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PODCAST

Profit Is A Choice

Michele Williams | Business Coach | Podcaster |Speaker

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

business design

All Episodes

44:20

325: Building a Profitable Design Business Where Your...

Profit Is A Choice ·

2026/10/04

325: Building a Profitable Design Business Where Your Team Wins Too With me today is Kelsey McGregor, founder and lead designer of Kelsey Leigh Design Co., a nationally renowned interior design firm based in Oklahoma City specializing in new construction, renovation, and full-service furnishings. Known for her elevated rustic-modern aesthetic, Kelsey creates spaces that balance refined architectural detail with warmth, approachability, and timeless appeal. Kelsey is also the owner of Heritage House,

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Upcycling with Purpose: How Sustainable Design Brings...

Profit Is A Choice ·

2026/09/30

Joining us on the podcast today is Sarah Trop, owner of Fun Cycled in upstate New York. By day, Sarah transforms spaces and furniture through thoughtful, sustainable design, and by night, she shares her creative life as a lifestyle blogger—she's truly fun to follow and watch. In this episode, we're talking about upcycling—what Sarah lovingly calls Fun Cycling—and how intentional, sustainable design can bring a sense of peace into the spaces we live and work in. We'll also explore what it means to be

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01:21:15

324: Pricing Your Work Without Emotion

Profit Is A Choice ·

2026/09/27

324: Pricing Your Work Without Emotion On today's podcast, we're doing something a little different. You're going to hear a pre-recorded conversation I had with Ceil DiGuglielmo, host of the Sew Much More podcast. This time, Ceil turned the tables and interviewed me about my trademarked course, Pricing Without Emotion. I've been teaching Pricing Without Emotion since 2010, helping business owners understand not only how to price for profitability, but also how their mindset and relationship with

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59:03

The First Marketing System a Design Firm Should Build

Profit Is A Choice ·

2026/09/20

Back with us today is Courtney Bramlett of The Good Sower. Courtney specializes in helping companies develop marketing strategies and, just as importantly, put those strategies into action. Today, we're answering the question: What is the first marketing system a design firm should build? We'll talk about the connection—or sometimes the disconnect—between your marketing efforts and your overall business strategy, and why your marketing systems should support where you actually want your company to

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37:09

Using AI and Augmented Reality to Shorten the Sales...

Profit Is A Choice ·

2026/09/06

With me on the podcast today is Ed Sedgley. He has spent over 20 years founding and scaling technology and marketing businesses across global markets. His expertise lies at the intersection of emerging technology and commercial growth – specifically, how the right tools can meaningfully accelerate sales. As CEO and Founder of Viewa, Ed leads a business at the forefront of 3D, Augmented Reality and Artificial Intelligence visualization software for retailers and manufacturers of home goods. We are

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13:07

Profit Doesn't Happen By Accident

Profit Is A Choice ·

2026/08/30

321: Profit Doesn't Happen By Accident Welcome to the Monday Minute with Michele—your quick hit of strategy, insight, and actionable ideas to help you move your business forward one small win at a time. Today the topic is profit doesn't happen by accident. Topics Covered: Intentionality in strategy and tactics Profitability goes beyond simple finances Know what you need your money to do Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting

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50:11

The Power of Community in Scaling Your Design Business

Profit Is A Choice ·

2026/08/16

On the podcast today is Hilaire Martin, founder of Raleigh Workup—a space created for interior design entrepreneurs and creatives to turn ideas into action. It's a community built on genuine support, shared wisdom, and meaningful connection, where beautiful ideas are given the space to grow and flourish. In today's conversation, we're talking about the importance of community, the reality of feeling alone in business, and what it looks like to be vulnerable enough to take the next step. This is a

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50:09

Lead Management and Client Experience Systems that...

Profit Is A Choice ·

2026/08/02

319: Lead Management and Client Experience Systems that Boost Profitability Joining me today is Porsche Williams, Founder and CEO of The Prototype, a business operations and client experience firm exclusively for designers. Porsche is passionate about helping design businesses streamline growth by refining their processes and elevating the client journey. In today's episode, we're diving into client experience and lead qualification—two critical areas that can make or break your profitability

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10:12

Monday Minute: When to Hire and When to Restructure...

Profit Is A Choice ·

2026/07/26

318: Monday Minute: When to Hire and When to Restructure Instead Welcome to the Monday Minute with Michele—your quick hit of strategy, insight, and actionable ideas to help you move your business forward one small win at a time. Today the topic is when to hire and when to restructure Instead. Topics Covered: Hiring vs. restructuring Limiting growth Efficiencies in work Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram:

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56:04

How to Align Your Bookkeeping with Your Design...

Profit Is A Choice ·

2026/07/19

317: How to Align Your Bookkeeping with Your Design Business Finances Back with me on the podcast today is Erin McGhee, a financial strategist and accountant who has dedicated her career to building bookkeeping and CFO-level services specifically for the interior design industry. In today's conversation, we're looking beyond the financial reports and focusing on the inputs that drive your numbers long before they ever reach QuickBooks or your accounting software. Erin shares how the decisions,

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53:17

How Confidence Impacts Pricing, Profitability, and...

