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PODCAST

Profit Is A Choice

Michele Williams | Business Coach | Podcaster |Speaker

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

business design

All Episodes

50:42

Creating a Legacy: A Designer Like Me

Profit Is A Choice ·

2026/02/15

303: Creating a Legacy: A Designer Like Me With me on the podcast today is Kymberlyn Lacy of Kymberlyn Lacy Interiors, and I am so excited for this conversation. Kymberlyn is an incredibly talented designer who has built strategic partnerships with vendors across the country and is truly someone to watch in the interiors industry. She's innovative, forward-thinking, and always leading the way. But what makes today's episode especially meaningful is her newest project—her children's book, A Designer

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01:01:16

The Sales Secret: Building Trust that Converts

Profit Is A Choice ·

2026/02/01

302: The Sales Secret: Building Trust that Converts Joining me on the podcast today is Kathy Pace. Kathy is a dynamic, high-energy coach who teaches sales through a lens of trust—trust in ourselves, trust in the process, and trust in the client's ability to clearly share what they want and need. In this episode, we're reframing the sales conversation and exploring how trust transforms the entire experience, making it more authentic, effective, and enjoyable for everyone involved. Get ready for an

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46:31

Why Aligning Your Resources is the Key to Executing...

Profit Is A Choice ·

2026/01/18

301: Why Aligning Your Resources is the Key to Executing Your Strategy On the podcast today, I'm joined by Courtney Bramlett, owner of The Good Sower, and the powerhouse behind marketing and operations at Scarlet Thread. In this episode, we're talking about the alignment of resources—how you're investing your time, energy, and effort into the areas of your business that truly matter and will move you to the next level. Together, we are bringing a practical, grounded perspective on focusing your

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45:18

Upcycling with Purpose: How Sustainable Design Brings...

Profit Is A Choice ·

2026/01/04

300: Upcycling with Purpose: How Sustainable Design Brings Peace to Your Space Joining us on the podcast today is Sarah Trop, owner of Fun Cycled in upstate New York. By day, Sarah transforms spaces and furniture through thoughtful, sustainable design, and by night, she shares her creative life as a lifestyle blogger—she's truly fun to follow and watch. In this episode, we're talking about upcycling—what Sarah lovingly calls Fun Cycling—and how intentional, sustainable design can bring a sense of

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01:26:57

Year-End Wrap Up: Creating Margin in Life and Business

Profit Is A Choice ·

2025/12/28

299: Year-End Wrap Up: Creating Margin in Life and Business Joining me today on the podcast is Ceil DiGuglielmo, host of the Sew Much More podcast and owner of the Curtains and Soft Furnishings Resource Library. Every year, Ceil and I sit down for an end-of-year business catch-up to talk honestly about what worked, what didn't, and what we've learned. We ask each other thoughtful, leading questions to get a real glimpse into work, life, balance, and how all of those pieces fit together. Our hope is

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24:18

How to Scale Without Diluting Your Brand

Profit Is A Choice ·

2025/11/30

298: How to Scale Your Business Without Diluting Your Brand Today we're diving into one of the biggest challenges for growing businesses — scaling without losing control of your brand. Growth is exciting, but it can also expose every weakness in your systems, your messaging, and your client experience. So in this episode, we're talking about how to protect your brand's integrity as you bring on more clients, more team members, and more opportunities. Because scaling should amplify your brand — not

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40:42

The Referable Client Experience

Profit Is A Choice ·

2025/11/23

Joining me today on the podcast is Stacey Brown Randall—a returning guest and someone you're going to love hearing from again. Stacey has been on the show twice before, and today she's back to share insights from her brand-new book, The Referable Client Experience. You may also know her as the author of the multiple award-winning book Generating Business Referrals Without Asking, and as the host of the hugely popular podcast Roadmap to Referrals. Beyond her work as a consultant and coach, she's also

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01:14:06

How Insurance Builds Wealth: Key Benefits for...

Profit Is A Choice ·

2025/11/02

296: How Insurance Builds Wealth: Key Benefits for Financial Growth Today I'm joined by Susan Glass and Caitlin Raad of The Glass Group, experts in helping individuals, families, and business owners build financial security and confidence through smart insurance strategies. Susan and Caitlin specialize in showing how different types of insurance can be layered to protect not just a person—but their family, employees, and business as a whole. I've had the pleasure of meeting with both of them several

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16:52

Avoiding Common Mistakes When Charging Premium Rates

Profit Is A Choice ·

2025/10/19

295: Avoiding Common Mistakes When Charging Premium Rates Raising your prices can feel like a bold move—but what happens when your premium rates don’t deliver the results you expected? In this episode, we’re uncovering the most common mistakes entrepreneurs and service-based professionals make when charging high-end prices. Learn how to identify the gaps in your pricing strategy, communicate your value effectively, and attract clients who are ready to invest at your level. If you’ve ever wondered

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56:07

Find the Habits Driving Your Business

Profit Is A Choice ·

2025/10/05

294: Find the Habits Driving Your Business Discover how uncovering your thinking habits can unlock your greatest potential. In this episode, we sit down with Liz Taylor—former Motorola mechanical engineer turned serial entrepreneur, certified health and Enneagram coach, and Habit Finder specialist. With over 24 years of business experience and coaching since 2015, Liz shares how identifying the thought patterns that drive or derail success can transform high-achieving business owners. Learn how

