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PODCAST

Profit Is A Choice

Michele Williams | Business Coach | Podcaster |Speaker

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

business design

All Episodes

55:18

Preparing for an OPs Resource in Your Design Firm

Profit Is A Choice ·

2022/02/13

183: Preparing for an OPs Resource in Your Design Firm with Kelcee Sparks On the podcast today with me, again is Kelcee Sparks. And she is the Director of Operations and Success for Scarlet Thread Consulting. You might remember that Kelcee and I did Episode 168, together on how to hire an operations person for your design firm. And in that episode, if you haven't listened you may want to go check it out. We discussed operations, building trust, working within your zone of genius and process, we

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13:01

Managing to a Budget in Your Design Firm

Profit Is A Choice ·

2022/02/06

182: Managing to a Budget in Your Design Firm with Michele Williams Do you currently create a budget for your new year and then manage to it? If so, you are going to enjoy this podcast. If not, I ask that you listen with an open mind and perhaps are swayed to begin this process of financial management. Either way – let’s talk about budgets and how to manage to them effectively in your firm. Topics Mentioned: Create a budget Anchor points Review Plan Key Thoughts: Creating a budget can

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53:55

Working With a Recruiting Agency for Your Design Firm

Profit Is A Choice ·

2022/01/30

181: Working With a Recruiting Agency for Your Design Firm with Paige Risley and Beth Moffatt Joining me on the podcast today are Paige Risley and Beth Moffatt of We Recruit Well, both of these women have worked in the online space, both in positions of being virtual assistants. And now they have pulled together their resources and created a company, We Recruit Well, where they help place online resources for your company. And so we're going to talk today about what that process looks like, how to

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01:00:54

Financial Management and Oversight in Your Design Firm

Profit Is A Choice ·

2022/01/23

180: Financial Management and Oversight in Your Design Firm with Peter Lang Joining me on the podcast today is Peter Lang, owner of the designer CPA, Peter and I both have a heart for supporting this industry with good financial practices and understanding. And today we're going to talk about what we see as kind of the lifecycle, if you will, of bookkeeping and bookkeeping needs and the overwhelming hole and desire in the industry to have better bookkeeping practices. So I hope you enjoy the podcast

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10:07

Setting and Revising Your Financial Goals

Profit Is A Choice ·

2022/01/16

179: Setting and Revising Your Financial Goals with Michele Williams Each year we go through a process of setting our financial goals for the following year, or at least we should. And I don’t use the “should” word without consideration. Many of us hate to be told what to do, so my hope is that in this podcast you understand the why behind it and you decide for yourself that you ‘should’ create financial goals. Topics Mentioned: Metrics Financial goals Top-down Bottom-up Key Thoughts:

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52:00

Creating a Niche, Authority and Visibility Strategy...

Profit Is A Choice ·

2022/01/09

178: Creating a Niche, Authority and Visibility Strategy for Your Design Firm with Rachael Bozsik With me today is Rachael Bozsik, an international speaker and the “go-to” elite personal branding coach for high achieving interior designers. Rachael has been featured in Forbes, Glamour, at Harvard Business School, Oprah’s Leadership Academy and more. Our conversation today will focus on building out your niche, your authority and your visibility to attract your ideal client and keep your pipeline

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12:42

Measuring What Matters in Your Design Firm

Profit Is A Choice ·

2022/01/02

177: Measuring What Matters in Your Design Firm with Michele Williams Welcome to 2022! This year we are going to focus on metrics in our companies. Identifying what metrics are, what we need, and how to go about monitoring them. Last year it was all about strategy – and this year all about how to make the strategy work. Listen in for tips and tricks that will help you determine if you are still on task or not. Topics Mentioned: Metrics Focus Analysis Standards Key Thoughts: One of the

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01:06:40

Building a Mindset of Resilience in Your Business

Profit Is A Choice ·

2021/12/26

176: Building a Mindset of Resilience in Your Business with Ceil DiGuglielmo I am so excited to welcome Ceil DiGuglielmo of the Sew Much More podcast back to share the podcast with me continuing a 4-year tradition of reviewing our year and preparing for the next. Ceil is the owner of the custom drapery workroom, Sew Much More, a podcast by the same name, the owner of the Curtains and Soft Furnishings Resource Library, and the publisher of the Drapery & Design Digital Digest. Enjoy listening to us

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11:07

Ending the Year Well for Your Design Business

Profit Is A Choice ·

2021/12/19

175: Ending the Year Well for Your Design Business with Michele Williams Can we just talk for a few minutes about what it means to end the year well? Does it mean to have every job go our way? Does it mean to make more money than ever? Does it mean to barely get through it but still be standing? On today’s podcast we are going to chat about ending the year well – defining that – and using the little time we have left to do it. Topics Mentioned: Define well for your company Plan in advance Be

