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PODCAST

The Manufacturing Marketer

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren. Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and

business marketing

All Episodes

57:44

Lessons Traditional Manufacturing Marketers Can Learn...

The Manufacturing Marketer ·

2023/09/21

On this episode of The Manufacturing Marketer we are sharing audio with you from a panel hosted by Jam Khan from 6sense. In this session, Grace Wright, Strategy Director at Gorilla 76, and MJ Smith, CMO at CoLab discuss how manufacturers can level up their marketing strategies by: - Learning industrial startup tactics from real-world examples - Getting actionable insight into campaign optimization - Listening to a thoughtful Q&A session with industry experts To learn more about

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48:16

Building your Industrial Learning Center | Industrial...

The Manufacturing Marketer ·

2023/09/15

If you work in marketing, you’ve worked with your company blog. In this episode, we’ll lean on Gorilla 76’s technical experts, Digital Creative Director Randall Zaitz and Lead Developer Rui Huang, to cover best practices for a clean user experience including… • How to level-up your blog from the WordPress default • Key elements worth including in your design • How to tell developers EXACTLY what you want ---------------- Join us live on future IML sessions! Learn more and

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54:16

Niche Audiences: Alternative Tactics for...

The Manufacturing Marketer ·

2023/09/11

Brendon and Aren discuss challenges with targeting niche B2B audiences and share alternative tactics like building custom lists to overcome platform limitations. They cover the pros and cons of native targeting vs. lists and when to use each approach. Tips include leveraging internal SMEs, targeting subsets of industries, and continuous refinement.

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45:46

Setting SMART goals and KPIs to track marketing...

The Manufacturing Marketer ·

2023/09/01

Brendon Forrest and Aren Buresh discuss how industrial marketers can set measurable goals and track key performance indicators (KPIs) to evaluate marketing effectiveness. They explain how to establish SMART goals aligned to business objectives and select KPIs based on campaign metrics. Brendon and Aren provide examples of common goals and KPIs, and advise on frequency of measurement. They also cover approaches when goals aren't being met and tips for new marketers starting the

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42:52

The foundational tech stack industrial companies need...

The Manufacturing Marketer ·

2023/08/25

What you need, what you don’t, and how it’s used - refine your marketing tech stack with these foundational tools. Listen in on Peyton, Brendon, Kevin and Patrick talking about everything from integration to use cases with the IML community. You’ll learn about: What our tech stack looks like How to troubleshoot on Wordpress & with tag plugins The necessary tech stack for a small marketing team What tools our IMLers use & how they use it

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26:48

Diagnose your marketing campaigns with Patrick Cronin

The Manufacturing Marketer ·

2023/08/18

Not every campaign you run will be homerun out of the gate. But we can get into them surgically and diagnose the problem. Patrick joins today to share his philosophy on zooming out and then zooming into problems. This method will help you understand if any external or messaging issues you might have while zooming in looks at technical aspects of campaigns that might be off.

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46:21

Social proof marketing done right | Industrial...

The Manufacturing Marketer ·

2023/08/10

Give your future customers the gift of going second with social proof marketing. In this conversation G76 Conversion Writer Allen Fennewald joins Brendon and Peyton to unravel the path to successful storytelling. We cover: > Making the most of customer interviews > How one long-form case study can become all the content you need for a social proof campaign > Common pitfalls – Join us live on future IML sessions! Learn more and register at

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45:56

Google Analytics 4 for Industrial Marketers w/...

The Manufacturing Marketer ·

2023/08/03

Now that Google Analytics 4 (GA4) is actually here, how confident do you feel that you're using it effectively? In this screen-share heavy episode, we cover: What has changed from UA to GA4 Reporting views worth exploring Events and metrics that matter to leadership How to archive your data from your old UA properties – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live.

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48:52

122 days as Head of Marketing part 2 with Mary Keough

The Manufacturing Marketer ·

2023/07/28

Mary and I continue our conversation from last week on her first 122 days as Head of Marketing at a SaaS company.

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46:23

122 days as Head of Marketing w/ Mary Keough |...

The Manufacturing Marketer ·

2023/07/21

In this special episode, Peyton and Brendon welcome back former IML co-host Mary Keough. Mary has been the head of marketing at Map My Customers for 122 days (at time of publication). In that time, she’s launched an entire Go-To-Market strategy in the form of positioning, content, demand generation and live events. Tune in to hear how she did it. --------- Don't miss the next Industrial Marketing Live show by registering at industrialmarketinglive.com

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50:09

Why story is critical for your Go-To-Market strategy...

