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PODCAST

State of Medtech

State of Medtech

State of Medtech is the #1 podcast in medtech and medical devices. Hosted by Omar M. Khateeb, we go inside the business and science of healthcare innovation—with unfiltered interviews from top investors, startup founders, and industry leaders. Each week, we feature candid interviews with: 💼 Top medtech investors & VCs 🧠 Founders of disruptive medical device startups 🧬 Clinicians & industry leaders shaping the future of medicine From go-to-market to M&A, AI to surgical robotics,

health & fitness medicine

All Episodes

00:40:36

228. Ortho: Zimmer Biomet Global Knee President Joe...

State of Medtech ·

2024/11/18

00:00 Introduction to Joe Urban's New Role03:00 The Vision Behind Joining Zimmer Biomet 05:54 Customer-Centric Innovation in Knee Technology 08:47 Strategic Positioning in a Competitive Market 12:06 Focus on Innovation and Market Growth 15:10 Partnerships and Collaborations for Future Success 17:51 Challenges and Opportunities in the Knee Market 21:05 The Role of Robotics in Orthopedic Surgery 24:05 Business Model Innovations at Zimmer Biomet 26:47 Leadership and Authenticity in MedTech 29:54

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01:09:56

227. Marketing: Early Adopters vs Innovator Psychology

State of Medtech ·

2024/11/16

00:00 Introduction to Technology Adoption Curve 02:54 Understanding the Early Market 05:50 Innovators vs. Early Adopters 09:11 The Role of Innovators in Adoption 11:58 The Importance of Early Adopters 14:54 Navigating the Transition to Mainstream Market 17:49 Engagement Strategies for Different Market Segments 21:11 Q&A Session: Addressing Real-World Challenges 31:42 Navigating Hospital Adoption Challenges 34:36 Understanding the Sick Care System 35:12 Balancing Customer Feedback and Product

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00:54:40

226. Career: Jill Canada on Startup vs Big Company...

State of Medtech ·

2024/11/14

00:00 Introduction to Jill Canada and Her Journey 02:03 Career Path: From GE Healthcare to Startups 05:13 Navigating Corporate vs. Startup Environments 09:54 Choosing Between Startups and Corporations 16:05 Managing Professional Brand and Team Dynamics 24:54 The Importance of Team Roles 27:26 Rock Stars vs. Superstars 34:00 Navigating Career and Motherhood 39:54 Work-Life Integration vs. Balance 43:36 Health as a Priority 50:09 Influential Mentors and Leaders Showpad has been helping medtech

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01:13:43

225. Chris Prentice shares stories from medical sales...

State of Medtech ·

2024/11/12

00:00 Introduction and Background 06:20 The Culture of Execution in the Medical Device Industry 18:43 The Importance of a Strong Elevator Pitch and Situational Awareness in Sales 25:51 Tactics for Closing Deals in the Medical Device Industry 28:55 The Significance of Calling Your Shot and Sticking to Your Word in Sales 34:45 Managing Relationships and Balancing Deals in a Team Setting 39:39 Difficult Conversations and the Importance of Procedure Adoption 41:23 Navigating Difficult Conversations with

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00:26:50

224. Marketing: Lead Gen Forms & 3 Questions Every...

State of Medtech ·

2024/11/01

00:00 Understanding Lead Generation Basics06:11 Balancing Friction in Lead Gen Forms 12:00 Post-Lead Form Strategies 18:10 Addressing Lead Generation Challenges Showpad has been helping medtech marketers use data and content to empower sellers to grow pipeline. Learn more at Showpad.com/StateofMedtech Are you a medtech marketer or sales leader? Join our weekly zoom call “Medtech Growth Levers” https://lu.ma/medtechgrowthlevers For limited time only - Get the Medical Sales Network Effects Program

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00:58:29

223. Rep Life: The Comeback Blueprint: Redefining...

State of Medtech ·

2024/10/30

00:00 Introduction to Johnny Caffaro01:21 Johnny's Unique Patient Journey 03:36 Transitioning from Patient to Sales Rep 05:57 Building a Personal Brand on LinkedIn 07:10 The Challenges of Social Media in Medical Sales 09:38 The Evolution of Personal Branding in the Medical Field 10:08 Navigating Corporate Politics and Personal Branding 16:24 Johnny's Journey of Self-Discovery 22:41 The Ayahuasca Experience and Its Impact 28:10 Ego, Empathy, and Redefining Success 31:09 The Journey of

