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PODCAST

Walk-Ins Welcome: A Healthcare Marketing Podcast

Patient Care Marketing Pros

Welcome to "Walk-Ins Welcome: A Healthcare Marketing Podcast," presented weekly by Nick Hoard and Michael Ray of Patient Care Marketing Pros. Tune in each week to hear from Nick and Michael as they share valuable advice, engaging interviews, and success stories to inspire and inform you about the nuances of healthcare marketing to help you increase your clinic"s patient volume.

business marketing

All Episodes

00:38:38

Ep. 204: How to Lead a Multi-Location Urgent Care...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2025/10/29

When most people talk urgent care, they talk speed, efficiency, and volume. But for Megan Bell—Director of Enterprise Performance Excellence at FastMed—leading 44 clinics across North Carolina means something deeper.In this episode, Michael and Nick sit down with Megan to explore what it really takes to build strong culture, foster true team connection, and lead with intentionality in today’s high-pressure healthcare landscape. With a background that spans creative agencies, corporate mentoring,

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00:34:28

Ep. 203: How to Grow a Small Urgent Care Without a...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2025/10/22

Nick and Michael are breaking down one of the most misunderstood dynamics in urgent care growth: the difference between brand-driven growth and service-driven growth — and why playing in the wrong lane can quietly drain your clinic's potential.Whether you're running a multi-location chain or a single-location startup, this episode will help you diagnose what's really driving (or stalling) your patient volume.Drawing from real conversations, discovery calls, and lessons from 200+

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00:31:39

Ep. 202: Serving the Underserved in Urgent Care -...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2025/10/15

When most clinics talk growth, they talk volume. But at Denver Health’s Peña Urgent Care, leadership means something deeper. In this episode, Michael and Nick sit down with Dr. Lindsey Fish—Medical Director, educator, researcher, and community leader—to explore what it really means to deliver care where it’s needed most.With over a decade of hands-on experience serving underserved populations, Dr. Fish shares how her clinic, embedded within a safety-net system, balances high acuity care with

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00:22:07

Ep. 201: From Summer Slump to Seasonal Surge:...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2025/10/08

This week’s episode features a clip from our recent webinar, From Summer Slump to Seasonal Surge: Marketing Strategies that Drive Patient Volume from Fallto Spring, on navigating urgent care seasonality and paid ad strategy — and it’s all about helping your clinic stay ahead during the busiest months of the year.We break down:🍂 Why patient volume spikes from fall through early spring🎣 The “fisherman” analogy — why this is the time to cast a bigger net, not pull back👥 How to prepare your team for

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00:38:41

Ep. 200: What We've Learned, Who We've Helped, and...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2025/10/01

🎉 200 Episodes of Walk-Ins Welcome: From Startup Struggles to Industry ImpactNick and Michael are in the studio for a special milestone: 200 episodes of Walk-Ins Welcome. What started with a Yeti mic and GarageBand has become a go-to podcast in the urgent care space — and today, they’re reflecting on what’s changed, what’s working, and what’s next.This isn’t just a look back — it’s a masterclass in how consistent content, real conversations, and industry advocacy can fuel clinic growth and

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00:35:07

Ep. 199: The Trust Factor: Building Clinics That...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2025/09/24

When it comes to clinic marketing, most talk digital. But the smart ones don’t forget their roots. In this episode, Michael and Nick welcome back Rachel Davis, the marketing leader behind AFC Urgent Care’s 25 clinics across Tennessee, Georgia, and North Carolina. With over a decade of experience growing urgent care brands from the ground up, Rachel shares what it really takes to build trust, drive patient volume, and make your clinic unforgettable.From a single social media campaign that brought in

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00:38:17

Ep. 198: When It's Time To Let Go: Firing Your...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2025/09/17

Nick and Michael are back, and this time, they're pulling no punches. In this candid and timely episode, they tackle one of the most sensitive but critical issues in urgent care marketing: knowing when your internal marketer has become a blocker, not a builder.Whether you’re dealing with a family-hired marketer, an emotionally tied team member, or someone simply out of their depth, this conversation is for you.Drawing from real stories and recent client experiences, Nick and Michael unpack:🚩

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00:18:13

Ep. 197: Becoming the Healthcare Brand: Build...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2025/09/10

This episode features a powerful clip from our recent webinar, Becoming the Healthcare Brand: Build Loyalty, Drive Growth, and Own Your Market—and it's packed with practical insights for urgent care leaders looking to stand out.We dive deep into the StoryBrand framework, walking through the 7 core questions that help you clarify your message, position your clinic as the trusted guide, and make your patients the true hero of your brand story.We break down:🦸‍♂️ How to identify your ideal patient

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00:37:40

Ep. 196: Suture Up: How The Laceration Course Is...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2025/09/03

💥 When Patients Bleed, Do You Send Them Away—or Suture in More Revenue?Every urgent care says they manage lacerations. But if your team isn’t trained—or confident—those walk-ins are walking out. And that’s revenue, reputation, and repeat visits you’re losing every single time.In this episode, Michael and Nick sit down with Dr. Patrick O’Malley, a board-certified emergency physician and creator of The Laceration Course, an 8-hour CME training built specifically for urgent care teams. His mission

