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PODCAST

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they"ve learned through years of being in the trenches. Whether you have a new website or you"re an established business, you"ll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you"re sure to find

business marketing

All Episodes

44:36

The $100M Marketing Strategy In An AI World

Marketing School - Digital Marketing and Online... ·

2025/06/27

In this special throwback episode, Eric Siu joins the Digital Social Hour Podcast by Sean Kelly to reveal his game-changing strategies. From acquiring companies around the world to building AI tools that eliminate grunt work, Eric breaks down how he's reshaping the future of marketing and business.TIME-STAMPED SHOW NOTES (00:00) The Journey of Acquisitions (03:07) The Agency Business Model and Profit Multiples (05:55) AI's Impact on Business and Daily Life (08:49) The Evolution of

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27:27

Should You Build or Should You Buy?, Why In-Person...

Marketing School - Digital Marketing and Online... ·

2025/06/26

In this episode #2995, Eric Siu and Neil Patel discuss the strategic choice between building or buying businesses, the value of in-person connections, and the evolving importance of community and authentic content. They reflect on balancing work with personal life, finding joy in small moments, and the need for constant growth in a changing world. TIME-STAMPED SHOW NOTES (00:00) Building vs. Buying: A Strategic Dilemma (05:21) The Power of In-Person Connections (09:59) Networking and

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31:10

Real World AI Use Cases We're Using

Marketing School - Digital Marketing and Online... ·

2025/06/25

In this episode #2994, Eric Siu and Neil Patel discuss the wide-ranging impact of AI, from its effects on brain connectivity to personal strategies for using it in daily life. They explore AI’s role in health, business, productivity, marketing, and the future of SEO, sharing personal insights and practical tips along the way.TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Brain Connectivity (03:01) Personal Use of AI: Strategies and Insights (05:55) Health and Fitness: AI as a

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23:07

Advice We Gave To 20 Something Millionaires, Modern...

Marketing School - Digital Marketing and Online... ·

2025/06/24

In this episode #2993, Eric and Neil discuss advice for young entrepreneurs, the role of AI in entrepreneurship, and leadership lessons learned from stepping back. They wrap up by analyzing how AI is impacting sales, marketing, and attribution challenges in a fast-changing landscape.TIME-STAMPED SHOW NOTES (00:00) Advice for Young Entrepreneurs (04:58) The Role of AI in Entrepreneurship (10:38) Leadership Lessons from Absence (16:18) The Impact of AI on Sales and Marketing To suggest a

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18:00

Why AI SEO is BS, AI is actually making you STUPIDER

Marketing School - Digital Marketing and Online... ·

2025/06/23

In this episode #2992, Eric Siu and Neil Patel discuss how AI SEO is mostly a rebrand of traditional SEO and stress the value of foundational knowledge. They also explore how heavy reliance on AI could impact cognitive abilities, especially in kids. TIME-STAMPED SHOW NOTES (00:00) The Reality of AI SEO (09:41) The Impact of AI on Cognitive Abilities To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric

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20:15

95% Of ChatGPT Citations Are Recent.. AI Is Beating...

Marketing School - Digital Marketing and Online... ·

2025/06/19

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24:42

If You're Not Adopting AI, F**k You. You Will Be A...

Marketing School - Digital Marketing and Online... ·

2025/06/18

In this episode #2990, Eric Siu and Neil Patel discuss why adopting AI is essential, the tension between optimism and pessimism in business, and how to navigate chaos. They explore the growth of influencer marketing, B2B CTV advertising, and the evolving role of branding and AI in strategy. The episode wraps with thoughts on how media shapes public perception and business decisions.TIME-STAMPED SHOW NOTES (00:00) The Importance of AI Adoption (02:14) Optimism vs. Pessimism in

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26:02

Reddit Uses AI To Translate Millions Of Pages And...

Marketing School - Digital Marketing and Online... ·

2025/06/17

In this episode #2989, Eric Siu and Neil Patel discuss how AI is transforming translation, content creation, and talent acquisition. They reflect on work-life balance, the value of relationships in business, and the growing trend toward one-click SaaS and marketing solutions.TIME-STAMPED SHOW NOTES (00:00) The Role of AI in Translation and Content Creation (02:52) Recruiting and Leveraging AI for Talent Acquisition (06:00) Work Ethic and Life Balance: A Personal Reflection (11:55) The

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25:17

Does ChatGPT Actually Have A Higher Conversion Rate...

Marketing School - Digital Marketing and Online... ·

2025/06/16

In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficiency of AI tools, and the need for AI fluency and cultural shifts within organizations. The episode wraps with insights on Google’s recent workforce changes and strategic moves in the AI era. TIME-STAMPED SHOW NOTES (00:00) ChatGPT vs Google: Conversion Rates and User Behavior (02:57) The

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22:46

Is There Really A Summer Slump In B2B Marketing?, How...

Marketing School - Digital Marketing and Online... ·

2025/06/12

In this episode #2987, Eric Siu and Neil Patel discuss navigating B2B summer slumps, managing multiple offers, and building authentic brands. They also explore the emotional side of AI-generated content and the importance of valuing relationships over wealth.TIME-STAMPED SHOW NOTES (00:00) Navigating Summer Slumps in B2B Marketing (04:21) Managing Multiple Offers Effectively (06:17) Building Brand Through Authenticity (11:34) The Emotional Impact of AI and Content Creation (15:12) Valuing

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22:34

Meta Is Letting AI Do All The Ad Work, Elon VS Trump-...