Profit Is A Choice ·

2026/07/05

315: How Confidence Impacts Pricing, Profitability, and Business Success With me today is Lauren DeLoach of Lauren DeLoach Interiors, an Atlanta-area designer known for embracing timeless Southern design with a fresh, elevated approach. In today's episode, we're talking about Lauren's entrepreneurial journey—what worked well, what created challenges along the way, and how she recognized when something was no longer supporting the growth of her company. Lauren shares the mindset shifts and business

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09:51

Monday Minute: The Profit Gap: High Revenue, Low Clarity

Profit Is A Choice ·

2026/06/21

315: Monday Minute: The Profit Gap: High Revenue, Low Clarity Welcome to the Monday Minute with Michele—your quick hit of strategy, insight, and actionable ideas to help you move your business forward one small win at a time. Today, we're talking about the profit gap. The gap is the difference between what is happening (high revenue) and our understanding of how the money is being managed (low clarity). Topics Covered: Revenue alone can mask operational issues Owner's can be the most underpaid

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01:00:13

QUIPA: Processes that Drive Profit

Profit Is A Choice ·

2026/06/14

314: QUIPA: Processes that Drive Profit With over two decades of experience as a workroom owner and interior designer, Hope Arbery understands the real challenges behind custom work—long hours, pricing uncertainty, and the constant pressure to get everything just right. She founded QUIPA to provide the tools she—and so many others—wished they had: automated yardage and pricing calculations, professional estimates, and systems that bring clarity instead of chaos. Hope is deeply committed to helping

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49:16

Seven Primal Questions that Impact Your Employees

Profit Is A Choice ·

2026/05/31

313: Seven Primal Questions that Impact Your Employees Joining me today is Kathryn Dillon, a certified Primal Question Coach with more than 30 years of experience owning and operating a successful window treatment design and fabrication business. While Kathryn has built a thriving career, her true passion has always been mentoring others—helping them grow personally and professionally with clarity, compassion, and confidence. Guided by the Primal Question framework and her own journey of healing,

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51:03

How Intentional Messaging Elevates Your Design Business

Profit Is A Choice ·

2026/05/17

311: How Intentional Messaging Elevates Your Design Business With me today is Jaquilyn Edwards of Ochre and Beige. Jaquilyn helps interior designers step into high-end positioning through their words, systems, and client experiences—so their value becomes unmistakable. In today's episode, we explore how intentional messaging builds trust faster, strengthens boundaries, and ultimately grows and protects your profit. Our hope is that you walk away with insight and clarity to run a thriving business

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47:12

Scaling Your Business with Confidence

Profit Is A Choice ·

2026/05/03

310: Scaling Your Business with Confidence Joining me today is Brittany Farinas of Miami-based House of One. Brittany is the CEO and Creative Director, known for creating spaces that truly embody the art of living with style. In just eight years, Brittany has built an impressive career—designing projects across South Florida and expanding into the Northeast, including Martha's Vineyard, the Hamptons, and New York. Her work has been featured in publications like AD, Domino, and Vogue Living,

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06:37

Monday Minute: What to Fix Next in Your Business

Profit Is A Choice ·

2026/04/26

309: Monday Minute: What to Fix Next in Your Business Welcome to the Monday Minute with Michele—your quick hit of strategy, insight, and actionable ideas to help you move your business forward, one small win at a time. Today the topic is What to fix next in your business. Topics Covered: Sales Profit Order Impact Legacy Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com

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51:02

Kaivari: Where Designers Go to Connect

Profit Is A Choice ·

2026/04/19

308: Kaivari: Where Designers Go to Connect With me today on the podcast is Sonia Barney, an award-winning designer, business educator, and founder of Kaivari, a platform built to support creative entrepreneurs with the right coaches, resources, and community at the right stage of business. In this episode, we're diving into the real cost of choosing the wrong coach—or engaging at the wrong time—and how those decisions can impact your growth. Sonia also shares practical resources to help you ask

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40:54

Scaling Your Design Business: Benefits of Outsourced...

Profit Is A Choice ·

2026/04/05

307: Scaling Your Design Business: Benefits of Outsourced Help With me today is Danae Branson, founder of Elite Design Assistants, a virtual assistant agency providing professional virtual design support to interior designers. She is also the owner of Niche Mavin, a freelance gig-based platform serving professionals in interior design, architecture, construction, and real estate. In today's conversation, we're focusing on the benefits of hiring a virtual assistant—whether as ongoing team support or

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07:06

Gross Profit and Net Profit Have a Job

Profit Is A Choice ·

2026/03/22

306: Monday Minute: Gross Profit and Net Profit Have a Job Welcome to the Monday Minute with Michele. One of the new things we're adding to the podcast is a series of short, bite-sized episodes designed to give you quick insights you can put into action right away. Each Monday Minute is meant to be a fast listen—something you can absorb quickly and then apply to your business in a meaningful way. I hope these small moments of learning help you move forward with clarity and confidence. Enjoy this new

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171 results

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