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44:52

Importance of Finance Management for Interior Designers

Profit Is A Choice ·

2021/12/12

174: Importance of Finance Management for Interior Designers with Damari Gold With us today is Damari Gold, owner of The Gold Standard Accounting & Tax firm. Damari is passionate about helping small business owners understand their money. So you can easily see why I am excited to have her on the podcast. We will be talking about the yes and no items for tax deductions, the importance of CFO days in your firm, and why we need a tax plan. Enjoy the conversation! Topics Mentioned: Define your

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11:51

How to Cope When Being the Boss Sucks

Profit Is A Choice ·

2021/12/05

173: How to Cope When Being the Boss Sucks with Michele Williams Today’s podcast is a request by more than one client of mine. You see, owning a business is not all roses and profits – it means owning the hard and sometimes yukky parts, too. Let’s dig in to learn some coping mechanisms and strategies for dealing with the parts of business that suck. Topics Mentioned: 5 E-Strategy Communication Intention Leadership Key Thoughts: The biggest area of difficulty as businesses grow is not

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01:08:35

4 Areas to Build Processes in Your Design Firm

Profit Is A Choice ·

2021/11/28

172: 4 Areas to Build Processes in Your Design Firm with Debra Scarpa and Ashley Blaesing Joining me on the podcast today are Debra Scarpa and Ashley Blaesing of Home Designer Marketing. We are going to talk systems and processes which you all know by now is a favorite topic of mine. We will look at the benefits of having systems, which areas of the company we need to create them in, and go over an idea of the types of systems that will make our work more efficient. Enjoy the podcast. Topics

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57:02

How to Create an Interior Design Business to Sell

Profit Is A Choice ·

2021/11/21

171: How to Create an Interior Design Business to Sell with John Warrillow John Warrillow is the founder of The Value Builder System™, a simple software for building the value of a company used by thousands of businesses worldwide. He is the author of Built to Sell: Creating a Business That Can Thrive Without You, The Automatic Customer: Creating a Subscription Business in Any Industry, and The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. John also hosts the

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28:17

The Scarlet Thread Origin Story

Profit Is A Choice ·

2021/11/14

170: The Scarlet Thread Origin Story with Michele Williams On the podcast today I’m going to share my origin story. Some of you have reached out to me and asked me to share more and that you want to hear more. And so I thought it would be a great thing to just put my story out there beginning to end. That's what I'm going to do today. I hope that there's something that you can take away from it and that it inspires you. Topics Mentioned: Your Why Strengths Experiences Uniqueness Key

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The Scarlet Thread Origin Story

Profit Is A Choice ·

2021/11/14

170: The Scarlet Thread Origin Story with Michele Williams On the podcast today I’m going to share my origin story. Some of you have reached out to me and asked me to share more and that you want to hear more. And so I thought it would be a great thing to just put my story out there beginning to end. That's what I'm going to do today. I hope that there's something that you can take away from it and that it inspires you. Topics Mentioned: Your Why Strengths Experiences Uniqueness Key

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Growing Your Design Business With Your Spouse

Profit Is A Choice ·

2021/11/07

169: Growing Your Design Business With Your Spouse with Ben and Jenny Slingerland Joining me on the podcast today are Jenny and Ben Slingerland of Black Ink Interiors. Jenny and Ben are clients of mine who have had tremendous growth over the last year. Today they are going to share their story of how they began working together in the company, how their business has morphed over the years, and how they each have their area of specialty that makes it all work. Topics Mentioned: Husband and wife

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53:41

Growing Your Design Business With Your Spouse

Profit Is A Choice ·

2021/11/07

169: Growing Your Design Business With Your Spouse with Ben and Jenny Slingerland Joining me on the podcast today are Jenny and Ben Slingerland of Black Ink Interiors. Jenny and Ben are clients of mine who have had tremendous growth over the last year. Today they are going to share their story of how they began working together in the company, how their business has morphed over the years, and how they each have their area of specialty that makes it all work. Topics Mentioned: Husband and wife

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54:21

How to Hire an Ops Person for Your Design Firm

Profit Is A Choice ·

2021/10/31

168: How to Hire an Ops Person for Your Design Firm with Michele Williams and Kelcee Sparks Joining me today on the podcast is Kelcee Sparks. Kelcee is the Director of Operations and Success for my company, and we've been together for almost a year. We're going to talk about what it's like to hire an operations person, why you need one, and actually how to hand off the work that sometimes can be very difficult to let go of. I hope you enjoy our conversation. Topics Mentioned: Operations Build

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01:03:07

How to Build Trust In Marketing Your Design Firm

Profit Is A Choice ·

2021/10/24

167: How to Build Trust In Marketing Your Design Firm with Andy Seely Joining us today is Andy Seeley, CEO and Co-Founder of Creatively Disruptive, a digital marketing agency built by a team of professional nerds that work together as the Small Business Champions. Andy is a Small Business Marketing Expert and he is committed to helping businesses keep up with all the latest algorithms to make sure they are getting their money’s worth for their online advertising. Topics Mentioned: Email-marketing

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10:00

Have You Taken Your Design Business As Far As You Can...

Profit Is A Choice ·

2021/10/17

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