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00:27:58

Ep. 195: Clinic Launch: The 90-Day Marketing Game Plan

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2025/08/27

This week’s episode features a special clip from our Clinic Launch: The 90 Day Game Plan webinar we hosted back in March and it’s packed with practical, proven steps to open strong.We break down:📆 Why your marketing must start before day one💰 How to budget $6K–$10K over your first 90 days🏥 What really matters in your website (hint: it’s not spending $20K)📍 How to verify and set up your Google Business Profile the right way🔁 The exact 3-phase timeline every new clinic should follow🗣️ Why

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00:32:01

Ep. 194: Future-Proofing Your Clinic in a Post–One...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2025/08/20

Nick and Michael crack open one of the most controversial healthcare shifts in years, the One Big Beautiful Bill Act (OB-BBA), and what it could mean for urgent care clinics across the country.📅 This episode was recorded on July 24, 2025. As with anything in healthcare policy, things may have shifted since then, but the strategies we cover are designed to hold strong no matter what unfolds.With massive Medicaid changes, potential coverage losses, and growing financial pressure on rural and

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00:38:19

Ep. 193: Using Geofencing and Google Ads to Grow Your...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2025/08/13

Most urgent care CEOs stay far from the weeds of marketing. But what happens when a leader decides to master it—and uses that knowledge to drive clinic growth, improve patient access, and lower acquisition costs?In this episode, Michael and Nick sit down with Brent Kell, CEO of Valley Immediate Care, a nine-location urgent care group in Southern Oregon. For over two decades, Brent has not only led operations but rolled up his sleeves to run and refine his own marketing—blending geofencing, Google

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00:39:37

Ep. 192: The No-Hire Growth Strategy: Adding...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2025/08/06

When patients walk in with a toothache, most urgent cares are forced to send them away. But what if you could treat the patient, deliver better care, and add a profitable new revenue stream without hiring more staff?In this episode, Michael and Nick sit down with Dr. Maria Kunstadter and Leah Sigler, the powerhouse mother-daughter duo behind The TeleDentists, the first nationwide teledentistry platform. What started as a mission to expand dental access is now transforming urgent care operations

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00:38:31

Ep. 191: 7 Ways Clinics Fail (And How to Make Sure...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2025/07/30

This week, we're pulling clips from our most recent webinar: 7 Ways Clinics Fail (and How to Make Sure Yours Doesn’t!). It’s a straight-shooting look at what keeps great clinics stuck, and exactly what to do instead.If you’re still relying on word-of-mouth for patient growth or haven’t touched your lease since signing it, this one’s a must-listen.This episode is a field guide for clinic owners who want to scale with intention, protect their margins, and build something that lasts.🔥 In This

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00:31:25

Ep. 190: Hiring Decisions That Build Culture Not Chaos

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2025/07/23

Nick and Michael dive headfirst into the urgent care hiring trap that quietly kills growth, reactive hiring, and what to do instead.From frantic last-minute job posts to the slow erosion of culture one bad hire at a time, this episode pulls back the curtain on how most clinics approach hiring the wrong way. But it’s not just a rant, it’s a roadmap.They break down how strategic hiring isn’t about filling seats. It’s about building momentum, protecting your culture, and stacking the right people in

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00:35:49

Ep. 189: The Front Desk Upgrade Urgent Cares Have...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2025/07/16

Ava Winslow knows exactly where most urgent cares are bleeding revenue, and it starts at the front desk.As the founding account executive on Flip’s healthcare vertical, Ava brings a sharp perspective on how conversational voice AI is transforming phone interactions into a competitive advantage for clinics. With a background that spans hospitality, enterprise SaaS, and now healthcare technology, she’s helping providers rethink what patient communication can and should look like.In this episode, Ava

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00:26:38

Ep. 188: What Cattle Branding Can Teach Urgent Care...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2025/07/09

This week, Nick and Michael take a fiery deep dive into the origin of branding (yes, the cattle kind) and what it reveals about how urgent care clinics build reputation, loyalty, and trust in a crowded market.From cowboys with hot irons to orange juice campaigns that changed breakfast forever, this episode explores how great brands aren’t just seen—they’re felt. Whether you're running one location or scaling across a region, understanding brand equity might be the missing piece to your growth

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00:48:09

Ep. 187: Top Strategies for Starting and Growing an...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2025/07/02

Alan Ayers has helped shape urgent care as we know it, and he’s still helping operators across the country start, grow, and improve their clinics with smarter strategy and fewer missteps.With nearly 20 years in the space, Alan has done it all: CEO, COO, consultant, dealmaker, and senior editor at The Journal of Urgent Care Medicine. He has also served on the board of the national Urgent Care Association and launched or advised on more urgent care centers than most people can count.In this episode,

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00:33:28

Ep. 186: The B2B Advantage Most Urgent Cares Miss -...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2025/06/25

Ira Pasternack has been in urgent care marketing since before LinkedIn existed, and today, he’s helping clinics rethink growth by leaning into a service line that most still overlook: occupational medicine.As the founder of WebForDoctors and a long-time leader in urgent care strategy, Ira has spent over two decades helping practices grow volume, build smarter websites, and scale services like Occ Med that can stabilize revenue and drive new business, even in the summer slump. In this episode, he

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00:25:27

Ep. 185: Summer Reset: Leadership Lessons from the...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2025/06/18

We're switching gears this week! No guests, no webinars, just Nick and Michael reflecting on what it means to lead well when things slow down.After a packed few months of interviews, webinars, and travel, the guys are stepping back to share personal stories from their own summer reset, including an 8-day, 3,000-mile camping trip to Maine, a deep dive into instrument flight training, and a very real conversation about burnout, balance, and what the “slow season” actually means for urgent care

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210 results

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