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PODCAST

Dishing Up Digital with Ellen Mackenzie

Ellen Mackenzie

Welcome to the Dishing Up Digital podcast—the go-to show for women building online businesses that pay well AND feel good. Hosted by Ellen Mackenzie, a former 9-5 escapee turned multi-six-figure digital entrepreneur, this podcast is where freedom-first founders come to grow with strategy that sells and mindset that moves. Whether you"re a freelancer, coach, creative, or content creator, each episode is your permission slip to do business your way—with fewer hours, stronger boundaries, and magnetic

business entrepreneurship

All Episodes

24:05

The Secret to Discovery Calls and How to Sell Your...

Dishing Up Digital with Ellen Mackenzie ·

2023/05/07

Are you a Social Media Manager or in a similar service based industry? Then discovery calls are something that you probably should be doing with potential clients. Discovery calls are a great way to give your potential client an in-depth overview of what working with you will be like, and in return, it should also tell you what you client will be like to work with. This is your groundwork in setting up a great relationship. Want my tips on making great Discovery Calls? My top 5 tips are:

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30:27

How my TikTok got 1.7 Million Views (Viral Video...

Dishing Up Digital with Ellen Mackenzie ·

2023/04/30

You may, or may not, know that I had a TikTok video go viral. I got 1.7 million viewers! This resulted in: 270,000 Likes 4,500 Comments 24,000 Shares 21,000 Saves And while these are great results, did this result in sales of my book or new students paying for my course? In this episode, I go over what I think are some tips to help you achieve your own viral video, as well as breaking down why these results aren't all rainbows & unicorns. Enjoy this one guys! Mentioned in the

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17:55

4 Ways to Improve your Customer Service and WHY

Dishing Up Digital with Ellen Mackenzie ·

2023/04/23

Booking a trip to a day spa with my friend is whatinspired this episode for me. The way it all worked and the service we received, really made me appreciate what I was getting and, more importantly, made me want to keep coming back and sending my money their way. So, lets take these lessons from the day spa experience and apply them to customer service in general for us as online business owners to help you get reoccurring customers. In this episode, we learn: to offer packages that solve

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32:12

How to write and self-publish your first book

Dishing Up Digital with Ellen Mackenzie ·

2023/04/16

Guys! Remember how I wrote my book B*tch Powerand released it earlier this year? Well, now you get to hear all about the process involved with writing and self-publishing a book. It was a life long goal & dream of mine to write my own book. I still love physical books and I wanted to put one out in the world. In this episode, Iwalk you through the 7-steps/tips when it comes to potentially writing your own book. Mentioned in this episode: How I Self-Published my First Book ~~~ Thank

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24:30

My Marketing Strategy for Epic GROWTH as an Online...

Dishing Up Digital with Ellen Mackenzie ·

2023/04/09

In this episode I'm sharing some of my current marketing strategies I use within my business. I share these in the hopes they'reideas you can take away and challenge yourself to look at your own business differently, or just give you some new fresh ideas. There's nothing I love more than a changing algorithm and figuring out how to best market my way around that. It definitely helps keep the day to day of my business interesting and fresh. I'd love to hear what your takeaways are from this

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28:25

No one believes in your business? Listen to this!...

Dishing Up Digital with Ellen Mackenzie ·

2023/04/02

Have you ever had anyone tell you or your partner that you shouldn't be following your career goals,or live somewhere where the majority of people you meet don't understand the value of a Social Media Manager? Well, then this is the episode for you! This week I am talking to Anastasia from Mountain Sass Media, who not only went through the above, but smashed her own goals and proved all the doubters wrong. We talk about having boundaries with clients, sorting your own mindset, and her

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19:00

What Everyone Gets Wrong About Social Media Strategy

Dishing Up Digital with Ellen Mackenzie ·

2023/03/26

A recent 6 second TikTok video I posted inspired me to do this episode. The TikTok was super popular and made me realise you probably want more of this content in longer form. So, here you are, an episode all about Social Media Strategy. I break this down in 2 parts. The first is about strategy - what it is, are you already doing it, how to improve and mistakes to avoid. I go through some strategies I’ve had to apply to my own social media, as we always need the reminder that the strategy

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30:25

From Influencer to Pharmacist to Social Media Manager...

Dishing Up Digital with Ellen Mackenzie ·

2023/03/19

Sign up for my new LIVE free webinar happeningon March 21st: https://www.ellenmackenzie.com/clients-and-cash ~~~ Today I chat to Adriana about her interesting ride to becoming a Social Media Manager. She started micro-influencing in Portugal and then thought she had to get "a real career" and went to College to study for being a Pharmacist. But reality soon hit and her priorities changed. Listen to find out how she made the transition along with how the Dishing Up Digital school helped get

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30:22

How to Book Clients & Get Started as Social Media...

Dishing Up Digital with Ellen Mackenzie ·

2023/03/14

Sign up for my new LIVE free webinar happeningon March 21st: https://www.ellenmackenzie.com/clients-and-cash ~~~ Today's episode is an interview with the amazing Milli from Bare Social Agency. She drops some serious truth bombs on growing/scaling/starting your business and also her best strategies for booking clients. All this and she's actually a student of mine. I'm so proud of her growth and she has a great testimony about how the Dishing Up Digital School can work for you. Make sure

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19:37

What Does a $2.5K (USD) Social Media Management...

