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PODCAST

Walk-Ins Welcome: A Healthcare Marketing Podcast

Patient Care Marketing Pros

Welcome to "Walk-Ins Welcome: A Healthcare Marketing Podcast," presented weekly by Nick Hoard and Michael Ray of Patient Care Marketing Pros. Tune in each week to hear from Nick and Michael as they share valuable advice, engaging interviews, and success stories to inspire and inform you about the nuances of healthcare marketing to help you increase your clinic"s patient volume.

business marketing

All Episodes

00:31:10

Ep. 89: Save Money & Grow Your Practice - Interview...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/07/26

Ready to save some money? In today’s episode, we are talking about saving money on the supplies you are already buying. Sometimes the savings are between 15% and 30%, which could have a very positive impact on your clinic. Today, Nick and Michael are speaking with Katie Hamilton from Healthcare Procurement Solutions (HPS). HPS offers a network of over 1400 suppliers and can provide a free pricing analysis for any piece of your practice. Our contracts for medical supplies are exclusive to

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00:25:31

Ep. 88: Get Your Clinic to $3 Million/YR in Revenue

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/07/19

Today is all about growth with a plan! We do the math and show you how to calculate growth and make legitimate strategic decisions to get there. To ensure you can effectively calculate growth and make informed choices, we emphasize the significance of understanding your average number of patients per day. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin

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00:29:39

Ep. 87: How to Maximize Revenue in Your Medical...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/07/12

Are you loaded up with patients but barely turning a profit or receiving denials on your claims? This is the episode for you! In today’s episode, we are interviewing Lexi Morrison with MedPharma. MedPharma strives to educate clients on the payor contracting process and how it relates to billing. There is a huge disconnect, resulting in clients losing money based on simple errors that can easily be corrected. Guidance is everything! Her company specializes in finding those issues within your

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00:24:28

Ep. 86: Why You Can't Solely Rely on Geofencing as...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/07/05

In this episode, Nick and Michael explain why geofencing should not be used as a standalone marketing technique. There are many benefits to geofencing, however, there are many limitations as well. Listen to today’s episode to hear their tips and recommendations for using geofencing in conjunction with other marketing strategies. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin

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00:23:42

Ep. 85: Streamlining the Process of EMR Software -...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/06/28

In today’s episode, we are interviewing Nat Gibbs with UrgentIQ. UrgentIQ’s software’s goal is to reduce the number of clicks for a provider when working with a new patient. Streamlining the process that EMR software requires. Their platform frees up time, enabling caregivers to keep pace with the demands of on-demand care. Nat has spent his entire professional career working with disruptive healthcare technology companies. He started his career investing in leading HCIT businesses across several

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00:24:35

Ep. 84: Building an Effective Medical Practice Website

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/06/21

In this episode, we explore the essential elements of an effective medical practice website, including intuitive navigation, engaging homepage, informative about page, comprehensive services section, patient testimonials, and contact information. We discuss the importance of responsive design, mobile optimization, and fast loading speeds for a seamless user experience. Additionally, we share content strategies to create engaging and informative web pages, optimize for search engines, and educate

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00:26:47

Ep. 83: Optimizing Patient Experience: The Impact of...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/06/14

In today’s episode, it is all about patient experience with furniture. No really, your furniture is a key part of the overall experience. To discuss this, we have Leslie Girsky with Lesro Industries on the podcast today. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing

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00:22:40

Ep. 82: Business First, Service Second

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/06/07

In this episode, Nick and Michael discuss the delicate balance that urgent care clinic owners face between running a profitable business and delivering exceptional service. We emphasize the importance of turning a profit to ensure the clinic's sustainability while not losing sight of the primary purpose – serving patients effectively. We also explore the obligations of business owners and provide practical insights on aligning business goals with patient care, understanding community needs, and

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00:37:03

Ep. 81: Unveiling the Marketing Insights of American...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/05/31

On today’s episode, we are interviewing Meagan Price with American Family Care, Inc. She is the VP of Marketing, so her level of expertise is top notch! If you have been curious about AFC’s view of marketing and who is behind it, this is the episode for you. Meagan Price currently serves as the Vice President of Marketing for American Family Care, Inc. and AFC Franchising, LLC (subsidiary), the nation’s leading provider of accessible primary care, urgent care and occupational medicine. AFC cares for

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00:31:03

Ep. 80: Unleashing the Power of TikTok and Facebook...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/05/24