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01:10:27

222. Sales: 5 Dysfunctions of a Team with Shawn...

State of Medtech ·

2024/10/28

Showpad has been helping medtech marketers use data and content to empower sellers to grow pipeline. Learn more here: ⁠https://www.showpad.com/stateofmedtech/Timestamps 00:00 Introduction and Background 03:03 Building Trust: The Foundation of a Highly Functioning Team 09:46 Recognizing and Addressing the Five Dysfunctions of a Team 13:19 Results: The Focus, but Trust is the Starting Point 23:14 Getting to Know Your Team: Showing Vulnerability and Leading with Humility 27:37 Demonstrating Empathy:

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00:35:24

221. Marketing: The Perfect Webinar

State of Medtech ·

2024/10/25

00:00 Introduction to MedTech and Webinars 03:08 Key Elements of Successful Webinars 06:13 Crafting the Perfect Webinar Headline 08:57 Effective Promotion Strategies for Webinars 11:55 Maximizing Attendance and Engagement 14:59 Post-Webinar Distribution and Content Utilization 17:49 Addressing Audience-Specific Strategies 21:09 Navigating Challenges with Leadership 24:03 Choosing the Right Webinar Platform 26:52 Final Thoughts and Recap Showpad has been helping medtech marketers use data and

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01:18:03

220. Nuvasive Founder Dr. Jim Marino Shares the Good,...

State of Medtech ·

2024/10/23

00:00 Introduction and Background 02:04 Dr. Marino's Current Venture: Trinity Orthopedics 06:19 Early Interest in Arthroscopy and Minimally Invasive Techniques 09:23 Mentorship and Influence of Arthur Steffi and Parviz Kambin 11:47 Spine Surgery in the Late 80s and Early 90s 13:48 Applying Arthroscopic Visualization to Spine Surgery 17:33 Transitioning from Clinical Interests to Device Development 23:41 Investment and Formation of Nuvasive 26:16 Choosing a CEO and Managing Ambitions 32:23 The Impact

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01:18:09

219. The Legend Manny Villafaña, Founder, Chairman, &...

State of Medtech ·

2024/10/21

00:00 Introduction to Manny Villafaña's Journey 02:52 Early Life and Challenges in the South Bronx 05:48 Career Beginnings at Medtronic 09:10 Transition from Employee to Entrepreneur 12:04 Innovating Pacemaker Technology 14:59 The St. Jude Valve and Its Impact 18:09 Overcoming Challenges in Heart Valve Development 21:09 The Role of Collaboration in Medical Innovation 24:03 Negotiating Success and Strategic Partnerships 38:37 Negotiating the Future of Medical 21 41:07 The Market Potential of

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00:31:59

218 Breast Cancer Detection Using Portable, AI-Driven...

State of Medtech ·

2024/10/16

00:00 Introduction and Background02:22 The Problem Isono Health Solves 06:25 Shortage of Skilled Sonographers 07:26 Regulatory Pathway and Commercial Plan 08:41 Customer Pipeline and Adoption 10:26 Fundraising and Funding 16:08 Series A Funding and Investor Qualities 18:25 Potential Acquirers in the Future 20:46 Ultrasound as a Service 22:04 Training the AI Model 23:22 Reimbursement Pathway for AI 24:52 Product Details: Conductive Material and Resolution 27:46 Target Clinicians and Beachhead 30:15

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00:58:20

217. Sales: Going from Consumer to Enterprise with...

State of Medtech ·

2024/10/15

Learn how Showpad helps medtech marketing teams use data to grow pipeline and drive adoption. https://showpad.com/stateofmedtech 00:00 Introduction and Welcome Back 03:14 The Importance of Sales Coaching 11:30 Five-Step Coaching Methodology 22:48 Step One: Identifying Areas for Development 23:15 Step Two: Observation in Action 36:31 Step Three: Immediate Feedback 38:54 The Importance of Feedback in Presentations 40:32 Generational Perspectives on Leadership 42:49 Building Trust Through Constructive

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00:17:07

216. Marketing: How to Do OKRs and What to Avoid

State of Medtech ·

2024/10/11

00:00 Introduction to OKRs 02:53 Understanding Objectives and Key Results 06:47 The Importance of Focus in OKRs 08:42 Aligning OKRs with Mission and Vision 11:53 Tracking Progress and Continuous Improvement Learn how Showpad helps medtech marketing teams use data to grow pipeline and drive adoption. https://showpad.com/stateofmedtech Are you a medtech marketer or sales leader? Join our weekly zoom call “Medtech Growth Levers” https://lu.ma/medtechgrowthlevers For limited time only - Get the Medical