The Manufacturing Marketer ·

2023/06/23

In this episode, we're talking about a foundational element of go-to-market strategy: the narrative. Joining us to unpack how story provides the framework to really get at what you sell and why it matters is G76 writer and novelist Grace Halverson. Simply put: Stories are memorable. And when well told well, they can help your buyer advance in their customer journey as the plot marches forward. Commit to telling the same story in every facet of your marketing, and its power is

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43:39

Lay the groundwork for effective industrial marketing

The Manufacturing Marketer ·

2023/06/16

Brendon and Aren explore the crucial groundwork that industrial marketers must undertake before launching effective content and campaigns. They emphasize the importance of customer interviews, positioning, brand storytelling, and content planning. Brendon underscores that impactful marketing begins with customer insights and strategic thinking. Instead of hastily creating content and campaigns, investing time upfront yields long-term benefits for both businesses and

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53:57

The effect of company culture on marketing |...

The Manufacturing Marketer ·

2023/06/09

As marketers, some of the levers we’d like to pull seem harder to reach. Culture is one of those levers, but its effects (good or bad) run deep. Spoiler alert: We believe strong culture begets stronger marketing. So how can we strengthen our company culture from our marketing seats? We dive into that and more with Jon Franko, culture-building champion and co-founder of Gorilla 76. – – Join us live on future IML sessions! Learn more and register at

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34:09

YouTube ads with Kevin McClary

The Manufacturing Marketer ·

2023/06/01

85% of American internet users visit YouTube once a week. Your audience is most likely on this platform, but running YouTube campaigns is much different than other channels. Kevin McClary, Gorilla 76's Senior Performance Marketer, joins Brendon to talk creative, targeting and budget for strong YouTube campaigns.

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56:03

How to build a targeted social audience in LinkedIn |...

The Manufacturing Marketer ·

2023/05/25

When you embark on a paid social journey, one of your first steps is creating your targeted audience. In this Industrial Marketing Live session, G76 Strategy Director Grace Wright and Sr. Performance Marketer Kevin McClary join Peyton to guide us through the LinkedIn audience tool. We show (and tell) how to: - Layer firmographic information - Upload lists - Create retargeting lists - Determine a budget appropriate for your audience size Helpful resources: * Screen-share of this

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39:02

Mobile website design with Randall Zaitz

The Manufacturing Marketer ·

2023/05/18

Do you know how many people are visiting your website with a mobile device? We have started to see that number growing, especially if you are running campaigns. Your mobile website can't be an afterthought anymore. Brendon is joined by Randall Zaitz, Gorilla 76's Digital Creative Director to discuss what you should be thinking about for mobile website design. Resources shared:

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54:45

Podcasting for Manufacturers with Chris Luecke |...

The Manufacturing Marketer ·

2023/05/11

Podcasts are an underutilized promotion and distribution channel for industrial companies. This week on IML, we're talking with manufacturing podcast titan Chris Luecke, host of Manufacturing Happy Hour about why that should change. As a channel, you won't find many with an audience more engaged to hear content. Plus, podcast production is more accessible than you might think. We cover: Why and how podcasts fits for manufacturers Producing a consistent

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22:15

Google Analytics metrics you should be using with...

The Manufacturing Marketer ·

2023/05/04

Google Analytics is a pretty basic but underutilized tool in manufacturing marketing departments. Inside this platform is a lot of data about how your content is performing...if you set it up right. Patrick Cronin, Gorilla 76 Performance Marketer, joins Brendon to discuss bounce rate, time on page, scroll depth and engagement all within the Google Analytics 4 platform.

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48:33

Marketing improvements for OEMs & distributors

The Manufacturing Marketer ·

2023/04/27

Today, we start "the healing process" in the often disjointed relationship between original equipment manufacturer (OEM) and distributor. With Beth Bauer from the OEM perspective and Jarrod Beasley from the distributor, our conversation will be focused on opportunities where we can improve our partnerships. Things like: 🤩 Resource banks that dreams are made of 📈 Understanding how success is measured for both parties 🤝 What their favorite partners do (or don't) – Join us live on

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29:22

Manage your time effectively with Alex Monroe

The Manufacturing Marketer ·

2023/04/21

You have a million things to get done: plan tradeshows, make content, run campaigns, evaluate the CRM and a whole lot more. Alex Monroe, Project Manager at Gorilla 76, is here to provide you with strategies and tips to help your productivity. Listen now to save yourself time in the future.

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