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PODCAST

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they"ve learned through years of being in the trenches. Whether you have a new website or you"re an established business, you"ll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you"re sure to find

business marketing

All Episodes

19:26

What's Working For Us In Marketing Right Now?

Marketing School - Digital Marketing and Online... ·

2025/12/04

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric share real-world B2B marketing strategies for 2025 and 2026, covering how to buy failing SEO tools to drive traffic, scale corporate webinars, double down on product-led growth, and use live events and paid speaking engagements to fill your pipeline. They

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21:54

Why SpaceX is Not For Everyone

Marketing School - Digital Marketing and Online... ·

2025/12/03

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil Patel and Eric Siu break down how they’re revamping their marketing for 2026, from YouTube long-form vs shorts to webinars, lives, and AI-powered funnels. They share why riffed, story-led videos beat stiff scripts, how better packaging and thumbnails drive the right

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26:41

How Big Of a Tradeoff is Hiring Top Talent During...

Marketing School - Digital Marketing and Online... ·

2025/12/02

Growth Newsletter: https://levelingup.beehiiv.com/subscribeOn this episode of Marketing School, Neil and Eric break down how to hire A players while scaling, why downturns are the best time to weed out poor performers, and how founder mindset drives culture, acquisitions, and growth. They share real stories from NP Digital, top-grading their team, fixing broken agency cultures, and personally jumping into big sales deals to set the standard for hustle. Hosted by Neil and Eric, this one is all

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23:26

Why Gemini 3 Is A Godsend For Marketers

Marketing School - Digital Marketing and Online... ·

2025/12/01

To get ad placements on premium websites, go to https://discover.taboola.com/ms. Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down why Google’s Gemini 3 is a godsend for marketers, how AI Studio, Nano Banana, and VO 3.1 change marketing workflows, and what this means for SaaS founders, AI tools,

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18:24

These Are the 3 First Marketing Hires You Should Make

Marketing School - Digital Marketing and Online... ·

2025/11/27

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down the three must-have marketing hires for 2026, why influencer marketing is shifting to micro creators, how data and analytics unlock real ROI, and why digital PR and citations matter in the AI search era. They also explore the rise of the vibe growth

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24:44

Why GEO Startups Are F**ked

Marketing School - Digital Marketing and Online... ·

2025/11/26

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down the surge of AI GEO startups, why funding far outpaces ARR, and how services still outperform SaaS. They compare Profound, AirOps, Peak AI, BrightEdge, Moz, and SEMrush while revealing why compounding, ownership, and real relationships matter more

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19:04

If I Wanted Enterprise Leads From Podcasts I’d...

Marketing School - Digital Marketing and Online... ·

2025/11/25

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/msGrowth Newsletter: https://levelingup.beehiiv.com/subscribe Ever wonder which podcasts are worth sponsoring for serious business growth? Neil and Eric discuss how to get a podcast sponsor and generate enterprise leads for your business. They explore the nuances of podcast advertising and b2b lead generation, offering insights into podcast monetization and making money podcasting. TIMESTAMPS (00:00)

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25:36

Why Elon, Bezos and US Generals Ban PowerPoint from...

Marketing School - Digital Marketing and Online... ·

2025/11/24

To get ad placements on premium websites, go to https://discover.taboola.com/ms In this episode, Neil and Eric break down why top leaders like Elon Musk, Jeff Bezos, and U.S. generals ban PowerPoint from critical meetings — and what to do instead. They unpack how six-page Amazon-style memos drive deeper thinking, when slides do make sense for all-hands or client presentations, and the hidden cost of lazy bullet-point culture. They also shift into personal branding, key-man risk, burnout, and how

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21:40

Why Our Thoughts On Influencer Marketing For...

Marketing School - Digital Marketing and Online... ·

2025/11/20

Hosted by Neil Patel and Eric Siu, this Marketing School episode breaks down why their mindset on influencer marketing flipped, how they use influencer deals to fund rising content costs, and the real numbers behind their content budget. Key takeaways: -Use influencer deals strategically to offset growing content production costs -Treat your podcast like a B2B media asset and sell sponsorships directly -LLM SEO will reward real authority, not short term spammy tactics Chapters: (00:00)

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36:02

Why is Organic Content So Expensive?

Marketing School - Digital Marketing and Online... ·

2025/11/19

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down the real cost of content teams, why agency work often disappoints, and how nearshore talent, data-driven charts, and intimate in-person events can drive far more B2B pipeline than vanity views. They walk through their content economics, research

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13:10

Personal Brand vs Corporate Brand

Marketing School - Digital Marketing and Online... ·

2025/11/18

Neil and Eric break down personal brand versus corporate brand. They discuss long term relationship building, when to invest during hard cycles, and why strong teams outlast founders. Packed with insights on scaling, branding, and navigating today’s AI-shaped marketing world, this episode offers real operator perspective without the fluff.Key Takeaways • Personal brand boosts early growth but limits long term scalability • Elite executive programs pay off through deep relationships • Strong