Dishing Up Digital with Ellen Mackenzie ·

2023/03/07

Sign up for my new LIVE free webinar happeningon March 21st: https://www.ellenmackenzie.com/clients-and-cash On today's episode Itake you through one of my premium client's social media management packages. You'll learn about the core services that are included as well as the extras they get to create my Premium Package. At the end of the episode, I'll also divulge why I can charge these prices and how I got the confidence to charge them as well. Enjoy the episode, and let me know if this

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44:49

Burnout & Therapy as an Entrepreneur

Dishing Up Digital with Ellen Mackenzie ·

2023/03/01

Today's episode is a deep and honest conversation around my experience with burnout and therapy. Follow me on Instagram here - https://www.instagram.com/ellenmackenziee/ Follow me on TikTok - https://www.tiktok.com/@ellenmackenzieee

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17:32

Growing Money and Wealth with the Maori Millionaire

Dishing Up Digital with Ellen Mackenzie ·

2023/01/22

This episode is brought to you by B.I.T.C.H Power - the book that isa woman's guide to shattering glass ceilings, building empires, making money & changing the world:Purchase from Amazon here:https://www.amazon.com/dp/0473664798 In this episode I talk to Te Kahukura Boynton (Te Whakatōhea, Ngāti Kahunhunu, Tūhoe) who is otherwise know as Maori Millionaire. Te Kahukura is a law student, entrepreneur, podcaster, and content creator, who is actively pursuing financial and personal

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31:10

How I self-published my first book + reading the...

Dishing Up Digital with Ellen Mackenzie ·

2023/01/15

BUY MY BOOK HERE: https://www.amazon.com/dp/0473664798 In this episode, well, it's pretty self explanatory, I'm going to read the first chapter of my new book. Argh! I still can't believe I'm saying those words! Due to the multitude of questions I've received about how I wrote the book, the publishing process, the writing process etc, I'll also do a bit of a chat at the end as well and hopefully answer a few questions. B.I.T.C.H POWER - a woman's guide to shattering glass ceilings,

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23:21

5 Things I Wish I Knew Before Starting my Business

Dishing Up Digital with Ellen Mackenzie ·

2023/01/08

Sign up for the Dishing up Digital School HERE This is another livetrainingfrom my Dishing Up Digital members group. It was recorded in September 2021 for reference. In this episode I talk about 5 things I wish I knew before starting my business and the mistakes to avoid. I discuss everything from creating unrealistic expectations for clients to questioning 'am I actually good enough'? It's another case of - learn from Ellen! Let me know if you can relate to any of the things I talk about

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45:15

How to Tell Clients You're Increasing Your Prices

Dishing Up Digital with Ellen Mackenzie ·

2023/01/02

Please note that this episode is lifted from a live recording in my Dishing Up Digital group and does have slides attached that are sometimes referred to. However, I do read these out so you're not missing out! For any business owner, increasing your prices can be a hard area to navigate. It's good to remember that increasing your prices is key to building a consistent and sustainable business. We often avoid raising our prices out of fear people will say no: and yep, it happens! There

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29:54

Your Tiktok Strategy for 2023: $10k Months from...

Dishing Up Digital with Ellen Mackenzie ·

2022/12/26

Have your notebook at the ready, as there are so many 'Gold Nuggets' dropped in this episode that you'll want to have them to reflect on later! Maureen is a US based Social Media Strategist, who helpsentrepreneurs build their personal brand online to grow their following. Her main social channel is TikTok and she takes us through how she grew her following on that platform as well as how she consistently gets client leads organically from it. Maureen has great advice around being organised

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16:14

How Much Money I Made in 2022

Dishing Up Digital with Ellen Mackenzie ·

2022/12/18

Yes, I'm jumping on the bandwagon and telling you how much money I made in 2022. In this episode I'll tell you what my total revenue is for 2022, and then how much of that then goes on expenses. I'll go through my full product suiteand they contribute to my revenue. Please note that this podcast was also recorded for my You Tube channel, so keep an eye out on that for the visual version. Thank you so much for listening. If you are enjoying theDishing Up Digital Podcast, please leave a

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17:47

I Wrote A Book!

Dishing Up Digital with Ellen Mackenzie ·

2022/12/11

I. WROTE. A. BOOK! You best believe I'm screaming this from the rooftops, and I'm not even sorry about it. It's not surprise that this episode is all about the book, a bit of my process and what you can expect from it. Have a listen, tell me what you think, and get on the waitlist (link below) for MY BOOK! Thank you so much for listening. If you are enjoying theDishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over onInstagram, let

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16:54

How Many Hours a Week do I Work as a Social Media...

Dishing Up Digital with Ellen Mackenzie ·

2022/12/04

If you've followed me for a while, you may be surprised to learn how many hours I actually do in a typical week! I'm very vocal about taking time for self care, finishing the work day early or going to the movies in the middle of the day on a Wednesday - but, I do still put in the full time hustle. In this short and sweet episode, I go through the variations in my working weeks, working in the weekend, and those times where I don't listen to my own advice and have to have my laptop yanked

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23:26

How to Get Started on Upwork - Booking $20K Clients...

Dishing Up Digital with Ellen Mackenzie ·

2022/11/27

Today I talk to Silvia Pinho who is a freelance Social Media Manager and Online Educator from Portugal. She's a lover of all things cats, Disney and video games. She helps small business owners make social media fun, all while helping her fellow freelancers get more clients for themselves. Silvia chats to us about her Upwork journey (nearly 10 years!) and gives us some great advice ongetting started with Upwork, dealing with imposter syndrome, as well as some common mistakes to

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