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00:40:53

215. Insiders Look into the Purchasing Materials...

State of Medtech ·

2024/10/09

00:00 Introduction and Importance of Purchasing Managers 04:19 Understanding the Role of a Purchasing Materials Manager 06:20 Transition to Ambulatory Surgery Center (ASC) Setting 10:05 Evaluating New Technologies in ASCs 13:33 The Role of Purchasing Managers in Decision-Making 17:20 Considering Value and Cost in Technology Adoption 23:32 Information Sources for Purchasing Managers 25:28 Challenges and Pushback from Reps and Companies 32:21 Ineffective Approaches by Reps 35:28 Effective Approaches

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01:00:49

214. Patient Story: Mike Hugo Shares his Story on...

State of Medtech ·

2024/10/07

00:00 Introduction and Background 02:23 Transitioning from Engineering to Sales 07:41 Winning President's Club and Earning Patents 15:56 Receiving the Diagnosis and Adopting a Positive Mindset 26:45 Optune: Disrupting Cancer Growth 32:34 Cherishing Moments and Leaving a Legacy 34:48 Fishing Adventures and Memorable Experiences 36:05 Singing a Duet with Tim McGraw 45:27 Advocating for the Promising Pathway Act Mike’s original post on LinkedIn

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00:36:38

Marketing: 7 Principles of Persuasion

State of Medtech ·

2024/10/04

00:00 Introduction and Celebration of New Beginnings02:13 Understanding the Influence Framework 09:50 Principles of Persuasion Explained 15:21 Applying Persuasion in Marketing Funnels 22:50 Recommended Books on Persuasion 32:56 Ethics of Persuasion vs. Manipulation Learn how Showpad helps medtech marketing teams use data to grow pipeline and drive adoption. https://showpad.com/stateofmedtech Are you a medtech marketer or sales leader? Join our weekly zoom call “Medtech Growth Levers”

en

00:33:50

212. Ortho: Changing How Total Knee Replacement is...

State of Medtech ·

2024/10/02

00:00 Introduction and Commercial Reminders 02:35 Background and Creation of The Goknee 05:38 The Limitations of Current Physical Therapy in Knee Replacement Recovery 08:23 The Goknee: A More Advanced Home Exercise Program 13:40 The Comprehensive Solution of The Goknee 18:21 Barriers to Adoption and Marketing Challenges 29:48 The Challenges of Working with Large Orthopedic Companies 32:13 Conclusion and Call to Action For limited time only - Get the Medical Sales Network Effects Program for 60% off

en

00:44:50

211. Marketing: Neil Patel on AI and the Latest...

State of Medtech ·

2024/09/30

Learn how Showpad helps medtech marketing teams use data to grow pipeline and drive adoption. https://showpad.com/stateofmedtechTimestamps 00:30 Meet Neil Patel: Marketing Legend 02:16 Marketing Evolution: Then and Now 04:02 Effective Marketing Strategies for Startups 06:02 Understanding Customer Value and Profitability 09:53 SEO Best Practices and Insights 18:09 Content Creation and Leveraging AI in Digital Marketing 22:07 The Importance of Data and Analytics in Marketing 22:35 Human vs

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00:25:39

210. Exits: $10.8B Exit to Merck with Prometheus...

State of Medtech ·

2024/09/25

00:00 Introduction and Welcome00:32 Guest Introduction: Mark McKenna 00:42 The Prometheus Acquisition by Merck 01:01 Mark's Career Journey and Decision to Join Prometheus 04:55 Challenges and Strategies in the First Year 06:48 Key Inflection Points and Fundraising 08:58 Building a Competitive and Sustainable Company 13:32 Navigating Market Challenges and Competition 19:33 Reflections and Leadership Insights 21:32 Future of Biotech and Industry Concerns 24:42 Conclusion and Farewell For limited

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00:39:39

209. Robotics for Foundational Medical Procedures...

State of Medtech ·

2024/09/23

00:00 Introduction to the State of MedTech00:24 Welcome to the LSI Emerging MedTech Summit 00:45 Interview with Josh Defonso, CEO of Mendera 01:47 Challenges and Rewards in the MedTech Industry 02:40 The Vision Behind Mendera 04:59 The Genesis of Mendera 08:44 Commercial Break: LSI USA Summit 2025 11:22 Building the Mendera Team and User Research 14:43 Empowering Healthcare Providers with Robotics 18:24 Future Vision and Technology Adoption 19:47 Fundraising Success and Strategic Partnerships 20:41

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