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15:09

1 Millionaire vs Billionaire Mindset

Marketing School - Digital Marketing and Online... ·

2025/11/17

In this episode Neil and Eric dive into the “millionaire vs billionaire mindset” exploring how wealth strategies evolve as fortunes climb, and why billionaires aim for monopoly power and pricing control rather than just accumulation. Key takeaways: • Millionaires build, grow and often exit. • Deca-millionaires (tens of millions) may sell or bank for the next cycle. • Billionaires find an unfair competitive advantage, build pricing power, and scale forever. Chapters: (00:00) Millionaire vs

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22:13

Fictional Character Generates Millions in Pipeline

Marketing School - Digital Marketing and Online... ·

2025/11/13

In this episode, Eric and Neil break down how parody personas are becoming a secret growth engine for B2B brands. They analyze CompAI’s fictional character “Henrik Johansson,” how the account generated millions of impressions in days, and why entertainment-driven content can outperform traditional marketing. They also discuss the viral resurfacing of Peter Thiel’s 2020 email, how economic pressure shapes voter behavior, and what marketers can learn from shifting generational sentiment and online

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32:53

The Two Main Factors That Drive Business Success

Marketing School - Digital Marketing and Online... ·

2025/11/12

In this episode, Eric and Neil dive into the battle between profitability and loyalty, why leads fuel growth, and how to innovate without being first. They reveal how to stand out in an AI-saturated landscape using proprietary data, events-driven B2B strategies, and recruiting frameworks that scale revenue.Key takeaways ● Marketing + innovation compound long-term growth ● Proprietary data and human stories beat AI content ● Role-play hiring and referrals protect your

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15:49

Don't Outsource Your Writing To AI!

Marketing School - Digital Marketing and Online... ·

2025/11/11

AI slop, viral posts, and why human review still matters. Neil and Eric unpack the dangers of AI-generated content that fabricates facts, the rise of “set it and forget it” marketing, and why guidelines beat hype. Timestamps (00:00) AI slop cold open (00:20) Viral post confession (01:40) Fabricated metrics risk (03:05) Unreviewed AI at work (04:55) AI stocks and valuations (06:30) AI tools vs agencies (08:10) Set clear AI guidelines (08:40) Consultants and CYA insurance (10:40) Cluey

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18:40

CEO: I Am Cutting My $200K/Year Employees in Favor of...

Marketing School - Digital Marketing and Online... ·

2025/11/10

In this episode Neil and Eric discuss the resurgence of live streaming, standout marketing ideas from Capital Camp, and the power of creative event branding. They unpack key takeaways on AI-driven engagement, SMS marketing innovations like Send Blue, and lessons from top creators like Epic Gardening’s Kevin Espiritu. From faith-based business surprises to remarkable marketing examples, this episode is packed with actionable insights for marketers, founders, and creators ready to level

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22:33

How ChatGPT Ads Will Make You Rich

Marketing School - Digital Marketing and Online... ·

2025/11/06

In this episode, Neil and Eric unpack how ChatGPT’s upcoming ads—powered by its memory feature—are set to redefine digital marketing. They discuss OpenAI’s aggressive hiring of ex-Meta talent, a projected $25B ad revenue opportunity by 2029, and how memory-driven personalization could make every chat a conversion funnel. Discover how “Big Mario marketing” helps brands sell results, not products, and why directness is the secret to winning in both ads and business strategy.TIMESTAMPS (00:00)

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22:01

Founder Who Built 8 Billion Dollar Companies - the...

Marketing School - Digital Marketing and Online... ·

2025/11/05

In this episode, Neil and Eric discuss why founders and CEOs must stay hands-on across every part of their business. Drawing from Brad Jacobs’ leadership style and examples from Jensen Huang and Elon Musk, they explain how direct involvement builds clarity, culture, and control. The duo also explores the “fruit fly” mindset—why hovering everywhere can be both a strength and a weakness—and how consistent leadership visibility, like speaking at All Hands meetings, can drive alignment and

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20:02

The Hard Numbers Around Layoffs Today

Marketing School - Digital Marketing and Online... ·

2025/11/04

In this episode, Neil and Eric unpack the surge in corporate layoffs across UPS, Amazon, Intel, Nestle, Accenture, Ford, Novo Nordisk, Microsoft, and PwC — revealing whether AI-driven efficiencies or pandemic-era overhiring are to blame. They analyze ADP’s job report, explore how AI impacts enterprise ROI, and discuss how consulting and tech giants are retooling for the next wave of automation. Plus, surprising insights from Disney’s and Google’s latest marketing moves. TIMESTAMPS (00:00) Layoff

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22:43

Should Entrepreneurs Sell Courses?

Marketing School - Digital Marketing and Online... ·

2025/11/03

In this episode, Neil and Eric explore the real ROI of selling online courses — from how tripwire offers drive conversions to the difference between being a “course creator” and using courses to build brand authority. They share a viral YouTube case study revealing how great packaging and craftsmanship fuel growth, discuss why going live is essential as YouTube evolves, and debunk the myths around AI SEO and “geo” optimization hype. TIMESTAMPS (00:00) Why you shouldn’t give up on

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416 results

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