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PODCAST

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they"ve learned through years of being in the trenches. Whether you have a new website or you"re an established business, you"ll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you"re sure to find

business marketing

All Episodes

22:05

The Power Of Brand, Why I'm Shifting My Marketing...

Marketing School - Digital Marketing and Online... ·

2025/05/13

In episode #2970, Eric Siu and Neil Patel discuss how AI is changing search engines, the role of natural conversations in content, and smart lead generation tactics. They also explore freemium models for engagement, share thoughts on balancing work and family, and highlight innovative marketing strategies for growth. TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Search Engines (02:59) Natural Conversations and Content Creation (05:49) Lead Generation Strategies and Revenue

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23:19

Cloudflare CEO: AI Is Killing The Business Model Of...

Marketing School - Digital Marketing and Online... ·

2025/05/12

In episode #2969, Eric Siu and Neil Patel discuss how AI is reshaping business models and digital marketing. They examine shifts in search behavior, the decline in website traffic, and the rise of platform dominance. The episode also highlights Google’s challenges and the need for marketers to innovate and adapt. TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Business Models (02:54) Shifts in Search Behavior and Platform Dominance (05:59) The Future of Search and Social Media

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18:57

The New Startup Playbook, CEOs Are Choosing More AI....

Marketing School - Digital Marketing and Online... ·

2025/05/08

In episode #2968, Eric Siu and Neil Patel discuss the new startup playbook, questioning the need for traditional venture capital and emphasizing AI’s growing role. They highlight the shift toward selling outcomes over software, the impact of AI on jobs, and the importance of lifelong learning over passive career paths.Note: This episode is recorded while traveling. Audio quality is reduced compared to typical episodes. TIME-STAMPED SHOW NOTES (00:00) The New Startup Playbook (01:06)

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28:36

How To Get The Best Speakers For Your Events (For...

Marketing School - Digital Marketing and Online... ·

2025/05/07

In episode #2967, Eric Siu and Neil Patel discuss building relationships to attract top event speakers, share marketing insights from a private summit, and examine TikTok advertising. They highlight the value of authenticity in events, the impact of domain name investments, and the importance of AI, high agency, and distribution in driving success.Note: This episode is recorded while traveling. Audio quality is reduced compared to typical episodes. TIME-STAMPED SHOW NOTES (00:00) Building

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24:54

60% Of Traditional Searches Don't End With A Click...

Marketing School - Digital Marketing and Online... ·

2025/05/06

In episode #2966, Eric Siu and Neil Patel discuss the shift to zero click results and the growing importance of strong branding in digital marketing. They cover strategies for mastering marketing channels, increasing conference revenue, and building lasting business relationships. The episode offers insights on adapting to today’s complex marketing landscape.Note: This episode is recorded while traveling. Audio quality is reduced compared to typical episodes. TIME-STAMPED SHOW

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26:48

How Long It Really Takes To Win A Deal in 2025, Why...

Marketing School - Digital Marketing and Online... ·

2025/05/05

In episode #2965, Eric Siu and Neil Patel discuss the intricacies of sales cycles, particularly in the context of conferences, emphasizing the importance of consistent follow-up. They explore how AI is shaping marketing trends, the promise of one-click marketing, and the risks of black hat SEO, stressing the value of long-term strategy. The episode concludes with insights on the evolving role of AI in search optimization. Note: This episode is virtually recorded. Audio quality is reduced

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22:19

It Really Does Take 10 Years To Build A Brand, Are...

Marketing School - Digital Marketing and Online... ·

2025/05/01

In episode #2964, Eric Siu and Neil Patel discuss the value of events for networking, balancing work and family, and how CEOs adapt during tough times. They share travel experiences, reflect on leadership cycles, and explore the future of e-commerce and websites.Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards. TIME-STAMPED SHOW NOTES (00:00) The Value of Free Events and Networking (03:01) Balancing Work and Family Life (06:04)

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20:50

Apple Rebrands Search Ads As Apple Ads, Why We are...

Marketing School - Digital Marketing and Online... ·

2025/04/30

In episode #2963, Eric Siu and Neil Patel discuss Apple's shift to ads, the effectiveness of QR codes, and the challenges CEOs face. They also cover navigating business challenges and the cyclical nature of business resilience.Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards. TIME-STAMPED SHOW NOTES (00:00) Apple's Shift to Ads (02:55) The Power of QR Codes in Marketing (06:00) The Challenges of Being a CEO (09:09) Navigating Business

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27:23

How We Buy Attention, Why I Never Try To Go For...

Marketing School - Digital Marketing and Online... ·

2025/04/29

In episode #2962, Eric Siu and Neil Patel discuss buying attention in digital marketing, the evolution of personal branding, and the growing role of AI. They highlight the risks of algorithm changes and the need to combine human insight with AI to drive business efficiencies.Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards. TIME-STAMPED SHOW NOTES (00:00) Buying Attention in the Digital Age (03:26) The Evolution of Personal

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29:27

Everything Is Down - Here's How Our Businesses Are...

Marketing School - Digital Marketing and Online... ·

2025/04/28

In episode #2961, Eric Siu and Neil Patel highlight the power of networking, long-term relationships, and adapting to market changes. They also discuss tariffs, building support networks, and collaborating with competitors. Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards. TIME-STAMPED SHOW NOTES (00:00) Networking Opportunities at Events (02:48) The Importance of Long-Term Relationships (06:12) Navigating Business Challenges (09:03)

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19:28

Our Founder Mode Routines

Marketing School - Digital Marketing and Online... ·

2025/04/24

In episode #2960, Eric Siu and Neil Patel break down their personal health routines inspired by athletes like LeBron James, covering longevity, sleep, nutrition, and fitness—emphasizing tailored strategies and accountability.TIME-STAMPED SHOW NOTES (00:00) LeBron James and Health Investments (01:18) Personal Health Routines (04:34) Longevity Protocols and Sleep (08:03) Diet and Nutrition Strategies (10:05) Exercise and Fitness Regimens Prefer single topic episodes? Head over to our YouTube

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22:44

Clickbait Doesn't Work Anymore, Stop Using It.. What...

