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PODCAST

eCommerce Badassery

Jessica Totillo Coster

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure

business marketing

All Episodes

09:59

248. Lounge Lessons: How to Set Financial Goals in...

eCommerce Badassery ·

2023/10/24

Do you set financial goals in your business? Whether you've been doing it all along or you're getting started for the first time - there are a few things you'll want to keep in mind to make sure you're setting the RIGHT goals. _______ Full Episode Show Notes http://ecommercebadassery.com/248 _______ Want to Say Thanks? https://www.buymeacoffee.com/ecommercebadassery _______ Let's Connect Website: http://ecommercebadassery.com Instagram:

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09:13

247. Lounge Lessons: Perception is Reality - How Your...

eCommerce Badassery ·

2023/10/17

What is product positioning? Simply put, product positioning is deciding how you want the market to think and feel about your product and articulating that in your marketing and messaging. Essentially, potential customers will think and feel about your product what you tell them to think and feel. Tune in to hear how this might affect your business and why you should re-evaluate your product positioning each season throughout the year. _______ Full Episode Show

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09:30

246. Lounge Lessons: Why Recessions Aren’t as Scary...

eCommerce Badassery ·

2023/10/10

There is still a lot of chatter and concern about the economy and how that will affect small eCommerce business owners. While we can’t deny some store owners are seeing a dip... allow me to offer you a new perspective & give you some ideas on what to do about it _______ Full Episode Show Notes http://ecommercebadassery.com/246 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership:

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09:00

245. Lounge Lessons: How to Increase My Sales Year Round

eCommerce Badassery ·

2023/10/03

Making tons of money in Q4 is cool, but making steady sales all year round would be better... or would it? The answer is definitely going to depend on you and your business, but today I'm giving you a glimpse into a conversation I had with a Lounge member about how she can handle her seasonal business. If you've been wondering how to create a steady stream of sales all year round or if you should just accept that you are a seasonal business and what that means for you - this is a must-listen

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10:29

244. 5 Mistakes to Avoid this Holiday Season in Your...

eCommerce Badassery ·

2023/09/26

With so many shiny objects and moving parts, Q4 marketing campaigns can quickly go off the rails. I love a well-thought-out plan with tons of opportunity to engage your customers but I also want to make sure to avoid these common pitfalls. Tune in for the 5 most common mistakes eCommerce business owners make in their Q4 marketing and how to avoid them. _______ Full Episode Show Notes http://ecommercebadassery.com/244 _______ Let's Connect Website: http://ecommercebadassery.com Instagram:

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10:53

243. A Must for Every eCommerce Business Owner That...

eCommerce Badassery ·

2023/09/18

Are you making business harder than it has to be? If you're like most of the entrepreneurs I know... including myself, the answer is probably yes. In this week's episode, I've diving into a few recent examples of how I see this show up in your business and what you can do about it going forward. _______ Full Episode Show Notes http://ecommercebadassery.com/243 Holiday Podcast Episodes http://ecommercebadassery.com/holidaypodcast The Lounge eCommerce

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12:49

242. What if I Don’t Want to Run a Black Friday...

eCommerce Badassery ·

2023/09/12

Sales & promotions are a staple of Black Friday Weekend, but what if they don't make sense for your business? Tune in to hear how you can still capitalize on the holiday season without running a sale and what you should consider before making that final decision. _______ Full Episode Show Notes http://ecommercebadassery.com/242 Holiday Podcast Episodes http://ecommercebadassery.com/holidaypodcast _______ Let's Connect Website: http://ecommercebadassery.com Instagram:

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21:33

241. What I Would Do in Q4 if I Were an eCommerce CEO

eCommerce Badassery ·

2023/09/05

Hear me strategize a holiday marketing plan based on the data I discovered & what my goals for the season are. I walk through multiple if this/then that scenarios so you can see how these strategies might apply to your business. _______ Full Episode Show Notes http://ecommercebadassery.com/241 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review,

en

10:55

240. iOS17 & Cookies: Tech Changes that Will Affect...

eCommerce Badassery ·

2023/08/29

If you haven’t already heard there are major changes coming to the Internet that are sure to change your ability to reach new and returning customers. More specifically, I’m talking about the release of iOS17 and the death of the 3rd party cookie. There are A LOT of technical things that go into this topic and a lot of variables at play. I’m going to do my best to break it down as simply as possible and focus mostly on the solutions vs. going into all the nitty-gritty. Make sure you check the