In this episode, we delve into the exciting world of TikTok and Facebook Reel ads and explore their potential benefits for healthcare practices. We provide an overview of TikTok and Reels, highlighting their popularity among diverse age groups, share best practices and tips for clinics looking to get started with TikTok and Facebook Reel ads, covering optimization techniques, targeting options, and effective methods for measuring success. We also share stats from a successful campaign we’ve been

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00:38:05

Ep. 79: Healthcare Industry - High Target of Third...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/05/17

In today’s episode, we dive into the world of healthcare security, with returning podcast guest, Ron Shoe from SIP Oasis. Did you know that 35% of all security incidents are healthcare related? We discuss how your vendors can put you at risk and the potential dangers of EMR software. Any software or vendor that has direct access to health records can be a security risk. Hospitals are especially high targets and can have a trickle-down effect, impacting not only the hospital but also the patients

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00:31:42

Ep. 78: How to Structure and Implement Successful...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/05/10

This week’s episode is a clip from our recent webinar “How to Maximize Your Patient Flow With Google Ads.” In this clip, Nick discusses how to structure and implement successful Google Ad campaigns by having the right audience and the right message. Throughout the webinar we covered other key elements of a successful campaign, including campaign structure, keyword research, ad copywriting, targeting options, and tracking and measuring performance. Nick even gives a tutorial on how you can use AI

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00:37:42

Ep. 77: An Inside Look At The Urgent Care Association...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/05/03

We are honored to have the CEO of the Urgent Care Association, Lou Ellen Horwitz, as our guest for episode 77! Lou Ellen has been working in and around urgent care since 2006 and in healthcare and healthcare associations for 15 years before that. Currently, she serves as the CEO at the Urgent Care Association (for the second time). She's worked in hospitals and urgent care centers and associations for her entire whole career and has been part of amazing organizations and teams at every one of

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00:19:47

Ep. 76: The Little Things Matter - My Personal...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/04/26

In today’s episode, we discuss Michael’s recent experience with a local doctor and hospital. We deep dive in the small details and why it made a big impact on the overall satisfaction of the services provided. A simple piece of paper made all the difference. We reflect on what your clinic could incorporate and how it can make a big bottom line impact. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin

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00:33:54

Ep. 75: UCA 2023 Conference Recap

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/04/19

In today’s episode, we’re recapping the UCA 2023 Conference that we attended in Las Vegas. We were one of only two marketing companies at the conference. In the two and a half days of our expo time, we discussed topics such as the “Google Advantage” and ChatGPT, as well as talked to hundreds of urgent cares, and gave away all 50 of our books. Common themes we saw were hospital systems not allowing you to do much without approval, internal marketing teams not doing a good job, hired companies not

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00:30:55

Ep. 74: 7 Ways to Increase Patient Lifetime Value

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/04/12

In today’s episode, we discuss strategies to increase your patient lifetime value. It is a lot easier to bring back patients rather than get a new one. Isn’t it better to have a patient that uses all of your services rather than one service for one time? We have some straight forward but effective strategies that will boost your bottom line and create happier patients. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by

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00:32:04

Ep. 73: Leveraging Your Front Desk Receptionist to...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/04/05

In today’s episode, we revisit one of our most popular topics, the front desk receptionist. You, the audience, love that episode, so we are expanding it today. We deep dive into the role itself, how to build the first impression in the right way, and make the best use of that position. It can make or break your reputation if you are not careful. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin

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00:26:46

Ep. 72: First Time to the Doctor in 10 Years

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/03/29

Does your practice struggle with getting reviews? This episode might just be the answer! In today’s episode, we talk about a recent doctor visit that Michael had. In a nutshell, it was OK, nothing bad, nothing amazing. There were a few small things that could have been done to improve it to be amazing. They sound so minor but impactful. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin

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00:23:16

Ep. 71: Leveling the Google Playing Field

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/03/22

Today, Nick and Michael are discussing how to level the playing field on Google in your patient care space! Despite the big budgets of some competitors, there are three key components of quality score that allow you to compete: expected click-through rate, ad relevance, and user experience. Tune in for more insights on leveling the Google playing field and standing out in your industry. Have a question or a story we should feature as an episode? Email us at

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00:23:29

Ep. 70: How to Use ChatGPT like a Pro

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2023/03/15

In this episode, we’re bringing you another clip from a previous webinar. This clip was pulled from our last webinar “The NEW 2023 SEO Formula'' where we conducted a workshop all about ChatGPT and how to effectively use software for content creation. Since this was originally a webinar, we definitely encourage you to watch the YouTube version of this podcast, where we do a live screen share of the process. This visual element will provide you with a more comprehensive understanding of the tools and

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212 results

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