Marketing School - Digital Marketing and Online... ·

2025/04/23

In episode #2959, Eric Siu and Neil Patel discuss the shift to quality content, using sub hooks for retention, and the value of authentic storytelling. They cover strategic networking, customer-focused strategy, and how consumer behavior shapes brand perception.TIME-STAMPED SHOW NOTES (00:00) The Shift from Clickbait to Quality Content (02:57) The Importance of Retention and Sub Hooks (05:47) Creating Authentic and Valuable Content (09:07) Strategic Event Participation and Networking (12:05)

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27:49

Why We Sell Multiple Products And Not One.. And Why...

Marketing School - Digital Marketing and Online... ·

2025/04/22

In episode #2958, Eric Siu and Neil Patel discuss how selling multiple products boosts marketing, the future of SEO and AI, and the power of creativity. They highlight building genuine relationships, using content to network, and playing the long game in business.TIME-STAMPED SHOW NOTES (00:00) The Power of Multiple Products in Marketing (02:48) Navigating the Complexities of Global Sales (06:05) The Future of SEO and AI Integration (08:52) Building a Billion Dollar Network (11:54) The Art of

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27:23

Big Entrepreneur Lessons From Partnerships, It's Time...

Marketing School - Digital Marketing and Online... ·

2025/04/21

In episode #2957, Eric Siu and Neil Patel discuss the critical lessons learned from partnerships in entrepreneurship, the importance of choosing the right partners, establishing checks and balances, and aligning core values. They also shared how to navigate challenges in business and the necessity of resilience during tough times. TIME-STAMPED SHOW NOTES (00:00) The Importance of Choosing the Right Partners (03:36) Lessons from Successful Partnerships (08:38) Core Values in Partnerships (13:14)

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23:22

The Real Numbers Behind Our Top 10 Marketing Podcast,...

Marketing School - Digital Marketing and Online... ·

2025/04/17

In episode #2956, Eric Siu and Neil Patel share insights on the Marketing School podcast performance, marketing budgets, and the role of AI in strategy. They discuss challenges with modern channels and highlight why long-form content still drives strong results.TIME-STAMPED SHOW NOTES (00:00) Podcast Performance Insights (02:58) Marketing Budget Breakdown (06:02) AI in Marketing Strategies (09:00) Challenges in Modern Marketing Channels (12:00) The Value of Long-Form Content Prefer single topic

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27:03

The Most Creative Cold Outreach EVER

Marketing School - Digital Marketing and Online... ·

2025/04/16

In episode #2955, Eric Siu and Neil Patel share creative approaches to cold outreach, explore the benefits and drawbacks of building in public, and dive into how positioning and pricing can impact your business. They also unpack valuable insights from private equity on market dynamics and scaling effectively.TIME-STAMPED SHOW NOTES (00:00) Creative Cold Outreach Strategies (02:59) Building in Public: Pros and Cons (05:58) The Importance of Positioning and Pricing (09:10) Lessons from Private

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20:43

Why I Never Jump On "New" Marketing Channels,...

Marketing School - Digital Marketing and Online... ·

2025/04/15

In episode #2954, Eric Siu and Neil Patel explore the changing world of marketing and sales. They discuss how to navigate new channels, the value of sticking to core strategies, why follow-up is key in sales, and how to overcome resistance by understanding marketing psychology.TIME-STAMPED SHOW NOTES (00:00) Navigating New Marketing Channels (02:57) The Importance of Core Marketing Strategies (06:06) The Power of Follow-Up in Sales (11:56) Overcoming Sales Resistance Prefer single topic

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26:10

'Nice' Leaders Are Fed Up, Why Wide TAM Content...

Marketing School - Digital Marketing and Online... ·

2025/04/14

In episode #2953, Eric Siu and Neil Patel talk about founder frustrations in today’s economy, from employee motivation to cultural differences. They cover branding, positioning, SEO changes, and the risks of broad content strategies, ending with tariff clarifications. TIME-STAMPED SHOW NOTES 00:00 Founders' Frustrations in Today's Economy 02:57 Cultural Differences in Employee Motivation 05:53 The Power of Positioning and Branding 08:54 The Trap of Wide-TAM Content 12:10 SEO and Content Strategy

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22:23

Here Are All The Companies Competing To Buy TikTok,...

Marketing School - Digital Marketing and Online... ·

2025/04/10

In episode #2952, Eric Siu and Neil Patel discuss the competitive landscape around TikTok's potential acquisition and the importance of distribution and data in marketing. They explore the challenges of staying authentic in marketing, the growth of social commerce, and Apple's current position as a tech leader amid innovation concerns.TIME-STAMPED SHOW NOTES (00:00) The Bidding War for TikTok (02:58) The Future of Distribution and Data (05:45) Navigating Marketing Strategies in a Changing

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24:19

Agencies That Don't Do This Will Die, How To Get 28x...

Marketing School - Digital Marketing and Online... ·

2025/04/09

In episode #2951, Eric Siu and Neil Patel discuss how AI is transforming business efficiency, improving cold email conversions, and the importance of first mover advantage. They also explore management strategies for adaptability and highlight the need for creativity and testing in marketing to stay competitive in the AI-driven future. TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Business Efficiency (02:47) Cold Email Strategies for Higher Conversions (05:58) The Role of First Mover

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