Marketing School - Digital Marketing and Online... ·

2025/06/11

In this episode #2986, Eric Siu and Neil Patel discuss AI in advertising, the need for human-AI collaboration, and challenges for small businesses. They also touch on online feuds and global marketing trends. TIME-STAMPED SHOW NOTES (00:00) AI in Advertising: Meta's Vision (01:28) Challenges for Small Businesses Using AI (04:04) The Future of Marketing: Human-AI Collaboration (08:13) Elon Musk and Online Feuds (12:24) Economic Predictions and Marketing Trends To suggest a topic, go to

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21:07

Famed Investor Asserts That AI Is Underhyped, How...

Marketing School - Digital Marketing and Online... ·

2025/06/10

In this episode #2985, Eric Siu and Neil Patel discuss the rapid rise of AI adoption, major infrastructure investments, and the future of AI in marketing. They explore market valuations, the efficiency of OpenAI connectors, and the regulatory issues around data ownership in enterprise software. TIME-STAMPED SHOW NOTES (00:00) AI Adoption and Infrastructure Growth (02:49) The Future of AI in Marketing (05:51) Valuations and Market Dynamics (08:51) OpenAI Connectors and Business

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34:18

How Losing Someone Can Completely Reshape You In...

Marketing School - Digital Marketing and Online... ·

2025/06/09

In this episode #2984, Eric Siu and Neil Patel discuss how personal loss shapes leadership, highlighting the value of preparation, resilience, and hiring strong problem-solvers. They also explore how AI drives accountability and why tough times are often the best for making key hires. TIME-STAMPED SHOW NOTES (00:00) Navigating Loss and Business Transformation (02:58) The Importance of Preparation in Business (06:03) Chaos Management and Leadership (08:51) Hiring for Resilience and

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18:40

Should You Run Your Marketing Team From Home Or From...

Marketing School - Digital Marketing and Online... ·

2025/06/05

In this episode #2983, Eric Siu and Neil Patel discuss handling negative feedback on social media, the shift in remote work dynamics, and how AI is reshaping workforce structures. They highlight the engagement value of negative headlines and explore innovations in commerce through tools like Google Lens and YouTube Shorts. The conversation underscores how adapting to feedback and technology can drive growth.TIME-STAMPED SHOW NOTES (00:00) Navigating Negative Feedback on Social Media (02:57)

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28:28

How We Keep A Positive Mindset When Things Are Rocky...

Marketing School - Digital Marketing and Online... ·

2025/06/04

In this episode #2982, Eric Siu and Neil Patel discuss maintaining a positive mindset during economic challenges, emphasizing resilience, perspective, and adding value to others. They explore the shift in content marketing strategies driven by AI, stressing the need for original, value-driven content that resonates with the ideal customer. The conversation also highlights the importance of staying top of mind in business and the role of status in consumer behavior.TIME-STAMPED SHOW

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18:57

When Marketing Can Go Wrong: Taco Bell Adds Quality...

Marketing School - Digital Marketing and Online... ·

2025/06/03

In this episode #2981, Eric Siu and Neil Patel discuss when marketing goes wrong, using Taco Bell’s quality meat announcement as an example, and contrast it with effective strategies that drive positive results. They highlight the role of AI in generating marketing qualified leads, the power of consistent follow-ups, and the value of authenticity and surrounding yourself with the right people. The conversation blends marketing insights with personal development advice.TIME-STAMPED SHOW

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29:03

What I Learned By Talking To A Marketing Team About...

Marketing School - Digital Marketing and Online... ·

2025/06/02

In this episode #2981, Eric Siu and Neil Patel discuss the challenges and opportunities of AI in marketing, highlighting the gap between AI adoption and actual business results. They explore the future of SEO, the importance of accountability in AI usage, and the need for consistent brand engagement. The conversation also emphasizes collaboration over competition in the agency space. TIME-STAMPED SHOW NOTES (00:00) The AI Dilemma in Marketing (03:09) Understanding the Impact of AI on

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24:27

Cool S**t We're Doing In AI This Quarter, How This...

Marketing School - Digital Marketing and Online... ·

2025/05/29

In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the trade-offs between fame and anonymity in today’s digital world.TIME-STAMPED SHOW NOTES (00:00) Revolutionizing Advertising with AI (02:55) The Evolution of Digital Marketing (05:58) Changing Dynamics in the Workplace (08:46) The Price of Fame vs. Anonymity To suggest a topic, go to

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18:03

How Netflix Is Revolutionizing Ad Buying, Bosses Are...

Marketing School - Digital Marketing and Online... ·

2025/05/28

In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expectations, and the balance between fame and anonymity in the digital age.TIME-STAMPED SHOW NOTES (00:00) Revolutionizing Advertising with AI (02:55) The Evolution of Digital Marketing (05:58) Changing Dynamics in the Workplace (08:46) The Price of Fame vs. Anonymity To suggest a topic, go

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24:50

SEO Attribution Is COMPLETELY F**CKED, Dressing Nice...

Marketing School - Digital Marketing and Online... ·

2025/05/27

In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role of personal branding, appearance, and the psychology of giving in business success.TIME-STAMPED SHOW NOTES (00:00) The Challenge of SEO Attribution (03:12) The Evolution of Marketing and Business (05:59) Navigating the New Digital Landscape (09:10) The Impact of Personal Branding and

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