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15:06

239. REPLAY: Optimize Your Website Search to Improve...

eCommerce Badassery ·

2023/08/22

Did you know? Consumers who search a website for the product they're looking for are 2.4x more likely to buy and spend 2.6x the amount of shoppers who don't. Site search is a powerful tool to increase the conversion and revenue on your website, but the default behavior may not be enough to get your customers to their end goal. As an eCommerce website owner, there are some optimizations you can do to create a better site search experience for your customers and today we're walking through it

en

08:37

238. The Struggle is Real & What You Can Do About It

eCommerce Badassery ·

2023/08/15

If you think you're the only business owners that feels like burning everything to the ground now and then... you couldn't be more wrong. I talk to A LOT of business owners... in all industries and the sentiment is the same throughout. Even those I see who look like they've got it all figured out and ready to throw in the towel some days. But you don't have to suffer alone. Tune in to hear my best tip for weathering the storm. _______ Full Episode Show

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40:03

237. Using TikTok Trends for Your Product-Based...

eCommerce Badassery ·

2023/08/08

Short-form video... what many of us hoped would be a flash in the pan has proven to be a mainstay of modern social media marketing. Whether you love it or hate it, keeping up with this ever-evolving medium can be downright exhausting; especially when it comes to trends. If you're asking questions like: How many trends are too many Should I use trends or original content When is it too late to use a trend ... then this is the episode for you! _______ Links Mentioned Wave's Inside Scoop

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37:01

236. Shopify Platform Updates: Summer 2023

eCommerce Badassery ·

2023/08/01

Shopify just released over 100+ product updates designed to help you run your eCommerce business. From new apps to new AI functionality... and everything in between. I'm breaking down the MUST-KNOW updates along with how to know if they're right for YOUR business! There are A LOT of links mentioned in this episode, please visit the full show notes for them all linked below. _______ Full Episode Show Notes http://ecommercebadassery.com/236 _______ Let's Connect Website:

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19:48

235. Replay: How to Run a Promotion or Product Launch...

eCommerce Badassery ·

2023/07/25

Creating an event around your latest product, collection, or even your latest promotion is a surefire way to drum up excitement and increase your overall sales results. On this week’s episode, I’m breaking down the step-by-step, A to Z process of launching a new product in your eCommerce business, including a marketing launch plan, the content you need to create to support your launch, and how to entice your audience to join your pre-launch list. _______ EPISODES MENTIONED 20. The Power of the

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30:22

234. Turn Your Instagram Followers into Email...

eCommerce Badassery ·

2023/07/18

Growing your email list and eCommerce business is one of the most important things you can do. The more people you have on your list to sell to, the more revenue you can generate. But growing your list isn't quite as easy as it sounds. My two favorite ways to grow an email list are through product launches and quizzes. But if your audience is on the smaller side, it might not always make the impact that you need. Giveaways on the other hand will typically generate more email subscribers than

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52:55

233. A More Impactful Way to Connect with Customers &...

eCommerce Badassery ·

2023/07/11

Passive income is the holy grail of online business... but is any income TRULY passive? Sort of. Put the work in upfront and passive income can follow. Of course, as a product-based business, you still need to fulfill the orders, but it would be cool to have that revenue rolling in without much marketing, wouldn't it? Today's guest is Monica Little and she's teaching us exactly how we can make that happen. _______ Episodes Mentioned How I Got Over My Fear of Live

en

30:05

232. Replay: Your Burning Questions & My Best Advice

eCommerce Badassery ·

2023/07/04

You asked, I answered! In today’s episode, we’re covering some of YOUR most frequently asked questions about running your eCommerce business. Plus, I’ll share some other episodes you can check out to dig even deeper on a lot of these topics. Check the timestamps below to skip to the questions you care most about! What You’ll Learn How to get more traffic to your website? Should you do FB ads, will they make you more money? (8:35) How can you grow your email list with people who actually want to

en

31:25

231. Investing & Managing Margins in Your eCommerce...

eCommerce Badassery ·

2023/06/27

When was the last time you really dug into your profit and loss statement? I've been having A LOT of conversations about finance lately and it's got me worried about your profitability. CFOs are giving bad advice, programs you're investing in don't make sense for the stage of business you're at, agencies are ripping you off, and you're not putting nearly enough money in your pocket. Today we're diving into what you should think about and consider before investing in or out of something in

en

55:10

230. Creating a Passive Income Stream in Your...

eCommerce Badassery ·

2023/06/20

Passive income is the holy grail of online business... but is any income TRULY passive? Sort of. Put the work in upfront and passive income can follow. Of course, as a product-based business, you still need to fulfill the orders, but it would be cool to have that revenue rolling in without much marketing, wouldn't it? Today's guest is Monica Little and she's teaching us exactly how we can make that happen. _______ Episodes Mentioned ep. 93. How to Calculate Your Traffic

en

40:46

229. Becoming an Inventory & Finance Genius with...

eCommerce Badassery ·

2023/06/13

Inventory and finance are the least enjoyable parts of running a product-based business, but they're also the most important. If you don't have a handle on these numbers it's very difficult to stay profitable especially as you scale. Learn how you can tweak the profit-first method to fit your inventory business and the most important things you need to understand about your business financials. _______ Episodes Mentioned ep. 145. How to Manage Your

en

372 results

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