, digital marketing consultant, about why credit unions need to pivot their marketing strategies for younger audiences. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

3:29

Tip Tuesday: For Digital Marketing Reporting, Less Is...

Digital Marketing ROWhy? ·

2025/09/30

For Tip Tuesday this week, Shannon shares a tip from Katie Houser, senior campaign specialist, about how to make sure your digital marketing reporting is helping your business, not causing confusion. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

3:12

Tip Tuesday: How To Strategize Q4 For Results Going...

Digital Marketing ROWhy? ·

2025/09/23

Happy Tip Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior account manager, about how to effectively strategize your Q4 marketing to stand out during the holiday season and have an impact going into the new year. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

18:03

Know Your Numbers: The Missing Key to Digital...

Digital Marketing ROWhy? ·

2025/09/18

Most businesses are flying blind when it comes to digital marketing ROI, and it's costing them thousands in wasted spend. In this episode, Shannon Allen sits down with senior digital marketing consultant Rory Kemerer to reveal why successful companies often don't know their own profit margins or monthly sales numbers —the critical metrics needed to measure marketing effectiveness. Rory shares hard-learned lessons from 10 years in the industry, including the biggest shifts from traditional TV

en-US

21:17

The Keys To Marketing Success In 2025

Digital Marketing ROWhy? ·

2025/09/04

This week, Shannon Allen is joined by one of FDS's newest digital marketing consultants, Derek Falter. Derek has 16+ years of experience in marketing, with much of his background in radio and TV blended with digital. In this episode, Shannon and Derek discuss why advertising is an investment, not an expense, and how to customize strategies for businesses that have 1 location all the way to 50 locations. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital

en-US

3:47

Tip Tuesday: The Key Step Many Business Owners Miss...

Digital Marketing ROWhy? ·

2025/09/02

This week, Krystal Vivian, Director of Client Services, shares a tip about the importance of replying to comments on your social media pages. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

3:20

Tip Tuesday: The Real Value Of Cost Per Click In SEM

Digital Marketing ROWhy? ·

2025/08/27

This week, Shannon shares a tip from Lisa Sikkema, sales manager, about how the value of cost-per-click in SEM goes beyond simply chasing the cheapest CPC. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

26:08

The Success of Streaming TV For Advertisers

Digital Marketing ROWhy? ·

2025/08/21

This week, Shannon Allen chats with Ryan Arnold, sales director at Simpli.Fi, about why streaming TV (OTT/CTV) has been such a successful advertising medium for businesses — and how to track the ROI from these ads. This is a replay of an episode that originally published Sept. 12, 2024. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

3:29

Tip Tuesday: How To Create A Video Strategy That...

Digital Marketing ROWhy? ·

2025/08/19

Happy Tip Tuesday! This week, Shannon shares her own tip about how business owners should be thinking about their video strategy to drive results in 2025. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

3:10

Tip Tuesday: How To Use Addressable Geofencing For...

Digital Marketing ROWhy? ·

2025/08/15

Happy Tip Tuesday! This week, Shannon shares a tip from Derek Falter, digital marketing consultant at FDS, about how you can use addressable geofencing to deliver your marketing message to a precise audience. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

190 results

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