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19:10

Unblock Your Cash Flow: Strategies to Free Up Money Fast

Profit Is A Choice ·

2025/09/14

293: Unblock Your Cash Flow: Strategies to Free Up Money Fast Have you ever hit a point where your design business cash flow just isn’t flowing? The truth is that money doesn’t always stay steady—it moves in and out, up and down. In today’s episode, we’re digging into how interior designers can get the money moving again with quick cash flow wins, plus a long-term cash management strategy for financial stability and growth. Topics Mentioned: Profitability Financials Pricing Strategy Key

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55:09

Hospitality is Profitable for Everyone

Profit Is A Choice ·

2025/09/01

292: Hospitality is Profitable for Everyone Welcome to today’s episode! With me is Rick Campos — a recovering interior designer, podcast host, and design business coach. Rick is certified in Coaching the Unreasonable Hospitality methodology, and we’re diving into what it really means to go beyond service and show up with true hospitality. Stick around for practical insights and action items you can start using right away in your interior design business. Topics Mentioned: Hospitality Community

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32:01

3 Ways to go from Hobbyist to Interior Design...

Profit Is A Choice ·

2025/08/17

291: 3 Ways to go from Hobbyist to Interior Design Professional Welcome to the show! Today we’re diving into how to go from hobbyist to professional—whether you’re in interior design or building any creative business. We’ll cover three powerful areas that can transform your journey: mindset, boundaries, and intentionality. So, grab a pen and paper, and let’s reflect—where are you still showing up like a hobbyist, and where are you ready to level up and own your role as a professional? Topics

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56:47

Self-Care is Profitable for You and Your Business

Profit Is A Choice ·

2025/08/03

290: Self-Care is Profitable for You and Your Business Today’s guest is Katie McDonald, a powerful self-care strategist who helps high achievers get things done without coming undone. After overcoming her own burnout, Katie now guides others from constant doing to intentional being. If you're feeling overwhelmed or running on empty, this episode is for you. Topics Mentioned: Burnout Self-care Strategy Accountability Key Thoughts: We're so used to quieting ourselves and our needs so that

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47:07

The Entrepreneurial Journey

Profit Is A Choice ·

2025/07/20

289: The Entrepreneurial Journey Welcome to today’s episode, where we dive into the entrepreneurial journey—from the spark of an idea to building a business with real impact. We’ll explore the key stages of growth, the evolving challenges at each step, and what it takes to succeed along the way. Whether you’re just starting out or scaling up, this episode is packed with insights to help you move forward. Tune in, take notes, and discover where you are on your entrepreneurial path. Topics Mentioned:

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48:50

Invest in Yourself for Business Growth

Profit Is A Choice ·

2025/07/06

288: Invest in Yourself for Business Growth Today on the podcast, we’re joined by Kacey Graham, owner and principal designer of Boehm Graham Interior Design. From working alongside her mother on over 17 interior design show houses to leading her own successful design firm, Kacey shares her inspiring journey of business growth. We’ll dive into the key investments she made in herself and her team to build a thriving interior design brand. Topics Mentioned: Self investment Growth Hiring

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12:43

The Hidden Costs of Winging It in Your Design Business

Profit Is A Choice ·

2025/06/15

287: The Hidden Costs of Winging It in Your Design Business In this episode, we unpack the hidden costs of winging it in your design business. Michele shares why flying by the seat of your pants can lead to burnout, missed opportunities, and financial messes. She dives into the power of intentional planning, strategic hiring, and clear marketing—all rooted in a strong, future-focused vision. If you're ready to stop guessing and start growing, this one's for you. Topics Mentioned: Missed

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59:33

Profitability of Working with a Family Member

Profit Is A Choice ·

2025/06/01

286: Profitability of Working with a Family Member On today’s episode, we’re joined by Beth Meyer and Abby McLane of Beth Meyer Design, a mother-daughter team specializing in luxury residential interiors. Featured in Southern Home and LUXE, they’ve built a trusted brand through elegant design and smart business growth. We’ll explore how they started working together, their approach to profitability, and the benefits of running a family-based interior design business. If you're looking for real

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17:10

The Top 5 Profit Drains in Your Interior Design Business

Profit Is A Choice ·

2025/05/18

285: The Top 5 Profit Drains in Your Interior Design Business Welcome to the podcast! Today, we’re diving into the five biggest profit drains that can silently sabotage your interior design business. If you’ve ever wondered where your money is going or why your profit margins aren’t where they should be, this episode is for you. Grab a pen and paper—because you’ll want to take notes on how to boost profitability and take control of your money management starting today. Topics Mentioned:

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59:51

The Hidden Costs of Employment

Profit Is A Choice ·

2025/05/04

284: The Hidden Costs of Employment s Joining me is Jessica Harling, founder of Behind the Design. Jessica is a seasoned expert in employee and process development, specializing in recruitment, training, and change management for design organizations. Her work helps businesses streamline costs, increase productivity, and develop high-performing teams. In this episode, we'll discuss practical business strategies for interior designers for effective hiring, onboarding, and retention to ensure your

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149 results

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